Hulu Statistics and Facts Last updated on: November 11, 2025

Introduction

Hulu Statistics: Hulu is a leading American streaming service owned by The Walt Disney Company, with a significant subscriber base exceeding 43 million as of 2025, including 4.4 million subscribers who use its Live TV feature. The platform generates billions in revenue, reaching $12 billion in 2024, and is well-known for its vast collection of television episodes and original content, such as The Handmaid’s Tale.

Hulu is recognized as the top premium streaming service that offers both live and on-demand television and films, available with or without advertisements, and can be accessed at home or on mobile devices. Since its inception in 2008, Hulu has grown to over 25 million subscribers in the United States and is distinctive for providing viewers with immediate access to current programming from all major U.S. broadcast networks; a selection of popular TV shows and movies; and critically acclaimed Hulu Originals like the Emmy® and Golden Globe Award-winning series The Handmaid’s Tale, Marvel’s Runaways, Future Man, and Castle Rock, along with entertainment, live news, and sports from 21st Century Fox, CBS Corporation, The Walt Disney Company, Turner Networks, NBCUniversal, The CW, A+E Networks, and Discovery Networks – all integrated into a single platform.

Editor’s Choice

• Hulu was launched in March 2007, with AOL, NBCUniversal, MSN, Myspace, and Yahoo! identified as the “initial distribution partners.”
• Hulu currently boasts 53.6 million paying subscribers within the United States.
• Females constitute the primary demographic of Hulu users, accounting for 52% of all subscriptions.
• Hulu received 5 nominations, while Prime Video lagged with 3 nominations.
• Hulu statistics indicate that as of March 2024, Hulu + Live TV has achieved a total subscriber count of 4.5 million, firmly positioning itself within the no-strings-attached online television market.
• Hulu’s advertising revenue was anticipated to reach $3.13 billion in 2021, reflecting a 40% increase from its revenue in 2020.

Historical Facts

• Hulu was launched in March 2007, with AOL, NBCUniversal, MSN, Myspace, and Yahoo! identified as the “initial distribution partners.”
• Jason Kilar was appointed as Hulu’s CEO in late 2007.
• In October 2007, Hulu began private beta testing by invitation, later enabling users to invite their friends.
• On August 16, 2010, a report suggested that Hulu was contemplating an initial public offering (IPO) that could value the company at more than $2 billion.
• In June 2011, an “unsolicited offer” led Hulu to begin assessing the potential for a sale.
• Hulu reported revenues of $420 million in 2011, which fell short of the company’s target by $80 million.
• The vacant CEO role was officially filled by Mike Hopkins, the former President of Fox Networks, on October 17, 2013.
• In October 2012, Providence divested its 10% interest to the media owners of Hulu and discontinued its involvement on the board.
• On February 27, 2014, Nippon Television Network Corporation assumed control of Hulu’s operations in Japan.
• On August 3, 2016, Time Warner purchased a 10% interest in Hulu.
• Randy Freer, the Chief Operating Officer of Fox Networks Group, was appointed as Chief Executive Officer on October 24, 2017.
• On April 15, 2019, AT&T sold its 10% interest in Hulu back to the company for $1.43 billion, resulting in Disney owning 67% and Comcast retaining 33%.
• On September 7, 2021, Hulu announced an increase in the prices of its primary video on-demand and ad-free plans by $1 each, adjusting them to $6.99 and $12.99 per month, effective from October 8.
• On November 22, 2021, Disney and WarnerMedia finalized an agreement allowing select films from 20th Century Studios and Searchlight Pictures to be available for streaming on Disney+, Hulu, and HBO Max in 2022.
• In January 2022, Joe Earley was named president of Hulu.

