Global Neckwear Market Size, Share, Growth Analysis By Product Type (Neckties, Scarves, Bandanas & Pocket Squares, Cravats & Ascots, Others), By Wearing type (Self-Tied, Pre Tied), By Distribution Channel (Offline Retail, Online Retail), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Neckwear Market size is expected to be worth around USD 6.4 Billion by 2034, from USD 4.3 Billion in 2024, growing at a CAGR of 4.1% during the forecast period from 2025 to 2034.

The neckwear market comprises a wide range of products including ties, scarves, shawls, and other accessories designed to adorn the neck area. Neckwear serves not only a functional purpose—such as providing warmth or protection—but also as a symbol of fashion and personal style. It plays a prominent role in both formal and informal attire for both men and women.

According to TeacherTapp, 73% of male students in secondary schools wear ties, emphasizing the strong and traditional association of neckwear with formal education and professional settings. Moreover, with the increasing diversification of fashion and the ongoing trends of customization, neckwear is gaining popularity in various demographic groups, from teenagers to professionals.

The rise of e-commerce platforms and social media has also contributed significantly to the market’s growth, allowing new brands and styles to reach global consumers efficiently.

The neckwear market is witnessing consistent growth due to evolving consumer preferences, driven by factors such as fashion trends, increasing disposable income, and a growing interest in customization. According to Closet, the Women’s Scarves & Wraps category on Poshmark has generated $316,736 in total revenue from 6,234 items sold, indicating strong consumer demand in the market. This surge in sales demonstrates an opportunity for manufacturers to tap into the expanding online retail space.

Furthermore, the increasing recognition of the fashion and apparel sector by governments worldwide has led to strategic investments and favorable policies aimed at fostering industry growth. Government regulations regarding quality control and labor practices in textile production are also expected to promote ethical manufacturing, which can enhance consumer trust.

Opportunities for innovation lie in the development of sustainable and eco-friendly neckwear options, catering to environmentally conscious consumers. This is poised to be a critical factor in the long-term expansion of the market.

Key Takeaways

• Global Neckwear Market size is expected to reach USD 6.4 Billion by 2034, growing from USD 4.3 Billion in 2024, at a CAGR of 4.1%.
• Neckties dominated the By Product Type segment with a 48.7% share in 2024, driven by their timeless appeal and versatility.
• Self-Tied neckwear led the By Wearing Type segment, holding a 65.2% market share in 2024 due to customization and traditional craftsmanship.
• Offline Retail captured the largest share of 58.2% in the By Distribution Channel segment in 2024, due to the tactile shopping experience.
• Asia Pacific dominated the global neckwear market, with a 40.5% share worth approximately USD 1.7 billion in 2024.

Product Type Analysis

Neckties Lead Neckwear Market with 48.7% Share in 2024, Driven by Classic Appeal and Versatility

In 2024, neckties held a dominant market position in the By Product Type Analysis segment of the Neckwear Market, commanding a significant 48.7% share. This continued leadership can be attributed to the timeless appeal and versatility of neckties, which are a staple in both formal and semi-formal settings. Their enduring popularity in professional, business, and ceremonial attire ensures sustained demand.

Additionally, neckties are often associated with a wide range of styles, fabrics, and designs, making them adaptable to diverse consumer preferences across regions. Scarves remain a popular choice for both functionality and fashion, particularly in colder climates and as an accessory for casual wear.

Bandanas & pocket squares continue to serve niche markets, offering customization and a touch of personality to outfits. Cravats and ascots are more traditional and are primarily worn for formal events, adding to their limited yet loyal market presence. Other neckwear products, such as bow ties and chokers, cater to fashion-forward consumers and those seeking alternative styles. The continued preference for neckties underscores their central role in the neckwear market.

Wearing Type Analysis

Self-Tied Neckwear Dominates with 65.2% Share in 2024, Driven by Customization and Traditional Appeal

In 2024, Self-Tied neckwear maintained a dominant position in the By Wearing Type segment of the Neckwear Market, commanding a robust 65.2% market share. This significant share can be attributed to the enduring appeal of customization and the traditional craftsmanship associated with self-tied ties.

Consumers are increasingly drawn to self-tied neckwear for its classic look and the personalized touch it offers, aligning with a growing desire for individuality in fashion. Self-tied neckwear continues to be favored for formal events, high-end fashion, and professional settings, where the skill and elegance of tying a tie by hand remains a symbol of sophistication.

In contrast, the Pre-Tied neckwear segment holds a smaller portion of the market. While it offers convenience and ease of use, especially for those who prioritize time-saving or lack the skill to tie a tie, it appeals less to consumers seeking a bespoke or traditional aesthetic.

Pre-tied ties have found their niche in more casual or corporate environments where convenience takes precedence, but the preference for self-tied neckwear in premium and formal settings remains clear, further cementing its dominant market share.

Distribution Channel Analysis

Offline Retail Dominates Neckwear Market with 58.2% Share in 2024

In 2024, Offline Retail held a dominant position in the Neckwear Market, commanding a substantial 58.2% share in the By Distribution Channel Analysis segment. The dominance of offline retail can be attributed to the established presence of brick-and-mortar stores, providing customers with the ability to physically inspect and try on neckwear products before making a purchase. This tactile shopping experience is particularly valued in the neckwear segment, where fabric quality, design, and fit are critical factors in the purchasing decision.

Additionally, offline retail benefits from the trust and customer loyalty associated with well-established retail brands, providing a strong competitive advantage. The convenience of immediate purchase and in-store customer service further enhances its appeal to traditional shoppers who prioritize a more personal shopping experience.

