Global Arts and Crafts Market By Types (Kids Crafts, Painting and Drawing, Sewing and Fabric, Paper Crafts, Arts and Crafts Tools, Others), By Application ( Personal Use, Commercial Use), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034

Report Overview

The Global Arts and Crafts Market size is expected to be worth around USD 106.6 Billion by 2034, from USD 44.6 Billion in 2024, growing at a CAGR of 9.1% during the forecast period from 2025 to 2034.

The arts and crafts industry encompasses a broad range of creative activities, including painting, sculpture, pottery, woodworking, knitting, embroidery, and other handmade products. These activities focus on the creation of art and useful items through skillful techniques and artistic expression.

The arts and crafts market refers to the global industry centered around the creation, sale, and consumption of arts and crafts products. It includes raw materials (paints, yarns, fabrics, etc.), finished goods (paintings, jewelry, and sculptures), and tools required for creating craft-based items.

This market is composed of both physical retail outlets and online platforms where consumers purchase materials and finished products. According to Study, sales of arts and crafts products surpassed one billion U.S. dollars in 2023, highlighting the strong demand in both domestic and international markets.

The global arts and crafts market is experiencing robust growth and presents significant opportunities for businesses in both product manufacturing and retail sectors. The rise of DIY culture, coupled with social media’s role in showcasing creative work, has enabled small businesses and individual artists to tap into larger, global markets.

There is a growing demand for products that are unique, eco-conscious, and locally sourced, driving both new business creation and innovation. According to Craftscouncil, the craft industry in the UK alone employs over 43,000 people across 11,620 businesses, indicating the significant contribution of this sector to the economy.

Governments around the world are showing increasing interest in promoting the arts and crafts industry through investment and favorable policies. Many countries have recognized the potential economic and cultural benefits of the industry, leading to initiatives supporting small businesses and artisans. Moreover, various government-backed programs are aimed at preserving traditional craftsmanship while encouraging innovation in modern designs.

Regulatory frameworks are evolving, particularly in regard to intellectual property rights, fair trade, and sustainable practices. As the industry grows, government regulations are likely to focus on ensuring the protection of artists’ work, fostering fair competition, and promoting environmentally friendly manufacturing processes.

Additionally, the arts and crafts industry benefits from favorable tax policies and subsidies in some countries, incentivizing local production and innovation. According to GoDigit, businesses in the sector typically enjoy a profit margin of 20-25% on total revenue, providing a strong financial incentive for new entrants and existing players to expand their operations.

Key Takeaways

• The global arts and crafts market is expected to reach USD 106.6 billion by 2034, growing at a CAGR of 9.1%.
• Kids crafts account for 35.2% of the market share in 2024, driven by rising demand for children’s creative activities.
• Personal use leads the market with a 60.4% share in 2024, fueled by increased interest in DIY activities.
• North America holds a dominant market share of 40.1%, valued at USD 17.8 billion, due to strong DIY culture and major craft retailers.

Types Analysis

Kids Crafts Dominates Arts and Crafts Market with 35.2% Share in 2024, Driven by Growing Demand for Creative Activities for Children

In 2024, Kids Crafts held a dominant position in the By Types Analysis segment of the Arts and Crafts Market, capturing 35.2% of the market share.

This growth is largely attributed to the increasing emphasis on creativity and hands-on learning for children, with parents and educators recognizing the developmental benefits of craft activities. Products like coloring kits, craft sets, and DIY kits have become a staple in households and educational settings alike.

Following Kids Crafts, Painting and Drawing products maintained a significant market presence, appealing to both children and adults, with a focus on artistic expression. The Sewing and Fabric segment also saw robust demand, driven by the rise in DIY fashion and home décor trends.

Paper Crafts continued to gain popularity, especially with the growth of scrapbooking and card-making hobbies. Arts and Crafts Tools, including brushes, cutting tools, and adhesives, showed steady performance as a key enabler for the DIY market.

Application Analysis

Personal Use Leads Arts and Crafts Market with 60.4% Share in 2024, Fuelled by Increased Interest in DIY Activities

In 2024, Personal Use held a dominant position in the By Application Analysis segment of the Arts and Crafts Market, commanding 60.4% of the market share. This growth can be attributed to the rising trend of DIY (do-it-yourself) projects, particularly among consumers looking for creative outlets during their leisure time.

Activities such as scrapbooking, knitting, painting, and home décor projects have become increasingly popular as hobbies, supported by the widespread availability of craft supplies and online tutorials. The shift toward personalization and self-expression, combined with a growing interest in home-based activities, has played a key role in driving demand in this segment.

In contrast, the Commercial Use segment accounted for the remaining 39.6% of the market. This segment primarily includes businesses in retail, education, and event planning that rely on arts and crafts materials for a variety of applications, from product creation to craft workshops.

While this segment remains significant, it has not seen the same level of growth as Personal Use, which continues to be the primary driver of market expansion in the arts and crafts industry. The rise of e-commerce and online craft communities has further accelerated the shift towards individual consumption of arts and crafts products.

Key Market Segments

By Types

• Kids Crafts
• Painting and Drawing
• Sewing and Fabric
• Paper Crafts
• Arts and Crafts Tools
• Others

By Application

• Personal Use
• Commercial Use

Drivers

Rising Disposable Incomes Fuel Growth in Arts and Crafts Market

As disposable incomes rise, consumers are increasingly spending on hobbies, and arts and crafts have become a popular choice. People are now willing to invest in materials, tools, and supplies to explore their creativity. This trend has led to a boost in the market as more individuals dedicate time and money to activities like painting, knitting, and DIY projects.

Additionally, social media plays a significant role in this shift, with platforms like Instagram and Pinterest showcasing endless craft ideas and projects, inspiring millions to try their hands at various artistic endeavors. Crafting is also recognized for its therapeutic benefits, offering a way for people to relieve stress, unwind, and practice mindfulness, further increasing participation.

Furthermore, a growing awareness of environmental concerns has driven consumers to seek out sustainable and eco-friendly crafting materials, such as recycled papers or natural dyes. As a result, the demand for these sustainable products continues to rise, contributing to the overall market growth.

In short, rising incomes, social media influence, the therapeutic nature of crafting, and a desire for eco-friendly options are key drivers for the arts and crafts market’s expansion.

Restraints

Fluctuating Raw Material Costs Challenge Arts and Crafts Market Growth

The arts and crafts market faces significant challenges due to fluctuating raw material costs, which can make crafting more expensive for both consumers and businesses. Prices for materials such as paper, textiles, paints, and other essential supplies have been unpredictable, causing budget constraints for hobbyists and limiting the affordability of certain products.

As a result, some consumers may choose to scale back or abandon their crafting activities altogether if costs continue to rise. Additionally, the arts and crafts market faces tough competition from mass-produced goods. Many consumers opt for cheaper, factory-made art and craft items available in large retail chains, which are often less expensive than handmade or custom products.

This price difference can discourage people from purchasing unique or artisanal goods, especially when budget concerns are a priority. While the charm and creativity of handmade items continue to draw many customers, the cost and availability of mass-produced alternatives present a constant challenge for small businesses and independent artisans.

In summary, rising material costs and competition from low-cost mass-produced products are key restraints that hinder the growth potential of the arts and crafts market.

Growth Factors

Customization and Personalization Drive Consumer Interest in Arts and Crafts

The arts and crafts market has substantial growth potential by focusing on customization and personalization services. Consumers today are increasingly seeking unique, one-of-a-kind products, and businesses can cater to this demand by offering customized crafting items and personalized kits. This trend is especially strong among hobbyists who value creating something meaningful and special.

Additionally, as sustainability becomes a more prominent concern, introducing eco-friendly and sustainable products such as recycled materials and biodegradable supplies—can help attract environmentally conscious consumers. Offering these green options would not only align with shifting values but also capture a growing market segment.

Furthermore, the expansion of virtual craft workshops and online tutorials presents a huge opportunity. This format can engage a broader audience, especially those who cannot attend in-person events.

As technology continues to evolve, incorporating augmented reality (AR) and virtual reality (VR) into the crafting experience could transform how people learn and interact with crafts, making it more immersive and interactive. This combination of personalization, sustainability, and innovative technology positions businesses to tap into the evolving consumer demands and expand their market presence.

Emerging Trends

DIY Home Décor Takes the Spotlight in Crafting Trends

The arts and crafts market is seeing several key trends that are shaping consumer behavior. One of the most notable is the growing interest in DIY home décor, as many consumers are turning to crafting to personalize their living spaces.

From creating custom wall art to upcycling furniture, people are using crafting to express their individual style and save money on expensive décor items. Alongside this, there’s a strong shift toward handmade and artisan products, with consumers increasingly seeking locally made, authentic items that showcase craftsmanship. This trend reflects a desire for unique, high-quality goods rather than mass-produced alternatives.

Another emerging trend is the use of crafting for mental health and wellness. Many people are embracing crafting as a way to unwind, practice mindfulness, and relieve stress. As the mental health benefits of creative expression become more widely recognized, crafting is gaining a reputation as a therapeutic activity.

In addition, upcycling and recycling in crafts is growing in popularity, driven by environmental awareness and the desire to reduce waste. Consumers are finding creative ways to transform old materials into new projects, which not only promotes sustainability but also aligns with the values of eco-conscious shoppers. These trends indicate that consumers are increasingly looking for personal, meaningful, and sustainable crafting experiences.

Regional Analysis

North America leads the arts and crafts market with 40.1% share and USD 17.8 billion value

North America dominates the global arts and crafts market, holding a significant share of 40.1%, valued at USD 17.8 billion. This dominance is attributed to a strong cultural inclination towards DIY activities, high consumer spending power, and the presence of major craft retailers like Michaels and Joann.

The market in the U.S. and Canada is characterized by a growing number of hobbyists, supported by easy access to craft materials through both physical and online retail channels. The increasing popularity of home-based creative activities, such as scrapbooking, painting, and knitting, further fuels demand. In addition, the region’s robust e-commerce infrastructure provides a convenient shopping experience, contributing to market growth.

Regional Mentions:

Europe holds the second-largest share in the global arts and crafts market, with Germany, the UK, and France emerging as key players in the region. The European market is driven by a strong tradition of handcrafts, arts, and design. In countries like Germany, arts and crafts activities are closely tied to local cultural heritage, fostering consistent demand.

In Asia Pacific, the market is growing at a rapid pace, driven by emerging economies such as China and India. The demand for art supplies and materials in countries like China, Japan, and India is also bolstered by the region’s rich cultural history of traditional crafts, further promoting the arts and crafts sector.

Middle East & Africa and Latin America represent smaller, but steadily growing markets. These regions are witnessing an uptick in interest driven by young, creative populations and the increasing availability of crafting materials. The Middle East has shown growth in countries like the UAE, where the arts and crafts sector is supported by a growing expatriate population and an increasing number of DIY craft fairs.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

In 2024, the global Arts and Crafts market continues to be dominated by a mix of long-established players and innovative brands that cater to a wide range of consumer needs, from hobbyists to professional artists. Companies like Crayola, Faber-Castell, and BIC lead the charge in providing a diverse portfolio of high-quality products, with a strong emphasis on brand loyalty and innovation.

Crayola, for example, has firmly embedded itself as a household name, especially in the children’s segment, offering creative products that blend fun and learning. In contrast, Faber-Castell is known for its premium-grade products aimed at both professional artists and educational institutions, focusing on sustainable production and high-quality materials.

Newell Brands, which owns various well-known crafting brands like Sharpie and Elmers, takes advantage of its extensive distribution network to cater to both mass-market and specialty customers.

Their focus on product innovation, particularly in markers and adhesives, gives them a competitive edge. Similarly, Fiskars and Westcott have carved out niches in the tools segment, with scissors, cutting tools, and precision instruments becoming staples in the crafting and DIY community.

Asian-based companies such as Pelikan and Kokuyo Camlin are strengthening their global presence with an expanding range of affordable and reliable products, tapping into the emerging markets of Asia-Pacific while still maintaining a foothold in Europe and the Americas.

Overall, these key players are leveraging innovation, sustainability, and diverse product offerings to maintain leadership in the growing and highly competitive Arts and Crafts market.

Top Key Players in the Market

• Crayola
• Newell Brands
• Fiskars
• Westcott
• FILA Group
• Shanghai M&G Stationery
• Faber-Castell
• Societe BIC
• Mundial SA
• Beifa Group
• Pelikan International
• Kokuyo Camlin
• Pilot-Pen
• Pentel

Recent Developments

• In September 2024, home decor firm Nestasia raised $8.35 million in funding from Susquehanna Asia and other investors to fuel its expansion and enhance its product offerings in the growing home decor sector.
• In September 2023, DecorTwist, a home decor startup, successfully raised $250K in a seed funding round, aiming to innovate in personalized home furnishings and expand its digital platform for custom decor solutions.
• In June 2024, home decor brand Trampoline secured $5 million in a seed funding round led by Matrix Partners and WaterBridge Ventures, with plans to scale its operations and enhance its sustainable product range for modern homes.

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