Global Mobile Grooming Services Market Size, Share, Industry Analysis Report By Pet Type (Dogs, Cats, Other small pets [rabbits, guinea pigs]), By Service Type (Full groom / haircut, Bath & brush, De-shedding / undercoat, Add-ons [nails, ears, teeth], Medicated / flea–tick care), By Service Mode (Van-based mobile spa, In-home [no van]), By Provider Type (Independent owner-operators, Regional chains / franchises, National franchises), By Booking Channel (Phone, Website, App), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034

Report Overview

The Global Mobile Grooming Services Market size is expected to be worth around USD 8,667.3 Million By 2034, from USD 2,576 Million in 2024, growing at a CAGR of 12.9% during the forecast period from 2025 to 2034. In 2024, North America held a dominan market position, capturing more than a 39.7% share, holding USD 1,022.6 Million revenue.

The Mobile Grooming Services Market revolves around providing pet grooming directly at the pet owner’s location, typically through mobile vans or in-home services. This offers a highly convenient alternative to traditional grooming salons by eliminating the need for pet transportation and reducing stress for both pets and owners. The market caters largely to dogs, cats, and other small pets offering a range of services including full grooming, baths, de-shedding, and add-ons like nail and dental care.

The top driving factors behind this market include increased pet ownership and deeper emotional attachment to pets, often termed pet humanization. Many pet owners now seek personalized, premium grooming services that respect convenience and animal comfort. Urban lifestyles and rising disposable incomes are fuelling demand for at‑home grooming solutions. Technological factors like digital booking channels further support this trend.

For instance, Flying Fur Mobile Grooming, India’s pioneering mobile pet grooming service, reports grooming over 45,000 pets through 14 cities in 2025, reflecting growing demand in urban India. The brand offers franchise investments averaging around ₹13-14 lakh (~$16,000-$18,000 USD), with a strong repeat booking rate of 50-60%, underpinning client loyalty in a fast-growing market

Key Insight Summary

• By Pet Type, Dogs dominated with a 75.0% share, reflecting their higher grooming demand compared to other pets.
• By Service Type, Full Groom/Haircut led with 43.2% share, as owners increasingly opt for complete grooming solutions.
• By Service Mode, Van-based mobile spas captured 65% share, offering convenience and professional services directly at customers’ locations.
• By Provider Type, Independent owner-operators held a 65.1% share, showing the fragmented and locally driven nature of the market.
• By Booking Channel, Phone bookings remained the leading choice with 45% share, despite rising digital app-based adoption.

Investment and Business benefits

Increasing adoption of advanced technologies is a key trend reshaping the mobile grooming landscape. Mobile grooming vans now come equipped with innovations like climate control, efficient hydrobath systems, and high-quality grooming tools comparable to brick-and-mortar salons. Digital technologies like cloud-based scheduling, AI-driven appointment management, and mobile payments enhance operational efficiency and customer experience.

Investment opportunities in mobile grooming show promise due to the specialized nature of the service and growing consumer demand. The initial capital is directed toward acquiring grooming vans outfitted with necessary equipment and pet care supplies. Given the rising market appetite, scaling operations by adding vans and expanding service areas offers attractive returns.

Business benefits of mobile grooming include reduced fixed operational costs compared to salon rentals, increased client loyalty due to personalized service, and elevated market reach through flexible service delivery. The mobile format allows groomers to optimize their schedules and minimize downtime, enhancing profitability. Clients appreciate the convenience and premium experience, which encourages repeat business and positive referrals.

Regional Insights

In 2024, North America held a dominant market position, capturing more than 39.7% share and generating USD 1,022.6 million revenue in the mobile grooming services market. The leadership of this region is supported by the rising preference for on-demand pet care solutions, especially among urban households with busy lifestyles.

Consumers in the United States and Canada show higher willingness to pay for convenience-based services, which has significantly boosted the adoption of mobile grooming vans and app-based booking platforms. The region’s strong pet ownership culture and high disposable income have further reinforced its leadership position.

The growth of North America is also linked to the increasing number of professional grooming businesses integrating mobile operations to expand their customer base. Stringent animal welfare standards and awareness campaigns have encouraged pet owners to opt for professional grooming, which adds to the demand. Moreover, digitalization and mobile app integration have enhanced service accessibility, making it easier for consumers to schedule grooming sessions at their preferred location.

By Pet Type

Dogs dominate the mobile grooming services market, comprising 75% of the demand. This high concentration is due to the prevalent ownership of dogs as household pets and their regular need for grooming care, including bathing, haircutting, nail trimming, and ear cleaning.

