Global Mens Underwear Market Size, Share, Growth Analysis By Product (Boxer Brief, Trunks, Boxers, Briefs, Others), By Fabric (Cotton, Nylon, Modal, Polyester, Others), By Age Group (Age Group 15-25, Age Group 26-35, Age Group 36-45, Age Group 46-55, Age Group 56-65, Age Group 65+), By Distribution Channel (Offline Store, Online Store), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Men’s Underwear Market size is expected to be worth around USD 71.9 Billion by 2034, from USD 40.9 Billion in 2024, growing at a CAGR of 5.8% during the forecast period from 2025 to 2034.

The Men’s Underwear Market has seen steady growth in recent years, driven by shifting consumer preferences, increasing brand awareness, and growing demand for comfort and quality. As men become more conscious of their undergarments, a preference for premium products, including breathable fabrics and stylish designs, has emerged.

According to mensunderwearguide, 40% of men stated that wearing briefs made them feel more masculine, though only 22% actually wore them, suggesting an untapped opportunity to engage this consumer base with targeted marketing strategies.

Additionally, the rise of online shopping and subscription-based services has further fueled market growth. Men are seeking convenience and variety, which is pushing the demand for such services that deliver underwear to consumers’ doorsteps.

According to drawlz, the majority of men, 20-25 pairs of underwear are stocked in their drawers, reflecting their desire for options across various activities throughout the week. This trend underscores the importance of maintaining an extensive product range to cater to diverse customer needs.

Government support for manufacturing and retail sectors has provided a solid foundation for market expansion. Policies focused on supporting local manufacturers and encouraging foreign investments in textile industries are contributing to the growth of this sector.

Additionally, regulations surrounding the use of sustainable materials are pushing brands to innovate. With growing awareness about environmental impact, manufacturers are increasingly adopting eco-friendly materials like organic cotton, aligning with consumer values while staying competitive.

Opportunities are abundant for both established brands and new entrants. By investing in marketing campaigns, collaborations with influencers, and offering personalized products, brands can tap into a younger, more fashion-conscious audience.

The market is expected to see further growth, especially in emerging economies, where the increasing middle class will drive demand for quality and affordable men’s underwear. With the right strategies, companies can thrive in this dynamic and competitive market, aligning with both consumer demand and evolving industry trends.

Key Takeaways

• The Global Men’s Underwear Market is expected to reach USD 71.9 Billion by 2034, growing at a CAGR of 5.8% from 2025 to 2034.
• Boxer Briefs held a dominant market share of 33.8% in 2024 due to their blend of comfort and support.
• Cotton was the preferred fabric, capturing 67.9% of the market in 2024 for its softness and breathability.
• The Age Group 26-35 emerged as the leading demographic, driven by active lifestyles and greater purchasing power.
• Offline Stores continued to dominate, holding 54.8% of the market share in 2024.
• Asia Pacific led the market with a share of 42.2%, valued at USD 17.2 Billion, driven by urbanization, rising disposable income, and a growing preference for premium innerwear.

Type Analysis

Boxer Brief held a dominant market position in 2024 with a 33.8% share of the Men’s Underwear Market.

In 2024, Boxer Briefs continued to dominate the Men’s Underwear Market, capturing a significant share of 33.8%. Their blend of comfort and support has made them a popular choice among men across different age groups. The versatile design, which combines elements of both boxers and briefs, has contributed to their widespread appeal.

Trunks, another key player in this market, hold a notable position but trail behind Boxer Briefs in popularity. They are favored for their snug fit and modern appeal, making them a strong competitor, although they account for a smaller share.

Boxers, known for their relaxed and breathable fit, remain a popular option, especially among those seeking comfort. However, their market share continues to face pressure as consumers increasingly lean towards Boxer Briefs for a more supportive alternative.

Briefs, while still relevant, continue to lose market share in comparison to newer, more comfortable designs like Boxer Briefs. Other types of men’s underwear, which make up a small portion of the market, also contribute to the overall dynamics, but they do not pose a major threat to the top contenders.

Fabric Analysis

Cotton held a dominant market position in 2024 with a 67.9% share in the Men’s Underwear Market, leading the By Fabric Analysis segment.

In 2024, Cotton was the fabric of choice in the Men’s Underwear Market, commanding an impressive 67.9% share. Known for its softness, breathability, and comfort, cotton remains the preferred material for daily wear, contributing significantly to its dominance. Consumers continue to favor cotton for its natural properties and comfort, especially in warmer climates.

