Video Marketing Statistics and Facts Last updated on: November 5, 2025

Introduction

Video marketing is exceptionally effective, as statistics indicate that a majority of consumers prefer video content for product information, and many are inclined to view videos before making a purchase. Video content significantly contributes to business outcomes, such as enhanced brand awareness, lead generation, and increased website traffic, with marketers consistently reporting a positive return on investment and growing video budgets.

Video marketing has become standard practice for most brands. With a plethora of tools available, it is now easier than ever for marketers to produce content across various channels. Currently, 91% of businesses are utilizing video as a fundamental aspect of their strategy, and 96% of marketers acknowledge its crucial importance, indicating that video content is transforming digital marketing. From brief social media clips to engaging 360° videos, staying informed about the latest video marketing trends is vital for developing effective campaigns that connect with audiences and yield results.

Editor’s Choice

• A significant portion of video marketers, approximately 87%, credit video content with improving their lead-generation initiatives.
• 35% of video marketing content is developed from the ground up.
• 92% of videos viewed on mobile devices are shared with others.
• 93% of businesses consider video an essential component of their marketing strategy.
• Video advertising expenditures are projected to hit $456 billion by the year 2025.
• Every day, 34 million videos are uploaded to TikTok.
• Facebook boasts 3 billion active users, positioning it as one of the most engaged social media platforms.
• Every day, 100 million Internet users engage with video content online.
• 91% of organizations incorporate videos into their marketing strategies.
• A recent survey conducted by Wyzowl indicates that 90% of marketers attribute a positive return on investment to video marketing.
• A significant 85.9% of businesses have established a distinct budget for video marketing.
• 70% of individuals who engage with online videos do so on their smartphones.

General Video Marketing Statistics and Facts

• A significant portion of video marketers, approximately 87%, credit video content with improving their lead-generation initiatives.
• Simultaneously, 87% of marketers indicate a direct increase in sales linked to the strategic implementation of video content.
• Furthermore, 82% of digital marketers assert that the use of video content has successfully extended visitor engagement on their websites.
• Conversely, 66% of marketers who focus on video reported that employing this medium has considerably reduced support inquiries, achieving an unprecedented high and reflecting a significant 13% rise from the previous year.
• According to Video Marketing Statistics 2024, about 91% of individuals have interacted with an explainer video to better understand a product or service.
• Following the viewing of a video, nearly 82% of individuals were persuaded to purchase a service or product.
• Additionally, 77% of individuals have either made a purchase or downloaded an application after being exposed to a video that showcased it.
• In 2024, a remarkable 89% of consumers expressed a strong interest in brands enhancing their presence through video content.
• Moreover, 87% of consumers believe that the quality of video content directly affects their trust in a brand.
• Global expenditures on search advertising are projected to reach approximately USD 190.5 billion by the end of 2024.

Video Consumption Statistics

• According to WorldStream, 33.33% of all online activity consists of video consumption.
• Every week, individuals dedicate 18 hours to watching videos online.
• As reported by Think with Google, 60% of viewers prefer to watch videos online instead of on television.
• Wyzowl noted that 98% of viewers engage with videos that explain a product or service.
• Approximately 84% of video consumers assert that they made a purchase decision after viewing a brand’s video.
• Research conducted by Limelight indicates a rise in online video content consumption across all age demographics, with the most notable increase among individuals over 46 years old.
• Social Media Week revealed that 75% of individuals favor watching videos in a horizontal format on their mobile devices.
• Over 1 billion hours of videos are watched on YouTube each day.
• Worldwide, more than 75% of videos are accessed via mobile devices.
• The majority (87%) of business-related videos are viewed on desktop computers.
• A survey conducted by Verizon & Publicis discovered that 92% of respondents watched videos without sound, and around 50% depended on captions.
• Videos lasting 90 seconds or less achieved a retention rate of 50%.
• 92% of videos viewed on mobile devices are shared with others.

