Meta Platforms Statistics and Facts Last updated on: November 3, 2025

Introduction

Meta Platforms Statistics: Meta, the parent company of the social networking platform Facebook, the widely used photo and video sharing service Instagram, and the instant messaging applications WhatsApp and Messenger, emphasizes its focus on the ‘metaverse,’ a space where users engage in virtual reality settings. In the continuously changing realm of social media, Meta influences how billions of individuals connect and communicate online. From its modest origins to a user base of billions, Mark Zuckerberg’s Meta continues to dominate the social media landscape.

Meta Platforms is a global technology conglomerate that encompasses social media and technology platforms such as Facebook, Instagram, and WhatsApp. Previously known as Facebook, Inc., the company underwent a rebranding in 2021 to signify a strategic pivot towards the ‘metaverse’ and, more recently, towards advancements in artificial intelligence. Notable statistics include its extensive user base of nearly 3.5 billion daily active users across all platforms, a worldwide workforce exceeding 75,000 employees, and substantial revenue primarily generated through advertising.

Editor’s Choice

• The vision for the metaverse and the transition from Facebook, Inc. to Meta Platforms was unveiled at Facebook Connect on October 28, 2021.
• In November 2022, Meta terminated the employment of 11,000 individuals, which accounted for 13% of its workforce.
• In 2023, Meta achieved its highest annual revenue to date, totalling $134.9 billion, an increase from $116 billion in 2022.
• In the third quarter of 2023, Meta revealed that it had achieved 3.05 billion active users every month.
• According to Meta Statistics, Facebook alone accounted for 2.9 billion users, establishing it as the leading social media platform.
• The Cost Per Click (CPC) for Meta Ads is a crucial figure for businesses aiming to manage their advertising expenditures on platforms like Facebook and Instagram.
• Meta AI statistics indicate that in 2024, Meta Platforms generated revenues exceeding US$164 billion, representing a notable increase from the US$134 billion reported in 2023.

Historical Facts

• On October 21, 2021, reports began to surface regarding Facebook’s intention to rebrand the company and alter its name.
• The vision for the metaverse and the transition from Facebook, Inc. to Meta Platforms was unveiled at Facebook Connect on October 28, 2021.
• The name “Meta” had been trademarked in the United States in 2018 (following an initial application in 2015) by a Canadian firm that specialized in big data analysis of scientific literature, covering marketing, advertising, and computer services.
• In early February 2022, Meta disclosed a larger-than-anticipated drop in profits for the fourth quarter of 2021.
• Zuckerberg’s net worth experienced a decline of up to $31 billion. He holds a 13% stake in Meta, which constitutes the majority of his wealth.
• As reported by Bloomberg on March 30, 2022, Meta provided data, including phone numbers, physical addresses, and IP addresses to hackers impersonating law enforcement officials with counterfeit documents.
• In March 2022, Meta and Instagram faced a ban in Russia and were included in the Russian list of terrorist and extremist organizations due to alleged Russophobia and hate speech amid the ongoing invasion of Ukraine.
• Also in March 2022, Meta collaborated with the Italian eyewear company Luxottica to launch Ray-Ban Stories, a line of smart glasses capable of playing music and capturing images.
• In July 2022, Meta experienced its first year-over-year revenue decline, with total revenue decreasing by 1% to $28.8 billion.
• On October 27, 2022, Meta’s market capitalization fell to $268 billion, representing a loss of approximately $700 billion since 2021, with its shares dropping by 24%.
• In November 2022, Meta terminated the employment of 11,000 individuals, which accounted for 13% of its workforce.

General Meta Platforms Statistics and Facts

• As the largest social network globally, Meta stands as the premier option for social media advertising and marketing, with 94% of marketers around the world incorporating it into their strategies.
• As of January 2024, the predominant demographic of Facebook users consisted of males aged 26 to 34, accounting for nearly 19.3% of all users worldwide.
• In 2023, Meta achieved its highest annual revenue to date, totalling $134.9 billion, an increase from $116 billion in 2022.
• In January 2024, Meta’s social media platforms were particularly favored in the UK among individuals aged 25 to 34. Within this demographic, women represented almost 13% of Meta’s overall user base, in contrast to 12% for men.
• In December 2023, an average of 3.19 billion individuals engaged with Meta’s Family of products daily, marking an 8% rise from the previous year.