Nylon, while often chosen for its stretch and durability, accounts for a smaller portion of the market. It is frequently used in performance-oriented underwear but has not yet surpassed cotton in popularity.

Modal, known for its smooth feel and moisture-wicking qualities, has seen a rise in demand. However, it still represents a relatively small segment of the market compared to cotton, which offers a combination of comfort and affordability.

Polyester, though used in some men’s underwear for its quick-drying and durability characteristics, remains less popular than cotton. The Others category also captures a minor share, with innovative fabrics attempting to cater to niche consumer demands.

Age Group Analysis

Age Group 26-35 held a dominant market position in 2024 in the Men’s Underwear Market, with a leading share.

In 2024, the Age Group 26-35 emerged as the dominant demographic in the Men’s Underwear Market. This age group is characterized by active lifestyles, greater purchasing power, and a preference for trendy and comfortable underwear options.

The Age Group 15-25 also represents a strong segment, especially with younger consumers seeking modern styles and functionality. Their demand is typically driven by comfort and brand appeal.

Age Groups 36-45 and 46-55 reflect a more mature consumer base, with an increasing preference for durable and high-quality underwear, although they hold a smaller share compared to younger groups.

Age Groups 56-65 and 65+ make up a niche but important market segment. Older consumers often prioritize comfort and practical designs, though their market share is comparatively lower.

Distribution Channel Analysis

Offline Stores held a dominant market position in 2024 with a 54.8% share in the Men’s Underwear Market, leading the By Distribution Channel Analysis segment.

In 2024, Offline Stores continued to dominate the Men’s Underwear Market, holding a significant 54.8% share. The in-person shopping experience remains a key driver for many consumers, who value the ability to try on products and receive immediate purchases. Traditional retail outlets also offer a wide range of styles and sizes, which appeals to a broad customer base.

Online Stores, though growing rapidly, accounted for a smaller share in comparison. The convenience of shopping from home and the increasing availability of subscription services have driven the growth of online retail, but they still trail behind offline stores in terms of market share.

The shift towards e-commerce continues, especially with younger consumers who are more comfortable making online purchases. However, for many, the tactile experience of shopping in-store still holds significant appeal, maintaining offline stores as the market leader for now.

Key Market Segments

By Product

• Boxer Brief
• Trunks
• Boxers
• Briefs
• Others

By Fabric

• Cotton
• Nylon
• Modal
• Polyester
• Others

By Age Group

• Age Group 15-25
• Age Group 26-35
• Age Group 36-45
• Age Group 46-55
• Age Group 56-65
• Age Group 65+

By Distribution Channel

• Offline Store
• Online Store

Drivers

Rising Popularity of Subscription-Based Underwear Services Drives Market Growth

The subscription-based underwear service model is becoming increasingly popular, offering consumers the convenience of regular deliveries and personalized selections. This trend helps companies build a steady customer base and fosters brand loyalty. The model’s affordability and convenience make it especially attractive, driving a surge in demand.

Additionally, organized retail chains are expanding, offering more variety and better accessibility to customers. This growth allows more consumers, especially in urban areas, to easily access high-quality and stylish underwear, further driving market expansion. Increased retail presence is boosting overall awareness and engagement in the market.

Restraints

Limited Awareness in Rural and Underserved Regions Restrains Market Growth

In rural and underserved regions, limited awareness about modern underwear options is hindering market growth. Many consumers still rely on traditional, less comfortable alternatives due to lack of marketing and education about better choices. This is limiting the market’s ability to penetrate these areas effectively.

Fluctuating raw material prices also pose a challenge to manufacturers. With materials like cotton and nylon subject to market volatility, production costs can rise, potentially leading to higher retail prices. This impacts affordability, especially in price-sensitive segments, and can hinder wider market adoption.

Growth Factors

Expansion of E-Commerce in Emerging Economies Drives Market Growth

The rise of e-commerce in emerging markets presents a significant opportunity for the men’s underwear market. As internet access increases in regions like India and Southeast Asia, consumers are increasingly turning to online platforms to purchase a broader range of underwear options, boosting market growth.

Customization and personalization also offer a competitive edge, allowing consumers to choose specific styles and fits that match their preferences. Additionally, strategic collaborations with influencers and celebrities help brands gain visibility, particularly among younger, fashion-conscious audiences, driving sales and brand recognition.

Emerging Trends

Surge in Demand for Gender-Inclusive and Unisex Underwear Styles Drives Market Growth

The growing demand for gender-inclusive and unisex underwear is transforming the market. Brands are responding by creating products that cater to diverse gender identities, making underwear more inclusive and appealing to a broader audience.

