Global Hoodies & Sweatshirt Market By Material Type (Cotton, Fleece, Wool, Leather, Others), By End-use (Men, Women, Kids), By Distribution Channel (Offline retail, Clothing retail stores, Supermarkets/hypermarkets, Online retail), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034
- Published date: Feb 2025
- Report ID: 138816
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Report Overview
The Global Hoodies & Sweatshirt Market size is expected to be worth around USD 370.4 Billion by 2034, from USD 199.2 billion in 2024, growing at a CAGR of 6.4% during the forecast period from 2025 to 2034.
Hoodies and sweatshirts have evolved into essential elements of casual wear, providing comfort, warmth, and a sense of style. Hoodies typically feature a hood, a front pocket, and are made of soft, cozy fabric, whereas sweatshirts are similar but lack the hood. Both garments cater to a wide range of consumers, from teenagers to adults, serving as everyday wear for a variety of occasions such as lounging, sports activities, or casual outings.
The Hoodies & Sweatshirt Market refers to the global industry encompassing the design, manufacturing, distribution, and retail of hoodies and sweatshirts. It spans a wide spectrum of markets, including apparel retailers, e-commerce platforms, and custom clothing providers. The market is driven by consumer demand for comfort, functionality, and style, with significant contributions from young adults, athletes, and casual wear enthusiasts.
Key trends influencing the market include the shift toward sustainable fabrics, the growing popularity of oversized designs, and the increasing penetration of online shopping. In 2024, as consumers continue to prioritize comfort and style, the market is expected to see further growth, spurred by innovations in fabric technology and increased customization options.
The Hoodies & Sweatshirt market has witnessed notable growth, driven by factors like shifting fashion preferences and rising demand for comfortable, functional clothing. According to recent consumer surveys, 65% of men plan to purchase at least one new sweatshirt in 2024, with 27% prioritizing oversized hoodies. This reflects an increasing inclination toward relaxed, comfortable wear. Furthermore, consumers are becoming more conscious of fabric choices.
A significant 38% of French consumers prefer sweatshirts made from natural materials such as organic cotton or wool, indicating a growing preference for sustainability in fashion. Government investments in the textile and garment industry, aimed at fostering innovation and promoting eco-friendly production methods, are further enhancing market potential.
Regulatory frameworks around sustainability, material sourcing, and ethical manufacturing practices are also playing a role in shaping the future of the market. More than 60% of consumers are prioritizing skin-friendliness, breathability, and health benefits when selecting their hoodies, which is prompting brands to invest in fabric innovation to meet these expectations.
Key Takeaways
- The global Hoodies & Sweatshirt market is projected to reach USD 370.4 billion by 2034, growing at a CAGR of 6.4% from 2025 to 2034.
- Cotton holds 36.2% of the market share in 2024 due to its comfort, breathability, and versatility for casual and athleisure wear.
- Men dominate the market with 40.2% share in 2024, driven by the growing demand for casual and athleisure wear.
- Offline retail leads the distribution channel segment in 2024, with clothing retail stores being the primary contributors.
- North America holds the largest market share, supported by high consumer spending and a preference for casual and sportswear clothing.
Material Type Analysis
Cotton Dominates the Hoodies & Sweatshirt Market with a 36.2% Share in 2024 Due to its Comfort and Versatility
In 2024, Cotton continued to maintain its stronghold in the By Material Type segment of the Hoodies & Sweatshirt Market, accounting for 36.2% of the total market share. This dominance can be attributed to cotton’s enduring popularity for its comfort, breathability, and versatility, which makes it a preferred choice for casual and athleisure wear. Cotton’s ability to provide warmth without sacrificing airflow makes it ideal for year-round wear, further bolstering its position in the market.
Fleece followed closely, capturing a significant portion of the market share due to its softness and superior insulation properties, making it a popular option for colder weather. Wool, while offering exceptional warmth, remains a niche choice due to its higher cost and care requirements.
Leather, though commonly used in premium, fashion-forward hoodie designs, holds a much smaller market share due to its costliness and the increasing preference for sustainable materials. Lastly, other materials, including blends and synthetics, continue to grow but remain less significant in terms of overall market impact.
End-Use Analysis
Men Lead the Hoodies & Sweatshirt Market with 40.2% Share in 2024, Driven by Increased Casual and Athleisure Wear Demand
In 2024, Men maintained a dominant position in the By End-Use segment of the Hoodies & Sweatshirt Market, capturing 40.2% of the total market share. This dominance is primarily attributed to the growing trend of casual and athleisure wear, where men’s hoodies and sweatshirts serve as staple wardrobe items for both comfort and style. The increasing demand for functional, versatile clothing that seamlessly transitions between leisure and fitness activities has significantly contributed to this market growth.
Women’s segment holds a strong second position, driven by an expanding preference for comfortable, trendy, and functional clothing in both casual and athletic settings. With the rise of athleisure and wellness-focused fashion, women are increasingly investing in hoodies and sweatshirts as part of their daily wardrobes, making this segment highly lucrative.
The Kids segment, while smaller in comparison, continues to show steady growth, fueled by the demand for durable, easy-to-care-for, and comfortable clothing for children. Parents often prioritize value for money and practicality, while also considering the latest fashion trends for their children.
Distribution Channel Analysis
Offline Retail Leads the Hoodies & Sweatshirt Market in 2024, Capturing a Dominant Share
In 2024, offline retail maintained its dominant position in the By Distribution Channel segment of the Hoodies & Sweatshirt market, accounting for a substantial share of sales. Clothing retail stores emerged as the primary contributor within the offline retail category, driving significant foot traffic with a broad range of options and the tactile shopping experience that many consumers still value.
Supermarkets and hypermarkets also played a pivotal role, leveraging their extensive reach and established customer base to offer competitive pricing and convenience, further strengthening offline retail’s presence.
Despite the increasing popularity of e-commerce, offline channels continue to resonate strongly with consumers, particularly in regions where in-person shopping is preferred for clothing purchases. The ability to try on products, immediate product availability, and the social aspects of shopping in physical stores keep offline retail as a leading distribution channel.
While online retail is growing rapidly, contributing to shifting shopping habits, it has yet to surpass the traditional brick-and-mortar experience for many shoppers. Overall, offline retail maintained a dominant position, contributing to the continued growth and stability of the hoodies and sweatshirts market in 2024.
Key Market Segments
By Material Type
- Cotton
- Fleece
- Wool
- Leather
- Others
By End-use
- Men
- Women
- Kids
By Distribution Channel
- Offline retail
- Clothing retail stores
- Supermarkets/hypermarkets
- Online retail
Drivers
Increase in Athleisure Trend Drives Hoodie & Sweatshirt Market Growth
The rising popularity of athleisure wear is one of the key drivers behind the growing demand for hoodies and sweatshirts. As more consumers embrace a combination of style and comfort, these garments are increasingly seen as essential wardrobe items, especially for casual wear and workout settings.
This trend is particularly strong among younger generations who prioritize comfort without sacrificing style. Along with this, fashion-conscious consumers are becoming more inclined to purchase branded, trendy hoodies and sweatshirts, fueling the market further.
Moreover, the boom in online retail has made it easier for consumers to access a wide variety of these products, leading to increased sales. The convenience of shopping online, coupled with attractive offers, has played a significant role in enhancing market growth.
Additionally, the overall demand for comfortable clothing continues to rise, especially for loungewear and home outfits, reinforcing the popularity of hoodies and sweatshirts as the go-to choice for everyday casual wear.
Restraints
Seasonal Demand and High Competition Pose Challenges for the Hoodie & Sweatshirt Market
One of the key challenges in the hoodie and sweatshirt market is its seasonal demand. Sales of these products often peak during colder months, such as fall and winter, and dip significantly during warmer months, leading to inconsistent revenue and inventory management issues. Retailers may face the challenge of overstocking or having excess inventory that is hard to sell in the off-season, causing potential financial strain.
Furthermore, the market is highly competitive, with numerous local and international brands offering similar products. This creates difficulty for companies to differentiate themselves and maintain a strong market share. As a result, brands must constantly innovate or invest in effective marketing strategies to stay ahead of their competitors.
The abundance of choices for consumers also means that price sensitivity can be an issue, forcing businesses to engage in frequent discounting or promotional efforts to attract buyers. In such a crowded market, it becomes increasingly challenging for any one brand to establish long-term dominance.
Growth Factors
Expansion into Emerging Markets Presents Significant Growth Opportunities for Hoodies & Sweatshirts
The hoodie and sweatshirt market has substantial growth opportunities in emerging markets, particularly in Asia-Pacific and Latin America. As disposable incomes rise and urbanization continues, there is an increasing demand for casual and branded apparel, including hoodies and sweatshirts, in these regions.
Companies can capitalize on this by expanding their presence and offering tailored products suited to local tastes and preferences. Additionally, segmenting product offerings to cater to both men and women could drive further market growth, as each gender has specific preferences for design, fit, and style.
Another promising opportunity lies in the integration of smart fabrics into hoodie and sweatshirt designs. By offering features like temperature control or moisture-wicking properties, these products could appeal to tech-savvy consumers who value both functionality and innovation in their clothing. Furthermore, there is potential for growth in the corporate and promotional sectors.
Customized hoodies and sweatshirts for companies and organizations whether for corporate branding, giveaways, or events—present a lucrative market segment, especially with the rising trend of casual workwear.
Bulk orders for promotional use could provide a consistent revenue stream and open doors to long-term business relationships. As these opportunities are explored, brands can diversify their offerings and tap into new, lucrative market segments.
Emerging Trends
Sustainability and Ethical Choices Shape Trends in the Hoodie & Sweatshirt Market
One of the key trends shaping the hoodie and sweatshirt market today is the growing demand for sustainable and eco-friendly materials. Consumers are increasingly aware of the environmental impact of their purchases and are opting for products made from organic or recycled fabrics. This trend is pushing manufacturers to innovate with eco-conscious materials and production processes.
In addition to sustainability, there is also a rising demand for vegan and cruelty-free options. Consumers are actively seeking hoodies and sweatshirts that do not use animal-derived materials like wool or leather, which is encouraging brands to explore plant-based alternatives. Another major influence on the market is streetwear culture.
Oversized hoodies and sweatshirts, often featuring bold logos, graphics, and collaborations with popular designers or celebrities, continue to dominate fashion trends, especially among younger audiences. This culture’s influence makes hoodies and sweatshirts not just a comfort choice but a statement piece in everyday wardrobes.
Additionally, the influence of sports and fitness brands has led to a rise in demand for performance-driven hoodies and sweatshirts. As more people embrace fitness and wellness, consumers are seeking garments from trusted sports brands that offer both style and functionality combining comfort with features like moisture-wicking fabrics and ergonomic designs. These trends highlight how the market is evolving to meet the preferences of a more conscious and fashion-forward consumer base.
Regional Analysis
North America Leads Hoodies and Sweatshirt Market Driven by High Consumer Demand and Athleisure Trends
The global hoodies and sweatshirt market is witnessing significant growth, driven by a combination of fashion trends, consumer demand for comfort, and the rise in casual and athleisure wear. Regional trends vary, with different markets showcasing unique characteristics based on cultural preferences, economic conditions, and fashion influences.
North America dominates the global market, accounting for the largest share of revenue. This region’s strong market position is attributed to high consumer spending, a robust retail infrastructure, and a growing preference for casual and sportswear clothing.
The U.S., in particular, leads the charge, with its youthful population and widespread adoption of athleisure trends. The North American market is projected to grow at a steady rate, driven by the popularity of eco-friendly, sustainable fashion and the rising trend of personalized and branded sweatshirts.
Regional Mentions:
Europe also holds a significant share of the market, driven by fashion-conscious consumers in countries like the UK, Germany, and France. European demand is primarily led by the popularity of streetwear culture and the rise of sports-inspired apparel. The European market is expanding, with consumers seeking high-quality fabrics and eco-conscious options.
Asia Pacific is a rapidly growing region, especially in countries like China, India, and Japan, where urbanization and disposable income are on the rise. The increasing trend of Western fashion adoption and the rise in e-commerce penetration are contributing to significant growth.
Latin America and the Middle East & Africa are also showing steady growth, albeit at a slower pace. While these regions currently account for a smaller portion of the market, increasing disposable incomes, younger populations, and a growing interest in casual and leisurewear fashion suggest future potential.
Key Regions and Countries
- North America
- US
- Canada
- Europe
- Germany
- France
- The UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- India
- Australia
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
Key Players Analysis
The global Hoodies & Sweatshirt market in 2024 is poised for continued growth, with several key players shaping the industry landscape. Nike Inc. and Adidas AG remain dominant forces, leveraging their established brand equity, extensive retail networks, and strong marketing campaigns. Both brands are focusing on innovations in sustainable materials and smart apparel, positioning themselves as leaders in the growing trend towards eco-conscious fashion.
Hanesbrands Inc. and American Eagle Outfitters Inc. are notable for their strong retail presence and diverse product offerings, providing affordable, high-quality sweatshirts and hoodies. Hanesbrands, in particular, has capitalized on the demand for comfortable, everyday wear with its eco-friendly initiatives, while American Eagle targets the youth demographic with trendy designs and collaborations.
The North Face (VF Corporation), Columbia Sportswear Company, and Under Armour Inc. stand out with their specialized focus on activewear and performance-based sweatshirts and hoodies. These brands cater to the outdoor and sports segments, emphasizing durability, performance, and comfort, making them highly attractive for consumers with an active lifestyle.
Lululemon Athletica Inc. has expanded its influence with a strong foothold in the athleisure segment. Its premium products, known for both function and fashion, have made it a preferred choice for consumers seeking luxury loungewear.
In Europe, brands like Superdry plc, ASOS plc, and Zalando SE have gained significant traction, offering a wide range of trendy, versatile styles, often appealing to the younger demographic. These companies are also capitalizing on digital retail strategies, providing consumers with a seamless online shopping experience.
Top Key Players in the Market
- Nike Inc.
- Adidas AG
- Hanesbrands Inc.
- The North Face (VF Corporation)
- H&M Hennes & Mauritz AB
- Puma SE
- Columbia Sportswear Company
- Lululemon Athletica Inc.
- Fast Retailing Co., Ltd.
- American Eagle Outfitters Inc.
- Urban Outfitters Inc.
- ASOS plc
- Boohoo Group plc
- Under Armour Inc.
- Gap Inc.
- Levi Strauss & Co.
- Abercrombie & Fitch Co.
- Superdry plc
- Ralph Lauren Corporation
- Zalando SE
Recent Developments
- In November 2024, Vuori, a performance apparel brand, announces an $825 million investment led by General Atlantic and Stripes to accelerate its expansion into new markets and enhance its digital capabilities. The funding aims to support the brand’s growth trajectory and global presence in the activewear sector.
- In February 2024, the Royal Family of Abu Dhabi makes a strategic investment in Beyoung, a leading fashion retailer, to bolster its domestic presence in the Middle East and fuel international growth. This move is expected to support Beyoung’s expansion across key global markets and elevate its competitive edge.
- In August 2024, JD.com, the Chinese e-commerce giant, invests ¥1 billion in its apparel business as part of a broader effort to capture a larger share of the fast-growing fashion retail market in China. The investment is set to enhance JD’s product offerings and e-commerce platform for fashion consumers.
- In December 2024, CLO Virtual Fashion, a leader in digital apparel solutions, secures $34 million in funding to reinforce its position in the global market. The investment will enable CLO to further develop its 3D design technology and expand its reach within the fashion and garment industries.
Report Scope
Report Features Description Market Value (2024) USD 199.2 billion Forecast Revenue (2034) USD 370.4 Billion CAGR (2025-2034) 6.4% Base Year for Estimation 2024 Historic Period 2020-2023 Forecast Period 2025-2034 Report Coverage Revenue Forecast, Market Dynamics, Competitive Landscape, Recent Developments Segments Covered By Material Type (Cotton, Fleece, Wool, Leather, Others), By End-use (Men, Women, Kids), By Distribution Channel (Offline retail, Clothing retail stores, Supermarkets/hypermarkets, Online retail) Regional Analysis North America – US, Canada; Europe – Germany, France, The UK, Spain, Italy, Rest of Europe; Asia Pacific – China, Japan, South Korea, India, Australia, Singapore, Rest of APAC; Latin America – Brazil, Mexico, Rest of Latin America; Middle East & Africa – South Africa, Saudi Arabia, UAE, Rest of MEA Competitive Landscape Nike Inc., Adidas AG , Hanesbrands Inc., The North Face (VF Corporation), H&M Hennes & Mauritz AB, Puma SE , Columbia Sportswear Company, Lululemon Athletica Inc., Fast Retailing Co., Ltd., American Eagle Outfitters Inc., Urban Outfitters Inc., ASOS plc, Boohoo Group plc, Under Armour Inc., Gap Inc., Levi Strauss & Co., Abercrombie & Fitch Co., Superdry plc, Ralph Lauren Corporation, Zalando SE Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) Hoodies and Sweatshirt MarketPublished date: Feb 2025add_shopping_cartBuy Now get_appDownload Sample -
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- Nike Inc.
- Adidas AG
- Hanesbrands Inc. Company Profile
- The North Face (VF Corporation)
- H&M Hennes & Mauritz AB
- Puma SE
- Columbia Sportswear Company
- Lululemon Athletica Inc.
- Fast Retailing Co., Ltd.
- American Eagle Outfitters Inc.
- Urban Outfitters Inc.
- ASOS plc
- Boohoo Group plc
- Under Armour Inc.
- Gap Inc.
- Levi Strauss & Co.
- Abercrombie & Fitch Co.
- Superdry plc
- Ralph Lauren Corporation
- Zalando SE
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