Facebook Statistics and Facts Last updated on: November 3, 2025

Introduction

Facebook Statistics: Facebook is an American online social media platform and social networking service that operates under the umbrella of Meta Platforms. Established in 2004 by Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes, all of them were students at Harvard University, Facebook has grown to become the largest social network globally, having nearly 3 billion users as of 2024, with approximately half of that number engaging with the platform daily. The company’s headquarters are located in Menlo Park, California. Moreover, the United States, Indonesia, and Brazil each have over 100 million Facebook users. Additionally, nearly one-fifth of global Facebook users are men aged between 25 and 34 years, while around 13% of users in this demographic are women.

Facebook can be accessed via devices that have Internet connectivity, including personal computers, tablets, and smartphones. Users are also able to communicate directly with one another through Messenger, edit messages within 15 minutes of sending, join groups based on shared interests, and receive notifications regarding the activities of their Facebook friends and the pages they follow.

Editor’s Choice

• As of April 2024, Facebook has exceeded 3 billion monthly active users (MAUs).
• Facebook recorded an average of 1.84 billion daily active users in September 2022.
• As of February 2025, India ranks at the top with 383.5 million Facebook users.
• S. mothers collectively spend 24,269,000 minutes on Facebook and Messenger each month.
• More than 1 billion individuals utilize Facebook Marketplace each month.
• Facebook’s average engagement rate stands at a mere 0.063%, making it one of the lowest among social media platforms.
• A recent study revealed that 74% of Facebook videos are viewed without sound.
• In 2025, it is anticipated that over 64 million consumers will engage in shopping on Facebook.
• With 979 million users each month, brands have a significant opportunity to engage directly with their customers.

Historical Facts

• In 2003, while enrolled at Harvard University, Mark Zuckerberg established a website called “Facemash”.
• In January 2004, he created a new platform named “TheFacebook”, stating, “It is evident that the technology required to build a centralized website is readily accessible; the advantages are numerous.”
• Zuckerberg partnered with fellow Harvard student Eduardo Saverin, and both chose to invest $1,000 each. On February 4, 2004, Zuckerberg officially launched “TheFacebook”.
• In 2004, Sean Parker, a co-founder of Napster, assumed the position of president at Facebook, and the company moved to Palo Alto, California.
• In 2005, Facebook dropped “the” from its name after securing the domain name Facebook.com.
• By late 2007, Facebook had amassed 100,000 pages for businesses to advertise themselves. It had surpassed MySpace in global traffic, establishing itself as the leading social media platform worldwide.
• Microsoft announced its acquisition of a 1.6% share in Facebook for $240 million (equivalent to $364 million in 2024), which valued Facebook at approximately $15 billion (around $22.7billion in 2024).
• In 2012, Facebook became a publicly traded entity with one of the largest initial public offerings in the history of technology.
• In 2021, Facebook rebranded itself as Meta, marking its shift towards developing the “metaverse” and focusing on virtual and augmented reality technologies.

General Facebook Statistics and Facts

• As of April 2024, Facebook has exceeded 3 billion monthly active users (MAUs).
• At the beginning of 2024, India boasted the largest user base on Facebook, amounting to 378 million users.
• The user counts in the United States, Indonesia, and Brazil each surpassed 100 million.
• Approximately 20% of global Facebook users are men aged 25-34, while around 13% are women within the same age group.
• According to Facebook’s statistics, in the first quarter of 2024, 18.7% of the news feed content for U.S. users was comprised of posts from friends.
• The majority of the content in the news feed lacks links.
• Facebook is also contending with issues related to misinformation and harmful content.
• In the fourth quarter of 2023, 1.1 billion accounts were removed.
• During this period, 7.6 million pieces of content were reported for bullying and harassment.
• Approximately 83% of marketers recognized increased exposure as the main benefit of social media marketing.
• There were notable advantages in terms of traffic and acquiring new customers.
• About 38% of marketers intended to enhance their marketing strategies via Facebook.
• Social media companies, including Facebook, are investigating alternative revenue sources beyond advertising.
• Subscribers now have the choice to pay for ad-free versions of Meta’s services.
• Statistics from Facebook reveal that younger users are the most active, with 40% of U.S. users aged 18-24 willing to pay, in contrast to only 5% of those aged 55-64.
• Facebook is presently facing competition from TikTok and shifting user expectations.
• The rise of Generation Z will require Facebook to offer more personalized and engaging content.

