Global Patient Portal Market By Type-(Standalone, Integrated)By Delivery Mode-(Web-based, Cloud-based)By End-Use-(Providers, Payers, Others) By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2033

Market Overview

The Global Patient Portal Market size is expected to be worth around USD 21.9 Billion by 2033 from USD 3.5 Billion in 2023, growing at a CAGR of 20.1% during the forecast period from 2024 to 2033.

Market growth is being driven by the increasing adoption of patient portals by healthcare facilities. The increased use of patient portals is due to the increasing demand for Electronic Health Records and mandatory federal norms.

Patients portal is Web-based system that is linked to electronic health records and lets patients view their medical records. Patients are able to share health information as well as communicate via the internet. The reasons for this include the growing acceptance of EHR and the government regulations that require patients to maintaining health records are driving the expansion in the marketplace. Numerous healthcare organizations are focused on the use of technology and the use on digital platform.

Key Takeaways

• Market Size & Growth: Patient Portal Market size is expected to be worth around USD 21.9 Billion by 2033 from USD 3.5 Billion in 2023, growing at a CAGR of 20.1%
• Type Analysis: In 2023, the Integrated portal accounted for 59% of the total revenue.
• Delivery Mode Analysis: The market’s largest share was held by the web-based segment, which holds 66.3% in 2023
• End-Use Analysis: In 2023, the provider’s segment was dominant by 52.8% and will continue to grow rapidly over the forecast period
• Regional Analysis: North America was the dominant market, with 42.6% and holding a USD 1.5 Billion value for the Patient Portal market in 2023

*Actual Numbers Might Vary In The Final Report

Type Analysis

In 2023, the Integrated portal accounted for 59% of the total revenue. This is due to its ability to provide one-stop solutions that are efficient, cost-effective, and have multiple functionalities. Integrated portals make it possible to create a customized system that bridges the gap between patient information and physician requirements. Research efforts that focus on creating pre-integrated EHR peripherals will also be a driving force in the future. EMR/EHRs with integrated patient portals can be used as modules in any existing healthcare IT system.

These systems also provide a single interface that allows users to perform multiple business operations. These systems are more affordable, more in demand, and offer a single solution. Medfusion and Allscripts, a top EHR provider, announced a strategic partnership in 2023. This partnership will provide Allscripts EHR clients and Practice Management clients access to the best-ranked Medfusion patient portal. The new Allscripts online patient portal will allow physician practices to cut down on costs and increase revenue while also allowing them to save time.

However, standalone patient portals are expected to see significant growth in the future, with a forecast of doubling their number between 2024 and 2033. This portal is ideal for small healthcare organizations such as independent pharmacies and private labs. It also works well with boutique healthcare providers and local medical offices. A standalone portal for patients is powered by a simpler software architecture, which means it requires less effort and resources to develop. Because it can be built in less time and by a smaller team of programmers, the cost is usually affordable for small businesses.

Delivery Mode Analysis

The market’s largest share was held by the web-based segment, which holds 66.3% in 2023. This software offers many benefits, including a shorter implementation time, no additional hardware investment, software updates automatically, and low initial investment. Web-based software is able to be installed on-site and can be supervised by a third party. This is in contrast to traditional software. Based on the amount of usage, web-based software providers typically charge an annual or monthly fee.

Web-based software has key advantages such as affordability (no need to purchase any software or hardware), quick return on investment, and easy deployment. Cloud-based segments are expected to grow significantly over the forecast period. This will allow healthcare companies to integrate data from multiple locations and systems in real-time, as well as create a registry. Cloud-based portals offer many options, including email marketing, appointment scheduling online, social media integration, and health education tools.

Clinic to Cloud, an Australian software provider for healthcare and practice management, has redesigned its patient portal. This was done in 2023 to enhance the patient experience. The cloud-based system allows users to book appointments, view charges, and invoices, download imaging and pathology results, and upload referrals.

End-Use Analysis

In 2023, the provider’s segment was dominant by 52.8% and will continue to grow rapidly over the forecast period. According to the Office of the National Coordinator in Health IT (ONC), more than 90% of hospitals give access to patients’ medical records. 72% of these organizations allow users to view, download and send their entire medical records. This segment is growing because of the widespread adoption by healthcare providers of patient portals.

In 2023, the market share was dominated by the payers’ segment. The United States Centers for Medicare & Medicaid Services and the United Kingdom’s National Health Service accept health claims and pay reimbursements. Payers negotiate provider rates or collect revenue through premiums and taxes. They also pay the provider’s claims. Blue Cross Blue Shield, Athenahealth, and Humana Inc. are just a few examples of commercial health insurance.