Furthermore, the integration of smart textiles into underwear is gaining traction, with products offering fitness tracking capabilities and health-monitoring features. This trend appeals to consumers who prioritize fitness and technology, offering a blend of comfort, convenience, and innovation. Eco-friendly packaging and sustainable production are also becoming key differentiators for brands, attracting environmentally-conscious consumers.

Regional Analysis

Asia Pacific Dominates the Men’s Underwear Market with a Market Share of 42.2%, Valued at USD 17.2 Billion

Asia Pacific leads the men’s underwear market, holding a dominant share of 42.2%, valued at USD 17.2 Billion. The region’s growth is driven by a combination of rapid urbanization, rising disposable income, and an increasing preference for premium and designer innerwear. The expansion of retail chains and growing awareness about various fabric types further fuel market expansion, particularly in countries like China, India, and Japan.

North America Men’s Underwear Market Insights

North America holds a significant share in the men’s underwear market, supported by the high demand for premium brands and subscription-based underwear services. The growing trend of athleisure and increasing focus on comfortable, moisture-wicking fabrics also contribute to market growth. The region is expected to continue its strong growth trajectory due to steady consumer spending and advanced retail infrastructure.

Europe Men’s Underwear Market Trends

Europe’s men’s underwear market continues to experience steady growth, driven by a strong demand for luxury and designer brands. The market benefits from a high degree of awareness regarding innovative fabrics, with increasing interest in sustainable and eco-friendly materials. Countries like Germany, the UK, and France are leading the growth, with rising demand for both traditional and trendy styles.

Latin America Men’s Underwear Market Development

The Latin American men’s underwear market is witnessing gradual growth, driven by a growing middle class and changing consumer preferences toward branded and higher-quality products. The increasing penetration of online retail and the rise in disposable incomes are expected to support further market expansion in the coming years, particularly in Brazil and Mexico.

Middle East and Africa Men’s Underwear Market Outlook

The Middle East and Africa are emerging as developing markets for men’s underwear, with rapid urbanization and evolving lifestyles contributing to market growth. Increasing disposable incomes, particularly in the Gulf Cooperation Council (GCC) countries, and changing fashion trends are expected to lead to more demand for premium brands. The market growth is anticipated to continue, albeit at a slower pace compared to other regions.

Key Regions and Countries

North America

• US
• Canada

Europe

• Germany
• France
• The UK
• Spain
• Italy
• Rest of Europe

Asia Pacific

• China
• Japan
• South Korea
• India
• Australia
• Rest of APAC

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of MEA

Key Mens Underwear Company Insights

The global men’s underwear market is expected to see substantial growth, driven by key players that have been strategically expanding their presence.

Ralph Lauren Corporation has established a strong position in the premium segment, leveraging its reputation for quality and style. The brand’s focus on luxury and comfort continues to appeal to affluent consumers seeking high-end undergarments.

C. Penney Corporation, Inc. is enhancing its market share by tapping into both value-driven and budget-conscious segments. Its strong retail presence and established customer base allow for extensive reach, making it a popular choice for mainstream consumers.

American Eagle Outfitters Inc. is gaining momentum with its youthful and trendy offerings in the men’s underwear market. The company’s innovative designs and consistent brand messaging have solidified its position as a leading choice for younger generations who prioritize comfort and style.

Phillips-Van Heusen Corporation has strengthened its market position through diverse brand acquisitions, with a solid portfolio of well-recognized names. By targeting both high-end and mass-market consumers, it has been able to cater to a broad range of preferences, further driving its success in the global market.

Top Key Players in the Market

• Ralph Lauren Corporation
• C. Penney Corporation, Inc.
• American Eagle Outfitters Inc.
• Phillips-Van Heusen Corporation
• Berkshire Hathaway Inc.
• Iconix Brand Group Inc.
• Jockey International Inc.
• Hanesbrands Inc.

Recent Developments

• In April 2025, BN3TH Underwear launched the “Rise In Comfort” campaign, aiming to revolutionize the men’s underwear market by focusing on ultimate comfort and performance. The campaign also featured partnerships with D1 athletes, promoting both the brand’s innovation and athletic wearability.
• In January 2024, US-based Calvin Klein unveiled its Spring 2024 men’s underwear collection, showcasing stylish designs and premium fabrics. The collection was targeted at fashion-forward consumers, emphasizing both comfort and modern aesthetics for the upcoming season.

Report Scope