Global Synthetic Influencers Market Size, Share Analysis By Type (AI-Generated Avatars, Deepfake Influencers, Virtual Idols, and Others), By Application (Fashion & Beauty, Entertainment & Gaming, Advertising & Marketing, Social Media & Content Creation, and Others), By Platform (Social Media, Gaming & Metaverse, Virtual Events & Holographic Shows, and Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034

Report Overview

The Global Synthetic Influencers Market size is expected to be worth around USD 171.5 billion by 2034, from USD 6.19 billion in 2024, growing at a CAGR of 39.4% during the forecast period from 2025 to 2034. In 2024, North America held a dominant market position, capturing more than a 40% share, holding USD 2.47 billion in revenue.

Key Takeaways

• The global synthetic influencers market is valued at USD 6.19 billion in 2024 and is projected to grow at an impressive CAGR of 39.4% from 2025 to 2034.
• AI-generated avatars dominate by type, holding 45.3% market share in 2024, indicating a strong preference for customizable and scalable digital personalities.
• Fashion & beauty leads by application with 38.2% share, reflecting heavy adoption by brands leveraging virtual influencers for product promotion.
• Social media platforms are the primary hub, accounting for 62% of market share, underscoring where synthetic influencers gain the most traction.
• North America commands 40% of the market, with the US alone generating USD 2.37 billion in 2024 and expected to grow at a 37.1% CAGR.

The synthetic influencers market revolves around the creation, management, and monetization of AI-generated personalities that operate as digital brand ambassadors, content creators, and online opinion leaders. These synthetic personas are designed using advanced artificial intelligence, computer graphics, and animation. They have unique identities with backstories and aesthetics, enabling brands to deliver consistent and engaging content for specific audiences.

A driving force behind this market is the desire for greater creative control, efficiency, and risk avoidance in influencer marketing. Synthetic influencers, unlike humans, are available 24/7, never age, and don’t encounter real-world scandals or unpredictable behavior. Brands benefit from total control over messaging and image – tailoring digital personalities to perfectly align with targeted values, thematic campaigns, and customer preferences.

Role of AI

U.S. Market Size

The U.S. synthetic influencers market is expanding rapidly, establishing itself as a major hub for innovation in digital marketing. In 2024, the market was valued at approximately USD 2.37 billion, supported by a strong CAGR of around 37.1%.

The U.S. leads North America’s adoption of AI-generated avatars, deepfake personalities, and virtual idols, driven by brands seeking scalable, cost-efficient alternatives to human influencers. Platforms such as TikTok are accelerating this shift by introducing AI-powered avatars through its Symphony ad platform, allowing advertisers to create influencer-style content at scale while clearly labeling it as AI-generated.

Major brands are also experimenting with synthetic media to drive engagement -Unilever’s Dove campaign, built using generative AI assets, achieved 3.5 billion social media impressions and attracted 52% new customers, illustrating the commercial potential of AI-driven marketing.

In 2024, North America held a dominant market position, capturing more than 40% share and generating nearly USD 2.47 billion in revenue. The region’s leadership can be attributed to its early adoption of advanced digital technologies, a strong base of entertainment and fashion industries, and the presence of social media platforms headquartered in the United States.

Brands across North America have been at the forefront of experimenting with synthetic influencers as a cost-effective alternative to human talent, enabling campaigns that combine high creative control with measurable engagement.

The cultural influence of North America has also supported rapid acceptance of synthetic influencers. Consumers in the U.S. and Canada are highly active on social platforms, with a preference for immersive and visually engaging content. This behavior has accelerated partnerships between companies and virtual personalities, particularly in sectors such as fashion, gaming, beauty, and lifestyle.

By Type

In 2024, the AI-Generated Avatars segment dominates the Synthetic Influencers Market with a significant share of 45.3%. This segment’s leadership is driven by advancements in artificial intelligence technology that enable the creation of highly realistic, customizable, and interactive virtual personas.

AI-generated avatars can simulate human-like behaviors, emotions, and spoken languages, making them compelling digital influencers capable of engaging with audiences across various platforms. Their appeal lies in the ability to consistently deliver brand messages, operate 24/7 without limitations, and avoid the unpredictability associated with human influencers.

Brands increasingly leverage AI-generated avatars for their scalability, cost efficiency, and ability to target diverse demographics with tailored content. As consumer acceptance of digital personalities grows, AI avatars continue to evolve with more sophisticated design and interaction capabilities, reinforcing their central role in the synthetic influencer landscape in 2024.

By Application

In 2024, the Fashion & Beauty sector represents the leading application for synthetic influencers, accounting for a market share of 38.2%. This industry benefits immensely from the visual-centric nature of digital avatars, which can showcase products, styles, and trends with precision and creativity.

Synthetic influencers in fashion and beauty provide brands with innovative ways to launch campaigns, demonstrate products, and connect authentically with younger, digitally native consumers who value immersive and personalized experiences.

Moreover, the fashion and beauty industry’s fast-paced environment, coupled with the rising demand for diversity and sustainability, positions synthetic influencers as ideal ambassadors. They enable brands to experiment with looks and personas without the limitations of physical models, thereby reducing costs and production timelines.

By Platform

In 2024, Social Media platforms remain the predominant channels for synthetic influencer activities, capturing a dominant share of 62%. Social media offers unparalleled reach and engagement, making it the perfect environment for synthetic influencers to interact with vast and diverse audiences.

Platforms like Instagram, TikTok, and YouTube are at the forefront of hosting these digital personas, where they create content, participate in trends, and collaborate with real brands to drive consumer connection and brand loyalty.

