Digital Marketing Statistics: Digital marketing is the use of digital channels to promote or sell products and services. The primary goal of digital marketing, which uses digital media like smartphones, tablets, and computers, is to reach a specified target audience. A wide range of products and services such as books and movies, music and games, apparel, accessories, and software, can be promoted using digital marketing.
The field of digital marketing is rapidly evolving, and the future looks bright. The potential for growth and possibilities are limitless. We can expect to see more companies adopt digital marketing strategies in the future. They will use them to reach and engage their target audience. Companies will continue to innovate in digital marketing, and this will lead to more creative approaches for customers to be reached.
The trend of social media marketing has been on the rise in recent years. This is due to the increasing popularity of social media platforms such as Facebook, Twitter, and LinkedIn. More and more businesses are utilizing platforms such as these to reach out to potential customers and effectively promote their products or services. There are several advantages to using social media for marketing purposes.
Types of Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay Per Click (PPC)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Online Public Relations
- Inbound Marketing
- Sponsored Content
- Search Engine Marketing (SEM)
- Instant Messaging Marketing
Statistics By Region-Wise Ad Spending
Global Digital Advertising
- Global Digital Marketing Ad spending is estimated to be around US$650 billion in 2022.
- The search advertising segment is the largest in digital marketing, with a total value of about US$290 billion in 2022.
- The United States is the largest market share holder in Ad Spending, which is projected to be US$270 billion in 2022.
- For search advertising, the average ad spending is estimated to be US$52 in 2022.
- From the total digital advertising market, 69% of ad spending will be from mobile devices in 2022.
- The top five countries per revenue generation in digital advertising in 2022 are the United States (US$261.1 billion); China (US$153 billion); The
- United Kingdom (US$35.43 billion); Japan (US$22.97 billion); Germany (US$14.96%).
Europe
- The market for digital advertising is expected to grow to US$103.30 billion in 2022.
- Search Advertising is the largest market segment, with a projected market value of US$49.25 billion in 2022.
- In 2022, the average ad spends per user in Search Advertising will be US$68.92.
- By 2027, 53% of all digital advertising market spending will come from mobile devices.
- By 2027, programmatic advertising will account for 89% of digital advertising revenue.
North America
- The market for digital advertising is expected to be valued at US$278.80 billion in 2022.
- Search Advertising is the largest market segment, with a market value of US$124.30 billion in 2022.
- The United States will generate the most advertising spending (US$261.10 billion by 2022).
- In 2022, the average ad spending per user will be US$280.00 in Search Advertising.
- By 2027, 71% of all digital advertising market spending will come from mobile devices.
- 86% of digital advertising revenue will come from programmatic advertising by 2027.
South America
- The market for digital advertising is expected to be valued at US$9.76 billion in 2022.
- Search Advertising is the largest market segment with a market value of US$4.24 billion in 2022.
- In 2022, the average ad spending per user will be US$13.68 in Search Advertising.
- By 2027, 72% of all digital advertising market spending will come from mobile devices.
- 88% of digital advertising revenue by 2027 will come from programmatic advertising.
Asia
- The market for digital advertising is expected to be valued at US$207.10 billion in 2022.
- Search Advertising is the largest market segment with a projected market value of US$74.41 billion in 2022.
- In 2022, the average advertising spend per user in Social Media Advertising will be US$32.91
- By 2027, 73% of all digital advertising market spending will come from mobile devices.
- Programmatic advertising will account for 92% of digital advertising revenues by 2027.
Africa
- The market for digital advertising is expected to be valued at US$3.19 billion in 2022.
- Search Advertising is the largest market segment, with a projected market value of US$1.31 billion market in 2022.
- In 2022, the average advertising spending per user in Search Advertising will be US$2.43.
- By 2027, 51% of the digital advertising market spending will come from mobile devices.
- By 2027, programmatic advertising will account for 86% of digital advertising revenues.
Australia & Oceania
- The market for digital advertising is expected to be valued at US$12.40 billion in 2022.
- Search Advertising is the largest market segment, with a projected market value of US$5.91 billion in 2022.
- In 2022, the average advertising spending per user in Search Advertising will be US$202.70.
- By 2027, mobile devices will account for 62% of the total digital advertising market spending.
- By 2027, programmatic advertising will account for 89% of digital advertising revenues.
The United States
- The market for digital advertising is expected to be valued at US$261.10 billion in 2022.
- Search Advertising is the largest market segment, with a projected market value of US$116.50 billion in 2022.
- In 2022, the average ad spends per user in Search Advertising will be US$379.10.
- 72% of the digital advertising market will come from mobile devices by 2027.
- By 2027, programmatic advertising will account for 86% of digital advertising revenues.
China
- The market for digital advertising is expected to be valued at US$153.00 billion in 2022.
- Search Advertising is the largest market segment, with a projected market value of US$52.97 billion in 2022.
- In 2022, the average advertising spending per user in Social Media Advertising will be US$76.14.
- 79% of the digital advertising market will come from mobile devices by 2027.
- Programmatic advertising will account for 92% of digital advertising revenue by 2027.
The United Kingdom
- The market for digital advertising is expected to be valued at US$35.43 billion in 2022.
- Search Advertising is the largest market segment, with a market value of US$16.26 billion in 2022.
- In 2022, the average advertising spending per user in Search Advertising will be US$256.00.
- By 2027, 57% of all digital advertising market spending will come from mobile devices.
- 88% of digital advertising revenues by 2027 will come from programmatic advertising.