General Hulu Statistics and Facts

• Hulu currently boasts 53.6 million paying subscribers within the United States.
• The platform reported a revenue of $3.2 billion for the first quarter of 2025.
• Hulu’s subscription video on demand (SVOD) services achieved an average monthly revenue of $12.29 per paying subscriber.
• The Hulu Live TV service recorded a monthly average revenue per user amounting to $93.61.
• In the year 2023, Hulu Live TV generated a total revenue of $4.8 billion, while its streaming services brought in $6.3 billion.
• Hulu holds an 11% share of the SVOD market in the United States.
• 40% of the content available on Hulu consists of original titles produced by Hulu.
• Hulu commands 13% of the overall SVOD (Subscription Video on Demand) market.
• Hulu Live TV has surpassed 4 million subscribers.
• When compared to Disney+ and Netflix, Hulu offers less exclusive content, with only 40% of its library being exclusive, whereas Netflix has 83% exclusive content and Disney+ has 89% exclusive content.
• Regarding ratings, Hulu’s original content is highly regarded, achieving an average rating of 8 or higher on IMDB and receiving scores between 80% and 90% on Rotten Tomatoes.

Hulu Users Statistics

• Females constitute the primary demographic of Hulu users, accounting for 52% of all subscriptions.
• Due to VPN services that facilitate access to various websites, 34.7 million international visitors have engaged with content on Hulu.
• The typical age of Hulu users is 31 years.
• Generation Z and Millennials collectively represent half (50%) of Hulu’s subscription base.
• Millennials alone account for the largest segment of subscribers, making up 37% of the total.
• Regarding socioeconomic status, 31% of Hulu users earn between $50,000 and $100,000, while 19% earn over $100,000. Consequently, this indicates that half of the subscribers earn less than $50,000.
• In terms of mobile reach, Hulu ranked third in popularity in 2019, with a share of 14%, trailing behind Netflix at 25% and YouTube at 88%.
• When it comes to children’s content, 33% of adults consider Hulu to be a commendable subscription service for such material.
• Hulu Live TV experiences a monthly churn rate of approximately 6.9%, which is higher than Netflix’s rate of 2.4% but lower than YouTube TV’s rate of 8%.
• Hulu’s retention rate stands at 67%, which is lower than Netflix’s retention rate of 78%.

Revenue Statistics of Hulu

• Hulu’s statistics indicate that in 2024, the platform generated revenue amounting to US$12 billion, showcasing steady growth within the streaming sector.
• This marks an increase from the US$11.2 billion earned in 2023, illustrating a persistent upward trend. In 2022, Hulu reported revenue of US$10.7 billion, which was an increase from the US$9.6 billion recorded in 2021.
• The streaming service experienced a notable rise in revenue from US$4.5 billion in 2019 to US$7.2 billion in 2020. Highlighting the impact of digital content consumption.
• Hulu’s revenues increased from US$3.5 billion in 2018 to US$4.5 billion in 2019, demonstrating its capability to attract a consumer base and secure advertising revenue.
• In 2017, the platform earned US$3.1 billion and has consistently shown growth over the years, with total revenue reaching US$2.4 billion in 2016.
• Since 2015, Hulu has surpassed the US$2 billion income threshold, starting from US$1.6 billion in 2014 and US$1.1 billion in 2013, as part of its ongoing subscriber growth. The years 2010 to 2012 marked the initial phase of Hulu’s expansion.

Hulu Paying Subscribers

• Hulu Statistics indicate that in the first quarter of 2025, there were 54 million paid subscribers utilising Hulu, as reported by Walt Disney Co., an increase from 49 million during the same fiscal period the previous year.
• Hulu recognises that individuals have varying preferences and therefore provides a range of plans. As of October 2024, the lowest monthly fee for a basic plan that includes advertisements is US$9.99, while the highest-priced option, which is an ad-free subscription, costs US$18.99.
• Additionally, there are bundle options available, including live TV combined with Disney+ and ESPN+.
• Hulu boasts numerous popular original series, such as the dystopian drama The Handmaid’s Tale, which is based on the novel by Margaret Atwood.
• Beyond its content offerings, Hulu’s entire history has been marked by influential dealings with major media conglomerates.
• Founded in 2007, the company’s board comprises representatives from various investment firms and other stakeholders, including Disney, Fox, and Comcast.
• In November 2023, Disney publicly announced its decision to purchase Comcast’s 33% stake in Hulu, thereby achieving full ownership of the company.

