Global Fruits And Vegetables Market By Type(Vegetable Type, Fruit Type), By Product Type(Fresh, Canned, Frozen, Dried and Dehydrated, Purees and Paste, Concentrates, Others), By Source(Organic, Conventional), By End Users(Household, Food Service Sector), By Distribution Channel(Supermarkets and Hypermarkets, Convenience Stores, Online Retailing, Specialty Stores, Others), By Region and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024–2033

Report Overview

The global Fruits And Vegetables Market size is expected to be worth around USD 136.5 billion by 2033, from USD 56.1 billion in 2023, growing at a CAGR of 9.3% during the forecast period from 2023 to 2033.

The fruits and vegetables market is a pivotal component of the global agricultural sector, encompassing the cultivation, distribution, and sale of fresh produce to meet the dietary needs of people worldwide. This extensive market includes a variety of products, ranging from everyday staples like apples, bananas, carrots, and potatoes to exotic and specialty produce.

At the heart of this market is the cultivation and harvesting stage, where produce is grown across diverse settings including fields, orchards, and greenhouses, employing a variety of agricultural techniques tailored to each type of fruit or vegetable. Following cultivation, some fruits and vegetables may undergo minimal processing and packaging to extend their shelf life, improve safety, and prepare them for transportation.

The distribution and logistics phase plays a crucial role, involving the transportation of produce to different distribution channels while minimizing spoilage to ensure freshness upon reaching consumers. Sales occur through various outlets such as supermarkets, farmers’ markets, specialty stores, and online platforms, with wholesalers distributing large quantities to retailers who then sell directly to consumers.

The consumption of these fruits and vegetables is the final goal, providing consumers access to a diverse range of nutritious foods that are essential for a balanced diet. The market’s dynamics are influenced by several factors including dietary trends, population growth, seasonal changes, advancements in agricultural and logistical technology, and global trade policies.

Recently, there has been a marked shift towards health and wellness, with consumers increasingly preferring locally sourced, organic, and sustainably grown produce. However, the market faces challenges such as weather conditions, pests, and diseases that can affect crop yields and quality. Despite these challenges, the fruits and vegetables market remains crucial in ensuring the availability of fresh and nutritious produce to consumers worldwide, navigating through various hurdles to maintain a steady supply.

Key Takeaways

• Market Growth: Expected worth USD 136.5 billion by 2033, from USD 56.1 billion in 2023, with a CAGR of 9.3%.
• Market Segmentation: Vegetable Type segment dominates with 62.3% share in 2024, driven by health awareness.
• Product Dominance: Fresh products lead with a 48.9% market share in 2024, reflecting consumer preference for nutrition.
• Source Preference: Organic produce will hold a 67.4% market share in 2024, driven by health and sustainability concerns.
• End User Demand: The household segment captures 54.3% share in 2024, highlighting the importance of daily cooking.
• Distribution Channel: Convenience Stores lead with a 45.4% share in 2024, offering accessible fresh produce options.
• Asia Pacific region is set to dominate the global market for fruits and vegetables, capturing a substantial share of 46.2%.

By Type

In 2024, the Vegetable Type segment held a dominant market position within the fruits and vegetables market, capturing more than a 62.3% share. This segment’s strong performance is attributed to the increasing consumer demand for a wide variety of vegetables, driven by a growing awareness of their health benefits and nutritional value. Vegetables are essential components of daily diets around the world, known for providing essential vitamins, minerals, and fiber. The rise in vegetarian and plant-based diets has further propelled the demand for vegetables, making them indispensable in global cuisine and food preparation.

On the other hand, the Fruit Type segment, while smaller in market share compared to vegetables, plays a crucial role in the fruits and vegetables market. Fruits are celebrated for their taste, nutritional benefits, and versatility in consumption — be it fresh, juiced, or used as ingredients in various dishes and beverages. The demand for fruits is driven by their convenience as a natural snack option and their appeal to consumers seeking healthy and flavorful food choices. Despite holding a smaller portion of the market, the fruit segment is pivotal for its contribution to dietary diversity and the global push towards healthier eating habits.

