Amazon Statistics and Facts Last updated on: November 6, 2025

Introduction

Amazon is recognised as the largest online retailer in the world and a significant entity in cloud computing, with over 315 million active customers and 200 million Prime members as of 2025. In 2024, the company announced revenues surpassing $630 billion, a considerable portion of which came from Amazon Web Services (AWS). Its influence is evident across its vast marketplace, streaming services like Prime Video, and advanced logistics and AI technologies.

The company has introduced innovative features such as one-click purchasing, personalised recommendations, and customer reviews, which have greatly enhanced convenience and trust for millions of users. With its wide array of products and competitive pricing, Amazon has established itself as a favored shopping destination for consumers worldwide. The business model of the company is bolstered by various revenue streams, including earnings from third-party sellers, e-retail sales, media subscriptions, and AWS cloud services. The Fulfilled-by-Amazon (FBA) program, which offers sellers logistical support from order picking to delivery, has further streamlined operations, representing nearly half of the units sold in Amazon’s primary markets.

Editor’s Choice

• Amazon was established on July 5, 1994, by Jeff Bezos, who moved from New York City to Bellevue, Washington, close to Seattle, to manage an online bookstore.
• As of 2025, Amazon’s valuation exceeds $2.166 trillion.
• As of 2024, his cumulative investment in Blue Origin is estimated to range between $10 billion and $20 billion.
• The platform boasts over 9.7 million sellers, with 1.9 million actively engaged in selling.
• At present, Amazon holds a 39.6% share of the US ecommerce sales market.
• 63% of consumers begin their product searches on Amazon.
• Amazon Prime boasts over 200 million subscribers globally.

Historical Facts

• Amazon was established on July 5, 1994, by Jeff Bezos, who moved from New York City to Bellevue, Washington, close to Seattle, to manage an online bookstore.
• The Amazon website commenced public sales on July 16, 1995, initially obtaining its books directly from wholesalers and publishers.
• Amazon became a publicly traded company in May 1997.
• In 2002, it introduced Amazon Web Services (AWS), which initially aimed at providing APIs for web developers to create web applications utilising Amazon’s e-commerce platform.
• In 2006, Amazon also initiated the Fulfillment by Amazon program, enabling individuals and small businesses to sell products through Amazon’s warehouses and fulfillment network.
• In 2017, Amazon acquired the Whole Foods Market supermarket chain.
• During the COVID-19 pandemic, Amazon experienced significant growth, hiring over 100,000 employees in the United States and Canada.
• On February 2, 2021, Bezos declared his intention to resign as CEO to take on the role of executive chair of Amazon’s board.

General Amazon Statistics and Facts

• As of 2025, Amazon’s valuation exceeds $2.166 trillion.
• Amazon ranks among the top five most valuable companies globally, following Microsoft, NVIDIA, and Apple.
• In 2025, Amazon boasts over 310 million active users worldwide, with around 230 million located in the United States.
• Amazon provides shipping services to more than 100 countries, excluding Iran, Cuba, North Korea, Somalia, Yemen, Sudan, and Syria.
• Globally, over 200 million individuals hold an Amazon Prime subscription.
• By May 2025, there are more than 220 million Amazon Prime subscribers worldwide, with roughly 180.1 million users residing in the United States.
• Amazon Prime is accessible in 23 countries.
• The Amazon Prime Video platform has an estimated 200 million users.
• The ad-supported version of Prime Video attracts over 130 million monthly viewers in the United States.
• In 2024, Amazon Prime membership services generated $44.374 billion in revenue.
• On average, a Prime subscriber spends about $1,400 annually on Amazon.
• com experiences 2.2 billion visits each month.
• In April 2025, Amazon.com recorded approximately 2.6 billion visits, with an average session duration of 11 minutes and 33 seconds.
• Amazon holds over 90% market share in five product categories: Batteries (97%), Kitchen & Dining (94%), Home Improvement Tools (93%), Golf (92%), and Skin Care (91%).
• Amazon commands approximately 37.6% of the U.S. e-commerce market, significantly outpacing Walmart (6.4%), Apple (3.6%), and eBay (3%).
• As of early 2025, there are about 9.7 million active sellers on Amazon globally, with more than 1.9 million based in the U.S.
• In Q4 2024, third-party sellers accounted for a record 62% of units sold on Amazon.
• Approximately 25% of Amazon sellers earn over $100,000 each year, with 13% exceeding $250,000 in annual income.
• As of 2025, Amazon has employed around 1,556,000 full-time and part-time workers.
• Amazon’s advertising revenue reached $17.28 billion in 2025, reflecting an 18% increase year-over-year.