Video Production Statistics

• 35% of video marketing content is developed from the ground up.
• 48% of marketers utilize a mix of pre-designed templates.
• 81% of marketers believe that music improves video engagement.
• 66% of video marketers incorporate voiceovers into their content.
• 39% of video marketers have produced video testimonials, making it the leading application for video marketing in 2024.
• 20% of marketers who do not utilize video claim it is too costly.
• 15% of marketers who refrain from using video are uncertain about how to begin.
• 12% of marketers who avoid video are unclear about the return on investment (ROI) of video marketing.
• Only 10% of marketers who do not engage in video believe it is unnecessary for their marketing strategy.
• 39% of marketers create videos internally.
• 38% of videos are generated using mobile applications.
• Companies allocate between $100 and $1,000 for video production.
• 64% of videos include captions.
• Over 30% of marketers employ videos for product demonstrations, more than 20% for knowledge bases, and 29% for product announcements.

Video Marketing for Social Media

• Social media videos receive 48% more views compared to other platforms.
• 17% of companies integrate live videos into their social media marketing strategies.
• YouTube is favored by 88% of marketers for video uploads.
• Every minute, over 500 hours of new content is added to YouTube.
• 93% of businesses consider video an essential component of their marketing strategy.
• 62% of Google search results feature videos, with 80% originating from YouTube.
• Individuals watching videos on YouTube via mobile devices pay twice as much attention to the content compared to television viewers.
• 90% of businesses utilize webinar software such as Zoom, Wistia Live, or GoToWebinar to broadcast live events, while only 10% directly use LinkedIn, YouTube, Instagram, or Facebook.
• More than 8 billion videos are viewed on Facebook each day.
• Over 73% of marketers employ Facebook video ads to promote their products or services.
• 40% of users prioritize sharing videos and images on Facebook, followed by Instagram (29%), Snapchat (29%), and Tumblr (23%).
• 58% of Instagram users feel a stronger connection to a brand after viewing their Instagram story.
• 38% of marketers produce video content for LinkedIn, with 75% reporting it was successful.

Video Marketing on Ad Spending

• Video advertising expenditures are projected to hit $456 billion by the year 2025.
• 42% of video marketers report that their average spending on a video ranges from $0 to $500.
• Each year, marketers augment their video marketing budgets by 25%.
• By incorporating video content into their marketing strategies, marketers have achieved a 34% increase in conversion rates.
• Incorporating video content into full-page advertisements can enhance engagement by 22%.
• 35% of businesses utilize advanced video analytics software to assess the effectiveness of their video content.

Instagram Video Statistics

• Instagram stands as the most effective platform for video marketers.
• With 2 billion users active monthly, Instagram boasts a vast audience.
• Reels present a 22% greater likelihood of capturing user engagement on Instagram when compared to traditional video posts.
• It is estimated that nearly 47 million individuals in the United States will make purchases on Instagram in 2024.
• Reels that are under 90 seconds in duration will be suggested to users who do not follow the account.

TikTok Video Statistics

• The category of ‘Entertainment’ holds the highest popularity on TikTok.
• Every day, 34 million videos are uploaded to TikTok.
• One in four individuals has purchased a product after viewing a beauty video on TikTok.
• 63% of TikTok videos that present a brand’s main message within the initial 3 seconds achieve a greater click-through rate.
• TikTok boasts around 955.3 million users.

Facebook Video Statistics

• Facebook boasts 3 billion active users, positioning it as one of the most engaged social media platforms.
• A significant 81% of Facebook users utilize mobile devices to access the platform.
• Half of the time users spend on Facebook is dedicated to video content.
• Vertical videos accompanied by audio achieve a 35% higher click-through rate (CTR).
• Apparel brands experience the highest CTR on Facebook.

YouTube Video Statistics

• Over 500 hours of video content are uploaded to YouTube each day.
• Approximately 70% of YouTube videos are accessed via mobile devices.
• YouTube is the preferred platform for video consumption for roughly 67% of its audience.
• On average, viewers spend about 17 minutes per day on YouTube.
• As reported by Think with Google, 40% of individuals have made a purchase after discovering a product on YouTube.
• More than half of social media marketers produce content specifically for YouTube.
• YouTube assists around 90% of viewers in discovering new brands or products.
• Individuals watching videos on YouTube through mobile devices are twice as attentive to the content compared to television viewers.
• 62% of Google search results feature videos, with 80% of those originating from YouTube.
• YouTube advertisements viewed on mobile devices receive 62% more attention than television advertisements.

