Salesforce Statistics

Salesforce Statistics and Facts


Information and Communication Technology

  • Type of Business


  • Establishment Year


  • Headquarters

    San Francisco, California, United States

  • CEO and Key People

    Marc Benioff (Co-CEO and Chairman), Bret Taylor (Co-CEO), Parker Harris (Co-Founder), Alex Dayon (Chief Strategy Officer), Amy Weaver (Chief Financial Officer), Brent Hyder (Chief People Officer), Sarah Franklin (Chief Marketing Officer), Srinivas Tallapragada (Chief Engineering Officer), and other key peoples.

  • Number of Employees

    ~ 73,541 (31st Jan 2022)

  • Industry

    Information, Technology, and Internet

  • Revenue

    US$26,492 million (31st Jan 2022)

  • Products

    Sales cloud, Service cloud, Health cloud, Marketing cloud, Salesforce platform, Salesforce communities,, Chatbots,, customer service, SalesForce commerce cloud, and Einstein analytics

  • Services

    Training services

  • Consulting

    Consulting packages, Platform services, Expert services, and Custom consulting

  • Support

    Premier Support, Premier with Administration, and Partner Support

  • Brands

    Tableau, Slack, Mulesoft, Heroku, and other brands

  • Subsidiaries

    Tableau Software, Pardot, Salesforce Marketing Cloud, MuleSoft LLC, Slack Technologies LLC, Heroku, Vlocity Inc., Demandware Inc., SteelBrick LLC, Datorama Inc., Salesforce DMP, ClickSoftware Technologies, Mobify, and other subsidiaries.

  • Competitors

    Microsoft Corporation, Oracle Corporation, SAP SE, SugarCRM, Zoho, SAGE, Zendesk, CRMNEXT, and other competitors.

  • Website

Salesforce Statistics: It offers cloud-based customer relationship management (CRM), solutions to businesses of any size and in all industries. It provides its solutions via internet browsers and mobile device operating systems. Connects customers across devices, systems, and apps to allow companies to sell, service, market, and conduct commerce from anywhere. It generates revenue through categories: subscription and support, professional services, and others. The subscription fees customers pay for access to the company’s cloud computing services, and additional support revenues. Professional services include process mapping, project management, and implementation services. The firm also provides guidance, support, training, and advisory services. Service Cloud is a customer service platform that enables companies and customers to interact with each other to solve their support and service needs. Customers can provide a solution to customer service interactions on multiple platforms including online communities and social networks, as well as email, chat, and web portals. The company provides solutions to many industries including healthcare, financial services, and education. The company divides its business operations geographically into three segments: Asia-Pacific, Americas, and Europe. Salesforce Inc. was founded by Parker Harris and Marc Benioff in 1999.



  • Singapore, Sydney, Melbourne, Canberra, Brisbane, Auckland, Beijing, Hong Kong, Bangalore, Gurgaon, Mumbai, Hyderabad, Tokyo, and Seoul.


  • San Francisco, Atlanta, Austin, Bellevue, Boston, Burlington, Cambridge, Charlotte, Chicago, Dallas, Deerfield Beach, Denver, Hillsboro, Indianapolis, Irvine, Kirkland, Knoxville, New York, Palo Alto, Reston, Seattle, Washington, Toronto, Vancouver, Montreal, Argentina, Brazil, and Mexico.


  • Belgium, Denmark, Finland, France, Germany, Ireland, Italy, The Netherlands, Norway, Spain, Sweden, Switzerland, and the UK.

The Middle East and Africa:

  • Israel and Morocco.

Financial Year 2022 Highlights

  • Revenues up by 25% year-over-year: $26,490 million
  • The Remaining Performance Obligation Up by 21% Year-Over-Year: $43,700 million
  • Earnings per Share: The fiscal year 2022 saw diluted earnings per stock of $1.48, as opposed to $4.38 for the same period last year.
  • Operating Income, up 25% over the previous year: $6,000 million
  • Global Employees: 73,000+
  • 90% of the Fortune 500 are Salesforce customers
  • 6 million+ Volunteer hours for the community since its inception


Salesforce Inc. Revenue

Salesforce’s annual revenue reached 26,490 million U.S. dollars in its 2022 fiscal, which was a record. Subscription and Support was the most important business segment to Salesforce’s continued sales boom.