Moreover

• In May 2023, the Irish Data Protection Commission (DPC) imposed a fine of €1.2 billion on Meta for jeopardising EU citizens’ data through transfers between the EU and the U.S. This marked the fourth penalty the company faced from the DPC.
• Public sentiment regarding Meta is polarized. While Facebook continues to be the most recognized social media platform, it also faces criticism.
• As of January 2024, Facebook retains its status as the most widely used social media platform, boasting over 3 billion active users each month.
• Approximately 25% of the global population engages with Facebook daily. It ranks as the third most visited website, following Google and YouTube.
• In the United States, individuals spend roughly 30 minutes on Facebook each day, which accumulates to about 20 hours per month.
• Meta Statistics indicated that more than half of all Facebook users fall within the age range of 18 to 34. Additionally, over 80% of users access Facebook via their mobile devices.

Meta Users Statistics

• In the third quarter of 2023, Meta revealed that it had achieved 3.05 billion active users on a monthly basis.
• Social media enjoys immense popularity in India, with approximately 366.5 million individuals utilizing Facebook and 362.9 million engaging with Instagram.
• The United States ranks second, boasting 190.85 million Facebook users and 169.65 million Instagram users.
• As of January 2024, research indicated that 56.8% of Facebook’s global user base consists of men, whereas 43.2% are women. Although the disparity is not significant, it suggests that men are more active on the platform.
• According to Meta Statistics, Instagram exhibits a narrower gender gap among its users. Women account for 55.4% of the user base, while men represent 44.6%.

Meta Platforms Users Demographics Statistics

• India boasts the highest number of Facebook users, totalling nearly 367 million. If the individuals utilizing Facebook in India were considered a separate nation, it would rank as the third-largest globally in terms of population.
• Following India, the United States, Indonesia, and Brazil have the next highest counts of Facebook users, with 190 million, 117 million, and 111 million users, respectively.
• As of the third quarter of 2021, Meta’s applications had approximately 3.5 billion active monthly users around the globe.
• According to Meta Statistics, Facebook alone accounted for 2.9 billion users, establishing it as the leading social media platform.
• Meta’s primary applications, WhatsApp, Facebook, Instagram, and Messenger, ranked among the most downloaded applications worldwide by the third quarter of 2021, with WhatsApp achieving around 6 billion downloads.
• As of January 2024, 57% of Facebook’s user base consisted of men, while 43% were women. By the end of 2023, over 3 billion individuals were engaging with Facebook on a monthly basis.

Moreover

• In the final three months of 2023, 3.19 billion individuals accessed at least one of Meta’s services, WhatsApp, Facebook, Instagram, or Messenger, on a daily basis, reflecting a modest increase from 3.14 billion in the preceding quarter.
• In January 2024, Meta’s social media platforms were particularly favored by individuals aged 25 to 34 in the United Kingdom.
• Women in this demographic constituted almost 13% of Meta’s overall user base, whereas men accounted for 12%.
• Meta Statistics indicated that merely 10.4% of Meta’s users in the UK were aged 64 or older.
• As of January 2024, over 56 million individuals in the UK were engaged with social media.
• In May 2021, Meta reported having 50.6 million users in the UK. Facebook UK Limited generated £1.1 billion in revenue in 2019, achieving an operating profit of £121.9 million during the same year.
• During the second quarter of 2017, Meta achieved 2 billion active users, accomplishing this feat in just over 13 years. Instagram reached this benchmark in 11 years, while YouTube did so in just over 14 years.

• As of the end of 2023, more than 25% of Facebook users in the US were aged between 25 and 34 years, while 18.2% fell within the 35 to 44 age range. Overall, there was a higher number of female users.
• com ranks as the third most visited website, with users averaging 10 minutes and 37 seconds per visit.
• During the final quarter of 2023,32% of the content viewed by U.S. users in their Facebook news feed originated from friends.
• According to Meta Statistics, over 25% of the posts were sourced from accounts that users did not follow, which included individuals, Pages, or Groups outside their immediate network.

