Global Sports Nutrition Market By Product Type [Sports Drinks (Isotonic, Hypotonic, Hypertonic), Sports Supplements, Protein Supplements (Vitamins, Minerals, Amino Acids, Probiotics, Omega-3 Fatty Acids, Others), Meal Replacement Products, Other Product Types]; By Application (Pre-workout, Post-workout, Other Applications); By Formulation (Tablets, Capsules, Powder, Soft gels, Other Formulations); By Consumer (Children, Adult, Geriatric); By Distribution Channel (Online Platforms, Offline Stores); By End-User (Athletes, Fitness Enthusiasts, Bodybuilders, Other End-Users), By Region, And Segment Forecasts, 2023-2032

Report Overview

According to a recent report by Market.us, the Global Sports Nutrition Market size is expected to be worth around USD 86.0 Billion by 2032 from USD 45.3 Billion in 2023, growing at a CAGR of 7.6 % during the forecast period from 2023 to 2032.

For maximum performance, nutrition and diet are crucial. There are several benefits associated with the use of sports nutrition products, including optimal training results, faster recovery between events and workouts, maintaining and achieving ideal body weight, reduced injury risk, and consistency in performance. The market for sports nutrition is growing due to the increasing popularity of gyms, health clubs, and fitness centers. These centers, also offer guidance and assistance on sports nutrition.

• According to the International Health Racquet and Sports Club Association (IHRSA), there were 32,270 U.S. health clubs as of 2021, and 4.5 billion Americans were members in 2021.

*Actual Numbers Might Vary In The Final Report

The market is expected to be driven by young individuals increasingly embracing fitness as a core concept and increasing consumer acceptance of protein supplements. The growth is also driven by a growing demand for plant-based nutritional products with immunity-enhancing benefits. Manufacturers’ increased use of social media platforms such as Instagram and YouTube for promotion of sports nutrition products leads to higher adoption of these products.

• A survey by Netcomm Suisse e-commerce Association and United Nations Conference on Trade and Development found that online purchases of pharmaceuticals and other health products have increased by 9.0%.

An increasing number of chronic diseases have been interlinked with obesity, which has increased the prevalence. The main factor behind obesity is sedentary lifestyle of individuals.

• Globally, 39% of adults suffer from obesity. This number has almost tripled in the past decade, with a staggering 39.0% increase in prevalence between 1975 and 2016.

Key Takeaways

• By 2030, around 1 billion people worldwide will be suffering from obesity. Globally, 38.2 Million children below 5 years old were obese or overweight in 2019.
• The market is driven by rising awareness about health and wellness benefits and increasing number of fitness enthusiasts across the globe.
• In 2022, sports supplements segment held the largest market share (43%).
• Powder formulations dominated the market in 2022 due to introduction of innovative products in the market (39%).
• Post-workout segment accounted for the largest market share due to increased demand for consumers to boost muscle strendth and recovery in 2022 (36%).
• In 2022, adult group of population was the largest segment among the consumers category (64%).
• In 2022, offline stores held a market share of 74% among the distribution channel.
• North America leads the market, driven by innovative initiatives undertaken by key players based out of the US.
• Key players include Iovate Health Sciences, Abbott, Quest Nutrition, PepsiCo, Cliff Bar, and The Coca-Cola Company.

Product Type Analysis

Sports supplements held the largest market share of 43% in 2022

In 2022, sports supplements dominated the market with a 43% share, driven by rising consumer consciousness about health and well-being. The abundant availability of these supplements in commercial settings also contributed to their market leadership. The increasing number of gyms and fitness facilities has further amplified this segment’s growth. Moreover, the steady roll-out of innovative products and continued research into advanced ingredients are expected to propel the industry’s expansion in the near future.

Formulation Analysis

Powder formulation accounted for the largest revenue share of 39% in 2022

In 2022, powder formulation held the majority of the market with over 39% share. This growth is attributed to the region’s growing sports events and fitness/health centers. Powdered supplements are easier to digest, contain more stable ingredients, and have a longer shelf life; protein powders, in particular, can benefit adults looking to build muscle or enhance their physique. Furthermore, this segment is undergoing innovations, such as powders that make thick shakes for athletes providing sustained energy longer while offering concentrated nutrients compared to conventional powders.