Facebook Users Statistics

• As of September 2022, Facebook reported having 2.91 billion monthly active users globally.
• Facebook recorded an average of 1.84 billion daily active users in September 2022.
• More than 98% of Facebook’s monthly active users access the platform via mobile devices.
• On average, Facebook users spend 19.5 hours per month on the platform.
• The Facebook marketplace boasts over 1 billion monthly active users worldwide.
• As of September 2022, Facebook marketplaces were accessible in more than 100 countries.
• In the United States, over 33% of Facebook users utilize the marketplace annually.
• The Facebook marketplace is utilized by 80 million small businesses around the globe.
• In 2022, there were more than 1.3 billion listings available on the Facebook marketplace.
• The age demographic with the highest engagement on the Facebook marketplace is 25-34 years old, accounting for 34% of the total user base.
• More than 60% of users on the Facebook marketplace are female.
• In India, the Facebook marketplace has seen substantial growth, with over 60 million monthly active users.
• Brazil ranks among the top countries for Facebook marketplace usage, with approximately 130 million monthly active users.
• More than 1 in 3 small and medium-sized enterprises on Facebook in the United States leverage the Facebook marketplace to sell their products.
• In 2022, the Facebook marketplace generated USD 26 billion in gross revenue, marking a 48% increase from 2021.

Facebook Monthly Active Users

• According to the latest investor report from Meta, Facebook has a total of 3.065 billion monthly active users.
• Meta’s suite of products, which encompasses Facebook, Instagram, WhatsApp, and Messenger, collectively serves 3.98 billion monthly active users (MAPs).
• WhatsApp has reached 2 billion monthly active users, with a significant portion of these individuals also utilizing other services within the Meta ecosystem.
• Instagram boasts over 2 billion monthly active users, and a considerable proportion of these users are expected to engage with other Meta platforms as well.
• Over the past year, the overall number of monthly active users across Meta’s family of products has risen by 6.5%.
• Meta services are utilized by 73.7% of the global active internet user population each month.

Facebook Users by Country

• As of February 2025, India ranks at the top with 383.5 million Facebook users.
• Followed by the US with 196.9 million Facebook users.
• Indonesia ranks third with 122.3 million. Closely followed by Brazil, with 111.65 million.
• Mexico, Philippines, Vietnam, Bangladesh, Thailand, Pakistan, Egypt, and Nigeria stand at 92.95 million, 90.75 million, 76.2 million, 59.95 million, 50.95 million, 49.4 million, 48.65 million, and 38.65 million.

Facebook Usage Statistics

• 9% of organic views on the U.S. Feed stem from in-Feed recommendations.
• S. mothers collectively spend 24,269,000 minutes on Facebook and Messenger each month.
• 93% of Facebook users in the U.S. indicate that they use the app to maintain connections with friends and family.
• 33% of adults in the U.S. frequently obtain news through Facebook.
• In the second quarter of 2024, the number of monthly active users on Facebook rose to 3.065 billion, following the achievement of the 3 billion user breakthrough a year before.
• On average, American users dedicate approximately 30.8 minutes daily to Facebook, which is less than the time they allocate to other platforms such as TikTok, Instagram, and even X.
• The average Facebook user spends just under 20 hours each month on the platform.
• 8% of Facebook users access the platform solely through a mobile device.
• 30% of adults in the U.S. utilize Facebook to regularly receive their news updates.
• 6% of Facebook users interact with the platform to communicate with friends and family.
• More than half of active Facebook users utilize the platform to research brands or products.
• By the end of 2024, Facebook expects to reach 64.6 million shoppers.
• 19% of consumers in the U.S. conduct their online shopping searches on Facebook.

Facebook Demographic Statistics

• As of September 2021, the predominant age demographic of Facebook Marketplace users globally was individuals aged between 25 and 34 years, representing 30.1% of the overall user population. The second-largest demographic was the 35-44 age group, which constituted 22.2% of users.
• The usage of Facebook Marketplace was fairly balanced between genders. In 2021, around 47.8% of users identified as female, while 52.2% identified as male.
• Facebook Marketplace enjoys a worldwide presence, although its popularity differs from one country to another. As of September 2021, the nations with the maximum number of Facebook Marketplace users included Brazil, India, the United States, Mexico, and Indonesia.

Facebook Marketplace Growth Statistics

• More than 1 billion individuals utilize Facebook Marketplace each month.
• As of 2022, over 300 million individuals engage with Facebook Marketplace in the United States alone.
• Facebook Marketplace operates in more than 100 countries around the globe.
• In 2021, the cumulative number of active listings on Facebook Marketplace surpassed 1 billion.
• A survey indicates that 33% of Facebook users in the United States have made a purchase through Facebook Marketplace.
• Facebook Marketplace has played a significant role in the expansion of small businesses, with over 1 in 3 small enterprises in the United States leveraging Facebook Marketplace to market their products.
• Facebook Marketplace has experienced notable growth in user engagement, averaging 3 billion monthly interactions between buyers and sellers.