Both segments are vital to the overall fruits and vegetables market, each catering to different consumer needs and preferences but united in their contribution to a healthier, more nutritious global diet. The continued growth in both vegetable and fruit types underscores the importance of the fruits and vegetables market in meeting the evolving dietary patterns and health-conscious trends of consumers worldwide.

By Product Type

In 2024, Fresh products held a dominant market position in the fruits and vegetables sector, capturing more than a 48.9% share. This category’s leading stance is largely due to consumers’ increasing preference for fresh and nutritious produce, reflecting a broader trend towards health and wellness. Fresh fruits and vegetables are sought after for their superior taste, nutritional value, and versatility in cooking and raw consumption. The growing awareness around eating clean and sustainable diets has further propelled the demand for fresh produce, making it a staple in households worldwide.

Canned products, offering convenience and longer shelf life, also constitute a significant portion of the market. They cater to consumers looking for easy meal preparation options without compromising on health. Despite their processed nature, canned fruits and vegetables maintain a considerable amount of nutrients, making them a practical choice for those with busy lifestyles.

Frozen fruits and vegetables follow closely, celebrated for retaining most of the nutritional value of their fresh counterparts while offering extended shelf life and convenience. This segment meets the needs of consumers aiming to minimize food waste and have access to out-of-season produce year-round.

Dried and Dehydrated products appeal to a niche market looking for lightweight, long-lasting food options that are perfect for snacking, camping, or emergency food supplies. The concentration of flavors and preservation of nutrients in these products have contributed to their popularity.

Purees and Paste, as well as Concentrates, serve as essential ingredients in the culinary world, providing bases for numerous dishes, beverages, and baby foods. Their convenience and ability to enhance flavors make them indispensable in both home kitchens and professional food services.

Each product type within the fruits and vegetables market caters to different consumer preferences, dietary needs, and lifestyle choices, reflecting the sector’s adaptability to changing consumer demands. The dominance of fresh produce underscores a global shift towards healthier eating habits, while the variety of processed options highlights the market’s flexibility in providing convenience without significantly compromising on nutritional value.

By Source

In 2024, Organic produce held a dominant market position in the fruits and vegetables sector, capturing more than a 67.4% share. This significant market share reflects a strong consumer preference for organic fruits and vegetables, driven by growing concerns over health, the environment, and sustainable farming practices. Organic produce is favored for being grown without synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), appealing to consumers seeking cleaner, more natural diets. The demand for organic fruits and vegetables is also bolstered by the perception of higher nutritional value and better taste, alongside the desire to support environmentally friendly and ethical farming methods.

On the other side, Conventional produce continues to play a crucial role in the fruits and vegetables market. This segment includes fruits and vegetables grown using traditional farming practices, which often involve the use of chemical fertilizers and pesticides to enhance crop yields and protect against pests and diseases. While holding a smaller share compared to organic, conventional produce remains important for its ability to provide affordable options to a wide demographic, ensuring accessibility to fresh produce across different income levels.

The prominence of organic produce in the market underscores a significant shift in consumer priorities towards health and sustainability, indicating a robust and growing demand for organically grown fruits and vegetables. Meanwhile, the continued relevance of conventional produce highlights the need for diverse farming practices to meet the global demand for fruits and vegetables, catering to varied consumer preferences and economic capabilities.

By End Users

In 2024, the Household segment held a dominant market position in the fruits and vegetables sector, capturing more than a 54.3% share. This substantial portion of the market is attributed to the integral role fruits and vegetables play in daily home cooking and consumption. The emphasis on healthy living and the increasing trend of preparing meals at home have significantly driven the demand within this segment.

Households continue to prioritize fresh, nutritious ingredients for their meals, making fruits and vegetables staples in grocery shopping lists. The growth in this segment is further supported by the rise in health awareness and the desire to consume a balanced diet rich in vitamins, minerals, and fiber.

Conversely, the Food Service Sector, encompassing restaurants, cafeterias, hotels, and other culinary establishments, also represents a significant portion of the fruits and vegetables market. This sector relies on a steady supply of fruits and vegetables to create diverse and appealing menus for their clientele.