Salesforce Inc. Revenue, by Segment

Salesforce made 24,657 million dollars in 2022 through subscriptions and support, and 1,835 million via professional services and other sources. These figures are both higher than the previous year.

Salesforce Inc. Revenue, by Region

The Americas is Salesforce’s largest regional market, contributing 17,983 million U.S. dollars for the software company in its 2022 fiscal year ending in January 2022. The overall revenue in that year reached 26,490 million U.S. dollars, a record high.

Salesforce Inc. Revenue, by Cloud Service Offering

Salesforce Service cloud was the company’s most profitable service offering, generating 5,989 million dollars in total revenue as of its 2022 fiscal year. It also offers the Salesforce Platform and Marketing Cloud services.

Salesforce Inc. Net Income

Salesforce’s net income for the fiscal year 2022 was over 1,444 million U.S. dollars. While this was a significant decrease in net income from the company’s previous year, it was still significantly higher than the 2019 peak when their net revenue reached 1,110 million U.S. dollars.

Salesforce Inc. Research and Development Expenditure

In fiscal 2022, Salesforce spent 4,470 million U.S. Dollars on research and development (R&D). Over the period of measurement, Salesforce’s R&D expenses grew rapidly from 2015 to 2022.

Salesforce Inc. Marketing and Sales Expenditure

In the fiscal year 2022, Salesforce spent 11,850 million dollars in marketing and sales. Salesforce’s spending on marketing and sales grew rapidly during the highlighted period.

Salesforce Inc. Global Workforce

Salesforce Inc. had around 73,540 employees at the end 2022 fiscal year.

Percentage of Salesforce Inc. CRM Customer Breakdown Worldwide, by Industry

The professional services sector accounted for 29.2% of Salesforce customer relationship management customers in 2022. Manufacturing and banking, as well as financial services, are other large segments.

Percentage of Salesforce Inc. CRM Customer Breakdown Worldwide, by Selected Country

Nearly 59% of Salesforce’s customer relationship management (CRM), customers will be located within the United States in 2022. Walmart Inc. and UnitedHealth Group Incorporated are just a few of the well-known Salesforce CRM clients.

Customer 360 Platform

Salesforce Inc.’s Customer 360 Platform drives financial success and is the growth engine that ensures customer success. It powers every interaction between sales, service, marketing, and commerce, connecting all customer touchpoints and creating one source of truth. The company’s product innovation gives customers the tools they need to adapt to an all-digital world that allows them to work from anywhere. Slack now integrates with Customer 360. This allows companies all over the world to create a digital HQ for the next generation of workers.

Business and Growth Strategy

  • Expanding Relationships With Existing Customers:

Cross-selling and Upselling offer significant opportunities to increase customer loyalty. There is a significant opportunity to increase customer adoption of multiple offerings, both among large enterprises and small, and medium enterprise businesses. As customers begin to realize the benefits of the entire range of services, salesforce plans to enhance the customer experience through new products, features, functionality, and additional subscriptions. They are also looking to increase the security and functionality of all editions through acquisitions, partnerships, and our own development. The additional support services will help them to grow their customer relationships. Salesforce’s customers are their top priority. They can help them by having direct conversations with them and engaging in strategic discussions.

  • Extending go-to-market Capabilities Globally:

Salesforce Inc.’s global reach allows them to sell to new markets and expand its go-to-market capabilities. They believe in their products and that the products can offer significant value for all businesses. They will continue to seek businesses of all sizes in major global markets, primarily through our direct selling force. The company has increased its number of direct-sales professionals and plans to keep it up. It will also continue to create indirect distribution channels around the world for its solutions and implement new go-to-market strategies. To deliver high-quality services to customers all over the globe, it will continue to invest in both domestic and international operations.