Facebook Business Statistics

• Each week, over 1 billion users of Facebook reach out to businesses via Facebook Messenger.
• Facebook, in conjunction with Instagram and WhatsApp, provides support to small enterprises. Each month, more than 200 million brands utilize these platforms to establish virtual storefronts and engage with customers.
• Businesses across various sectors extensively use Facebook. Over 90% of brands maintain a presence on Facebook, with Instagram and LinkedIn also being favored by businesses.
• Although numerous brands leverage Facebook for marketing purposes, only 62% believe that their investment in Facebook advertising has yielded profitable returns.
• On average, brands post approximately five times a week on Facebook. Media brands tend to post significantly more frequently (73.5 times per week), whereas food and beverage companies post less often (2.5 times per week).
• More than 70% of Facebook users explore local business pages on a weekly basis, and 19% of shoppers in the United States initiate product searches on Facebook, underscoring the significance of SEO strategies for successful results.
• After encountering a product or service in a Facebook Story, 58% of users proceed to visit the brand’s website for further information, and 31% opt to visit the physical store in person.

Facebook Advertisement Statistics

• In 2020, Facebook Marketplace generated revenue exceeding $1 billion.
• Each month, over 1 million businesses utilize Facebook Marketplace for advertising.
• A significant 80% of users on Facebook Marketplace specifically visit the platform to search for products or services to purchase.
• In 2021, the monthly active users on Facebook Marketplace got 1 billion.
• Over the past year, Facebook Marketplace has experienced a 72% growth in the number of monthly active users.
• More than two-thirds of Facebook Marketplace users have found a new brand or product on the platform.
• Facebook Marketplace provides a variety of advertising formats, such as image ads, carousel ads, and video ads.
• The average click-through rate (CTR) for advertisements on Facebook Marketplace is approximately 1.5%.

Facebook Engagement Statistics

• Facebook’s average engagement rate stands at a mere 0.063%, making it one of the lowest among social media platforms.
• Yet, 44% of Facebook users engage with brand content on a daily basis.
• Brands face challenges regarding visibility. The median engagement rate on Facebook is only 0.015% across various industries.
• Posting frequently does not yield significant benefits. Influencers typically post around four times a week and still achieve higher engagement levels compared to brands that post more than six times.
• Not all posts yield the same results. Photo albums receive the highest engagement, just under 0.15%, followed by videos at 0.12% and status updates at 0.11%.
• Link posts are the least effective, with an average engagement rate of only 0.04%.
• Timing is crucial. Weekdays between 9 AM and 1 PM experience the highest engagement, with peak times on Wednesdays at 9 AM and 3 PM.
• It is advisable to avoid weekends, as Saturday and Sunday exhibit the lowest engagement, particularly after 8 PM or before 5 AM.
• Despite having a lower reach, engagement remains significant. 63% of users depend on Facebook for news, while 60% utilize it for discovering products.

Facebook Video Statistics

• Facebook, Instagram, and YouTube rank as the leading social media platforms for video marketing. A significant 84% of video marketers identify Facebook as a primary channel, with two-thirds of American marketers agreeing.
• Half of the time users spend on Facebook (and Instagram) is dedicated to watching videos. Given that your audience likely consumes videos on these platforms, producing more content can enhance your reach.
• Vertical videos, such as Reels, accompanied by sound, exhibit a 35% higher click-through rate (CTR) compared to other video formats on Facebook.
• Each month, over 2 billion individuals view videos on Facebook, and an impressive 74% of Facebook’s non-skippable video advertisements are viewed in their entirety.
• Additionally, 65% of U.S. users appreciate watching Stories to feel connected to friends. More than 70% concur that Stories allow them to experience new things vicariously, while 57% feel a sense of community through Stories.
• A recent study revealed that 74% of Facebook videos are viewed without sound. Since most videos begin without audio, prioritizing captivating visuals is crucial.
• A view on a Facebook video is counted after more than 3 seconds of watching. If the duration exceeds 10 seconds, it indicates that viewers are actively engaging with your content. Strive for an average watch time of 15-30 seconds to achieve remarkable results.

Facebook Shopping Statistics

• In 2025, it is anticipated that over 64 million consumers will engage in shopping on Facebook.
• With a projected social commerce revenue of $94 billion for Facebook and Instagram combined, the platform continues to be a significant force in the realm of online shopping.
• Facebook serves as a primary resource for product discovery and research, with 62% of U.S. shoppers having utilized Facebook for online shopping.
• Among global online shoppers, 27% consider Facebook their preferred shopping platform, while 23% assert that Facebook provides the most favorable social commerce experience.
• Shoppers are highly active on Facebook Marketplace, with as many as 1 billion transactions occurring each month.
• The Marketplace is accessed by 1.2 billion users who are active on a monthly basis.
• Globally, there are 250 million sellers utilizing Facebook Marketplace.
• 40% of Facebook users participate in shopping activities on Marketplace.
• Additionally, Facebook Marketplace is utilized by 33% of social media users worldwide.