While it holds a smaller share compared to the household segment, the food service sector is pivotal for driving bulk purchases and showcasing the versatility of fruits and vegetables in various cuisines and dishes. The demand in this segment is influenced by consumer dining trends, seasonal availability of produce, and the culinary industry’s push towards more plant-based and health-conscious menu options.

Both segments—Household and Food Service Sector—underscore the broad appeal and necessity of fruits and vegetables in both domestic and commercial settings. The dominance of the household segment highlights the growing preference for home-cooked, nutritious meals, while the significant role of the food service sector reflects the ongoing demand for fresh produce in the culinary industry.

Together, they illustrate the fruits and vegetables market’s critical role in feeding diverse consumer bases, catering to the nutritional needs and culinary preferences of populations worldwide.

By Distribution Channel

In 2024, Convenience Stores held a dominant market position in the fruits and vegetables sector, capturing more than a 45.4% share. This prominence is largely due to the convenience they offer, providing easy access to fresh produce for consumers with busy lifestyles. Located in both urban and suburban areas, convenience stores cater to the need for quick shopping trips, where consumers can purchase fruits and vegetables alongside other daily necessities. Their widespread presence and extended operating hours make them a go-to option for many shoppers looking for fresh produce without the hassle of a trip to larger supermarkets.

Supermarkets and Hypermarkets also play a crucial role in the distribution of fruits and vegetables, offering a wide variety of produce in one location. While they hold a significant share of the market, the preference for smaller, more accessible shopping venues has led to convenience stores taking the lead. However, supermarkets and hypermarkets continue to be preferred by consumers looking for a broader selection and the ability to buy in bulk.

Online Retailing has seen remarkable growth, catering to the digital-savvy consumer base that values the convenience of home delivery. This segment has expanded rapidly, driven by technological advancements and changes in consumer shopping habits, especially amidst increasing health concerns and the demand for contactless shopping options.

Specialty Stores, focusing on organic, exotic, or locally-sourced produce, cater to niche markets and consumers willing to pay a premium for specialty fruits and vegetables. These stores appeal to health-conscious and environmentally-aware shoppers, offering products that may not be readily available in larger retail formats.

The diversity in distribution channels highlights the dynamic nature of the fruits and vegetables market, with each channel catering to different consumer preferences and shopping behaviors. The dominance of convenience stores underscores the increasing demand for accessibility and quick shopping experiences, while the significance of other channels reflects the varied needs and preferences of consumers seeking quality, variety, and convenience in their produce purchases.

Key Market Segments

By Type

• Vegetable Type
• Fruit Type

By Product Type

• Fresh
• Canned
• Frozen
• Dried and Dehydrated
• Purees and Paste
• Concentrates
• Others

By Source

• Organic
• Conventional

By End Users

• Household
• Food Service Sector

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retailing
• Specialty Stores
• Others

Drivers

Growing Health Consciousness Among Consumers

A pivotal driver propelling the fruits and vegetables market is the growing health consciousness among consumers worldwide. In recent years, there has been a significant shift in consumer behavior, with an increasing number of individuals prioritizing their health and well-being. This trend is largely influenced by a deeper understanding of the link between diet and health, supported by extensive research highlighting the benefits of consuming a diet rich in fruits and vegetables. These benefits include a lower risk of chronic diseases such as heart disease, diabetes, and certain cancers, as well as improved digestive health and weight management.

The rise in health consciousness has led to an uptick in demand for fresh, nutrient-dense foods, with fruits and vegetables at the forefront of this movement. Consumers are now more informed about the nutritional content of their food and are seeking out products that offer a high content of vitamins, minerals, antioxidants, and fiber. This shift is evident not only in the increasing sales of fresh produce but also in the growing popularity of organic and sustainably grown fruits and vegetables, which are perceived to be healthier and more environmentally friendly options.

Moreover, the global health crisis brought on by the COVID-19 pandemic has further emphasized the importance of a healthy diet in boosting immunity and overall health. This has led to a renewed focus on consuming foods that support health and wellness, with fruits and vegetables being integral components of such diets. The pandemic has also sparked interest in food safety and traceability, with consumers showing a preference for produce that is not only healthy but also grown and handled safely.

The growing health consciousness among consumers is not limited to individual health benefits but extends to a broader understanding of the environmental impact of food production. There is an increasing demand for fruits and vegetables that are produced through practices that are sustainable and have a lower environmental footprint, reflecting a holistic approach to health that includes the well-being of the planet.

Restraints

Supply Chain Disruptions

A significant restraint facing the fruits and vegetables market is the susceptibility of its supply chain to disruptions. The fresh nature of fruits and vegetables makes their supply chain particularly vulnerable to a range of factors that can lead to disruptions, impacting availability and pricing in markets worldwide. These disruptions can stem from natural events such as adverse weather conditions, pests, and diseases, which can devastate crops and reduce yields. For instance, droughts, floods, and unseasonal temperatures can severely affect the production of fruits and vegetables, leading to shortages and increased prices for consumers.

In addition to natural challenges, logistical and regulatory issues also pose significant risks to the smooth functioning of the fruits and vegetables supply chain. Transportation delays, labor shortages, and political unrest can impede the movement of produce from farms to markets, compromising the quality and increasing the cost of fresh produce. Furthermore, trade restrictions and import-export tariffs can also restrict the flow of fruits and vegetables across borders, affecting global supply and pricing dynamics.

Moreover, the increasing complexity of the global supply chain, with fruits and vegetables being traded across vast distances, amplifies the potential for disruption. This complexity, while enabling consumers to access a wide variety of produce year-round, also introduces vulnerabilities that can be difficult to manage. The reliance on a small number of regions for certain types of produce further exacerbates these risks, as disruptions in these areas can have widespread effects on global availability.

Addressing supply chain disruptions in the fruits and vegetables market requires a multifaceted approach, including investing in technology and infrastructure to improve forecasting, storage, and transportation. Developing more localized supply chains and diversifying sources of produce can also enhance resilience. However, despite these efforts, the inherent vulnerability of the supply chain remains a major restraint on the market, affecting stability, pricing, and the ability to meet growing consumer demand for fresh produce.

Opportunities

Growing Demand for Organic and Sustainable Produce

The fruits and vegetables market is experiencing a transformative shift driven by a significant uptick in consumer demand for organic and sustainable products. This opportunity stems from a convergence of factors, including increasing health consciousness, environmental awareness, and changing consumer preferences. As consumers become more informed about the benefits of organic farming practices and the detrimental effects of conventional agriculture on the environment and personal health, they are actively seeking out fruits and vegetables that are grown using sustainable methods.

One major opportunity lies in meeting this burgeoning demand for organic and sustainable produce. Market players have the chance to capitalize on this trend by investing in organic farming techniques, such as crop rotation, composting, and biological pest control, to cultivate fruits and vegetables without synthetic pesticides, herbicides, or genetically modified organisms (GMOs). By embracing organic and sustainable practices, growers can not only cater to the preferences of eco-conscious consumers but also differentiate themselves in a crowded market landscape.

Moreover, the rise of e-commerce platforms and direct-to-consumer channels presents an additional avenue for capturing market share in the organic and sustainable fruits and vegetables segment. With the convenience of online shopping and doorstep delivery, consumers are increasingly turning to digital platforms to purchase fresh produce, bypassing traditional brick-and-mortar retailers. This shift provides an opportunity for market participants to leverage technology and e-commerce infrastructure to reach a wider audience of health-conscious consumers seeking high-quality organic and sustainably sourced fruits and vegetables.

Furthermore, the growing trend of urban farming and community-supported agriculture (CSA) presents an opportunity for local growers and small-scale producers to connect directly with consumers and establish relationships based on trust and transparency. By participating in farmers’ markets, community-supported agriculture programs, and farm-to-table initiatives, growers can tap into the burgeoning demand for locally sourced, sustainably grown fruits and vegetables while fostering community engagement and supporting local economies.

Trends

Rise of Plant-Based Diets Driving Demand

One major trend shaping the fruits and vegetables market is the exponential rise of plant-based diets worldwide. This trend is driven by various factors, including health consciousness, environmental concerns, ethical considerations, and a growing awareness of animal welfare issues. As consumers increasingly prioritize health and sustainability in their food choices, they are turning to plant-based diets rich in fruits and vegetables for their nutritional benefits and eco-friendly footprint.

