Global Nail Care Services Market By Service Type (Manicures, Pedicures, and Other Service Types), By End-User (Clinics, Beauty Spa & Salon, and Individuals), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Nail Care Services Market size is expected to be worth around USD 23.5 Billion by 2032 from USD 11.4 Billion in 2022, growing at a CAGR of 7.70% during the forecast period from 2023 to 2032.

The nail care services market has experienced significant growth in recent years, driven by a surge in requirements for manicure and pedicure services. This industry encompasses a vast range of nail care offerings, including nail art, gel manicures, acrylic nails, and traditional nail treatments.

Factors such as minimized disposable income, changing fashion trends, and the desire for self-expression have propelled the nail care services market forward. Additionally, the COVID-19 pandemic accelerated the adoption of at-home nail care products and DIY solutions, creating new opportunities for both salons and retail nail care brands.

Actual Numbers Might Vary in the Final Report

Driving Factors

The Influence of Social Media Platforms & Beauty Influencers

The global nail care services market is experiencing robust growth, primarily driven by various factors. First and foremost, the increasing emphasis on personal grooming and self-care routines has spurred the demand for nail care services worldwide. Consumers are increasingly aware of the importance of well-maintained nails, which has led to a surge in nail salon visits and the purchase of nail care products.

Furthermore, the fashion and beauty industry’s constant evolution and innovation play a pivotal role in driving this market. Nail art trends and the introduction of new nail care techniques and products continually captivate consumers, encouraging them to explore and experiment with different nail styles.

The global expansion of beauty chains and franchises has also contributed significantly to the nail care services market’s growth. These chains offer standardized services and a wide range of nail care products, making nail care more accessible and convenient for consumers.

Moreover, the influence of social media platforms and beauty influencers cannot be underestimated. The visual nature of nail art makes it particularly popular on platforms like Instagram and Pinterest, driving demand for nail care services as people seek to replicate trendy designs they see online.

Restraining Factors

Excessive Use of Chemicals:

There is also the growing concern over the environmental impact of the materials and chemicals used in nail care services, which has led to consumer demand for more sustainable and eco-friendly options that not all businesses can readily provide.

Additionally, competition is fierce in this sector, not just from other brick-and-mortar establishments but also from online platforms offering discounted services. Employee turnover and the constant need for training in new techniques and customer service protocols are other restraints that affect the scalability and profitability of businesses in this market.

Growth Opportunities

The increasing emphasis on personal grooming as well as self-care has led to a surge in demand for nail care services across the globe. Individuals are increasingly looking for professional nail treatments to enhance their overall appearance and boost their confidence. Additionally, the increasing popularity of nail art and innovative nail designs has made a niche segment within this market, attracting a diverse customer base ranging from teenagers to professionals.

This trend has opened up avenues for nail technicians and salons to offer creative and customized nail services, thereby expanding their business prospects. Moreover, the rise of e-commerce as well as online booking platforms, has made it easier for consumers to access and schedule nail care services, further fueling this market growth.

Furthermore, the global beauty industry’s continuous innovation and introduction of new nail care products, like long-lasting nail polishes and environmentally friendly nail treatments, are expected to propel market growth by catering to evolving consumer preferences.

Latest Trends

The global nail care services market has been experiencing a significant evolution in recent years, driven by a few latest trends that cater to the growing demands of consumers for innovative and personalized nail care experiences. One prominent trend is the rise of eco-friendly and non-toxic nail products, reflecting a broader shift towards sustainability and health-consciousness.

Consumers are increasingly seeking nail services that use natural and cruelty-free products, making opportunities for eco-friendly nail salons and brands. Another noteworthy trend is the integration of technology into nail care services. Virtual try-on tools augmented reality nail designs, and online appointment booking systems have made it more convenient for customers to explore nail art options and schedule appointments.

Social media platforms like Instagram and TikTok have also played a pivotal role in promoting nail art trends and encouraging self-expression. Moreover, the nail care industry has witnessed a surge in nail art creativity, with nail technicians experimenting with intricate designs, 3D embellishments, and unconventional textures. This trend has spurred collaborations between nail artists and fashion brands, elevating nail art to a form of self-expression and fashion statement.

By Service Type Analysis

Based on service type, the market for nail care services is classified into manicures, pedicures, and other service types.

Based on service type, the market for nail care services is classified into manicures, pedicures, and other service types. Manicure segment dominated with a 46% market share. Manicures have traditionally dominated the nail care services market for several compelling reasons, one of which is their cultural significance and social acceptance as routine grooming activity for both men and women.

Manicures are often seen as an essential part of personal care, closely tied to one’s overall appearance and hygiene, unlike other nail services, which might be considered more of a luxury. This perception increases the frequency with which individuals seek out manicure services, driving higher demand.