Application Analysis

The post-workout segment dominated the market with 36% of the total market share

In 2022, the post-workout segment accounted for 36% of the global market. With an increasing interest in fitness and an active lifestyle, supplements that boost muscle strength and recovery have become popular. These can hydrate, replenish, and refuel the body, enhancing future performance. Segment growth will also be supported by increase in number of fitness centers across all regions and greater accessibility of post-workout products like energy bars, RTD drinks, powders, and pills.

Pre-workout applications are anticipated to grow fastest during the forecast period due to increased obesity and a desire for healthy lifestyle. Healthcare spending on weight loss products will also support industry expansion. Key players such as NOW Sports launched innovative products like BCAA Blast Powder in May 2020; available in natural raspberry or tropical punch flavors, it’s a pre-workout supplement designed to maximize workout output.

Consumer Analysis

Adult segment dominated the market with 64% revenue share in 2022

In 2022, the adult segment accounted for 64% of the market due to the large number of consumers aged 18-64 years. This growth is also supported by increasing activity levels among this age group in sports and fitness activities; they are also seeing an uptick in demand for women’s nutrition products. Moreover, the adult segment is also expected to experience the fastest growth due to increased spending on these items. This segment is driven by the demand for convenient sugar-free, vegan, or convenient supplements and the growing trend towards holistic well-being.

Distribution Channel Analysis

Offline stores accounted for revenue share of 74% in 2022

In 2022, offline stores held a dominant share of 74% due to their abundance of specialty stores and fitness centers. Offline stores play an integral role in customer engagement and improving shopping experiences; GNC, for instance, has over 4,800 locations, while Vitamin Shoppe has 785 in the U.S. Furthermore, trust is another significant factor driving this channel’s growth; physical stores tend to be more trustworthy than online platforms which may risk counterfeit or substitute products.

The online platform is expected to experience rapid growth over the forecast period. Online platform often offer discounts on supplements, driving the demand for sports nutrition products. Furthermore, players may adopt strategies to compete with retail partners, potentially leading to further expansion of these channels over the upcoming years.

End-User Analysis

Fitness enthusiasts held the largest revenue share in 2022

In 2022, the segment of fitness enthusiasts commanded a significant market presence, accounting for over 40% of total revenue. This substantial market share is attributable to the rising popularity of fitness and wellness among the general population. The COVID-19 pandemic has served as a catalyst, heightening public consciousness about the importance of a healthy lifestyle, thereby driving more individuals towards various fitness-related activities.

Furthermore, scholarly articles defining the advantages of taking nutritional supplements before and after exercise have amplified their appeal to this consumer segment. The growth of the sector has also been bolstered by the expanding number of gyms and wellness centers.

• A study conducted by the Journal of the International Society of Sports Nutrition revealed that nearly 44% of gym attendees used nutritional supplements in the year 2020.

Key Market Segments

Product Type

• Sports Drinks
  • Isotonic
  • Hypotonic
  • Hypertonic
• Sports Supplements
• Protein Supplements
  • Vitamins
  • Minerals
  • Amino Acids
  • Probiotics
  • Omega-3 Fatty Acids
  • Others
• Meal Replacement Products
• Other Product Types

Applications

• Pre-workout
• Post-workout
• Other Applications

Formulation

• Tablets
• Capsules
• Powder
• Soft gels
• Other Formulations

Consumer

• Children
• Adult
• Geriatric

Distribution Channel

• Online Platforms
• Offline Stores

End-User

• Athletes
• Fitness Enthusiasts
• Bodybuilders
• Other End-Users

Drivers

Rising awareness about health & wellness benefits of various sports nutrition products

Sport nutrition products and supplements are essential for those who want to build a strong and healthy body. The demand for sports nutrition is increasing among fitness enthusiasts and sports enthusiasts. Lifestyle consumers are increasingly seeking sports nutrition to increase their energy and muscle size. The market has seen a rise in individuals participating in different sports.