Dog owners increasingly seek convenient and stress-free grooming options that mobile services provide, eliminating the hassle of transporting pets to salons and reducing anxiety often caused by unfamiliar environments.

The humanization trend in pet care, where dogs are treated as family members, drives the willingness to invest in premium grooming experiences like mobile spas. Additionally, the diverse grooming requirements of different dog breeds further fuel demand for specialized full-grooming services, which mobile providers are well-positioned to deliver at the customer’s doorstep.

By Service Type

Full grooming and haircut services account for 43.2% of the mobile grooming market, reflecting pet owners’ preference for comprehensive care packages. These services typically involve a thorough wash, haircut, nail clipping, ear cleaning, and sometimes teeth brushing, providing complete maintenance of the pet’s hygiene and appearance.

Full grooming sessions offer convenience and time savings for busy owners who want professional care without the logistical challenges of traditional salons. This segment benefits from the growing emphasis on pet wellbeing, aesthetics, and health. Regular full grooming is linked to improved skin and coat health, early detection of issues, and general comfort for pets. Mobile groomers that offer this all-in-one service tap into consumer demand for quality, efficiency, and personalized care.

By Service Mode

Van-based mobile spas represent 65% of the service mode share, underscoring their popularity as the preferred delivery method for mobile grooming. These vans are equipped with specialized grooming tools, bathing stations, and climate control features to create a spa-like environment for pets. The mobility allows service providers to reach customers conveniently while maintaining high service standards in a controlled setting.

Consumers value the van-based model for its ability to reduce pet stress and eliminate travel difficulties. These mobile spas also support a wider range of grooming services compared to simpler in-home setups, attracting pet owners looking for premium grooming experiences. The combination of convenience, quality, and personalization makes van-based mobile spas a significant growth driver in the market.

By Provider Type

Independent owner-operators dominate the market with a 65.1% share, reflecting a fragmented and entrepreneurial industry landscape. Many groomers prefer this ownership model due to lower start-up costs, operational flexibility, and direct customer relationships. Independent operators can differentiate themselves by offering highly personalized services and building trust within local communities.

This provider type has gained traction fueled by accessible digital tools for booking, payments, and customer management, enabling owner-operators to scale efficiently. Their prevalence also highlights the market’s appeal as a small business opportunity with growth potential, fostering innovation and competitive pricing tailored to diverse customer needs.

By Booking Channel

Phone booking remains the dominant channel at 45%, indicating that many customers prefer direct, personal communication when scheduling mobile grooming services. Phone-based bookings offer immediate interaction, allowing customers to discuss specific needs, schedule appointments flexibly, and receive instant confirmations.

For many, especially older or less tech-savvy pet owners, phone booking provides a trusted and straightforward method. Despite the growing use of apps and online platforms, the phone remains vital due to its simplicity and the personal touch it adds. Mobile groomers often rely on this channel to establish rapport and address customer queries, ensuring service satisfaction and repeat business.

Key Market Segments

By Pet Type

• Dogs
• Cats
• Other small pets (rabbits, guinea pigs)

By Service Type

• Full groom / haircut
• Bath & brush
• De-shedding / undercoat
• Add-ons (nails, ears, teeth)
• Medicated / flea–tick care

By Service Mode

• Van-based mobile spa
• In-home (no van)

By Provider Type

• Independent owner-operators
• Regional chains / franchises
• National franchises

By Booking Channel

• Phone
• Website
• App

Regional Analysis and Coverage

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Thailand
  • Vietnam
  • Rest of Latin America
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Driver Factor

Rising Pet Ownership and Convenience Demand

The mobile grooming services market is primarily driven by the rising number of pet owners who increasingly view pets as family members requiring regular care. This shift towards pet humanization prompts owners to seek more personalized and convenient pet care options.

Mobile grooming eliminates the need to transport pets to salons, which is particularly appealing for busy owners, individuals with limited transportation, or pets that experience anxiety during travel. This convenience factor strongly fuels demand as mobile grooming brings services directly to the doorstep, simplifying the grooming process for many pet owners.

Additionally, increased disposable incomes in urban and semi-urban areas contribute to growing expenditure on premium pet services, including mobile grooming. Technological advances in mobile grooming vans, scheduling apps, and payment systems improve accessibility and customer experience, supporting strong market growth.