*Actual Numbers Might Vary In The Final Report

Key Market Segments

Type

• Standalone
• Integrated

Delivery Mode

• Web-based
• Cloud-based

End-Use

• Providers
• Payers
• Others

Drivers

Patient Engagement and Empowerment: One key driver driving growth in the Patient Portal Market is increased patient engagement and empowerment. Patient portals give individuals convenient access to their healthcare records, lab results and appointment schedules – giving patients greater involvement in their healthcare journey and ultimately leading to improved health outcomes and communication between healthcare providers and themselves.

Regulatory Initiatives Stimulate Healthcare IT Adoption: Patient portal adoption has been driven by regulatory initiatives designed to promote healthcare information technology (IT). Incentive programs like Meaningful Use in the US encourage healthcare providers to implement and use patient portals – further driving market expansion.

Trends

Notable trend: The Patient Portal Market is the integration of telehealth services. Patient portals are becoming comprehensive platforms that facilitate virtual consultations, appointment scheduling and secure messaging – offering patients a holistic healthcare experience.

Mobile Health (mHealth) Integration: Mobile health integration has quickly evolved into an important trend within patient portals, as more users access healthcare data via their phones rather than computers. Therefore, patient portals are adapting with responsive designs and apps for increased accessibility and usability.

Restraint

Limited Patient Portal Adoption and Use: While patient portals offer numerous potential benefits, one challenge they present for widespread adoption and usage remains their limited uptake and usage by some patients due to concerns related to privacy or technology literacy, or unawareness about its advantages in patient engagement.

Security and Privacy Issues: Security and privacy issues present significant obstacles. Patient portals entail exchanging sensitive health data, so ensuring its protection should be prioritized. Tackling cybersecurity challenges effectively while building trust between users are key factors determining market dynamics.

Opportunities

One opportunity for the Patient Portal Market: lies in expanding remote patient monitoring. As demand for healthcare services in remote settings increases, patient portals can be pivotal tools in supporting remote monitoring through providing continuous patient-provider communication channels and supporting proactive healthcare management practices.

Personalized Patient Engagement Solutions: There exists an opportunity for portals to develop personalized patient engagement solutions. Tailoring interfaces, educational content, and communication methods according to patient preferences can increase user engagement and lead to improved health outcomes.

Regional Analysis

North America was the dominant market, with 42.6% and holding a USD 1.5 Billion value for the Patient Portal market in 2023. This is due to technological advances in healthcare IT. The integration of IT technology into healthcare systems has been a success in countries like Canada and the United States, which could lead to market growth.

More than 130 million Americans have at least one chronic condition. These conditions account for approximately 70% of all deaths in the United States each year. The management of comorbidities is difficult due to the large population. Patient portal systems are becoming more important in North America due to the shift from volume-based to value-based reimbursement.

Europe is expected to hold the second position due to increased healthcare IT and telehealth initiatives. Also, the digitization of healthcare procedures will be a major driver of the market. The primary driver of the Asia-Pacific market will be its acceptance and demand for high-end medical infrastructure. The most developed countries in the region are India, China, Japan, and Japan. This would fuel the expansion of the market for high-acuity information systems.

*Actual Numbers Might Vary In The Final Report

Key Regions and Countries

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Key Players Analysis

Due to a large number of players, the market is fragmented. To expand their market share, the market leaders emphasize strategic formulations like partnerships, new product development, commercialization, collaborations, etc. Key market players are spending a lot on R&D, which allows them unique solutions and increases their revenue share.

Ephraim McDowell Health and Allscripts Healthcare Solutions teamed up in March 2019 for FollowMyHealth. This collaboration resulted in the creation of a complete patient engagement system that allows secure messages between physicians and patients. The company was able to leverage its technological know-how and design a product that would maximize revenue generation for its clients and the company.

Market Key Players

• Allscripts Healthcare Solutions, Inc.
• athenahealth, Inc.
• Epic Systems Corporation
• McKesson Corporation
• Cerner Corporation
• GE Healthcare
• Medfusion Inc.
• NextGen Healthcare Information Systems
• Greenway Health, LLC

Recent Development

Integration with EHRs:

Patient portals are now seamlessly integrating with Electronic Health Records (EHRs), creating a more fluid and secure experience for patients. This integration empowers patients to effortlessly access their complete medical history, encompassing lab results, medications, and diagnoses, all in one consolidated view.

Enhanced Functionality:

Patient portals are evolving into feature-rich platforms, offering an expanded array of functions to patients. Beyond the basics, these portals now enable patients to schedule appointments, conveniently settle bills, and securely communicate with healthcare providers through messaging features.

Mobile Access:

The accessibility of patient portals has extended to mobile devices, providing patients with the flexibility to manage their healthcare on the go. This mobile access ensures that individuals can engage with their health information and utilize portal features conveniently, irrespective of their location.

Personalized Patient Engagement:

Patient portals are now serving as personalized engagement tools, offering tailored features such as reminders for preventive care and educational materials. This personalized approach enhances patient involvement in their healthcare journey, fostering a more informed and proactive approach to well-being.

Report Scope