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Home ➤ Consumer Goods ➤ Consumer Electronics ➤ Gaming Keyboard Market
Gaming Keyboard Market
Gaming Keyboard Market
Published date: October 2024 • Formats:
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  • Home ➤ Consumer Goods ➤ Consumer Electronics ➤ Gaming Keyboard Market

Global Gaming Keyboard Market Report By Product Type (Mechanical Gaming Keyboards, Membrane Gaming Keyboards, Hybrid Gaming Keyboards, Optical Gaming Keyboards), By Backlight Type (RGB-backlit Keyboards, Single-color Backlit Keyboards, Non-backlit Keyboards), By Connectivity (Wired Gaming Keyboards, Wireless Gaming Keyboards), By Distribution Channel (Online Retail, Offline Retail, Specialty Stores, Supermarkets and Hypermarkets, E-commerce Platforms), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

  • Published date: October 2024
  • Report ID: 130741
  • Number of Pages: 216
  • Format:
  • Overview
  • Table of Contents
  • Major Market Players
  • Request a Free Sample
  • Quick Navigation

    • Report Overview
    • Key Takeaways
    • Product Type Analysis
    • Connectivity Analysis
    • Distribution Channel Analysis
    • Key Market Segments
    • Drivers
    • Restraints
    • Opportunity
    • Challenges
    • Growth Factors
    • Emerging Trends
    • Regional Analysis
    • Key Players Analysis
    • Recent Developments
    • Report Scope

    Report Overview

    The Global Gaming Keyboard Market size is expected to be worth around USD 5.8 Billion by 2033, from USD 2.2 Billion in 2023, growing at a CAGR of 10.1% during the forecast period from 2024 to 2033.

    A gaming keyboard is a specialized keyboard designed for computer gaming, offering enhanced features like programmable keys, customizable RGB lighting, and faster response times. It typically uses mechanical switches for better durability and precision, providing a superior experience compared to standard keyboards.

    The gaming keyboard market focuses on devices engineered for gaming enthusiasts and professional players. This market is expanding due to the rising popularity of e-sports and online gaming, along with increasing demand for high-performance gaming peripherals.

    Gaming Keyboard Market By Size

    The demand for gaming keyboards continues to rise, driven by the growing popularity of PC gaming and esports. In 2024, the market offers diverse options, including mechanical, RGB, wireless, and compact keyboards. These products cater to various user preferences, emphasizing performance and customization.

    High-performance models like the Corsair K70 RGB TKL, with its 8,000Hz polling rate, deliver near-millisecond latency, making them ideal for competitive gaming. Mechanical keyboards, such as the MSI Vigor GK71 Sonic with 1.4mm actuation distance, remain popular among gamers for their durability and tactile feedback. This trend underscores a steady demand for products that enhance the gaming experience.

    The gaming keyboard market is closely tied to the broader growth of the gaming industry. The Esports World Cup 2024, held in Riyadh, showcased this growth, attracting 300,000 in-person attendees and generating over 177 million hours of online viewership by its third week. Such events boost demand for high-quality gaming accessories, including mouse and keyboards, as players seek equipment that offers a competitive edge.

    A report by Newzoo highlights that 1.1 billion PC players and 611 million console players were active in 2022. This large user base drives the need for specialized peripherals like gaming keyboards, with PC gamers spending an average of 7.6 hours per week on games.

    Mechanical keyboards, known for their responsiveness, have gained popularity among players seeking better control during gameplay. Additionally, demographic shifts are influencing this market. A study shows that 68% of gamers aged 30 to 40 play daily, compared to 20% of those in their 20s, indicating that older gamers invest more time in gaming and are likely to seek high-quality gaming gear.

    The gaming keyboard market is highly competitive, with numerous brands offering similar features, such as customizable RGB lighting and mechanical switches. Despite the competition, there is still room for differentiation, particularly through innovations in design and technology.

    Premium models with features like ultra-low latency and customizable macros remain in demand among serious gamers. However, the market is approaching saturation, especially in developed regions where most gamers already own specialized keyboards.

    In these areas, growth is more likely to come from product upgrades and replacements rather than new users, making innovation and brand loyalty crucial for maintaining market share.

    Key Takeaways

    • The Gaming Keyboard Market was valued at USD 2.2 billion in 2023 and is expected to reach USD 5.8 billion by 2033, with a CAGR of 10.1%.
    • In 2023, Mechanical Keyboards led with 67.2%, valued for their durability and tactile feedback by gamers.
    • In 2023, Wired Gaming Keyboards dominated with 72.8%, offering lower latency, which is preferred in competitive gaming.
    • In 2023, Supermarkets & Hypermarkets made up 59.8% of distribution, reflecting a strong preference for in-store purchases.
    • In 2023, Asia Pacific held 51.4% market share, driven by a large gaming community and esports culture.