Jeff Bezos’ Statistical Information

• Jeff Bezos established Amazon in late 1994 and served as its CEO for over 25 years, resigning from this role on July 5, 2021.
• In 1997, when Amazon went public, Bezos’s net worth soared to $120 million.
• Currently, Bezos is regarded as the second-wealthiest individual globally, following Elon Musk: as reported by Forbes, his net worth is approximately $201.6 billion as of May 2025.
• The former CEO of Amazon achieved the milestone of a $200 billion net worth in August 2020.
• Jeff Bezos allocates around $1 billion each year to Blue Origin, his aerospace venture.
• As of 2024, his cumulative investment in Blue Origin is estimated to range between $10 billion and $20 billion.
• In 2010, Bezos divested 6,000,000 shares of Amazon, which were valued at $793 million.
• Bezos acquired The Washington Post in August 2013 for $250 million.
• In 2013, Jeff Bezos bought The Washington Post for $250 million, driven by his belief that journalism serves as the cornerstone of democracy.

Amazon Seller Statistics

• The platform boasts over 9.7 million sellers, with 1.9 million actively engaged in selling.
• By 2025, third-party sellers in the United States are projected to sell approximately 8,600 products every minute on Amazon.
• Independent sellers account for more than 60% of all sales on Amazon, with the majority being small and medium-sized enterprises, which play a crucial role in generating revenue for Amazon Marketplace.
• Half of the third-party online retailers utilizing Amazon report that the platform offers products that directly compete with their own.
• Most Amazon sellers initiate their business with an investment of less than $5,000, and 25% begin their operations with under $1,000.
• A significant number of Amazon sellers achieve profitability; in fact, 58% report making a profit within their first year of selling on Amazon.
• Additionally, 65% of third-party sellers on Amazon develop their own products and brands through Amazon’s private label model.
• This is substantial enough to account for an impressive 60% of Amazon’s overall marketplace sales.
• Around 82% of Amazon sellers utilize Fulfillment by Amazon (FBA).
• Half of Amazon sellers dedicate 10 hours a week or less to managing their Amazon business.
• Furthermore, 80% of Amazon sellers operate across multiple platforms.
• The percentage of sellers who have successfully established a fully operational business on Amazon within just three months stands at 48%.
• 30% of Amazon sellers earn more than $60,000 annually.
• 25% of Amazon sellers engage in buying and selling wholesale products to other businesses.
• A remarkable 69% of Amazon sellers intend to expand their businesses by seeking new products to sell in 2025.
• Finally, 76% of Amazon sellers manage to run their business in fewer than 20 hours each week.

Amazon Customer Statistics

• Amazon is projected to have more than 310 million active users globally, establishing it as one of the largest online marketplaces in terms of customer reach.
• 60% of Amazon’s clientele consists of women, indicating a fairly balanced distribution between genders purchasing from the eCommerce leader.
• 80% of Amazon’s shoppers are homeowners, which partially accounts for the site’s popularity in homeware and furniture categories.
• 82% of consumers indicate that price is a significant consideration when shopping on the platform.
• 65% of Amazon’s online shoppers prefer to access the platform via their computer or laptop.
• Almost 90% of Amazon shoppers opt to purchase from the eCommerce giant rather than other online stores due to the availability of free shipping options.
• More than 82% of Amazon’s traffic originates from the United States.
• 63% of consumers initiate their search for new products on Amazon, positioning it as the primary eCommerce platform for most purchases.
• 89% of US consumers visit Amazon to read product reviews.
• 30% of US consumers limit their search to a maximum of two pages when looking for a product to buy on Amazon.
• 62% of purchasers of Amazon brands cite product pricing as the primary incentive to shop at Amazon compared to other retailers.
• 66% of Amazon users report that the reason they choose to shop at Amazon is due to the extensive range of products available on the popular eCommerce site.

Amazon Buying Statistics

• An impressive 89% of individuals indicated that they are more inclined to make purchases from Amazon rather than from other eCommerce platforms, establishing Amazon as the preferred option for numerous online consumers.
• 23% of Amazon users visit the site for inspiration, indicating that they do not have a specific product in mind when engaging in online shopping.
• In 2024, more than 55% of Amazon shoppers acknowledged that their buying decisions were swayed by social media influencers, underscoring the increasing significance of social marketing.

Amazon Market Share

• At present, Amazon holds a 39.6% share of the US ecommerce sales market.
• By the year 2025, it is anticipated that Amazon’s share will rise to 40.9% of the overall US retail ecommerce market.
• In 2024, Amazon is expected to constitute only 6.6% of US retail sales.
• In 2023, Amazon’s retail ecommerce sales amounted to $444.76 billion and are projected to grow to $540.29 billion by 2025.
• The expected increase from 2023 to 2024 is $46.89 billion, rising from $444.76 billion to $491.65 billion.