Live Streaming Video Statistics

• In 2024, it is anticipated that 4 million individuals will view live videos.
• Due to the pandemic, the audience for live videos increased from 126.7 million to 150 million viewers.
• 45% of users express a desire for more live video content to be featured on social media.
• 52% of global users prefer to engage with live branded videos.
• Only 36% of online marketers incorporate live streams into their social media strategies, indicating that it is an underutilized approach.
• In relation to the previous statistic, merely 14% of online marketers consider live video to be their most significant video format, as most tend to prefer native video.
• 37% of live stream viewers in the U.S. aged 18 to 34 have chosen YouTube as their preferred platform.
• Live streams present a viable income source for content creators, with some earning between $20 and $300 per live video on major platforms.
• Younger streamers find it easier to generate income from live streaming compared to older individuals, with 50% of streamers aged 18-34 earning revenue, in contrast to only 10% of those aged 55 and above.

Online Impact of Video

• One-third of all online activity is dedicated to viewing video content.
• Every day, 100 million Internet users engage with video content online.
• Daily, 55% of individuals watch videos on the Internet.
• YouTube sees over 1 billion hours of video content viewed each day.
• More than 92% of global Internet users watch videos online weekly.
• On average, individuals spend 17 hours per week watching video content.
• Over 90% of consumers aged 12 to 44 are classified as digital video viewers.
• In the United States, there are over 244 million viewers of online video content.
• Currently, online video content has a global audience reach of 92.3%.
• 65% of users consider YouTube their preferred platform for watching videos.
• More than 75% of all online videos are accessed via mobile devices.
• 92% of individuals who watch videos on mobile devices will share them with others.
• 75% of users favor watching videos in a horizontal orientation, while only 25% prefer a vertical format.
• 80% of users will navigate away from a video if it begins to buffer or load slowly.
• 92% of users view videos with the sound muted.
• Typically, users retain 95% of the information presented in a video, whereas they only retain 10% when consuming it in text format.

Businesses’ View on Video Marketing

• 91% of organizations incorporate videos into their marketing strategies.
• 71% of B2B firms engage in video marketing.
• 66% of B2C firms utilize video marketing.
• 69% of organizations have allocated funds for paid video advertisements.
• 88% of marketing professionals consider video marketing an essential component of their digital strategy.
• 36% of marketers indicate that their primary objective for video marketing is to enhance brand awareness.
• 48% of content marketers feel that their organizations are not maximizing the potential of video marketing.
• 39% of organizations cite a lack of time as the greatest challenge when executing a video marketing campaign.
• Among businesses that do not engage in video marketing, 15% refrain from it due to uncertainty about how to begin.
• 68% of businesses that currently do not utilize video marketing express their intention to start using it in 2024.

Video Marketers by Video Type

• 48% of marketing videos consist of live-action footage.
• 24% of marketing videos are in animated format.
• 22% of marketing videos are created through screen recording.
• 40% of the videos generated by customer experience teams are instructional how-to videos.
• 20% of companies have developed thought leadership videos.
• 65% of marketing videos take the form of presentations.
• 40% of companies have produced explainer videos.
• 32% of businesses have created videos specifically for product demonstrations.
• Nearly 50% of all marketing videos are testimonials.
• 39% of video marketers have included video testimonials in their content strategy.
• 53% of businesses have utilized synchronous video content through live webinars.
• 95% of marketers indicate success with short-form video content.

Video Marketing by Social Media Platforms

• 90% of marketers utilize YouTube for their video marketing efforts.
• Facebook ranks as the second most favored video-sharing platform, with 70% of marketers opting to use it.
• 84% of businesses consider Facebook as one of their main channels for video marketing.
• TikTok is projected to overtake Facebook as the leading social media platform for video marketing by 2024.
• 77% of businesses have shared a marketing video on Instagram’s IGTV.
• Among the marketers who shared video content on LinkedIn, 75% indicated that it was effective.
• On LinkedIn, video posts are shared twenty times more often than other types of posts.