Meta Platforms Ad Statistics

• Facebook Ads: The typical CTR is approximately 0.9%, with certain sectors such as retail and clothing experiencing elevated rates.
• Instagram Ads: Instagram tends to have a marginally higher average CTR of 1.16%, attributed to its visually engaging platform.
• Messenger Ads: These advertisements frequently achieve a CTR of about 1.1%, leveraging the more personal and direct nature of messaging.
• Audience Network: Advertisements on this platform typically exhibit lower CTRs, around 0.5%, as they are displayed on third-party applications and websites.
• The Cost Per Click (CPC) for Meta Ads is a crucial figure for businesses aiming to manage their advertising expenditures on platforms like Facebook and Instagram.
• This cost can fluctuate based on variables such as the target audience, the ad’s placement, the industry, and the level of market competition.
• Comprehending these elements enables businesses to strategize their advertisements more effectively and allocate funds judiciously.
• By analyzing CPC trends, advertisers can discover methods to reduce expenses while still achieving favorable outcomes.
• Meta Statistics indicated that to enhance the effectiveness of Meta Ads campaigns, businesses can utilize tools such as SaveMyLeads.

Moreover

• This service facilitates the automatic transfer of leads from Meta platforms to CRM systems and marketing tools.
• By employing SaveMyLeads, advertisers can ensure that their ads convert into valuable insights and increased conversions. This not only conserves time but also enhances the cost-effectiveness of the ads by guaranteeing that each click results in a potential customer interaction.
• In March 2023, the apparel and footwear sector recorded the highest click rate on Meta ads globally, at 2.06%.
• Conversely, advertisements for technology products and services experienced the lowest click rate, at merely 0.93%.
• In the fourth quarter of 2023, Meta’s advertising revenue surged by 23.8% compared to the previous year, surpassing expectations.
• In the fourth quarter of 2023, Meta’s advertising sales amounted to $38.7 billion, an increase from $31.3 billion during the same period the previous year. This contributed to a 25% rise in Meta’s total revenue, escalating from $32.2 billion in the last quarter of 2022 to $40.1 billion in the corresponding quarter of 2023.
• In 2023, Meta Platforms achieved record earnings, underscoring the significance of online advertising for businesses.

Meta AI Revenue Statistics

• Meta AI statistics indicate that in 2024, Meta Platforms generated revenues exceeding US$164 billion, representing a notable increase from the US$134 billion reported in 2023.
• The primary revenue source was advertising, which remains the company’s principal income stream.
• In 2022, Meta’s Family of Apps produced revenues totalling US$114 billion, while Reality Labs, the division dedicated to virtual realities, contributed US$2.1 billion.
• In the same year, Meta’s marketing expenditures exceeded US$15 billion, showing a slight increase from the US$14 billion allocated in 2021.
• Despite persistent privacy issues, user growth has remained steady.
• By the end of Q4 in 2022, Meta had a total global user base of 3.74 billion across all its platforms, with 407 million users identified as monthly active users in Europe.
• Demonstrating considerable momentum, Oculus reached 10.62 million downloads by the end of 2021. Downloads saw a significant surge from 2020 to 2021, more than doubling during that timeframe.

Meta User Engagement Statistics

• According to statistics from Meta AI, in 2024, Meta continued to experience significant customer growth, with the Family of Apps averaging 3.27 billion daily active users in June, reflecting a 7% increase compared to the previous year.
• The estimated number of monthly active users across all platforms was just over 3.2 billion at that time.
• For the first time, WhatsApp surpassed the 100 million mark for monthly active users in the U.S., marking a significant milestone in a market that has previously been challenging for its messaging services.
• Threads also maintained its strong growth, approaching the 200-million-monthly-active-user threshold.
• Mark Zuckerberg highlighted the positive momentum in the U.S., referring to it as a bright spot for the company. In addition to WhatsApp’s growth, Facebook, Instagram, and Threads have all demonstrated strong year-over-year performance, both domestically and internationally.
• The domestic expansion is particularly significant for Meta, considering the high revenue potential of the country.
• The increase in WhatsApp users creates new monetization opportunities in a key market. However, despite these positive trends, Meta is encountering various challenges, particularly in emerging markets.