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• Netflix topped the nominations with 23 nods for the 2025 Golden Globe Awards, securing its leading position in the competition among streaming services overall.
• Trailing behind were HBO and Max, which collectively garnered 14 nominations, highlighting their high-quality programming.
• FX and Hulu made their presence known with a commendable total of 10 nominations combined.
• Apple TV+ followed closely with 9 nominations, indicating its potential growth in the realm of premium television.
• On its own, Hulu received 5 nominations, while Prime Video lagged with 3 nominations.

Hulu Subscribers Statistics

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• Hulu’s statistics indicate that the platform had 53.6 million subscribers in 2024. This figure continues the upward trend observed over the years, especially when compared to previous years, where the subscriber count was 48.2 million in 2023 and 45 million in 2022.
• This reflects consistent growth. In 2021, the service boasted 41 million users, marking a significant increase from 32 million in 2020. Between 2018 and 2019, the growth was moderate, with subscriber numbers rising from 22 million to 25 million.
• In 2017, the platform had 17 million users, up from 12 million in 2016 and 10 million in 2015. The early years saw a dramatic increase in subscribers, growing from just 1 million in 2011 to 6 million by 2014.

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Hulu Live TV Subscribers

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• Hulu statistics indicate that as of March 2024, Hulu + Live TV has achieved a total subscriber count of 4.5 million, firmly positioning itself within the no-strings-attached online television market.
• The number has remained consistent since December 2023, when this service reported 4.6 million subscribers, a figure that was also recorded in September 2023. Earlier in 2023, the subscriber count experienced minor fluctuations, with 4.3million subscribers in July and 4.4 million in April.
• By the end of 2022, Hulu + Live TV had reached 4.5 million subscribers, an increase from 4.4 million in October of that year. Throughout 2022, the subscriber base saw slight variations, averaging 4.3 million in January, decreasing to 4.1 million, and then returning to 4.0 million by July.
• The year 2021 saw minimal changes in subscriber figures for this service. It started in January with 4.0 million, dipped slightly to 3.8 million by April, and then remained at 3.7 million in July.
• The numbers rebounded to 4.0 million in October before experiencing a second increase to 4.3 million in January 2022. In 2020, there was a significant rise from 3.3 million in March, followed by a slight increase to 3.4 million in June.

Other vs. Hulu Streaming Platforms

• As of the fourth quarter of 2022, Hulu’s market share was approximately 16%, reflecting a 1% decrease from its share in the third quarter of that year.
• In contrast, Netflix’s market share during the fourth quarter of the same year was 25%, whereas Disney+ accounted for 12%.
• In the fourth quarter of 2024, The Walt Disney Company revealed that Hulu had reached 52 million paying subscribers. In contrast, Netflix proudly reported an impressive total of 282.7 million paying subscribers as of the third quarter of 2024.

Hulu Demographic Statistics

• According to research forecast from October 2023, Hulu had 130.7 million viewers in that year. In contrast, Netflix recorded a yearly viewership of 173.3 million during the same period.
• Of the traffic directed to Hulu.com, 53.52% originated from female users, while 46.48% was from male users.
• Moreover, 33.66% of the visitors to the website were aged between 25 and 34, representing the highest proportion among all age demographics.
• In November 2024, 94.25% of the traffic to Hulu.com was from the United States, with a total of 152.45 million devices accessing the site.
• India ranked a distant second, accounting for only 0.56% of the website’s traffic.
• The United Kingdom secured the third position, contributing 0.42% of the traffic to Hulu.com.
• The age group that predominantly viewed ad-free content on Hulu was 18-34 years old, whereas only 4% of those over 65 reported watching content on Hulu.