Facebook Messenger Statistics

• With 979 million users each month, brands have a significant opportunity to engage directly with their customers.
• Each month, 40 million businesses utilize Facebook Messenger actively.
• Consumers show a preference for messaging over other forms of communication. A notable 66 percent of online adults indicate they are more inclined to purchase from businesses that they can contact via Messenger.
• Messages sent through Facebook achieve an impressive 88% open rate, in contrast to the typical 20-30% open rate of emails.
• The click-through rates for Messenger reach 56%, which is substantially higher than the average of 2-5% for emails.
• Marketing efforts on Messenger can be 10 to 80 times more engaging compared to email campaigns.
• Consumers appreciate the ease of direct messaging. Seventy-four percent of adults report feeling more connected to businesses that they can message.
• The use of automation is also on the rise. Each day, 375,000 users engage with Messenger bots, enhancing the efficiency of customer support and lead generation.
• Messenger advertisements are on the rise. Marketers now have the capability to reach an additional 105 million users through Facebook Messenger ads.

Facebook Employees Statistics

• As per the latest statistics, Meta, the parent organization of Facebook, presently has a workforce of 67,317 employees.
• This indicates a 22.16% decrease in Meta’s staff compared to 2022.
• In December 2022, Facebook employed a total of 86,482 individuals, highlighting a significant reduction in personnel over the previous year.

Facebook Competitors Statistics

• Craigslist is a prominent platform for online classified advertisements.
• eBay Classifieds is a digital marketplace designed for the buying and selling of diverse items.
• OfferUp, a mobile-centric application, facilitates local transactions between buyers and sellers.
• Letgo, a mobile application dedicated to the local buying and selling of pre-owned goods.
• Amazon Marketplace, an e-commerce platform enabling both individuals and businesses to offer new and used products for sale.

Facebook Fun Facts

• Facebook was originally named as “The Facebook,” and it was first restricted to Harvard students.
• The first face used on Facebook’s homepage was Hollywood actor Al Pacino’s, and it was designed by co-founder Andrew McCollum.
• In 2004, Facebook’s first major investor was PayPal’s co-founder, Peter Thiel, who invested $500,000.
• Due to Mark Zuckerberg’s red-green colour-blindness, the blue was chosen to be the brand’s colour.
• In 2009, Facebook’s “Like” button was introduced.
• If you type @[4:0] in a Facebook comment, Mark Zuckerberg’s name will appear.
• Facebook users check Facebook an average of 14 times a day.
• Each day, there are around 600,000 hacking attempts targeting Facebook accounts for personal information.
• On Facebook, more than 30 million Facebook accounts belong to deceased people.

Recent Developments

• In the US, 38.5% of Facebook users are expected to make a purchase directly on the platform in 2025, highlighting Facebook’s increasing role in social media.
• Facebook reels are very popular, reaching an estimated 6169.8 million people daily and accounting for nearly a third of Facebook’s ad inventory. Users re-share around 3.5 billion reels daily across Facebook and Instagram.
• Facebook has enhanced privacy and security features, including end-to-end messaging encryption, two-factor authentication, and a new privacy center that helps users and businesses centrally manage privacy settings across Facebook, Instagram, and WhatsApp.

Facebook Future Predictions

• The price of Meta, formerly known as Facebook, is expected to reach approximately $906.73 by the end of 2025.
• Mark Zuckerberg predicts Facebook will have 5 billion users by 2030.
• Global social media advertising spending is expected to hit US$275.98 billion by the end of 2025, showing significant growth for Facebook’s advertising business.
• Data suggests that Facebook’s stock price could increase gradually, trading between $2,481 and higher by 2027-2030

Conclusion

Facebook Marketplace has become a widely used and convenient platform for the purchase and sale of goods within local communities. Thanks to its extensive user base and intuitive interface, it provides both individuals and businesses with an easy and accessible means to connect and conduct transactions. The platform’s integration with Facebook’s social network also fosters a sense of trust and familiarity among its users. Although there are some concerns related to privacy and security, Facebook Marketplace is continually evolving and enhancing its features to tackle these challenges. In summary, Facebook Marketplace has established itself as a valuable resource for those looking to participate in local commerce and optimize their buying and selling experiences.

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