Additionally, manicures often serve as an introductory service for people new to nail care. The relatively lower cost and shorter duration of manicure sessions compared to other treatments like pedicures make them a more accessible option for a broader demographic.

Furthermore, the versatility of manicure services adds to its appeal. From basic cleaning and shaping to intricate nail art and gel or acrylic extensions, the range of services under the manicure umbrella caters to a wide variety of customer preferences and needs.

This flexibility allows salons to offer multiple price points and upsell additional services or products, thus increasing their revenue potential. The innovation in manicure techniques and products, like long-lasting gel polishes and intricate nail art designs, also keeps consumer interest piqued, encouraging frequent visits.

By End-User Analysis

Beauty spa & salon End-User is Expected to Dominate This Market

Based on end-users, the market for nail care services is classified into clinics, beauty spas & salons, and individuals. Beauty spa & salon segment dominated the market with 65%.

Firstly, beauty spas and salons offer a one-stop destination for a wide range of beauty and wellness services, including nail care. This convenience factor attracts a substantial customer base seeking a holistic beauty experience.

Clients can indulge in various treatments, such as manicures, pedicures, facials, massages, and hair services, all under one roof. This not only saves time for customers but also encourages them to explore and try different beauty services during their visits.

Secondly, beauty spas and salons typically employ trained and certified nail technicians who are experts in their field. These professionals can provide a high level of skill and precision when it comes to nail care, ensuring that customers receive top-quality service and achieve the desired results.

This expertise builds trust and customer loyalty, contributing to the dominance of beauty spas and salons in the market. Furthermore, the ambiance and atmosphere in beauty spas and salons are designed to create a relaxing and enjoyable experience for clients. The serene environment, soothing music, and professional service contribute to an overall sense of well-being, making the nail care experience more pleasant.

Global Nail Care Services Market Key Segmentation:

Based on Service Type

• Manicures
• Pedicures
• Other Service Types

Based on End-User

• Clinics
• Beauty Spa & Salon
• Individuals

COVID-19 Impact Analysis

The global nail care services market has experienced significant impacts due to the COVID-19 pandemic. With stringent lockdowns, social distancing measures, and hygiene concerns, the nail care industry faced substantial challenges. Many nail salons and spas had to temporarily close their doors, leading to a sharp decline in revenue. Consumers became more cautious about visiting these establishments, fearing virus transmission.

However, the market showed resilience as businesses adapted to the new normal. Many salons implemented rigorous sanitation practices, ensuring the safety of both customers and employees.

Moreover, DIY nail care products gained popularity during lockdowns, with individuals turning to at-home manicures. This shift in consumer behavior gave rise to increased sales of nail polish, nail kits, and other related products. As the world gradually reopens and vaccination efforts continue, the nail care services market is on the path to recovery.

Regional Analysis

North America dominated the global market in terms of revenue share in 2022, with more than 31%. First and foremost, the North American market benefits from a large and affluent consumer base with the highest disposable income. This economic advantage translates into a higher demand for nail care services, as consumers in the region are more willing to spend on personal grooming and self-care.

Moreover, the culture of self-expression and beauty consciousness in North America plays a pivotal role in driving the demand for nail care services, making it a lucrative market for both salons and nail product manufacturers.

Additionally, North America boasts a robust nail care industry infrastructure, including a plethora of nail salons, spas, and beauty professionals. The presence of a well-established network of nail technicians and beauty experts ensures that consumers have easy access to the highest quality nail services, fostering customer loyalty and repeat business.

Furthermore, innovative trends and technological advancements within the nail care industry often originate in North America. The region is a hub for nail art and design trends, which attract enthusiasts from around the world. This leadership in setting trends and introducing new techniques further solidifies North America’s dominance in the global nail care services market.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • United Arab Emirates

Market Share & Key Players Analysis

The global nail care services market is extremely dynamic. All major companies are trying to increase their market share. Regis Salons UK, L’Oréal S.A., and Venus Beauty are major market players across the globe.

Market Key Players:

• Regis Salons UK
• L’Oréal S.A.
• Estée Lauder Companies
• Toni & Guy
• Venus Beauty
• Sorbet Group
• Ulta Beauty
• Other Key Players

Recent Developments:

• March 2023, Regis Salons UK, Regis Salons UK, introduces a mobile app that allows customers to book nail care services online, enhancing convenience and accessibility for their clients.
• February 2023, Toni & Guy, Toni & Guy, introduces a range of nail care services in select salons, expanding its portfolio beyond haircare. This strategic move aims to supply customers with a holistic beauty experience.

Report Scope: