Global Fresh Food Market By Type (Fruits & Vegetables, Meat & Poultry, Seafood, Eggs, and Others), By Distribution Channel (Supermarkets, Hypermarkets, Wet & Open Markets, Online, and Others), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032.

Overview

The global fresh food market size was USD 3,200 Bn in 2022 and is expected to reach USD 4,828.7 Bn by 2032 at a CAGR of 4.2% over the forecast period of 2023-2032.

Fresh foods are those that have not been processed. They include fresh fruits & vegetables, milk products, meats, and dairy products. Fresh food products have a much higher nutritional value than processed food products which have high calories but low nutrition.

Fresh fruits & vegetables, milk products, meats, and dairy products were the only choices available before the advent of processed food, which is widely consumed all over the world. But fresh foods are getting more popular these days.

People are choosing fresh foods over processed foods as obesity is on the rise. Bad lifestyle choices can lead to many diseases like obesity, diabetes, low/high blood pressure, and bone diseases. Fresh fruits can improve immunity and can be eaten by patients easily. Many companies are now able to meet the growing demand for fresh food. Fresh foods are highly regarded for their quality.

People will only trust companies that have a good reputation. To make fresh food easy to eat, organizations offer chopped fresh fruits or vegetables. The willingness to spend more on locally or organically grown fruits & vegetables is increasing.

This is expected to boost this market growth. Due to the large population of India and China, Asia is home to fresh food demand the most. They account for approximately 30% of the global population. These countries also have a growing purchasing power, which has positive effects on the fresh food industry.

Moreover, turning vegan to reduce animal killings for food is on-trend. The number of vegans globally has drastically increased over the last few years. It is expected to enhance the market growth of fresh food.

Driving Factors

Increasing lifestyle diseases are driving the growth of the market.

The growing acceptance of healthy eating habits is one of the main factors behind this market’s growth. Globally, the incidences and prevalence of lifestyle diseases like diabetes, obesity, and cardiovascular diseases, as well as osteoporosis and gastrointestinal disease, are rising.

Diabetes can cause severe complications like stroke, CVDs, hypertension, kidney failure, and even death. Healthy eating habits can prevent or control these lifestyle diseases. These factors are expected to propel the revenue of the target market.

Nutrition deficiency can lead to many health problems, including skin problems, digestive problems, poor bone growth, dementia, and other problems. Common deficiencies include those in calcium, vitamin A and iron, iodine (vitamin B12), magnesium, and vitamin I. These deficiencies can cause weak immunity and increase the risk of infection.

More people are adopting healthier eating habits to reduce the risk of developing these diseases. Vitamins and antioxidants are found in fresh fruits and vegetables, which can help build immunity and improve health conditions. The global fresh food market is growing because of the increased adoption of healthy eating habits.

The obesity problem has become rampant, and many patients with an overweight problem are adopting various methods to get over it. It leads to healthier food choices by individuals and drives the need for fresh food products.

Many people these days opt for diets low in carbohydrates and high in proteins. As meat and eggs are excellent sources of protein, demand for these is anticipated to grow continuously and hence estimated to help in the revenue expansion of this target market.

These days, families with children have busy schedules that often leave them little time to cook and buy healthy meals. This group is attracted to the convenience of online grocery shopping, which allows them to purchase fresh food and other products without needing to visit stores.

Online delivery is a popular way for food and beverage companies to sell their products nationally and internationally. This accessibility to fresh food for the majority of the population is driving the market’s growth.

Furthermore, increasing consumer awareness regarding the advantages of the consumption of organic food products is expected to aid in market growth.

Restraining Factors

Over-fertilization and unwillingness to consume fresh food are major factors causing the setback for the market.

Over-fertilization and other harmful practices will pose a significant threat to the fresh food market over the forecast period. To maintain the freshness, color, and texture of fresh foods, many fresh food producers use a variety of chemicals.

These chemicals can pose serious health risks if consumed in excess. Over-fertilization can cause a high level of soil salts and excess nitrogen. This is detrimental to the plant’s health. Over-fertilizing plants outside can lead to chemical run-off that can pollute waterways.

Food safety begins at the farm level. This is why the misuse of agrochemicals such as pesticides, growth hormones, and veterinary drugs can have adverse effects on human health. These agrochemicals can be purchased over the counter, and farmers may use them without supervision or understanding.

These chemicals can pose a danger to crops and could cause contamination of the produce. These chemicals can have serious health consequences for both plants and people, making them a threat to the global fresh foods market.

Also, unwillingness to consume fresh foods and less consumption of fruits, especially among teenagers, may restrict the market growth of fresh foods. Many youngsters consume fast foods regularly. These would be the key market challenges.

By Type Analysis

The fruits & vegetables segment is the dominant sector and is expected to maintain its position during the forecast period.

On the basis of type, the key segments for the fresh food market are fruits & vegetables, meat & poultry, seafood, eggs, and others. Fruits & vegetables account for the largest share of the global fresh food market, and it is also expected to have the highest CAGR over the forecast period.

Growing health concerns have led to a preference for nutritious and healthy food. This is driving an increase in fruit and vegetable consumption around the world. The increasing demand for fresh produce and consumer incomes can also account for the increase in the market for fresh fruits and vegetables.

The meat & poultry industry is also a very popular segment and has a considerable market share along with the seafood segment and eggs segment.

By Distribution Channel Analysis

The supermarket segment to hold the highest fresh food market share in 2022 and is expected to have a moderate CAGR.

Based on the Distribution Channel, the fresh food market is divided into supermarkets, hypermarkets, wet & open markets, online, and others. Increased consumer interest in healthy eating like fruits & vegetables is driving supermarket retailers to stock shelves with large quantities of fresh produce.

Much of this produce is grown locally. Supermarkets are increasingly opting to have an integrated supply chain. Importers with larger volumes are also supplying service providers to supermarkets. They can capitalize on value-added services like packaging and mixing.

Though the online segment is expected to have the highest CAGR during the forecast period. As people are choosing to stay at home and get the food delivered to their homes too, this segment is getting more popular day by day.

Key Market Segments

Base on Type

• Fruits & Vegetables
• Meat & Poultry
• Seafood
• Eggs
• Others

Based on the Distribution Channel

• Supermarkets
• Hypermarkets
• Wet & Open Markets
• Online
• Others

Growth Opportunity

E-commerce is the future.

E-commerce is gaining popularity due to the high penetration of the internet and the proliferation of smart devices. Online sales platforms have helped consumers increase their food consumption and are now actively ordering food online.

Online platforms offer convenience and fast delivery to consumers, which contributes to the growth of the global fresh food market. Online retail is a great way to increase sales of fresh food. This will increase the market opportunity for growth in the global fresh foods market over the forecast period.

Latest Trends

Online retails are getting cheaper than traditional retail and are becoming a future trend.

Online retail’s rising popularity is a new trend in fresh food markets that will positively affect the future. The demand for fresh food such as fruits, vegetables, meat, and poultry online is driven by factors such as increased internet connectivity and rising smartphone adoption.

Online marketing is allowing manufacturers to provide consumers with easy access to fresh food. Online retailers sell fresh food at nearly 40% less than traditional local vendors. These discounts and special offers, as well as the availability of many exotic fruits and vegetables, encourage consumers to shop online for bulk products. This will increase online fresh food purchases on an international scale.

Regional Analysis

Massive populations, lifestyle diseases, and a rise in health consciousness drive the Asia Pacific fresh food market.

On the basis of region, the market is segmented into North America, Western Europe, Eastern Europe, Asia Pacific (APAC), Latin America, and Middle East & Africa.

Asia Pacific accounts for the majority share and is anticipated to dominate the market during the fresh food market forecast period. It is the most lucrative market of all regions. Asia Pacific market share is 41% of the global fresh food market, and Asia Pacific market value is US$ 1,312 Bn. In this region, China and India are the major players in the fresh food market.

The growing prevalence of lifestyle diseases, increased awareness about healthy eating habits, the rapid growth of urbanization, the rise of the organized retail sector, and the rising demand for organic fresh food will all contribute to the Asia Pacific fresh food market growth over the forecast period. Apart from this, the population is much bigger in the region, and the disposable income of the population is also increasing, which is fueling the market’s growth in the region.

The North American fresh food market and the European fresh food market have almost similar market share. In both of these regions, lifestyle diseases are increasing, and people are realizing the need to change their eating habits. The obesity problem is so much prevalent in North America. And slowly, people are trying to turn away from fast food like burgers and pizzas as they are causing so many health issues.

Кеу Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

The competitive landscape includes many multinational companies, most of which are from the Asia Pacific and North American region.

The key factors that the major players possess or follow are mergers & acquisitions and development activities. The major players are BRF SA, Cargill Inc., Danish Crown AS, Leverandørselskabet Danish Crown AmbA, Dole Food Company Inc., Fresh Del Monte Produce Inc., Greenyard NV, Tyson Foods Inc., Chiquita Brands International Inc., Tanimura & Antle Fresh Foods Inc., Taylor Fresh Foods Inc., Sunfed Limited, Naturipe Farms, JBS SA, NatureSweet limited, Grimmway Enterprises Inc., NH Foods Ltd., Perdue Farms Inc., Sanderson Farms Inc., Tyson Foods, Inc., Other Key Players.

Key Market Players

• BRF SA
• Cargill Inc.
• Danish Crown AS
• Leverandørselskabet Danish Crown AmbA
• Dole Food Company Inc.
• Fresh Del Monte Produce Inc.
• Greenyard NV
• Tyson Foods Inc.
• Chiquita Brands International Inc.
• Tanimura & Antle Fresh Foods Inc.
• Taylor Fresh Foods Inc.
• Sunfed Limited
• Naturipe Farms
• JBS SA
• NatureSweet limited
• Grimmway Enterprises Inc.
• NH Foods Ltd.
• Perdue Farms Inc.
• Sanderson Farms Inc.
• D’arrigo Bros. Co.
• Tyson Foods, Inc.
• Itoham Yonekyu Holdings Inc.
• Other Key Players

Recent Key Developments

• In 2018, Fresh Del Monte Produce acquired American vegetable packer Mann Packing.
• In July, 2022, Wayne Farms merged with Sanderson Farms to form Wayne-Sanderson Farms.

Report Scope