Meta Platforms Statistics

• By the end of 2023, nearly 4 billion individuals were utilizing Meta’s platforms on a monthly basis.
• In the initial two hours following its launch, Meta’s new application, Threads, garnered two million users.
• When Threads was introduced by Meta in July 2023, numerous media outlets perceived it as akin to X, given that both platforms emphasize text sharing. Remarkably, within just five days of its launch, Threads attracted an impressive 100 million users.
• Additionally, Threads rapidly emerged as one of the fastest mobile applications to achieve 150 million downloads.
• By the end of 2023, Threads boasted over 130 million monthly users.
• In the third quarter of 2023, WhatsApp was recognized as the most widely used social network in the UK, with 79% of internet users engaging with it. Facebook followed closely behind, with a usage rate of 73%, while Facebook Messenger ranked third at 60.1%.

Moreover

• During the last quarter of 2023, Facebook removed 691 million fraudulent accounts. Concurrently, they addressed 7.7 million posts that contained bullying or harassment.
• As of November 2023, the average engagement rate for posts on Meta pages was 0.06%. Posts featuring images attracted the highest engagement from users, with a rate of 0.1%, whereas posts containing links had the lowest engagement at 0.03%.
• In 2022, more than 1 billion individuals interacted with business accounts weekly through Meta’s messaging platforms.
• In 2022, over 200 million businesses utilized Meta’s applications each month to establish online stores and engage with customers.
• In 2022, millions sought assistance from Meta’s tools to transition their activities online due to the pandemic.
• By January 2023, WhatsApp was being used by two billion individuals monthly. The application is particularly favored outside the United States, positioning it as one of the foremost social media applications worldwide.
• Since its acquisition in 2005, Meta has allocated over $23 billion towards various technology, application, and software companies.

Meta Fun Facts

• Meta was originally founded as “TheFacebook” in 2004 by Mark Zuckerberg and his college roommates at Harvard University.
• The name “Meta” comes from a Greek word meaning “beyond” or “transcending,” symbolizing the company’s ambition to go beyond traditional social media.
• Meta is one of the largest spenders on research and development globally, with R&D expenses of around $35.3 billion in 2022.
• Mark Zuckerberg, Meta’s CEO, holds a controlling stake in the company. He also pledged to donate 99% of his Facebook shares during his lifetime to philanthropy.
• Meta made some of the most significant acquisitions in tech history, including Instagram in 2012 for $1 billion and WhatsApp in 2014, boosting its global dominance.
• Meta ranked 31^st on the Forbes Global 2000 list of the world’s largest public companies as of 2023.

Recent Developments

• Meta reported Q2 2025 revenue of $47.5 billion, a 22% increase year-over-year, driven by strong ad demand and monetisation improvements.
• AI-powered ad tools using Meta’s Llama 3 model are now embedded in Ads Manager, providing automated creative generation and audience targeting, enhancing ad efficiency.
• Meta is inveting heavily in AI infrastructure, including a $10 billion AI data center in northeast Louisiana and a multibillion-dollar investment in AI startup Scale AI.

Meta Future Predictions

• • By November 2025, Meta’s stock is forecasted to reach approximately $717.68 per share with a slight increase.
  • Meta is projected to sustain or grow its market capitalisation significantly, with some speculations on reaching a $3 trillion valuation by 2030 due to AI-driven growth and advertising demand.

• Strong revenue growth, with some quarters showing a 16-22% revenue increase each year.

Conclusion

Meta Platforms stands as the largest social media entity globally, boasting nearly 4 billion monthly users across its primary applications (Facebook, Instagram, WhatsApp, and Messenger). Thereby establishing itself as a formidable player in digital advertising and communication. Although the company earns significant revenue, mainly through advertising, it also allocates substantial resources to new initiatives such as its Reality Labs division. From Facebook, the parent platform, to Threads, along with advancements in Meta AI and the Metaverse. The data indicates that Meta maintains a distinct market leadership in the digital arena. Despite any challenges users may encounter on Meta’s prominent social media platforms, they persist in engaging with these networks. After 21 years of development, Mark Zuckerberg’s enterprise remains at the forefront of the industry.

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