Netflix Statistics and Facts Last updated on: November 12, 2025

Introduction

Netflix Statistics: Netflix is a subscription-based streaming platform that provides a diverse range of TV shows, films, anime, and documentaries accessible on thousands of internet-connected devices. Members can view content on demand, and the majority of plans also permit the downloading of shows and films for offline viewing. The service includes licensed material from various companies as well as its own original productions, featuring popular titles such as Stranger Things and Squid Game.

Netflix stands as a leading global streaming service, boasting over 301 million subscribers around the world as of late 2024. In 2024, the company reported an estimated revenue of approximately $39 billion, with North America being its largest market, even though there has been significant growth in other regions like Europe. The service is continually evolving by making substantial investments in content, employing AI for personalisation, and branching out into new areas such as live sports and ad-supported tiers.

Netflix has established itself as one of the most widely used video streaming services globally. Currently, the company is leveraging its ground-breaking transition to streaming that began in 2007.

Editor’s Choice

• Netflix was established by Marc Randolph and Reed Hastings on August 29, 1997, in Scotts Valley, California.
• In 2021, the most viewed film on Netflix was Clueless, while the leading television series was 13 Reasons Why.
• In April 2022, Netflix.com recorded over 765 million views worldwide.
• In 2021, the typical age range of Netflix’s primary customers was between 18 and 44 years old.
• In 2021, Netflix achieved a revenue of $29.69 billion, marking an increase from $24.99 billion in 2020.
• In February 2021, 50% of Netflix subscribers indicated that Netflix Original Content was their primary reason for subscribing.

Historical Facts

• Netflix was established by Marc Randolph and Reed Hastings on August 29, 1997, in Scotts Valley, California.
• Hastings contributed $2.5 million to Netflix from the proceeds of the sale of Pure Atria.
• Netflix was launched as the pioneering online platform for DVD rentals and sales, employing 30 staff members and offering 925 titles, nearly all of which were released DVDs.
• Randolph and Hastings held discussions with Jeff Bezos, whose company, Amazon, proposed acquiring Netflix for a valuation between $14 and $16 million.
• The company went public on May 23, 2002, making its debut on NASDAQ with a share price of US$15.00, alongside the sale of 5.5 million shares of common stock.
• In 2003, the company recorded its first profit, generating $6.5 million on revenues of $272 million; by 2004, profits had risen to $49 million on revenues exceeding $500 million.
• By 2005, 35,000 different films were accessible, and Netflix was shipping 1 million DVDs daily.
• On October 1, 2006, Netflix revealed the Netflix Prize, offering $1,000,000 to the first developer who could create a video-recommendation algorithm that surpassed its existing algorithm, Cinematch, in predicting customer ratings by more than 10%.
• On January 6, 2010, Netflix entered into a contract with Warner Bros. to postpone new release rentals for 28 days after the DVDs became available for purchase.

Further

• In October 2011, Netflix and The CW entered into a multi-year output agreement for its television productions.
• On August 23, 2012, Netflix and The Weinstein Company established a multi-year output agreement for RADiUS-TWC films.
• On January 14, 2013, Netflix formalised a partnership with Time Warner’s Turner Broadcasting System and Warner Bros.
• In September 2015, Netflix made its debut in Japan, marking its first expansion into Asia.
• On August 7, 2017, Netflix purchased Millarworld, the comic book publishing company founded by writer Mark Millar.
• In July 2018, Netflix achieved a milestone by receiving the highest number of Emmy nominations of any network, totalling 112.
• In January 2020, Netflix revealed a new four-film agreement with Adam Sandler valued at up to $275 million.
• On June 21, 2021, Steven Spielberg’s Amblin Partners entered into a contract with Netflix to produce several new feature films for the streaming platform.
• In March 2022, Netflix disclosed its intention to acquire Next Games for €65 million as part of its expansion into the gaming sector.
• On July 19, 2022, Netflix announced its plans to acquire the Australian animation studio Animal Logic.

