Global Power Rental Market Size, Share, And Business Benefits By Fuel Type(Diesel, Natural Gas, Others), By Equipment (Generators, Transformers, Load Banks, Others), By Power Rating (Up to 50 kW, 51 –500 kW, 501 –2,500 kW, Above 2,500 kW), By End-use (Construction, Mining, Manufacturing, Utility, Events, Oil and Gas, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

Global Power Rental Market is expected to be worth around USD 23.5 billion by 2034, up from USD 11.5 billion in 2024, and grow at a CAGR of 7.4% from 2025 to 2034. High infrastructure activity boosted North America’s USD 5.3 Bn Power Rental Market share.

Power rental refers to the temporary hiring of power generation equipment, such as generators, turbines, or load banks, to meet short-term electricity needs. These services are typically used during power outages, infrastructure upgrades, construction projects, events, or in remote areas where grid access is limited.

The power rental market encompasses the global ecosystem of suppliers and service providers offering temporary power solutions across various sectors. It involves equipment leasing, fuel management, installation, and maintenance services. This market thrives in regions facing unreliable electricity grids, natural disasters, peak load management issues, and fast-paced construction activities.

Rapid industrialization and urban development in emerging economies are driving the growth of the power rental market. Construction, mining, and oil & gas sectors require uninterrupted power, especially in remote areas. Additionally, aging grid infrastructure in developed countries boosts reliance on rental power during upgrades or breakdowns. Extreme weather events have further intensified the need for emergency power supply solutions.

Unstable power supply, frequent outages, and the increasing need for flexible energy solutions are pushing demand upward. Events, data centers, and hospitals depend on reliable temporary power. Governments and private entities increasingly prefer rental models to reduce capital expenditure while ensuring operational continuity during emergencies or seasonal peaks.

Key Takeaways

• Global Power Rental Market is expected to be worth around USD 23.5 billion by 2034, up from USD 11.5 billion in 2024, and grow at a CAGR of 7.4% from 2025 to 2034.
• Diesel fuel dominates the Power Rental Market with a significant share of 67.2% in 2024.
• Generators lead the equipment segment, accounting for a dominant 72.3% market share in power rental.
• Power ratings between 501–2,500 kW captured a 43.7% share, addressing mid-to-large scale energy needs.
• The construction sector emerged as the top end-use industry, holding a strong 34.1% market share.
• North America reached a market value of USD 5.3 billion in 2024.

By Fuel Type Analysis

Diesel held a 67.2% share in the Power Rental Market’s fuel segment.

In 2024, Diesel held a dominant market position in the By Fuel Type segment of the Power Rental Market, with a 67.2% share. This dominance is largely due to diesel generators’ reliability, quick deployment capability, and suitability across a wide range of industrial and commercial applications. Diesel-based rental solutions remain the preferred choice in remote locations and developing regions where grid infrastructure is either weak or unavailable.

Their high power output and robustness make them ideal for heavy-duty usage in construction, mining, oil & gas, and emergency power restoration after natural disasters. Despite growing awareness around emissions, diesel generators continue to lead the market due to their proven efficiency, fuel availability, and lower upfront rental costs compared to alternatives. Many temporary power needs, such as large-scale events or critical backup systems, still prioritize dependable performance over sustainability concerns, further solidifying diesel’s position.

Moreover, their compatibility with existing logistics and maintenance networks adds to operational convenience for renters. While there is a gradual shift in sentiment toward greener solutions, the market in 2024 remained heavily diesel-centric, especially in regions with limited access to cleaner energy sources.

By Equipment Analysis

Generators dominated equipment type, accounting for 72.3% market share in 2024.

In 2024, Generators held a dominant market position in the By Equipment segment of the Power Rental Market, with a 72.3% share. This commanding lead highlights the widespread reliance on generator systems as the primary solution for temporary power supply across industries. Generators are valued for their versatility, ease of transportation, and quick installation, making them the go-to choice for power needs in construction sites, emergency response operations, infrastructure projects, and outdoor events.

Their ability to operate independently from the grid allows for continuous and uninterrupted electricity in both planned and unplanned scenarios. The dominance of generators also reflects their proven track record in delivering reliable performance under diverse environmental and load conditions. Rental companies continue to invest heavily in maintaining large fleets of diesel and hybrid generators to meet varying client demands.

The 72.3% share indicates the equipment’s central role in addressing short-term power requirements, especially in regions prone to outages or lacking grid connectivity. As demand for flexible power solutions grows, generators remain the core offering in the rental market, owing to their operational simplicity and immediate availability.

By Power Rating Analysis

Power range 501–2,500 kW led with 43.7% of the total market value.

In 2024, 501–2,500 kW held a dominant market position in the By Power Rating segment of the Power Rental Market, with a 43.7% share. This range is particularly well-suited for medium to large-scale operations that require substantial but not excessive power capacity, such as mining sites, industrial plants, infrastructure development, and emergency utility support. The flexibility and reliability offered by equipment in the 501–2,500 kW range make it an optimal choice for both continuous and standby applications.

These units provide a balanced solution—powerful enough to support energy-intensive operations while remaining cost-effective for temporary deployment. Their dominance also reflects the demand from sectors that operate in challenging environments, where consistent and scalable power is crucial to maintain operational continuity.

The 43.7% market share demonstrates the widespread preference for this power rating across multiple geographies and industries, especially where infrastructure development and commercial expansion are underway. Rental providers favor this segment due to high utilization rates and broader applicability across customer needs.

By End-use Analysis

The construction sector contributed the highest end-use share at 34.1% in 2024.

In 2024, Construction held a dominant market position in the By End-use segment of the Power Rental Market, with a 34.1% share. This leading position underscores the critical role temporary power plays in supporting construction activities, particularly in areas where grid access is limited or unreliable. From building infrastructure and residential projects to large-scale commercial developments, construction sites depend heavily on rented generators and power equipment to operate tools, machinery, and lighting systems.

The segment’s 34.1% share reflects the consistent demand for flexible, mobile, and scalable energy solutions that align with the dynamic and phased nature of construction operations. Power rental enables contractors to manage energy needs across varying stages of a project without investing in permanent installations. Additionally, urban expansion and government-backed infrastructure projects have further fueled demand in this sector.

Equipment in the rental fleet—especially generators in the mid-range power ratings—are favored for their robustness, reliability, and quick deployment on-site. In 2024, the construction sector’s reliance on temporary power solutions remained strong, driven by ongoing development projects and the need to ensure uninterrupted operations in remote and urban areas alike.

Key Market Segments

By Fuel Type

• Diesel
• Natural Gas
• Others

By Equipment

• Generators
• Transformers
• Load Banks
• Others

By Power Rating

• Up to 50 kW
• 51 –500 kW
• 501 –2,500 kW
• Above 2,500 kW

By End-use

• Construction
• Mining
• Manufacturing
• Utility
• Events
• Oil and Gas
• Others

Driving Factors

Infrastructure Growth Needs Reliable Temporary Power Solutions

One of the top driving factors for the power rental market is the rising demand from large infrastructure and construction projects. As cities expand and new developments are built, such as roads, bridges, airports, and commercial buildings, these projects often take place in areas where permanent power connections are either delayed or unavailable.

Temporary power rental helps construction companies keep their work running smoothly without waiting for grid access. It’s a flexible, fast, and cost-effective solution that ensures machines, tools, and lighting systems operate without interruption. With global infrastructure spending on the rise, especially in developing regions, the need for dependable, short-term power will continue to support growth in the power rental market.

Restraining Factors

Rising Fuel Costs Increase Rental Operating Expenses

A key restraining factor for the power rental market is the rising cost of fuel, especially diesel. Most rental power equipment, like generators, runs on diesel fuel, and when fuel prices go up, the overall cost of renting power also increases. This makes power rental services more expensive for customers, particularly in sectors with tight budgets like construction or event management.

High fuel expenses can force companies to reduce rental duration, scale down equipment size, or even delay projects. In some cases, clients may look for cheaper or renewable alternatives. As fuel costs continue to fluctuate globally, they pose a real challenge to the profitability and affordability of power rental services.

Growth Opportunity

Hybrid Power Systems Offer Sustainable Rental Solutions

A significant growth opportunity in the power rental market is the increasing adoption of hybrid power systems. These systems combine traditional diesel generators with renewable energy sources like solar panels and battery storage. This combination offers a more sustainable and cost-effective solution for temporary power needs. Hybrid systems reduce fuel consumption, lower emissions, and provide more reliable power, especially in remote or off-grid locations.

As environmental concerns grow and regulations become stricter, many industries are seeking cleaner energy alternatives. The flexibility of hybrid systems allows for seamless integration into various applications, from construction sites to emergency response scenarios. Their ability to provide consistent power while minimizing environmental impact makes them an attractive option for companies aiming to meet both operational and sustainability goals.

Latest Trends

Smart Monitoring Enhances Power Rental Efficiency

A notable trend in the power rental market is the adoption of smart monitoring technologies. These systems enable real-time tracking of equipment performance, fuel consumption, and maintenance needs.

By providing instant data, they help operators detect issues early, schedule timely maintenance, and optimize fuel usage. This leads to reduced downtime and cost savings. Additionally, smart monitoring allows for better energy management, ensuring that the power supply aligns with demand.

As industries seek more efficient and reliable temporary power solutions, integrating smart technologies into rental equipment becomes increasingly valuable. This trend reflects a broader move towards digitalization in the energy sector, aiming to enhance operational efficiency and meet the evolving needs of various industries.

Regional Analysis

North America led the Power Rental Market in 2024 with a 46.7% share.

In 2024, North America held the dominant position in the global Power Rental Market, accounting for 46.7% of the total share with a market value of USD 5.3 billion. The region’s leadership is driven by a high number of infrastructure upgrades, frequent power outages, and strong demand from the construction and oil & gas sectors.

The U.S. and Canada witnessed consistent use of rental power systems across industrial, commercial, and emergency applications. In Europe, demand remained steady due to the need for backup systems during grid maintenance and energy transition efforts, though the market size was comparatively smaller. Asia Pacific showed promising growth, fueled by expanding construction activities and rising energy demand in emerging economies.

However, it did not surpass North America in market value. The Middle East & Africa also recorded notable usage of power rental services, especially in areas with unreliable grids and ongoing development projects. Latin America demonstrated moderate growth, supported by power instability and construction sector demand.

Among all regions, North America led the Power Rental Market in both percentage and revenue, emphasizing its key role in driving the overall market forward during 2024, with a clear lead over other global regions in temporary power deployment.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

In 2024, Jassim Transport & Stevedoring Co. K.S.C.C. maintained a solid presence in the power rental market, especially across the Middle East. The company leveraged its regional logistics strength and infrastructure expertise to support temporary power needs in sectors such as oil & gas, infrastructure, and port operations. With a strong base in Kuwait and expansion across the GCC, Jassim offered tailored rental solutions for industrial projects, which remained a core strength throughout the year.

Kohler-SDMO, a globally recognized generator manufacturer, continued to play a vital role in the power rental market by supplying high-performance diesel generator sets. In 2024, the company focused on enhancing product efficiency and emission compliance to meet the evolving environmental standards in Europe and North America. Kohler-SDMO’s international distribution network supported rental providers with quick-access equipment ranging from small units to large-scale industrial systems.

Modern Hiring Service, operating primarily in the Indian subcontinent, capitalized on the rising demand for temporary power in construction, commercial, and manufacturing sectors. Their service-focused approach, offering flexible rental durations and 24/7 technical support, remained key to client retention in 2024.

Top Key Players in the Market

• Aggreko
• APR Energy
• Atlas Copco
• Caterpillar Inc.
• Cummins Inc.
• FG Wilson
• Global Power Supply
• Jassim Transport & Stevedoring Co. K.S.C.C.
• Kohler-SDMO
• Modern Hiring Service
• Newburn Power Rental Ltd
• NIDS GROUP
• ProPower Rental
• Pump Power Rental
• Shenton Group
• Sudhir Power Ltd.
• United Rentals

Recent Developments

• In April 2025, APR Energy secured a contract to deliver 150MW of power in Mexico’s Baja California region. The project involved deploying six mobile gas turbines within 90 days to support the national utility ahead of peak summer demand.
• In August 2024, Aggreko introduced mid-sized Battery Energy Storage Systems (BESS) of 250 kW/575 kWh and 500 kW/250 kWh capacities, designed for flexible and efficient energy solutions in North America.

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