Restraint Factor

High Operational Costs and Pricing Sensitivity

A significant restraint in the mobile grooming services market is the high operational costs associated with running van-based grooming operations. These costs include vehicle purchase and customization, fuel, regular maintenance, grooming equipment, and professional staff wages.

For many independent operators who dominate the market, balancing these expenses while keeping service prices affordable poses a challenge. High costs can limit profit margins and scalability, especially in price-sensitive regions or among consumers with limited discretionary income.

Moreover, the relatively steep prices of professional mobile grooming services restrict access among middle and lower-income segments. Many pet owners resort to at-home grooming or less regulated, cheaper services as alternatives, constraining the market’s growth potential. This price sensitivity acts as a barrier to wider market penetration and can slow expansion, as not all potential customers are willing or able to pay premium fees for mobile grooming convenience.

Opportunity Analysis

Expansion into Emerging Pet Markets

The rapid rise in pet adoption across emerging economies such as India and China presents a substantial growth opportunity for mobile grooming services. Urbanization, increasing pet ownership among millennials and Gen Z, and growing awareness of pet health and hygiene create fertile ground for mobile grooming providers.

These markets exhibit strong demand for convenient, door-to-door services that reduce the need for travel and accommodate busy lifestyles and apartment living conditions. Mobile grooming companies expanding into these regions can capitalize on untapped segments by offering tailored packages that meet local preferences and price points.

Subscription-based grooming models, combining full grooming and add-ons, are also gaining traction as they ensure steady revenue and build customer loyalty. Leveraging digital booking platforms and promoting premium hygiene and wellness services can differentiate providers in these growing markets, enabling sustained long-term growth.

Challenge Analysis

Managing Logistics and Client Density

A key challenge for mobile grooming businesses lies in optimizing logistics and client scheduling to maintain profitability. Serving clients spread over wide geographic areas can increase travel times and fuel costs, reducing operational efficiency and revenue per hour.

Many mobile groomers find it best to focus on smaller service areas with high client density to maximize appointments and minimize downtime between jobs. Additionally, managing appointment cancellations, delays, and client preferences while running a mobile operation that depends heavily on vehicle reliability adds complexity.

Seasonal fluctuations in demand also pose challenges, requiring careful planning and cash flow management. For smaller operators, sustaining high service quality amid these logistical constraints requires strategic marketing and customer relationship management to build a stable, local client base.

Competitive Analysis

In the mobile grooming services market, Aussie Pet Mobile and Hydro Dog are recognized as leading names with strong brand equity. These companies have built their reputation by offering premium grooming solutions with convenient doorstep service. Their franchise-based structures allow them to expand rapidly across different regions while maintaining standardized service quality.

Furry Land Mobile Grooming, Woofie’s, and Zoomin Groomin hold a competitive position by targeting urban and suburban households where pet ownership is growing. These companies emphasize customer convenience through flexible booking systems and tailored services for different breeds. Their marketing strategies often focus on affordability and reliability, which broadens their appeal to middle-income households.

Flying Fur Mobile Grooming, Pet Love Mobile Grooming, The Pooch Mobile, Dial-a-Dog-Wash, and Hollywood Grooming demonstrate strong growth by focusing on niche and local markets. Their strength lies in community-driven branding and customer referrals, which enhance their regional dominance. Many of these players rely on personalized service offerings that differentiate them from larger franchises.

Top Key Players in the Market

• Aussie Pet Mobile
• Hydro Dog
• Furry Land Mobile Grooming
• Woofie’s
• Zoomin Groomin
• Flying Fur Mobile Grooming
• Pet Love Mobile Grooming
• The Pooch Mobile
• Dial-a-Dog-Wash
• Hollywood Grooming

Recent Developments

• By 2025, operators embraced AI-assisted coat and skin health scanners, zero-waste grooming products, and automated wellness tools. This shift toward sustainable and wellness-focused solutions reflected rising consumer demand for eco-friendly, hygienic, and premium services, marking a new phase where technology and sustainability drive growth in mobile grooming.
• In 2024, luxury mobile grooming vans redefined premium pet care by introducing live HD video streaming and app-based updates, enabling pet parents to watch grooming sessions in real time. Features such as digital grooming report cards enhanced transparency and personalization, building stronger trust and customer engagement. These innovations positioned mobile grooming as a high-value, technology-driven service model.
• In July 2024, PetSmart launched its own mobile grooming division in select U.S. markets, representing an entry of large traditional players into mobile services, leveraging brand recognition to capture new clientele.

Report Scope