Amazon Prime Statistics

• Amazon Prime boasts over 200 million subscribers globally.
• Approximately 65% of Amazon shoppers in the U.S. are Prime members.
• The number of Amazon Prime subscribers in the United States is projected to surpass 180 million by 2024, an increase from 168.5 million in 2022.
• A significant 81% of internet users aged 18 to 34 in the United States hold a paid Amazon Prime membership.
• The retail subscription fees from Amazon Prime yield an annual revenue of $25.21 billion.
• In the United States, 82% of households are members of Amazon Prime.
• With sales reaching $12.7 billion, Amazon Prime Day in 2023 achieved a new record.
• On average, Amazon Prime members in the United States spend $1,400 each year.
• 72% of U.S. residents benefit from same-day or next-day delivery through Amazon Prime.
• Over 175 million customers utilize Amazon Prime Video.
• As of 2024, Amazon boasts 180 million Prime members in the United States.
• Amazon Prime memberships in the US have risen by 8% compared to the previous year.
• In the past five years (2019–2024), the number of Amazon Prime users has surged by 42.94%.
• From 2017 to 2024, the total of Amazon Prime users has expanded by 80.4 million.
• A total of 82% of households in the US are enrolled in Amazon Prime.

Amazon Search Statistics

• 63% of consumers begin their product searches on Amazon.
• 90% of all product views on Amazon result from searches instead of advertisements.
• 70% of Amazon users do not go beyond the first page of search results.
• 35% of Amazon shoppers choose the first product shown on a search results page.
• 64% of clicks are focused on the top three results displayed in a search.
• 81% of clicks are linked to brands that appear on the first page of search results on Amazon.
• In July 2023, approximately 2.4% fewer people performed searches on Amazon US compared to July 2022.
• 50% of searches on Amazon relate to gadgets.
• Amazon commands a 45% share of the online shopping market in the United States.

Amazon Product Sales Statistics

• Amazon’s net sales rose by 9% to $514 billion in 2022.
• Amazon currently offers more than 12 million products.
• On average, Amazon’s daily sales amount to $1.29 billion.
• Sales at Amazon are projected to hit $746.22 billion in 2023.
• 28% of purchases on Amazon are finalized in three minutes or less.
• 75% of consumers utilize Amazon to discover new products and brands.
• 52% of Amazon customers are more inclined to buy an unfamiliar brand.
• Books, with 57.2 million sales, represent the most popular product category.
• Independent sellers in the United States sold over 4.1 billion items in 2022.
• On average, Amazon sellers generated sales exceeding $230,000.

Amazon Advertising Statistics

• Amazon sellers achieve a return of 4.5 times their ad spend.
• As of 2023, the average cost per click (CPC) on Amazon stands at $0.97.
• 75% of Amazon sellers engage in at least one form of pay-per-click (PPC) advertising.
• The average conversion rate for Amazon PPC is 9.89%, highlighting the effectiveness of Amazon ads.
• On average, Amazon sellers allocate 22% of their revenue towards advertising.
• In 2022, Amazon’s advertising services segment accounted for 7.3% of total net sales, an increase from 6.6% in 2021.
• Amazon’s advertising revenue reached $37.7 billion in 2022, marking a 20% rise compared to the previous year.
• Currently, Amazon commands 7.3% of the online advertising market.
• In the fiscal year 2022, Amazon invested approximately 42.2 billion U.S. dollars in marketing.
• In the second quarter of 2023, Amazon’s ad services revenue surged by 22%, exceeding $10 billion.

Amazon Alexa Statistics

• Approximately 71.6 million individuals in the United States utilize Amazon Alexa.
• Alexa holds an estimated market share of around 45%.
• It is compatible with 60,000 devices and connects to 100 million devices.
• In the United States, Alexa is estimated to have a market share of 66%.
• A total of 100 million devices powered by Alexa have been sold.
• According to Amazon, 25% of households in the U.S. possess at least one Alexa device.
• In 2020, the Amazon Echo was the leading smart speaker in U.S. households, with 46.5 million units installed.
• It is projected that by 2025, 130 million Amazon Echos will be sold worldwide.
• Owners of Amazon Echo devices tend to spend 10% more on Amazon compared to their spending prior to acquiring the device.
• 74% of users with Alexa screens engage with the device on a weekly basis.