    Product Type Analysis

    Mechanical Gaming Keyboards dominate with 67.2% due to their durability and superior tactile feedback.

    Their dominance is driven by their unmatched durability, precise key actuation, and tactile feedback, making them the preferred choice for both casual and professional gamers. Each keystroke on a mechanical keyboard is registered accurately, which is critical in fast-paced gaming where quick responses can determine the outcome of the game.

    Additionally, the ability to customize key switches according to the user’s preferences, such as choosing between linear, tactile, or clicky switches, adds to their appeal. This flexibility allows users to tailor their keyboard’s feel to their specific needs, enhancing the overall gaming experience.

    Membrane gaming keyboards, although less popular, still find a market among budget-conscious consumers. They are lighter, quieter, and more affordable, making them suitable for gamers who are new to the scene or those who play less intensively.

    Hybrid Gaming Keyboards, which blend mechanical and membrane features, cater to gamers seeking a balance between performance and price, offering a smoother transition from membrane to mechanical keyboards.

    Optical gaming keyboards are gaining traction due to their advanced technology, providing faster response times through light-based key actuation. While they represent a smaller segment, their rapid actuation speeds are attracting high-end users and competitive gamers looking for a technological edge.

    Connectivity Analysis

    Wired Gaming Keyboards dominate with 72.8% due to their reliability and uninterrupted performance.

    Their dominance can be attributed to the reliability they provide during gameplay, with no risk of signal interference or battery issues that might disrupt a gaming session. The direct connection to the computer ensures zero input lag, which is critical for gamers in competitive scenarios where every millisecond counts.

    Wired keyboards are often more affordable than their wireless counterparts, making them accessible to a broader range of consumers. This makes them particularly appealing to both professional eSports players and hobbyist gamers who prioritize performance over convenience.

    Wireless gaming keyboards, while less dominant, are popular among gamers seeking greater freedom of movement and a clutter-free setup. Advances in wireless technology have improved response times, making these keyboards more suitable for gaming. However, concerns about battery life and occasional latency can deter some users.

    The demand for wireless keyboards is growing as more gamers seek a cleaner and more portable setup, especially with the rise of compact gaming spaces and mobile gaming. Despite this growth, wired keyboards maintain their stronghold due to their unmatched stability and lower price point, ensuring their continued preference among a large segment of the gaming community.

    Gaming Keyboard Market By Share

    Distribution Channel Analysis

    Supermarkets & Hypermarkets dominate with 59.8% due to their wide product availability and in-store shopping experience.

    Their dominance is due to the convenience they offer, providing a one-stop shopping experience where consumers can explore a variety of gaming keyboards firsthand. Shoppers appreciate the ability to test different models before purchase, which is especially important for gaming peripherals like keyboards, where feel and comfort matter.

    The physical presence of these stores allows consumers to ask questions and get immediate feedback, helping them make informed decisions. Additionally, promotional events and in-store discounts in these outlets drive considerable foot traffic, contributing to their strong market position.

    Online Retail has become an increasingly important distribution channel, driven by the convenience of shopping from home and the wide variety of products available. E-commerce platforms allow consumers to compare prices and read reviews, making it easier to select the best product.

    Specialty Stores play a crucial role by offering expert advice and a curated selection of high-end and niche gaming keyboards, attracting dedicated gaming enthusiasts. While their reach is limited compared to larger retail formats, they add value through personalized service and exclusive product offerings.

    Key Market Segments

    By Product Type

    • Mechanical Gaming Keyboards
    • Membrane Gaming Keyboards
    • Hybrid Gaming Keyboards
    • Optical Gaming Keyboards

    By Backlight Type

    • RGB-backlit Keyboards
    • Single-color Backlit Keyboards
    • Non-backlit Keyboards

    By Connectivity

    • Wired Gaming Keyboards
    • Wireless Gaming Keyboards

    By Distribution Channel

    • Online Retail
    • Offline Retail
    • Specialty Stores
    • Supermarkets/Hypermarkets
    • E-commerce Platforms

    Drivers

    Popularity of eSports and Customization Drives Market Growth

    The Gaming Keyboard Market is experiencing growth due to the increasing popularity of eSports. Competitive gaming has become a global phenomenon, attracting millions of players and viewers. This surge has led to a higher demand for specialized gaming keyboards designed for optimal performance.