General Netflix Statistics and Facts

• In 2019, Netflix viewers collectively dedicated 164 million hours each day to watching films or series.
• During the initial year of the COVID-19 pandemic, Netflix users averaged 3.2 hours of video consumption daily, resulting in a total of 6 billion hours viewed each month.
• In 2021, the most viewed film on Netflix was Clueless, while the leading television series was 13 Reasons Why.
• In the first quarter of 2020, Netflix acquired an additional 15.77 million subscribers, primarily due to the global lockdown. To alleviate the strain on bandwidth, Netflix even had to lower streaming quality in several regions.
• As a result of the subscriber surge in 2020, Netflix reported an annual net revenue of nearly $29.7 billion in 2021. This marked a significant increase from the $11.69 billion revenue recorded in 2017, reflecting an 87% growth from 2017 to 2021.
• From 2007, when Netflix launched its digital on-demand streaming service, until 2021, the company’s revenue soared by 2400%.
• In 2021, Netflix generated over $200 million from its DVD rental services.
• Prior to the launch of Disney+, Netflix invested $300 million to secure streaming rights for Disney’s content.
• By 2021, the company had accumulated $18.8 billion in debt.
• At the close of 2021, there were 1.3 billion video subscriptions, representing an increase of 200 million from the previous year.

Moreover

• In June 2021, the Netflix mobile application for both iOS and Android was downloaded over 16 million times.
• In 2023, Netflix had a workforce of 12,800 individuals, compared to 11,300 the previous year.
• At the conclusion of 2005, the organisation employed fewer than 1,000 staff members. Between 2019 and 2020, Netflix expanded its workforce by 1,900 employees, marking the highest annual increase in the company’s history.
• While in 2019, 85% of subscribers viewed Netflix’s films and series on their televisions, by 2022, half of its subscribers opted to watch content on mobile devices.
• By the end of 2022, Netflix offered at least 17,300 titles across all its international libraries. In contrast, in January 2018, its international library contained only 15,400 titles.
• Approximately 80% of Netflix users accept the title recommendations provided by the company’s algorithm.
• Netflix provides content in more than sixty languages.
• In the first half of 2022, Netflix represented 9.3% of the total global downstream traffic volume.
• In 2022, the company experienced a loss of 0.7 million subscribers due to the cessation of services in Russia, a consequence of the war in Ukraine.
• As of the second quarter of 2023, Netflix had 238.39 million subscribers. It gained approximately 100,000 subscribers within just two days following the enforcement of restrictions on password sharing.
• Netflix’s total revenue in 2022 was approximately $31.61 billion, a substantial increase from $1.67 billion a decade prior.
• The company reported a net income of $5.408 billion in 2023.
• In Q2 2023, Netflix had 238.39 million subscribers.

Netflix Usage Statistics

• In April 2022, Netflix.com recorded over 765 million views worldwide.
• By the end of the fourth quarter in 2022, Netflix boasted approximately 231 million paid subscribers across the globe.
• As of 2022, subscription rates vary by country, with some nations incurring higher costs than others.
• In 2021, more than 83% of users attempted to utilise VPN services to access Netflix’s video content.
• Currently, over 40% of internet users in the United States are employing virtual private networks, reflecting their extensive adoption.
• In 2022, Netflix reported that 74.3 million of its paid streaming subscribers were located in the United States and Canada.
• In the same year, over 76 million of Netflix’s total global clientele resided in the EMEA region.
• The subscription video-on-demand service was utilised by 65% of households in Australia and 57% of households in the United Kingdom in 2022.
• In 2021, Hispanic and African American viewers engaged with Netflix more frequently.
• In 2022, 10% of adults in the U.S. stated that they would not invest in video streaming subscriptions, such as Netflix, which is anticipated to lose market share to Amazon Prime Video by 2027.

Usage by Age and Gender

• In 2021, the typical age range of Netflix’s primary customers was between 18 and 44 years old.
• Approximately 52% of Netflix’s audience consisted of females in 2021.
• In the United States, the demographic data for Netflix indicated that younger age groups had the highest subscription rates; about 75% of individuals aged 18 to 34 were Netflix subscribers in mid-2021, in contrast to only 44% of those aged 65 and above.
• In 2021, the average annual income of a Netflix subscriber based in the US was below $50,000.
• The typical Netflix subscriber in the US was identified as a suburban millennial female with minimal or no formal education in 2021.
• Currently, the main audience for Netflix in the US comprises members of Generation X, Generation Z, and Millennials.