Moreover, the market growth is expected to be driven by the availability of sports supplements in bars, gels, and powders. Sports drinks are made up of vitamins and fruits. They are available in variety of flavors, including strawberry, peach, banana, mix fruit, mango, blue raspberry, and peach etc. This allows consumers to enjoy a wide range of tastes and flavors. This market has experienced a significant growth through partnerships and collaborations with other companies.

Moreover, the growth in sports nutrition product is also propelled by increased investments and product development by several key players.

Restraints

High cost and product differentiation

High-quality sports nutrition products often come with premium price tags. This can deter budget-conscious consumers from incorporating these products into their fitness routines, slowing down the market growth. Furthermore, with a multitude of similar products flooding the market, achieving product differentiation can be tough. Companies must continually innovate to stand out and meet evolving consumer demands.

Opportunities

Innovation in Ingredients and Personalization

Ongoing research into new ingredients and formulations is driving innovation in the sports nutrition industry. Innovations such as novel protein sources, bioactive compounds, and advanced delivery systems are enhancing the efficacy and appeal of sports nutrition products. These innovations not only improve product effectiveness but also differentiate brands in a competitive market.

Moreover, the consumer preferences are becoming increasingly individualized. Many consumers seek personalized nutrition plans tailored to their unique needs and preferences. Companies that can offer personalized sports nutrition solutions, whether through AI-driven recommendations, genetic profiling, or customized product formulations, have the potential to gain a significant competitive edge and build lasting customer loyalty.

Trends

Clean Label and Transparency

Transparency is now a non-negotiable factor for consumers when choosing sports nutrition products. They want to be informed about the composition of supplements, the sources of ingredients, and the manufacturing processes. Brands that can provide clear and detailed information are building trust among consumers who are increasingly wary of hidden additives and artificial ingredients.

 Snacking for Performance

The concept of snacking for performance reflects the hectic lifestyles of many consumers. They seek convenient, nutritious snacks that can provide quick energy and support post-workout recovery. Sports nutrition companies are capitalizing on this trend by offering a wide range of on-the-go products such as protein bars, protein chips, and ready-to-drink shakes.

Macroeconomic Factors

Income Levels

The economic landscape is characterized by varying income levels within a population. Disposable income directly impacts consumer purchasing power. When incomes are higher, individuals are more likely to allocate a portion of their budget to premium sports nutrition products. Conversely, lower income levels may drive demand for more budget-friendly options within the sports nutrition market.

Regional Analysis

North America accounted for the highest revenue share of 43.8% in 2022.

North America dominated the global sports nutrition market with revenue share of 43.8% in 2022. Increasing number of product launches in sports supplements, which indicates the high demand in the near future, and the presence of prominent players in this region are the major factors contributing to the market growth. Moreover, increased government initiatives promoting sports-related activities also boosts the market growth.

Furthermore, the regional market growth is also supported by innovations from prominent players. BASF introduced PeptAIde, a sports nutrition product that was identified by artificial intelligence. It contains a unique combination of plant-based proteins that aid in inflammation modulation. Flex Pharma, Inc. launched HOTSHOT, a scientifically-proven sports shot that prevents cramps and soreness in endurance and nonendurance athletes.

Key Regions

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Players Analysis

Major key players are implementing various strategies to gain a in a significant share in global market. They are involved in mergers & acquisitions, collaborations, product differentiation, partnerships, competitive pricing, and new product launch. Clif Bar & Company launched snack bars with prebiotics in February 2021 to expand Luna Bar’s product range.

Market Key Players

• Iovate Health Sciences
• Abbott
• Quest Nutrition
• PepsiCo
• Cliff Bar
• The Coca-Cola Company
• MusclePharm
• The Bountiful Company
• Other Key Players

Recent Developments

• In January 2022, “Cut,” an energy drink that will assist consumers in reducing their body fat percentage, was launched by Hydroxycut. This sports nutrition brand is owned by its parent company, Lovate Health Scie.
• In November 2021, AstaPure MAX, a multi-blend supplement designed to alleviate muscle soreness and pain following exercise, was included in Solabia-Algatech Nutrition’s new product launch.

Report Scope