PepsiCo, Inc. is a global food and beverage company with a wide portfolio of products and offers products under a range of brands. Five primary brands include Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. The company manufactures, markets, distributes, and sells a variety of beverages, foods, and snacks, and serves consumers in over 200 countries and territories globally.
The company offers products under brands such as Agusha, Amp Energy, Aquafina, Aquafina Flavorsplash, Arto Lifewater, Aunt Jemima, Bare, bubly, Cap’n Crunch, Cheetos, Chester’s, Chipsy, Chokis, Chudo, Cracker Jack, Crunchy, Diet Mountain Dew, Diet Mug, Diet Pepsi, Diet Sierra Mist, Diet 7UP (outside the US), Domik v Derevne, Doritos, Duyvis, Elma Chips, Emperador, Frito-Lay, Fritos, Fruktovy Sad, G2, Gamesa, Gatorade, Grandma’s, H2oh!, Health Warrior, Imunele, Izze, J-7 Tonus, Kas, KeVita, Kurkure, Lay’s, Life, Lifewtr, Lubimy, Manzanita Sol, Marias Gamesa, Matutano, Mirinda, Miss Vickie’s, Mother’s, Mountain Dew, Mountain Dew Code Red, Mountain Dew Ice, Mountain Dew Kickstart, Mug, Munchies, Naked, Near East, O.N.E., Paso de los Toros, Pasta Roni, Pepsi, Pepsi Black, Pepsi Max, Pepsi Next, Pepsi Zero Sugar, Propel, Quaker, Quaker Chewy, RiceA-Roni, Rold Gold, Rosquinhas Mabel, Ruffles, Sabritas, Sakata, Saladitas, Sandora, Santitas, 7UP (outside the United States), 7UP Free (outside the United States), Sierra Mist, Simba, Smartfood, Smith’s, Snack a Jacks, SoBe, SodaStream, Sonric’s, Stacy’s, Sting, Stubborn Soda, SunChips, Toddy, Toddynho, Tostitos, Trop 50, Tropicana, Tropicana Farmstand, Tropicana Pure Premium, Tropicana Twister, V Water, Vesely Molochnik, Walkers and Ya.
2019 Financial Highlights:
- Q1 and Q2 collective revenue for the company is US$ 29,333 Million as of 15 June 2019
- Q2 revenue for the company is US$ 16,449 Million as of 12 June 2019
- Q1 revenue for the company is US$ 12,884 Million as of 23 March 2019
1) Frito-Lay North America (FLNA) – includes branded food and snack businesses in the US and Canada
2) Quaker Foods North America (QFNA) – includes cereal, rice, pasta, and other branded food businesses in the US and Canada
3) North America Beverages (NAB) – includes beverage businesses in the US and Canada
4) Latin America – includes all beverage, food, and snack businesses in Latin America
5) Europe Sub-Saharan Africa (ESSA) – includes all beverage, food, and snack businesses in Europe and Sub-Saharan Africa
6) Asia, Middle East, and North Africa (AMENA) – includes all beverage, food, and snack businesses
Frito-Lay North America (FLNA)
FLNA manufactures, markets, distributes and sells branded snack foods. Products include branded dips, Cheetos cheese-flavored snacks, Doritos tortilla chips, Fritos corn chips, Lay’s potato chips, Ruffles potato chips, and Tostitos’ tortilla chips. FLNA’s branded products are sold to independent distributors and retailers.
Quaker Foods North America (QFNA)
QFNA manufactures, markets, distributes and sells cereals, rice, pasta, and other branded products. QFNA’s products include Aunt Jemima mixes and syrups, Cap’n Crunch cereal, Life cereal, Quaker Chewy granola bars, Quaker grits, Quaker oat squares, Quaker oatmeal, Quaker rice cakes, Quaker simply granola, and Rice-A-Roni side dishes. These branded products are sold to independent distributors and retailers.
North America Beverages (NAB)
NAB manufacturers, markets, and sells beverage concentrates, fountain syrups, and finished goods under various beverage brands, including Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Mountain Dew, Pepsi, Propel, Sierra Mist, and Tropicana. NAB independently or in conjunction with third-parties, markets distributes, and sells ready-to-drink tea and coffee products. In addition, NAB manufactures and distributes certain brands licensed from Keurig Dr. Pepper Inc., including Crush, Dr. Pepper, and Schweppes, and certain juice brands licensed from Dole Food Company, Inc. (Dole) and Ocean Spray Cranberries, Inc. (Ocean Spray).