    Rising demand for customizable gaming accessories also contributes significantly to market growth. Gamers seek keyboards with features like programmable keys and customizable lighting to enhance their gaming experience. The growth of the PC gaming community further fuels this demand.

    With more people joining the PC gaming scene, there is a constant need for high-performance keyboards that can support intense gameplay. Technological advancements in mechanical switches also play a crucial role, providing better tactile feedback and durability, which are highly valued by gamers.

    These factors create a favorable environment for manufacturers to innovate and meet the evolving preferences of gamers. As eSports continue to expand, the market for gaming keyboards is expected to grow, driven by the need for precision, customization, and advanced features that enhance the gaming experience.

    Restraints

    High Costs and Compatibility Issues Restraints Market Growth

    The Gaming Keyboard Market faces restraints due to the high costs of premium keyboards. Advanced gaming keyboards often come with mechanical switches, customizable lighting, and other features that increase their price, making them less accessible to casual gamers.

    Limited compatibility with gaming consoles also restricts market growth. While PC gamers benefit from advanced keyboard features, console players may find limited options, reducing the overall market potential. Short product replacement cycles add to the challenges.

    Gamers often look for the latest models, which can lead to frequent product upgrades and high turnover. This short lifespan affects long-term consumer retention for manufacturers. Additionally, competition from standard keyboards with added gaming features poses a restraint.

    Some consumers opt for cheaper alternatives that offer basic gaming capabilities, reducing the demand for high-end models. These factors collectively create challenges for achieving wider market penetration.

    Opportunity

    Expansion into New Markets Provides Opportunities

    The Gaming Keyboard Market holds substantial opportunities through expansion into emerging gaming markets. As internet access improves in regions like Asia and Latin America, more consumers are engaging in PC gaming, driving demand for gaming peripherals.

    The integration of RGB and smart lighting features also presents a significant opportunity. These features enhance the aesthetic appeal of gaming setups, attracting gamers who prioritize style along with functionality. Growing demand for ergonomic designs offers another area of potential growth.

    As more gamers spend long hours at their computers, the need for comfortable, ergonomically designed keyboards has increased. Manufacturers can capitalize on this trend by offering products that reduce strain and enhance the user experience. Partnerships with gaming leagues and influencers further boost market potential.

    Collaborations with popular gamers and eSports organizations can help increase brand visibility and credibility among the gaming community. These opportunities enable manufacturers to reach new audiences and differentiate their products in a competitive market. Capitalizing on these trends could drive sustained growth and innovation in the Gaming Keyboard Market.

    Challenges

    Rapid Technological Changes Challange Market Growth

    Rapid changes in gaming technology present significant challenges for the Gaming Keyboard Market. As new gaming trends and platforms emerge, manufacturers must continuously adapt their products to stay relevant. This constant evolution requires investment in research and development to keep up with advancements.

    High expectations for product durability are another challenge. Gamers expect their keyboards to withstand extensive use, especially during competitive gameplay, which can put stress on the hardware. Meeting these expectations requires robust design and materials, increasing production costs.

    Differentiating product features also remains a challenge in a crowded market. With many brands offering similar features like RGB lighting and mechanical switches, standing out becomes difficult. Dependence on fluctuating hardware supply chains adds further complexity.

    Shortages of essential components, such as switches and chips, can disrupt production and impact product availability. These challenges require manufacturers to maintain agility and focus on innovation to stay competitive.

    Growth Factors

    Increased Interest in Home Setups Is Growth Factors

    The rising interest in home gaming setups is driving growth in the Gaming Keyboard Market. With more people investing in high-quality gaming environments at home, the demand for specialized peripherals like gaming keyboards has surged.

    Rising disposable income among gamers also plays a critical role. As consumers have more spending power, they are more willing to invest in premium gaming products that enhance their experience. The growth of online gaming communities further supports market expansion.

    These communities provide a platform for gamers to share recommendations and discuss their favorite products, increasing awareness and interest in high-end keyboards. The availability of easy financing options, such as installment plans, makes it simpler for consumers to purchase expensive gaming gear.

    These factors work together to ensure that the Gaming Keyboard Market continues to expand, catering to a diverse range of consumer preferences. The combination of improved home setups and increased spending power positions the market for sustained growth.