  • Expanding Into New Categories and Verticals:

As part of Salesforce’s growth strategy, they offer innovative solutions in new categories based on the customers’ needs. These include analytics, eCommerce, and collaboration. It plans to keep expanding this type of category expansion. As a result, Salesforce Inc. launched Dreampass in the fiscal year 2022. It helps companies safely return home, travel, manage contact tracing, and helps governments, healthcare providers and nonprofits distribute vaccines throughout the world. Net Zero Cloud is a cloud-based service that allows customers to report and analyze their carbon footprint. It also provides actionable insights and data on emissions data for long-term and sustainable value. To better serve our customers’ needs, the company offers customized solutions for certain industries like manufacturing, healthcare, and other life sciences. These solutions increase the potential customer base and help to attract new customers.

  • Expanding and Strengthening our Partner Ecosystem:

Customers, independent software vendors, and third-party developers can use the Customer 360 Platform to develop, test, and deliver cloud-based apps. These apps can either be sold by software vendors directly or on the AppExchange. Salesforce consulting partners are also available to help customers with technology solutions and expertise. They can be found anywhere in their digital transformation journeys. These solutions range from large-scale projects to smaller solutions that allow businesses to run more efficiently. Businesses of any size or industry can benefit from this solution through partners. They invest in and continue to work with their partner ecosystem to increase their reach into new industries and markets, offer a variety of solutions natively and through AppExchange, and address the business demands of both current customers and future ones.

  • Promoting Strong Customer Adoption and Reducing Customer Attrition:

Salesforce Inc. believes that they have all the tools, processes, and innovation needed to help companies achieve success. Trailhead is a collection of free resources that are curated to help businesses of any size. This community includes Trailblazers who inspire innovation and customer success programs. These include success management resources and advisory services. These resources, along with the customer success programs, help us reduce attrition to ensure renewals of existing customer subscribers before the expiration of their contracts.

Foreign Currency Translation

The Company’s foreign subsidiaries are generally represented by the local currency. All liabilities and assets in foreign currencies are converted to U.S. dollars at the exchange rate as of the balance sheet date. All revenues and expenses are translated using the average exchange rate of the period. Equity transactions are converted using historical exchange rates. Foreign currency transaction gains/losses are included in the other income section of the consolidated statements operations for the period.

Recent Developments:


  • Salesforce purchased Atonit, a provider solution for managing Marketplaces, in February.
  • Salesforce and CloudShare partnered together in February to empower sales representatives to make better business decisions based on data.
  • Salesforce purchased Phennecs, which was a provider of privacy, compliance, and data management solutions, in April.
  • Salesforce signed an agreement with in May to purchase the provider of a revenue communication solution.
  • Salesforce and TikTok formed a partnership in June for social commerce.


  • The company unveiled the next phase in Dreampass, which features advanced safety and health technologies.
  • Vox Media was the company’s partner in December. Vox Media will bring podcast pivot to Salesforce+.
  • Mulesoft announced a new Universal API capability that allows anyone to manage any API anywhere in December.
  • Four new capabilities were introduced by the company to Field Service in October. These capabilities are designed to help businesses manage complex jobs, improve customer experiences, and customize mobile workflows.
  • In September, the company partnered with Amazon Web Services to provide AWS Integrations for Slack, new voice capabilities and virtual selling solutions, as well as new virtual care solutions.
  • Health Cloud 2.0 was introduced by the company in September. It provides safety and health services anywhere, anytime.
  • Trailhead was introduced by the company in September. It allows for slack drive enablement and onboarding.
  • In September, the company reached an agreement to launch Salesforce social shopping through Alibaba Cloud.
  • Mulesoft RPA and Einstein Document Reader were added to the company’s September offering.
  • In September, the company released new AI-powered innovations to its Marketing Cloud to aid marketers in personalization.
  • The company introduced new AI-powered workflows and contact center innovations in Service Cloud in September.
  • The company released a new Tableau, which included new enterprise subscription plans as well as enterprise capabilities.
  • Salesforce+, an all-new streaming service, was launched by the company in August.
  • Slack Technologies Inc. was acquired by the company in July. It is a provider of platforms and real-time apps.

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