Hulu Advertising Statistics

• Hulu’s advertising revenue was anticipated to reach $3.13 billion in 2021, reflecting a 40% increase from its revenue in 2020.
• For the fiscal year concluding in September 2021, Hulu amassed an impressive $2.1 billion in advertising revenue. This positioned it as the leading revenue generator in the advertising sector, surpassing competitors such as Paramount+, Peacock, and others.
• A contributing factor to its revenue is Hulu’s notable retention rate. As reported by Second Measure, 65% of Hulu subscribers who opted for an ad-free plan intend to continue using the service after a period of six months.
• Moreover, the Disney+ bundle, which includes ESPN and Hulu, achieved a retention rate of 71% for the ad-free plan after six months, in contrast to 68% for the ad-supported plan.

Time Spent on the Platform

• In 2024, Hulu ranked second in the amount of time users spent watching content on video streaming platforms, averaging 53 minutes per day. Netflix secured the top position, with users dedicating an hour daily to the platform.
• A significant factor influencing the time users invest in this platform is its provision of both original and licensed content, boasting over 70,000 TV episodes and movies.
• As reported by Ampere Analysis, this results in a cumulative total of 9578 titles available on Disney+ and Hulu.

Hulu Fun Facts

• Hulu derives its name from a Chinese term for “gourd,” which sounds like “hu lu,” translating to “interactive recording”.
• An initial advertising campaign for its launch showcased actor Alec Baldwin in a segment called “Alec in Huluwood”.
• In contrast to certain rivals, Hulu offers both ad-supported and ad-free streaming choices.
• By the end of 2024, Hulu boasted close to 54 million paying subscribers.
• Hulu is mainly accessible in the United States and Japan.

Recent Developments

• On July 10, 2023, Hulu launched an anime hub and adult animation named Animayhem, featuring a selection of programs from 20th Television Animation, such as American Dad, Bob’s Burgers, The Cleveland Show, Family Guy, and King of the Hill, among others.
• On September 6, 2023, Comcast’s CEO Brian L. Roberts declared that Hulu’s equity fair value would be evaluated as of September 30.
• As of August 2024, Disney and Comcast were still engaged in a dispute regarding Hulu’s valuation related to the completion of the transaction. With an arbitration ruling anticipated in 2025.
• On June 9, 2025, both parties resolved the dispute, with Disney agreeing to pay Comcast an additional $438.7 million on top of the minimum floor price for their remaining stake in Hulu, with the transaction expected to close on or before July 24, 2025.
• On September 30, 2025, FuboTV stockholders approved a proposed merger with Hulu + Live TV, creating a larger entity that will be under Disney’s control.
• On October 29, 2025, Disney finalized its acquisition of a majority stake in Fubo, positioning it as the sixth-largest pay-TV operator in the U.S. when combined with Hulu + Live TV.

Hulu Future Predictions

• By 2026, Hulu will be completely incorporated into Disney+, resulting in the discontinuation of the standalone Hulu application.
• All content from Hulu, which encompasses its films, television series, and live television, will be available via the Disney+ application. On an international scale, the Hulu brand will take the place of the “Star” tile on Disney+ by the conclusion of 2025.
• The separate Hulu application will cease to operate in 2026.

Conclusion

Hulu is a prominent streaming service boasting over 43 million subscribers, a considerable number of whom are enrolled in the ad-supported plan, and it is projected to have generated approximately $12 billion in revenue in 2024. The platform’s advantages include providing next-day access to television episodes, exclusive original series, and a robust Live TV service. While Hulu’s existence as an independent application is coming to a close. It will persist as an integral component of Disney’s comprehensive streaming strategy. The popularity of streaming platforms is on the rise, enhancing content accessibility and rendering traditional television increasingly obsolete. Hulu statistics illustrate this trend effectively, showcasing an impressive total net worth and a steady increase in subscription figures.

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