Japan
- The market for digital advertising is expected to be valued at US$22.97 billion in 2022.
- Search Advertising is the largest market segment, with a projected market value of US$9.11 billion in 2022.
- In 2022, the average ad spends per user in Search Advertising will be US$78.18.
- In 2027, mobile will account for 55% of the total digital advertising market.
- Programmatic advertising will account for 93% of digital advertising revenue by 2027.
Germany
- The market for digital advertising is expected to grow to US$14.96 billion by 2022.
- Search Advertising is the largest market segment, with a market value of US$7.30 billion by 2022.
- In 2022, the average ad spends per user in Search Advertising will be US$97.53.
- By 2027, 53% of all digital advertising market spending will come from mobile devices.
- Digital Advertising Market: Programmatic Advertising will generate 90% of digital advertising revenues by 2027.
Digital Advertising Spending Worldwide 2021-2026
Advertising spending continues to surge as companies increase their respective digital advertising expenditures. In 2021, the total digital advertising spending was valued at US$521.02 billion, which is expected to index US$602.25 billion in 2022. The total value of the digital advertising industry is forecast to achieve value of US$876.1 billion by 2027.
Online Advertising Share in Top Countries in 2022
In 2022, Argentina is expected to be the leading country in online advertising shares compared to the total percentage of advertising in this country. Online advertising shares in Argentina are estimated to be 64% in 2022. The second country that uses online advertising the most in Colombia. The percentage of online advertising shares in Colombia is anticipated to be 44%. Other significant countries that use online advertising are primarily Peru (36%); Chile (35%); Brazil (34%); Mexico (29%); and India (24.2%).
Share of Digital in Advertising Revenue Worldwide from 2019 To 2027
Digital advertising shares have indexed exponential growth on account of fast-changing technologies and device upgrades. In 2019, the total percentage of digital advertising shares was 53.4% of the total advertising expenditures by companies worldwide. Digital advertising shares increased to 61.6% in 2020 as businesses conducted most of their operations online due to imposed COVID-19 restrictions by respective governments. The revenue of digital advertising was 65.2% in 2021 and is expected to be 67% in 2022. Digital advertising shares are forecast to index 73% by 2027.
Yearly Digital Advertising Spends Share India 2016-2023
Digital advertising spending is on the rise in India with the adoption of new technologies by consumers and companies. In 2016, the share of digital advertising spending was only 12% of the total advertising spending in India, which then increased to 15% in 2017, and reached 30% in 2021. In 2022, the share of digital advertising spending is expected to index 34%, and then 38% by 2023.
Marketing Expenditure Growth by Type in the UK 2022
In the UK, the expenditure for digital marketing is anticipated to grow at its fastest rate of 28.3% in 2022. Brand building is one of the major concerns of companies operating in the UK, and this is anticipated to grow at a rate of 17.0%. The growth of traditional marketing activities is decreasing, and this growth is anticipated to be 2.9% in 2022.
Digital Share in Marketing Spend by Industry in Russia 2022
Mass Media is the major user of digital marketing spending by share when tallied against total marketing spending by respective industries in Russia. The Mass media industry is expected to have a total share of 68.9% in 2022. The second major industry that uses digital marketing as a primary marketing medium is the e-Commerce sector, which is about 68.4%. Other significant industries that use digital marketing are tourism, sports, and recreation services (68.3%); Internet services (67.5%); Transportation and related services (67.3%); Computer hardware and software (65.5%); Real estate services (65.2%); Healthcare services (64/7%); and Educational institutions (64.6%).
Top Companies in Digital Marketing
WPP plc
WPP Plc is a company that is engaged in creative transformation and the provision of communication services. It operates in the following segments: Global Integrated Agencies, Specialist Agencies, and Public Relations. Global Integrated Agencies provides creative services such as advertising, marketing, and brand strategies. Public Relations allows clients to communicate with all stakeholders, including investors, consumers, and government and non-governmental agencies. Specialist Agencies deliver branding experience, identity, and targeted specialist services. The company was founded in 1971, and its headquarters are based in London, United Kingdom.
Dentsu Inc
Dentsu Group Inc. provides services related to advertising and communication. The company operates in both domestic and overseas business segments. The domestic segment provides marketing and communication design, content creation, social media marketing, and promotions along with data solutions. Overseas segments are engaged in marketing and advertising services. The company was founded in 1901, and its headquarters are located in Tokyo, Japan.
Omnicom Group
Omnicom Group company provides marketing, advertising, as well as corporate communications services. The company operates in the Asia-Pacific, the Middle East, Africa, and North America. The company was founded in 1944, and its headquarters are located in New York, US.
Publicis Groupe
Publicis Groupe provides services that include direct marketing, customer relationship management, sales promotions, public relations, and financial communications. The company was established in 1926, with its headquarters based in Paris, France.
The Interpublic Group of Companies Inc.
Interpublic Group of Cos. Inc. provides marketing and advertising services that include digital marketing, consumer advertising, media buying, etc. The company operates in business segments such as Integrated Agency Network, and IPG DXTRA, among others. The Integrated Agency Network segment includes advertising and marketing. The IPG DXTRA segment provides services such as entertainment and sports marketing, brand identity, and strategic consulting. The company was founded in 1930, and its headquarters are located in New York, the US.
Havas
Havas SA provides advertising, media marketing, buying, content creation, and sports marketing solutions. The company operates under business segments such as creative, health and wellness communication, and media group.