Netflix Revenue Statistics

• In 2021, Netflix achieved a revenue of $29.69 billion, marking an increase from $24.99 billion in 2020.
• This indicates a growth of 26.13% since 2016, with Netflix’s average monthly revenue per paying subscriber globally in 2021 being $10.86.
• In 2021, Netflix reported a global average monthly revenue per paying subscriber of $11.67.
• As of June 2021, the average monthly revenue per paying member for Netflix in the United States and Canada was $14.40.
• In 2021, Netflix’s average monthly revenue per paying member in the US and Canada was $14.40, which is 93.28% higher than the revenue per member in Latin America.
• In 2021, the average monthly revenue from Netflix’s active subscribers in Africa, the Middle East, and Europe was $11.61.
• Subscribers from the Asia-Pacific region contributed an average monthly revenue of $9.72 in 2021.
• In Latin America, Netflix recorded the lowest average monthly revenue per user in 2021, totalling $7.73.
• In the second quarter of 2022, Netflix’s revenue reached $3.5 million, primarily derived from the US and Canada.
• In Canada, Netflix subscriptions are priced at 12.10 US dollars per month, while users in Sweden pay 11.49 US dollars monthly for the company’s basic plan.
• During Q2 2022, Netflix experienced a decline of 1.3 million subscribers in the US and Canada.
• As of 2022, Netflix’s annual revenue was reported at $31.47 billion.
• It is projected that Netflix will capture over 62% of the North American market by 2025.
• Netflix’s annual revenue has demonstrated consistent growth from 2019 to 2022, with figures of $20.15 billion, $24.99 billion, $29.69 billion, and $31.47 billion, respectively.

Statistics of Netflix Password Sharing

• Netflix is not the sole platform where individuals share passwords; HBO Max, Disney+, and Apple TV+ also experienced notably elevated sharing rates in 2022.
• Over 100 million Netflix subscribers currently utilise passwords obtained from others to gain access to the streaming service.
• As of 2022, one-third of Netflix streaming subscribers expressed a willingness to pay a higher fee to share passwords.
• In the United States and Canada alone, approximately 30 million households accessed Netflix without paying subscription fees in 2022.
• In 2022, around 28 million individuals acknowledged using other people’s Netflix login credentials.
• The largest group of Netflix freeloaders comprised 16% of Baby Boomers in 2022.
• In 2021, Netflix incurred an estimated loss of $6 billion due to password sharing.
• Netflix, along with other video streaming services, loses approximately $25 billion in potential revenue each year as a result of password sharing.

Netflix Originals Content Statistics

• Netflix Originals are exclusively available on the Netflix platform.
• In February 2021, 50% of Netflix subscribers indicated that Netflix Original Content was their primary reason for subscribing.
• In the last quarter of 2021, Netflix reportedly released 129 original content titles, culminating in a total of 788 Netflix originals by the end of the year.
• In contrast to 2021, which saw the addition of 788 Netflix Originals, 2022 experienced the release of 891 new Netflix Originals.
• In 2022, smart TVs emerged as the most favoured device, accounting for 29.5% of all Netflix episode streams. The PC ranked as the second most utilised device among Netflix viewers in the United States.
• Netflix allocated $17 billion for content in 2021 and increased this to $18 billion in 2022.
• In 2022, Netflix opted to sustain a content budget of approximately $17 billion for the forthcoming years.
• The Netflix collection in the Czech Republic boasted nearly 9,000 titles in 2022, in comparison to 7,825 titles in the UK’s library and over 6,473 in the US.
• In 2022, nearly 50% of the Netflix library consisted of original content.
• During the second quarter of 2022, Netflix acquired 160 titles, which included The Mystery of Marilyn Monroe: The Unheard Tapes, the Mission Impossible Movie Collection, Hustle, and others.

Netflix Movies Statistics

• Red Notice holds the title of the most-watched movie on Netflix in 2023, accumulating a total of 364.2 million hours of streaming globally.
• Don’t Look Up has garnered over 2 billion minutes of viewership, establishing it as one of the most favoured films on the streaming platform.
• Birdbox, featuring Sandra Bullock, was initially viewed by over 45 million individuals worldwide within just seven days.
• Glass Onion ranks as the fourth most-watched movie of all time on Netflix in 2023, with a viewing duration of 273.2 million hours.
• The Gray Man, an action thriller, is recognised as the fifth most-watched film on Netflix in 2023, with 253.9 million hours streamed.
• The Adam Project was awarded the title of Comedy Movie of 2022 by the People’s Choice Awards, praised for its entertainment value and engaging storyline from start to finish.
• Extraction is the seventh most-watched movie on Netflix in 2023, with a total streaming time of 231.3 million hours.