The high adoption rate on social media is also fueled by the platforms’ ongoing innovations in augmented reality, AI-driven content creation, and community-building tools, which amplify the impact of synthetic influencers. As social media continues to evolve into a hybrid space for both human and virtual influencers, the synthetic influencer market finds its strongest foothold here in 2024.

Key Market Segments

Type

• AI-Generated Avatars
• Deepfake Influencers
• Virtual Idols
• Others

Application

• Fashion & Beauty
• Entertainment & Gaming
• Advertising & Marketing
• Social Media & Content Creation
• Others

Platform

• Social Media
• Gaming & Metaverse
• Virtual Events & Holographic Shows
• Others

Emerging Trend

Growth of Synthetic Influencers

Synthetic influencers, created using digital technology and artificial intelligence, are becoming more common in marketing and social media. These virtual personas can be customized fully and do not face real-world limitations like traditional human influencers.

Brands use synthetic influencers to connect with audiences in creative ways while maintaining full control over the content and messaging. These virtual figures allow companies to experiment with new marketing styles and target demographics without the unpredictability of human behavior.

This trend is likely to continue growing as technology improves and more audiences accept digital characters as authentic social media voices. Synthetic influencers also offer opportunities for consistent branding and cost-effective content creation compared to some human influencers. As their presence expands, businesses are exploring how these digital avatars can build long-lasting engagement and trust with their followers.

Driver

Increased Demand for Controlled Brand Messaging

One main reason companies turn to synthetic influencers is to have complete control over their brand image and messages. Unlike human influencers, these digital personas can be designed to represent the exact values, style, and tone a company wants to convey.

This control reduces risks associated with unpredictable behavior or controversies that can arise with real people, thus protecting brand reputation. Additionally, synthetic influencers allow marketers to produce content on demand without scheduling conflicts or fatigue seen in human influencers.

This flexibility helps brands maintain a steady flow of promotions across platforms. The ability to tailor every aspect of the influencer to specific campaigns or audience segments makes synthetic influencers increasingly attractive for brands seeking precise communication tools.

Restraint

Limited Authenticity and Audience Skepticism

Despite their advantages, synthetic influencers face challenges in gaining genuine trust and emotional connection from audiences. People often view virtual influencers as artificial and question their authenticity compared to human personalities. This skepticism can limit the effectiveness of marketing campaigns relying solely on digital avatars.

Building a loyal following also requires these virtual influencers to appear relatable and human-like, which is difficult to achieve fully through technology. As a result, brands must work harder to balance the technical appeal of synthetic influencers with storytelling and interaction that resonates personally with users.

Opportunity

Expansion into New Markets and Industries

The synthetic influencer market offers growth potential beyond traditional consumer products. Sectors such as fashion, gaming, entertainment, and even education can benefit from using digital characters to engage audiences in innovative ways. Emerging markets with expanding digital access also present opportunities for these virtual personalities to gain followers quickly.

Companies that develop highly customizable and culturally relevant synthetic influencers can tap into new regions and niches. As more industries recognize the potential for virtual involvement and influence, the market for synthetic influencers is set to broaden substantially.

Challenge

High Development Costs and Technical Complexity

Creating lifelike synthetic influencers requires significant investment in technology, design, and ongoing maintenance. Producing believable avatars that can interact naturally across various platforms is complex and resource-demanding. Many companies face barriers in knowledge and budget when trying to enter this space.

Maintaining these digital personas involves continuous updates and content creation to keep audiences engaged. Balancing cost effectiveness with high-quality production remains a key challenge for brands aiming to succeed with synthetic influencers in competitive markets.

Key Player Analysis

Brud, Soul Machines, and DeepBrain AI have established themselves as central innovators in the synthetic influencers market. Brud is recognized for pioneering virtual personalities with strong storytelling appeal, while Soul Machines has developed hyper-realistic digital humans powered by AI-driven emotional intelligence. DeepBrain AI has gained traction through real-time conversational avatars designed for interactive engagements.

Crypton Future Media, Uneeq AI, and Superplastic are playing a strong role in expanding the creative and commercial aspects of synthetic influencers. Crypton Future Media is notable for its development of Vocaloid-based characters that became cultural icons, while Uneeq AI focuses on AI-driven digital humans tailored for enterprise and customer service use cases. Superplastic has created unique virtual characters that merge entertainment, art, and brand collaborations.

Aww Inc., Noonoouri, Shudu Gram, and other emerging players represent the diversification of the market. Aww Inc. has engaged audiences with family-friendly character designs, while Noonoouri and Shudu Gram have become well-known for their roles in luxury fashion and digital modeling. These influencers combine artistry and marketing impact, bridging the gap between human-like design and aspirational branding.

Top Key Players in the Synthetic Influencers Market

• Brud
• Soul Machines
• DeepBrain AI
• Crypton Future Media
• Uneeq AI
• Superplastic
• Aww Inc.
• Noonoouri
• Shudu Gram
• Other Key Players

Recent Developments

• June 2025: TikTok’s updated Symphony suite now lets brands create AI-generated influencer ads using lifelike virtual avatars to model products, try on clothes, and showcase apps. These cost-efficient, scalable avatars eliminate contract negotiations, run 24/7, and support multilingual campaigns, while TikTok promises clear labeling and safety reviews to address authenticity concerns.
• December 2023: Morocco has embraced AI-powered influencers with the rise of Kenza Layli, the country’s first virtual persona. Launched in December 2023, she gained over 147,000 Instagram followers by showcasing Moroccan culture through fashion, lifestyle, and patriotic posts, sparking curiosity, cultural discussions, and widespread engagement across social media.

Report Scope