US Mineral Sunscreen Market Size, Share, Growth Analysis By Product (Sunscreen & Sunblock, Moisturizers, Lip Balm, Others), By Form (Lotion, Cream, Spray, Gels, Sticks, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The US Mineral Sunscreen Market size is expected to be worth around USD 2567.9 Million by 2034, from USD 834.2 Million in 2024, growing at a CAGR of 11.9% during the forecast period from 2025 to 2034.

The U.S. Mineral Sunscreen market is experiencing a significant shift as consumers become more aware of the long-term benefits of mineral-based products over chemical sunscreens. Mineral sunscreens are gaining popularity due to their perceived safer, environmentally-friendly ingredients, such as zinc oxide and titanium dioxide, which offer broad-spectrum protection.

According to Hairskin, about 13% of U.S. survey participants expressed a strong interest in trying mineral sunscreen. This growing interest in mineral formulations is being driven by concerns over skin sensitivity, environmental impact, and increased awareness about the harmful effects of certain chemicals found in traditional sunscreens.

As consumer demand for natural, non-toxic skincare products rises, mineral sunscreen is poised to capture a larger market share in the coming years.

The growth of the U.S. Mineral Sunscreen market is fueled by increasing awareness regarding skin health, climate change, and consumer demand for cleaner and safer beauty products. According to Hairskin, only 13.5% of people use sunscreen every day, indicating significant room for growth in daily sunscreen usage, particularly for mineral-based options.

Furthermore, 65% of Americans admit they only use sunscreen on select areas of their body, leaving untapped potential for expansion into broader sunscreen usage habits. Governments are increasingly taking action to regulate sunscreen products, with a rising focus on protecting the environment, especially coral reefs.

The U.S. Food and Drug Administration (FDA) is under pressure to update its sunscreen regulations, which could impact market dynamics. Opportunities lie in innovation and diversification of mineral sunscreen offerings to cater to various skin types and preferences. As consumers increasingly look for eco-friendly and effective solutions, mineral sunscreens are well-positioned to capitalize on this trend.

With a growing commitment to sustainability and health-consciousness, mineral sunscreens stand at the intersection of market opportunity and regulatory change, paving the way for future growth in the U.S. Market.

Key Takeaways

• The U.S. Mineral Sunscreen Market is projected to reach USD 2567.9 Million by 2034, growing at a CAGR of 11.9%.
• Sunscreen & Sunblock dominate the U.S. Mineral Sunscreen Market with a 52.3% share in 2024.
• Lotion is the leading form in the U.S. Mineral Sunscreen Market, holding a 40.2% share in 2024.
• Increasing awareness of UV radiation’s harmful effects is boosting demand for mineral sunscreens in the U.S.
• Consumers are favoring mineral-based sunscreens as a natural alternative to chemical options.
• Innovations in formulations, such as tinted and invisible sunscreens, are driving market growth.
• Tinted sunscreens are gaining popularity for better blending with various skin tones.
• Invisible sunscreens are becoming more popular due to their seamless application.

Product Analysis

Sunscreen & Sunblock leads with 52.3% market share in U.S. Mineral Sunscreen Market in 2024, driven by strong demand for skin protection

In 2024, the U.S. Mineral Sunscreen Market saw Sunscreen & Sunblock as the leading product category, capturing a significant 52.3% market share. This dominance can be attributed to the rising consumer awareness about the harmful effects of UV exposure and the increasing preference for natural skincare solutions.

Sunscreen & Sunblock products are highly regarded for their protective qualities, particularly in terms of shielding skin from both UVA and UVB rays. The market for these products continues to expand as consumers opt for mineral-based sunscreens, driven by concerns over chemical ingredients and a shift towards cleaner, safer alternatives.

Following this, Moisturizers, which often contain SPF properties, hold a notable share in the market. The convenience of combining hydration with sun protection appeals to consumers, particularly those seeking multi-functional skincare.

Lip Balm products with SPF also cater to the growing demand for protection in smaller, more portable formats, while Other products in the segment include specialized skincare items, such as after-sun care and sun protection for sensitive skin, contributing to the diversification of offerings in the U.S. Mineral Sunscreen Market. These trends indicate a robust growth trajectory for the overall market, especially within the sunscreen and sunblock segment.