Best Practices for Video Marketing

• 31% of businesses produce between two to four videos monthly.
• 65% of organizations incorporate captions in their videos to enhance accessibility.
• Given the brief attention spans of viewers, marketing videos must capture attention within 2.7 seconds or less.
• 81% of organizations report that adding music to their videos contributes to improved performance.
• 66% of organizations indicate that the use of voiceovers in their videos enhances their effectiveness.
• 24% of marketers assert that videos are more likely to achieve viral status when they incorporate humor.
• 60% of marketers identify engagement as the primary video marketing metric to monitor.
• 36% of marketers believe that the key factor in creating video content is to seize users’ attention within the initial seconds.
• 42% of organizations claim that their videos have seen improvement due to collaboration with an external agency.

Post-Pandemic Video Marketing

• Video content emerged as one of the sectors that experienced minimal impact following the onset of the pandemic.
• A survey indicated that there was a 61% increase in video content consumption among Gen-Z and Millennials during the pandemic.
• Research conducted by Wyzowl revealed that 91% of marketers assert that video content has gained unprecedented significance for brands and businesses in this pandemic era.
• In 2020, approximately 24% of marketers ventured into video marketing for the first time.
• Post-pandemic, 70% of marketers intend to augment their video marketing budgets.
• As a result of the pandemic, 74% of marketers were compelled to depend on video marketing strategies.
• The Wyzowl study illustrates that the plans of 92 % of marketers were influenced by Covid.
• An increasing number of marketers are expected to leverage video content for marketing purposes in the upcoming years.

Impact of AI on Video Marketing

• Approximately 80% of marketers are of the opinion that AI will facilitate the video production process, resulting in quicker turnaround times and enhanced content quality.
• Research indicates that personalized video content has the potential to boost engagement rates by as much as 60%. With 70% of consumers favoring content customized to their preferences, AI is instrumental in conveying pertinent messages.
• Recent studies reveal that 75% of marketers utilizing AI for video analytics experience improved decision-making and campaign effectiveness driven by data insights.
• Furthermore, research demonstrates that 70% of users are more inclined to interact with videos suggested by AI-driven algorithms.

Video Marketing ROI Statistics

• A recent survey conducted by Wyzowl indicates that 90% of marketers attribute a positive return on investment to video marketing.
• 88% of video marketers report that video has enhanced user comprehension of their product or service.
• 90% of video marketers assert that video has contributed to heightened brand awareness.
• 86% of video marketers claim that video has led to an increase in web traffic.
• 87% of video marketers state that video has been instrumental in generating leads.
• 87% of video marketers indicate that video has directly boosted sales.
• 82% of video marketers express that video has been effective in prolonging the duration of visitors on their website.

Video Marketing Budget & Cost Statistics

• A Statista study regarding video marketing budgets reveals that 25% of marketing professionals reported allocating between one thousand and 5 thousand US dollars for an average video.
• In contrast, 4% of respondents indicated that they spent over 20 thousand dollars on an average video.
• The distribution of marketing budgets towards video content exhibits considerable variation, with the majority of marketers dedicating 21-30% of their total budget to video.
• It is observed that 60% of marketers allocate 11-50% of their budget to video content, reflecting varying levels of investment.
• A significant 85% of video marketers plan to either sustain or enhance their investment in video content in 2024.
• At present, 69% of marketers have invested in video advertisements, while the remaining 31% have concentrated on achieving organic reach without incurring additional costs.
• Concerning financial trends in video marketing, 49% of marketers note rising costs, in contrast to 29% who report a reduction in expenses.
• Additionally, 21% of marketers perceive that costs remain relatively stable.