Latin America manufactures, markets, distributes and sells snack food brands, including Cheetos, Doritos, Emperador, Lay’s, Marias Gamesa, Rosquinhas, Mabel, Ruffles, Sabritas, Saladitas, and Tostitos. Latin America either independently or in conjunction with third-parties, markets distributes, and sells beverage concentrates, fountain syrups, and finished goods under various beverage brands, including 7UP, Diet Pepsi, Gatorade, H2oh! Manzanita Sol, Mirinda, Pepsi, Pepsi Black, and Toddy. These branded products are sold to authorized bottlers, independent distributors, and retailers.
Europe Sub-Saharan Africa (ESSA)
ESSA manufactures, markets, distributes and sells a number of leading snack food brands including Cheetos, Chipita, Doritos, Lay’s, Ruffles, and Walkers, as well as many Quaker-branded cereals and snacks through consolidated businesses, as well as through noncontrolled affiliates. ESSA sell goods under brands including 7UP, Diet Pepsi, Mirinda, Pepsi, Pepsi Max, and Tropicana.
Asia, the Middle East and North Africa (AMENA)
AMENA manufactures, markets, distributes and sells snack food brands, including Cheetos, Chipsy, Doritos, Kurkure and Lay’s, as well as many Quaker, branded cereals and snacks, through consolidated businesses, as well as through noncontrolled affiliates. AMENA offers products under brands including 7UP, Aquafina, Mirinda, Mountain Dew, Pepsi, Sting, and Tropicana.
- Direct-Store-Delivery (DSD system)
The company distributes its products through DSD systems that deliver beverages, foods, and snacks directly to retail stores.
- Customer Warehouse
Products are delivered from manufacturing plants and warehouses to customer warehouses. These are cost-efficient systems and works for products that are less fragile and perishable.
- Distributor Networks
The company distributes many products via third-party distributors. Third-party distributors are effective and greater distribution reach can be achieved by including a wide range of products on delivery vehicles.
- In June 2019, PepsiCo Latin America announced ‘Recycling with Purpose’ in Peru and granted US$ 2 Million to Ciudad Saludable, which is a non-profit organization
- In May 2019, PepsiCo and Captain D’s announced a partnership, in which PepsiCo became the exclusive beverage provider for all Captain D’s and it’s subsidiary Grandy’s restaurants in locations across 27 states
- In May 2019, PepsiCo, Inc. acquired SodaStream International Ltd., which is an Israel-based manufacturing company
- In October 2018, the company announced new packaging goal for 25% recycled plastic content in its plastic packaging by 2025
- The recipe for Pepsi soft drink was first developed in the 1880s by Caleb Bradham, who was a pharmacist and industrialist from North Carolina, US
- In 1931, the company’s trademark and assets were picked up by the founder of the modern Pepsi-Cola – Charles G. Guth. Mr. Guth established a new Pepsi-Cola Company, and formulated a better drink with the help of a chemist, set up new bottling operations, and began merchandising. The drink was first available in a 12-ounce bottle for five cents, and business was a major success.
- Following legal battles in 1936–1939, Mr. Guth lost controlling interest in the Pepsi-Cola Company to the new management of Loft. In 1941, the Pepsi-Cola Company was merged into Loft, and Loft, Inc. was renamed Pepsi-Cola Company.
- In 1965, Pepsi-Cola and Frito-Lay, Inc. – maker of snack foods such as Fritos, Doritos, Lay’s potato chips, and Rold Gold pretzels – merged.
- The new company further diversified following the purchase of three restaurant chains, including Pizza Hut, Inc. in 1977, Taco Bell Inc. in 1978, Kentucky Fried Chicken Corp. (currently KFC) in 1986, and Seven-Up International in 1986.
- In 1997, the restaurant chains were spun off into a new, separate company called Tricon Global Restaurants, Inc.
- With the objective to add more products that would be viewed as healthier, PepsiCo acquired Tropicana and Dole juice brands from the Seagram Company in 1998
- In 2001, the company merged with the Quaker Oats company to form a new division –Quaker Foods and Beverages
- The first product of the company was originally branded as ‘exhilarating, invigorating, and aiding in digestion’
- The Pepsi colors red, white, and blue represent the American flag
- Pepsi-Cola was once called ‘Brad’s drink’
- There have been 11 Pepsi logos over the past years
- Pepsi products are consumed every day in over 200 countries worldwide
- Pepsi has approximately 500 patents
- Pepsico has a market value of 178.2 billion US$