Amazon Audible Statistics

• Audible boasts over 50 million paying subscribers.
• In the audiobook publishing sector within the United States, Audible holds a market share of 63.4%.
• On average, individuals dedicate 41 minutes each day to listening to audiobooks.
• Among Audible users, males represent 54.44%, whereas females constitute 45.56%.
• The estimated annual revenue for Audible is approximately $200 million.
• Audible’s revenue contributes to 4.2% of Amazon’s total revenue from book publishing.
• 45% of Americans aged 18 and older have engaged with audiobooks at some point.
• 57% of frequent audiobook listeners are below the age of 45.
• 32% of individuals read two or three books monthly.
• Audible’s workforce comprises 32% women and 68% men.

Amazon Revenue Statistics

• In the first quarter of 2024, Amazon announced a revenue of $143.3 billion. Its profit surged more than threefold to $10.4 billion, exceeding Wall Street’s expectations.
• In the second quarter, net sales rose by 10%, reaching $148.0 billion, in contrast to $134.4 billion during the same timeframe in 2023.
• In the third quarter, net sales grew by 11% to $158.9 billion, compared to $143.1 billion in the third quarter of 2023.
• In the fourth quarter of 2024, net sales increased by 10% to $187.8 billion, as opposed to $170 billion in the fourth quarter of 2023.
• Amazon experienced double-digit growth for the sixth consecutive quarter, achieving a revenue run rate of $620 billion.
• In 2023, Amazon generated an impressive $574 billion, establishing itself as the third-largest company worldwide in terms of revenue.

Amazon Revenue by Segment

• According to recent statistics, although retail serves as Amazon’s main source of revenue, contributing approximately 38% to its overall sales in Q1 2024, the company’s growth into additional sectors is noteworthy.
• For example, Amazon Web Services (AWS) stands as the largest cloud computing service globally. Its revenue rose by 17% year-on-year, reaching $25 billion in Q1 2024.
• In the first quarter of 2024, Amazon’s net sales from its third-party seller services totaled $34.6 billion, reflecting an increase of about 16% compared to the previous year.
• In Q2 of 2024, the North American segment experienced a 9% year-over-year rise in sales, amounting to $90.0 billion, while the international segment’s sales increased by 7% to $31.7 billion.
• Amazon Web Services (AWS) also showed strong performance, with a 19% growth in sales, reaching $26.3 billion.

Amazon Employee Statistics

• Amazon’s employee count peaked at 1.62 million in early 2022, but experienced a slight decline thereafter.
• By the first quarter of 2025, the organisation is projected to employ approximately 1.56 million individuals, encompassing both full-time and part-time positions.

Amazon Fun Facts

• Customers can obtain more than 200,000 handmade and handloom items from over 470 artisan vendors throughout India.
• in provides delivery services to remote areas across India, including Agatti Island in Lakshadweep, Havelock Island, Majuli in Assam, and Leh, along with numerous other locations.
• On July 5, 1994, Amazon was initially established as Cadabra, Inc.
• The company began its operations as an online bookstore. Bezos chose the name Amazon because he envisioned it as the largest bookstore globally.
• When Amazon launched its first public offering of stock on May 15, 1997, the price of a single share was $18, trading underneath the NASDAQ stock exchange symbol AMZN.
• Today, that $18 investment would have grown to $22,200.
• In the fourth quarter of 2001, the company achieved its first profit of $5 million on revenues exceeding $1 billion.
• Currently valued at $900 billion, it ranks as the second most valuable company in the world, following Apple.
• Amazon is recognized as one of the fastest-growing companies worldwide, with its share price increasing by over 50% since January of this year and is only 11% away from becoming the first company to reach a trillion-dollar valuation.
• With a net worth of $150 billion, Bezos is acknowledged as the wealthiest person in modern history.

Recent Developments

• In January 2023, Amazon declared a reduction in its workforce, affecting 18,000 employees, and subsequently, in March, it terminated an additional 9,000 employees worldwide.
• In October 2025, Amazon announced the upcoming launch of AgentCore, a new collection of services aimed at assisting developers in deploying and managing AI agents on an enterprise scale.

Amazon Future Predictions

• Based on our forecast for Amazon’s stock in 2030, we anticipate that AMZN stock will be valued between $224.10 and $329.91 in that year.

Conclusion

Amazon’s data illustrates its sustained supremacy as a worldwide eCommerce leader, propelled by impressive revenue exceeding $500 billion in 2024, a large customer base of over 310 million active users, and the widespread impact of its Prime membership service, which boasts over 200 million subscribers. The company’s reach is further amplified by its considerable online traffic, notable advertising income, and ventures into sectors such as content through its acquisitions of MGM. Amazon’s relentless growth and commitment to customer-centric strategies, including innovations like its “Rufus” chatbot, reinforce its standing in the marketplace.

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