Video Marketing Investment Statistics

• A significant 85.9% of businesses have established a distinct budget for video marketing.
• Additionally, 5.8% allocate over 50% of their total marketing budget to video marketing.
• Furthermore, 14.1% assign between 25% and 50% of their overall marketing budget to video marketing.
• Moreover, 40.8% designate 10% to 25% of their total marketing budget for video marketing.
• Conversely, 39.3% invest less than 10% of their total marketing budget in video marketing.
• In 2023-24, 66% of businesses are inclined to continue their investment in video marketing.
• On the other hand, 34% of businesses are unwilling to invest further in video marketing.

Mobile Video Statistics

• 75% of individuals indicated a preference for viewing videos in a horizontal format on mobile devices.
• 70% of individuals who engage with online videos do so on their smartphones.
• 92% of individuals who watch videos on mobile devices are likely to share them with others.
• On X (previously known as Twitter), 93% of video viewers access content via mobile devices.
• 77% of individuals who viewed a video related to an application subsequently downloaded that application.
• 98% of marketing videos are produced using smartphone applications.

Long-Form and Short-Form Video Statistics

• Videos lasting 90 seconds or less achieve a retention rate of 50%.
• Regarding preferences for explainer videos, 44% of people prefer to watch short-form videos rather than long-form ones.
• 75% of individuals typically consume short-form content on their mobile devices.
• Among those surveyed, 61% indicated they use YouTube Shorts to find short-form content, while 56% chose YouTube for discovering long-form content.
• Short-form video platforms like TikTok are especially favored by younger audiences, with 76% of users aged 18 to 24.
• In contrast, YouTube provides a mix of long-form, short-form, and live streaming videos, appealing to a diverse range of age groups, with approximately 24% of users aged 19-25 and 17% aged 30-39.
• More than 53% of Gen Z social media users interact with long-form videos.
• 83% of online marketers assert that short videos should not exceed a duration of 60 seconds.
• For those interested in learning about a product, 44% prefer short or explanatory videos over longer formats.

Video Marketing Fun Facts

• A video featured on your landing page can enhance conversion rates by as much as 80%.
• One-third of all online activity is dedicated to watching videos.
• Viewers retain 95% of the information presented in a video.
• After viewing an explainer video, 84% of customers proceed to make a purchase.
• 93% of brands upload at least one video weekly on Facebook.
• Animated video content improves knowledge retention by 15%.
• Social video content generates 1200% more shares compared to text and images combined.
• A business is 53 times more likely to rank on the first page of Google.
• Visitors spend twice as long on a webpage that includes video content.
• Only 12% of marketers are utilizing video for customer onboarding purposes.
• Livestream videos achieve the highest engagement levels among all video formats.
• 37% of viewers watch an average video all the way to the end.
• 60% of individuals prefer online content over television.
• 41% of survey participants indicate that video decreases customer support inquiries.
• 82% of viewers are deterred when a video is not optimized for their device.
• 75% of viewers favor watching videos in a horizontal format.
• Customers who laugh exhibit a 92% increase in their intent to purchase.

Recent Developments

• Current trends in video marketing indicate that business adoption is approaching saturation at 89%, with 87% of marketers recognizing a strong return on investment.
• Notable advancements encompass a marked increase in the utilization of AI for content generation, the persistent prevalence of short-form videos, a heightened demand for live streaming, and an increased focus on video accessibility through elements such as captions.

Video Marketing Future Predictions

• In comparison to conventional video content, it has the potential to enhance conversion rates by as much as 30%. Furthermore, from 2024 to 2029, it is anticipated to expand at a compound annual growth rate (CAGR) of 21%.
• More than half (58.6%) of participants in a survey interact with branded video content on YouTube, establishing it as the leading platform for marketing videos.
• Forbes forecasts that the content marketing industry will achieve an impressive $564.8 billion by 2025, representing a significant increase compared to previous years.

Conclusion

In 2025, video marketing has become essential for businesses, as evidenced by high adoption rates that demonstrate significant ROI through enhanced brand awareness, lead generation, and sales growth. The market is primarily characterized by short-form and mobile-first content, with AI emerging as an important resource for improving efficiency and personalization. The main takeaway is to prioritize authentic, personalized, and mobile-optimized video across all platforms to engage consumers and meet business objectives.

Share This Statistics