Form Analysis

Lotion leads the U.S. Mineral Sunscreen Market by Form with 40.2% Share in 2024 due to Convenience and Popularity

In 2024, Lotion held a dominant market position in the By Form Analysis segment of the U.S. Mineral Sunscreen Market, accounting for 40.2% of the market share. This significant share can be attributed to the convenience, ease of application, and broad consumer preference for lotions. Lotion-based mineral sunscreens are highly sought after due to their smooth texture, quick absorption, and versatile use across various skin types, making them suitable for daily use and outdoor activities.

Creams follow closely behind, known for their rich and hydrating formulation, catering to consumers with dry or sensitive skin. Sprays, though gaining popularity for their ease of use, hold a smaller market share. Gels, offering a lighter and cooling effect, appeal to those with oily or acne-prone skin, while sticks are favored for their portability and precise application, especially in outdoor settings.

The Others category includes diverse forms such as powders or compact formats, which have a niche but growing appeal. Overall, lotion remains the leading product form in this market segment due to its consistent consumer preference and functional benefits.

Key Market Segments

By Product

• Sunscreen & Sunblock
• Moisturizers
• Lip Balm
• Others

By Form

• Lotion
• Cream
• Spray
• Gels
• Sticks
• Others

Drivers

Rising Awareness of Skin Health Drives Mineral Sunscreen Market Growth

In the U.S., the increasing awareness of the harmful effects of ultraviolet (UV) radiation is significantly contributing to the growing demand for mineral sunscreens. More people are realizing the importance of protecting their skin from sun damage, which can lead to long-term health issues like premature aging and skin cancer. This shift towards sun protection is being further fueled by a preference for mineral-based sunscreens, which offer a natural and non-chemical alternative to traditional sunscreens.

Mineral sunscreens, which use ingredients like zinc oxide or titanium dioxide, are becoming the go-to option for many consumers who are conscious of the ingredients in their skincare products. Additionally, regulatory scrutiny on chemical sunscreens, such as concerns about the safety of ingredients like oxybenzone and octinoxate, has pushed consumers toward mineral-based products.

Dermatologists, too, are recommending mineral sunscreens for their gentler formulations, especially for individuals with sensitive skin or conditions like rosacea and eczema. As more people seek safer, natural, and effective ways to protect their skin from the sun, the demand for mineral sunscreens continues to rise, making it a prominent player in the U.S. skincare market.

Restraints

High Price Point Limits Consumer Adoption of Mineral Sunscreens

The higher price of mineral sunscreens compared to chemical sunscreens is a significant restraint in the U.S. market. Mineral sunscreens often cost more due to their natural ingredients and more complex manufacturing processes. This higher price point can be a barrier for price-sensitive consumers, especially when chemical sunscreens, which provide similar sun protection, are more affordable.

As a result, consumers may opt for the cheaper alternatives, even if they are aware of the benefits of mineral sunscreens. Another key challenge for mineral sunscreens is the white cast and texture issues that many of these products leave on the skin. The mineral ingredients, such as zinc oxide and titanium dioxide, can cause a noticeable white residue, which can be particularly problematic for people with darker skin tones.

This white cast can affect the product’s appeal and limit its widespread adoption. In addition, some consumers find the texture of mineral sunscreens to be heavier or more difficult to apply compared to the lighter, more easily absorbed chemical versions. These factors combined contribute to slowing the growth of the U.S. mineral sunscreen market.

Growth Factors

Innovation in Formulation Opens Doors for Mineral Sunscreen Market Growth

The U.S. mineral sunscreen market is experiencing notable growth driven by innovations in formulation. As consumers demand more effective and user-friendly products, brands are introducing solutions to address common concerns like white cast and thick textures. Tinted sunscreens are becoming more popular as they blend better with various skin tones, while invisible formulations are gaining traction for their seamless application.