    Emerging Trends

    Wireless Models and Compact Designs Are Latest Trending Factor

    The popularity of wireless gaming keyboards is a key trend shaping the Gaming Keyboard Market. As gamers seek cleaner and more flexible setups, wireless models have become increasingly attractive. Advances in wireless technology have improved response times, making these keyboards viable for competitive gaming.

    The focus on noise reduction in mechanical switches is also gaining traction. Many gamers prefer quieter keyboards, especially those who share spaces with others, leading to a demand for switches that balance performance with minimal noise. The demand for compact, tenkeyless models is another significant trend.

    These keyboards save space and provide more room for mouse movement, making them popular among gamers with smaller setups. Additionally, there is a growing interest in retro-style and themed keyboards. Unique designs and aesthetics attract gamers who want their setups to reflect their personality and style.

    These trends indicate a shift towards user-centric designs and advanced technology in the Gaming Keyboard Market. Manufacturers that embrace these trends are likely to attract a broader audience and stay competitive in the evolving market landscape.

    Regional Analysis

    Asia Pacific Dominates with 51.4% Market Share

    Asia Pacific leads the gaming keyboard market with a 51.4% share, valued at USD 1.13 billion. This significant market share is driven by the region’s thriving gaming culture, large youth population, and growing e-sports industry. The increasing popularity of PC gaming and the presence of competitive gaming tournaments contribute to high demand for advanced gaming keyboards.

    The region’s robust gaming industry, particularly in countries like China, South Korea, and Japan, supports steady sales of gaming peripherals. A surge in internet penetration and rising investments in gaming infrastructure have further fueled market growth. The availability of affordable yet high-performance gaming keyboards makes them accessible to a broad consumer base, adding to the demand.

    Asia Pacific’s dominance in the gaming keyboard market is expected to continue, driven by the region’s expanding e-sports ecosystem and technological advancements in gaming hardware. As more players enter competitive gaming, the demand for specialized gaming equipment, including keyboards with custom features and RGB lighting, is likely to grow. The region is poised to maintain its leading position due to these favorable trends.

    Gaming Keyboard Market By Regional Analysis

    Regional Mentions:

    • North America: North America holds a strong position in the gaming keyboard market, supported by a mature gaming industry and high spending power. The demand for high-end gaming peripherals and accessories is driven by the popularity of both PC gaming and streaming platforms.
    • Europe: Europe is a significant player in the gaming keyboard market, driven by a growing e-sports scene and a strong focus on high-quality gaming accessories. Countries like Germany and the UK emphasize premium products with advanced features.
    • Middle East & Africa: The Middle East and Africa are witnessing a rise in gaming keyboard demand due to increasing interest in e-sports and online gaming communities. Growing internet access and digital transformation initiatives are also supporting market growth.
    • Latin America: Latin America is gradually expanding its presence in the gaming keyboard market, driven by a youthful demographic and increased investment in gaming events. Brazil and Mexico are key markets, focusing on affordable options for the growing number of gaming enthusiasts.

    Key Regions and Countries covered in the report

    • North America
      • US
      • Canada
    • Europe
      • Germany
      • France
      • The UK
      • Spain
      • Italy
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Australia
      • Rest of APAC
    • Latin America
      • Brazil
      • Mexico
      • Rest of Latin America
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
      • Rest of MEA

    Key Players Analysis

    The Gaming Keyboard market is highly competitive, driven by key players known for innovation and performance. The leading companies include Razer Inc., Corsair Gaming Inc., Logitech International S.A., and ASUS ROG (Republic of Gamers).

    Razer Inc. is a market leader with a reputation for high-performance gaming peripherals. It offers keyboards with customizable lighting, advanced switches, and ergonomic designs. Razer’s strong brand loyalty among gamers and consistent product innovation have solidified its market position.

    Corsair Gaming Inc. stands out with a focus on durability and premium quality. Its mechanical keyboards feature customizable RGB lighting and advanced macro capabilities, appealing to serious gamers. Corsair’s integration with its ecosystem of other gaming products enhances its appeal.

    Logitech International S.A. is known for its reliable and versatile keyboards. Its G series keyboards are popular for their precision and customizable options. Logitech’s global presence and strong distribution network help it maintain a broad customer base in both casual and professional gaming segments.

    ASUS ROG (Republic of Gamers) targets hardcore gamers with high-performance products. Its keyboards are known for responsive switches and high-end features. The strong ROG brand and integration with other gaming products contribute to its robust market standing.

    These companies focus on quality, innovation, and advanced features to meet gamer demands. Their products often feature customizable designs, precise inputs, and durability, shaping the competitive landscape of the Gaming Keyboard market.