The adoption of plant-based diets is fueled by mounting scientific evidence linking high consumption of fruits and vegetables to numerous health benefits, including reduced risk of chronic diseases such as cardiovascular disease, diabetes, and certain cancers. Consequently, health-conscious consumers are incorporating more fruits and vegetables into their diets to improve overall well-being and longevity. This shift in dietary preferences is reflected in the growing demand for fresh, minimally processed fruits and vegetables, as consumers seek out natural, nutrient-dense foods to support their health goals.

Furthermore, the rise of plant-based eating is driven by increasing environmental awareness and concerns about the sustainability of animal agriculture. Livestock farming is associated with significant environmental impacts, including deforestation, greenhouse gas emissions, water pollution, and habitat destruction.

As consumers become more aware of the environmental footprint of animal-based food production, many are opting for plant-based alternatives as a more sustainable and ethical choice. This trend is driving demand for a wide variety of fruits and vegetables, as plant-based diets rely heavily on these foods as primary sources of nutrition.

Additionally, the mainstreaming of plant-based eating is fueled by the availability of innovative meat and dairy alternatives made from fruits and vegetables, such as plant-based burgers, dairy-free milk alternatives, and meat substitutes made from soy, peas, and other plant-based proteins.

These products offer consumers the taste, texture, and nutritional profile of animal-based foods without the environmental and ethical concerns associated with traditional livestock farming. As a result, plant-based alternatives are gaining traction among a diverse range of consumers, including vegetarians, vegans, flexitarians, and individuals seeking to reduce their meat consumption for health or environmental reasons.

Regional Analysis

The Asia Pacific region is set to dominate the global market for fruits and vegetables, capturing a substantial share of 46.2%. This surge is propelled by escalating demand for fresh and high-quality produce in key sectors like retail, hospitality, and food service. Significant investments in agricultural research and development projects in countries such as China, India, and various Southeast Asian nations are expected to propel market growth across the region, bolstered by the region’s flourishing agricultural activities and focus on sustainable farming practices.

In North America, economic prosperity and the expansion of industries reliant on nutritious and sustainably sourced fruits and vegetables, such as food processing and hospitality, are forecasted to drive market demand. The region’s commitment to healthy eating trends and environmental sustainability further enhances this demand, positioning North America as a prominent market for these products.

Similarly, Europe is poised to experience substantial growth in the fruits and vegetables market. This growth is driven by the increasing consumer preference for fresh and locally sourced produce, coupled with the rising demand from industries such as food retail, catering, and food processing. Europe’s emphasis on health-conscious living, sustainable agriculture, and environmental stewardship underscores the growing adoption of fruits and vegetables in the region, making it a significant market for these products.

Key Regions and Countries

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share Analysis

The market share analysis for the fruits and vegetables market provides valuable insights into the competitive landscape and the distribution of market presence among key players. This analysis helps stakeholders understand the market dynamics, identify growth opportunities, and make informed strategic decisions.

Key Market Players

• Abbey View Produce
• Agrial sur les réseaux sociaux
• Alexia Foods
• Barfoots
• Fesa UK Ltd
• Fresh Del Monte Produce Inc
• Global Green Company
• Kettle Produce Ltd
• Kiril Mischeff
• Kühne + Heitz
• MyFresh
• Nationwide Produce Plc
• Natural Vegetable Company
• S&A Group Holdings Limited
• Sahyadri Farms
• STIRFRESH
• Total Produce
• Vinyard Fruit & Vegetable Co. Burgess Farms
• Watts Farms Fresh Produce Holdings Ltd
• Wealmoor Ltd

Recent Developments

In 2024, Abbey View Produce the company expanded its product offerings to include organic options, catering to the growing demand for healthier and environmentally friendly choices among consumers.

In 2023, Alexia Foods, a prominent player in the fruits and vegetables sector, continued to innovate its product offerings to meet evolving consumer preferences.

Report Scope