Additionally, spray-based sunscreens are emerging as a convenient option, appealing to on-the-go consumers. Another key opportunity lies in expanding the market to include products targeted at babies, children, and individuals with sensitive skin. These segments show strong growth potential as awareness of skin sensitivity increases, and there’s a rising demand for hypoallergenic, gentle mineral sunscreens. Furthermore, private-label and indie brands are capitalizing on the clean beauty trend by offering mineral-only sunscreens that cater to health-conscious consumers.

Emerging Trends

Reef-Safe Sunscreens Gain Popularity Amid Growing Eco-Consciousness

The U.S. mineral sunscreen market is experiencing significant growth, largely driven by the rising popularity of reef-safe products. With increasing awareness about the environmental impact of chemical-based sunscreens on marine life, particularly coral reefs, more consumers are turning to mineral sunscreens, which use physical ingredients like zinc oxide or titanium dioxide that are less harmful to the environment.

States like Hawaii have even implemented bans on reef-damaging sunscreen ingredients, further boosting demand for mineral alternatives. In parallel, the clean beauty movement has fueled interest in mineral sunscreens as essential products in natural skincare routines, as these options are perceived to be safer and gentler on the skin.

Additionally, the influence of celebrities and social media personalities endorsing mineral sunscreen brands has played a pivotal role in making them more mainstream. As these trends continue, the demand for mineral sunscreens is likely to expand, making them a staple in the personal care and beauty sectors.

Key Players Analysis

In 2024, the U.S. mineral sunscreen market is poised for significant growth, driven by increasing consumer demand for natural, eco-friendly skincare solutions. Key players like Neutrogena, Coola LLC, and Supergoop are expected to maintain their leadership positions, with each company expanding its portfolio to cater to a broader audience seeking mineral-based, non-chemical sunscreens.

Neutrogena, with its strong brand presence, continues to offer innovative products that combine efficacy with dermatologist-backed formulations, establishing itself as a trusted name in sun protection.

Coola LLC and Supergoop are also at the forefront of the clean beauty movement, emphasizing organic ingredients and eco-conscious packaging. These companies are expected to capitalize on rising consumer awareness about the harmful effects of chemical sunscreens and the increasing preference for reef-safe products. Supergoop, in particular, has positioned itself as a leader in the educational space, advocating for sun protection as a daily skincare routine, which has resonated with health-conscious consumers.

Smaller yet notable players like Babo Botanicals, W.S. Badger Company, and Avalon Natural Products (Alba Botanica) are carving out niches in the market by offering products formulated specifically for sensitive skin types and infants, expanding the mineral sunscreen category beyond typical adult use.

Additionally, high-end dermatological brands such as EltaMD, Inc. and La Roche-Posay are gaining traction in the premium segment, delivering effective, physician-recommended mineral sunscreens that focus on addressing skincare concerns such as acne and aging.

With growing consumer awareness about skin health and environmental impact, these companies are likely to remain dominant in the U.S. mineral sunscreen market in 2024 and beyond.

Top Key Players in the Market

• Neutrogena
• Coola LLC
• Supergoop
• Babo Botanicals
• W. S. Badger Company
• Avalon Natural Products, Inc. (Alba Botanica)
• EltaMD, Inc.
• Thinksun
• La Roche-Posay
• Crown Laboratories (Blue Lizard)

Recent Developments

• In July 2024, Black Girl Sunscreen achieves impressive growth by generating $1.1 million in revenue within its first three months on Amazon, showcasing the increasing demand for inclusive skincare products. The brand’s success reflects the market’s shift towards more diverse and effective sun protection solutions.
• In January 2025, Deconstruct, a pioneering skincare brand, secures INR 65 crore in funding, allowing them to further expand their innovative product line and push the boundaries of skincare science. The funding will support the development of their unique formulations targeting specific skin needs.
• In November 2024, MY Imports USA LLC (AMG Brands) announces a significant move in the skincare industry by acquiring the iconic Bain de Soleil brand, known for its premium sun care products. This acquisition marks a strategic step towards expanding their portfolio in the growing sun care market.
• In January 2024, female-founded sunscreen brand Ultra Violette successfully raises $15 million in investment, signaling strong investor confidence in their unique sun protection solutions. The funding will enable the brand to scale its operations and broaden its reach within the competitive skincare market.

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