    Top Key Players in the Market

    • DuckyChannel International Co.
    • Cooler Master Technology Inc.
    • Corsair Gaming Inc.
    • MSI (Micro-Star International Co., Ltd.)
    • EVGA Corporation
    • Thermaltake Technology Co., Ltd.
    • Alienware (Dell)
    • Redragon
    • G.SKILL International Enterprise Co., Ltd.
    • HyperX (Kingston Technology)
    • Acer Predator
    • Logitech International S.A.
    • ASUS ROG (Republic of Gamers)
    • Razer Inc.
    • SteelSeries

    Recent Developments

    • Black Shark: In October 2024, Black Shark launched its new wireless gaming keyboard. It features Tesla Inductive Switches, an adjustable actuation distance, and a 120-hour battery life, designed for versatility in gaming and productivity. The keyboard supports multiple connection modes, including wired, 2.4GHz wireless, and Bluetooth, and comes with customizable RGB lighting and hot-swappable keys for user customization.
    • Nomad: In October 2024, the Nomad E-350 mechanical keyboard faced challenges during its Kickstarter campaign, highlighting common crowdfunding issues like delays and communication gaps. The keyboard itself boasts a compact design, premium key switches, and customizable features aimed at productivity and gaming enthusiasts.
    • Logitech G: In September 2024, Logitech G introduced its latest PRO Series gear, including the PRO X SUPERLIGHT 2 DEX, PRO 2 LIGHTSPEED gaming mice, and the PRO X TKL RAPID gaming keyboard. These devices are designed with input from professional esports athletes, focusing on performance with features like adjustable actuation points and advanced wireless technology.
    • Antgamer: In July 2024, Antgamer released the AGK75, a tri-mode mechanical keyboard. The keyboard uses Kailh magnetic switches, allowing for adjustable actuation and a unique typing experience with a HiFi sound effect. It supports wired, 2.4GHz wireless, and Bluetooth connections, features an 8000Hz polling rate in wired mode, and comes with an 8000mAh battery, emphasizing versatility for both gamers and productivity users.

    Report Scope

    Report Features Description
    Market Value (2023) USD 2.2 Billion
    Forecast Revenue (2033) USD 5.8 Billion
    CAGR (2024-2033) 10.1%
    Base Year for Estimation 2023
    Historic Period 2019-2022
    Forecast Period 2024-2033
    Report Coverage Revenue Forecast, Market Dynamics, Competitive Landscape, Recent Developments
    Segments Covered By Product Type (Mechanical Gaming Keyboards, Membrane Gaming Keyboards, Hybrid Gaming Keyboards, Optical Gaming Keyboards), By Backlight Type (RGB-backlit Keyboards, Single-color Backlit Keyboards, Non-backlit Keyboards), By Connectivity (Wired Gaming Keyboards, Wireless Gaming Keyboards), By Distribution Channel (Online Retail, Offline Retail, Specialty Stores, Supermarkets/Hypermarkets, E-commerce Platforms)
    Regional Analysis North America – US, Canada; Europe – Germany, France, The UK, Spain, Italy, Rest of Europe; Asia Pacific – China, Japan, South Korea, India, Australia, Singapore, Rest of APAC; Latin America – Brazil, Mexico, Rest of Latin America; Middle East & Africa – South Africa, Saudi Arabia, UAE, Rest of MEA
    Competitive Landscape DuckyChannel International Co., Cooler Master Technology Inc., Corsair Gaming Inc., MSI (Micro-Star International Co., Ltd.), EVGA Corporation, Thermaltake Technology Co., Ltd., Alienware (Dell), Redragon, G.SKILL International Enterprise Co., Ltd., HyperX (Kingston Technology), Acer Predator, Logitech International S.A., ASUS ROG (Republic of Gamers), Razer Inc., SteelSeries
    Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements.
    Purchase Options We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF)
    Gaming Keyboard Market
    Gaming Keyboard Market
    Published date: October 2024
    add_shopping_cartBuy Now get_appDownload Sample
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    • DuckyChannel International Co.
    • Cooler Master Technology Inc.
    • Corsair Gaming Inc.
    • MSI (Micro-Star International Co., Ltd.)
    • EVGA Corporation
    • Thermaltake Technology Co., Ltd.
    • Alienware (Dell)
    • Redragon
    • G.SKILL International Enterprise Co., Ltd.
    • HyperX (Kingston Technology)
    • Acer Predator
    • Logitech International S.A.
    • ASUS ROG (Republic of Gamers)
    • Razer Inc.
    • SteelSeries
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