Statistics of Netflix Shows

• Squid Game Season 1 holds the title of the most-watched Netflix show in 2023, amassing a total of 1.65 billion hours streamed.
• Stranger Things Season 4 ranks as the second most-watched Netflix show in 2023, with 1.35 billion hours of streaming.
• Wednesday, a coming-of-age paranormal dark comedy, is the third most-watched Netflix show of all time in 2023, having garnered 1.23 billion hours of viewing.
• Dahmer – Monster: The Jeffrey Dahmer Story occupies the fourth position among the top Netflix shows of all time in 2023, with 856.2 million hours viewed.
• Money Heist Part 5 ranks fifth in the top Netflix shows of 2023, with a total of 792.2 million hours of viewing time.
• Bridgerton Season 2, a historical romance drama, secured the sixth position in the top Netflix shows of all time in 2023, with 656.2 million hours of viewing.

Netflix Subscribers Statistics

• As of 2021, Netflix boasted more than 222 million subscribers globally.
• In the initial quarter of 2022, the platform experienced a decline of 200,000 subscribers.
• During 2021, Netflix recorded 75.2 million subscribers in the United States and Canada, 74 million in the EMEA region, 39.9 million in Latin America, and 32.6 million in Asia and the Pacific.
• A significant 53% of Netflix users do not pay for the service.
• Additionally, 18% of users disclose their account information to friends, while over 25% share it with family members.
• In the United Kingdom, 27% of all users share their Netflix account information with friends or family.

Netflix Viewership Statistics

• It is estimated that Netflix boasts more than 300 million viewers around the world.
• 8% of all videos globally are streamed via Netflix.
• The largest audience for Netflix is found in the US and Canada.
• As of 2022, 66% of Netflix’s audience is from outside the United States.
• On average, a Netflix user views 60 movies on the platform each year.

Streaming Statistics of Netflix

• On average, Netflix users consume 125 million hours of content each day.
• On Saturdays, Netflix accounts for 26% of the total weekly viewership.
• The algorithm utilised by Netflix creates over 1,300 “recommendation clusters” tailored to individual viewing habits.
• The cost for streaming content on Netflix averages $0.20 per hour.
• Netflix represents 15% of global internet bandwidth usage.
• In Turkey, Netflix offers the lowest subscription price at $3.27 per month.
• Conversely, in Norway, Netflix is the most expensive, with a monthly fee of $11.

Netflix Awards Statistics

• In 2018, Netflix received a total of 112 Emmy nominations.
• By the year 2022, Netflix had garnered 105 Emmy nominations.
• In 2021, Netflix triumphed with 44 Emmy awards.
• Netflix won its first Oscar in 2017 for the original documentary titled The White Helmets.
• In 2020, Netflix secured another Oscar for its documentary, American Factory.
• As of 2022, Netflix has amassed 27 Oscar nominations.

Netflix Fun Facts

• La Shanda Rene Foster was the first to use the term “Netflix and chill” in a tweet dated January 21, 2009.
• In tribute to Netflix, Ben & Jerry’s introduced a new ice cream flavour named Netflix & Chill’D in 2021.
• Initially, Netflix began as a DVD rental service and was originally called Kibble.
• Netflix accounts for 15% of global internet traffic.
• Globally, Netflix boasts over 137 million subscribers.
• On average, users of Netflix spend under two minutes browsing.

Recent Developments

• In February 2023, Netflix initiated a broader rollout of spatial audio and started permitting Premium subscribers to download content for offline viewing on up to six devices, an increase from the previous limit of four.
• In January 2023, Greg Peters and Ted Sarandos were appointed as co-CEOs of Netflix, while Hastings transitioned to the position of executive chairman.
• On January 23, 2024, Netflix revealed a significant agreement with the professional wrestling organisation WWE, through which it will obtain the international rights to its live weekly program Raw starting January 6, 2025; these rights will initially encompass the United States, Canada, the United Kingdom, and Latin America, with plans to extend to additional regions over time.
• In January 2025, Netflix declared that it had surpassed 300 million subscribers globally after achieving a record addition of 18.9 million in the fourth quarter of 2024, totalling 41 million for the entire year.

Netflix Future Predictions

• Netflix will broadcast all 47 matches of the 2026 World Baseball Classic live and available on demand for its subscribers in Japan.

Conclusion

Netflix has experienced significant growth in both revenue and subscriber numbers, now exceeding 300 million paid subscribers worldwide, although it is encountering market saturation in critical regions. The company has effectively adjusted by introducing an ad-supported tier and enforcing restrictions on password sharing, resulting in a resurgence of subscriber growth and heightened engagement in recent years. This is evident in its financial performance, which showcases robust revenue growth fueled by its extensive subscriber base and global presence, especially in Europe, the Middle East, and Africa.

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