On the other hand, Online Retail has witnessed significant growth in the neckwear segment, fueled by the increasing preference for convenience and the rise of e-commerce platforms. While it accounted for a smaller share compared to offline retail, online retail continues to expand, driven by the growing trend of online shopping, promotions, and easy accessibility of a wide range of neckwear products across various brands. Despite this, offline retail remains the dominant force in the market.

Key Market Segments

By Product Type

• Neckties
• Scarves
• Bandanas & Pocket Squares
• Cravats & Ascots
• Others

By Wearing type

• Self-Tied
• Pre Tied

By Distribution Channel

• Offline Retail
• Online Retail

Drivers

Rising Fashion Consciousness Fuels Neckwear Market Growth

The neckwear market is experiencing significant growth, largely driven by the increasing fashion consciousness among consumers. People are becoming more aware of how fashion can express personal style, and neckwear items such as ties, scarves, and bow ties are being embraced as essential accessories to complete outfits.

As individuals look to differentiate their looks and stay trendy, the demand for a wide variety of neckwear options has grown. Additionally, advancements in fabric and design technology are playing a key role in this market’s expansion. Innovations in textiles have made neckwear more comfortable, versatile, and durable, which attracts a broader range of consumers.

Fabrics are not only more breathable and functional but also come in a wider array of designs, catering to different tastes and occasions. Furthermore, celebrity and influencer endorsements have significantly impacted the market, with many fashion-forward individuals using their platforms to showcase trendy neckwear pieces.

The visibility provided by these public figures has further fueled the desire for stylish and unique neckwear, particularly among younger consumers eager to replicate the looks they see on their favorite celebrities. These factors combined—rising fashion awareness, textile innovations, and celebrity influence—are contributing to the overall growth and popularity of the neckwear market.

Restraints

Casual Workwear Trend Limits Neckwear Demand

The neckwear market is facing challenges due to the growing casualization of workwear. More companies are adopting relaxed dress codes, allowing employees to wear less formal clothing, which has resulted in a decline in demand for traditional neckwear items like ties and bowties.

As workplaces embrace comfort and flexibility, the once-popular business attire that included neckties has become less relevant. Additionally, consumers are increasingly shifting their fashion preferences towards more casual and informal accessories such as neck chains, pendants, and scarves.

These trends further erode the demand for formal neckwear, making it less of a priority for modern consumers who seek versatility and convenience in their wardrobe choices. As a result, the traditional neckwear market is experiencing slow growth, with brands needing to adapt to these shifting preferences to remain competitive. The focus is now on offering stylish yet casual alternatives that align with the evolving fashion landscape.

Growth Factors

E-commerce Expansion Boosts Neckwear Market Growth

The neckwear market has significant growth potential driven by the rise of e-commerce, making it easier for brands to connect with a global audience. Online platforms allow businesses to expand beyond local markets and tap into international demand. Alongside this, customization and personalization trends are becoming increasingly popular, as consumers seek unique and tailored products.

Offering personalized neckwear options can cater to this demand and boost customer loyalty. Furthermore, emerging markets, especially those with expanding middle-class populations, present new opportunities for neckwear brands.

As these consumers become more fashion-conscious, neckwear products like ties, scarves, and shawls are becoming essential accessories. By focusing on online channels, offering customization, and tapping into these developing markets, neckwear brands can significantly increase their market share and drive long-term growth.

Emerging Trends

Growing Popularity of Minimalist and Versatile Neckwear Designs

The neckwear market is seeing a significant shift toward minimalist and versatile designs that can be worn for various occasions, from casual to formal settings. Consumers are leaning towards items that offer both style and functionality, making it easier to transition between different events. This trend is being fueled by a demand for simplicity and ease, especially as people continue to embrace more practical and adaptable fashion choices.

Additionally, luxury neckwear is gaining traction, with high-end designer products becoming increasingly popular among fashion-forward individuals who desire exclusive and premium items. This surge in luxury neckwear reflects a broader trend where consumers are willing to invest in quality and craftsmanship.

Furthermore, gender-neutral and unisex styles are making waves in the market, with brands creating products that appeal to a wider, more diverse audience. This inclusive approach allows neckwear to be more accessible and attractive to all consumers, regardless of gender. Together, these trends highlight how the neckwear market is evolving, driven by a desire for simplicity, luxury, and inclusivity, ultimately shaping consumer preferences and influencing fashion industry trends.

Regional Analysis

Asia Pacific leads the neckwear market with a 40.5% share valued at USD 1.7 billion

The global neckwear market is witnessing substantial growth, with significant contributions from various regions including North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Among these, the Asia Pacific region dominates the market, holding a notable share of 40.5%, translating to a market value of approximately USD 1.7 billion.

This growth is primarily driven by a burgeoning middle class, increasing disposable income, and a growing affinity for fashion and formal wear, especially in countries like China and India. The region’s expanding retail landscape, coupled with a rising number of international and local brands, further boosts market expansion.

Regional Mentions:

North America, the neckwear market is characterized by a high demand for luxury products, with the United States being the largest contributor to regional sales. This market, driven by consumer demand for both traditional and contemporary neckwear items such as ties, bow ties, and scarves, is expected to continue its steady growth trajectory. However, the region faces increasing competition from more cost-effective alternatives, particularly from Asia Pacific.

Europe, traditionally a strong market for neckwear, continues to maintain a significant share, particularly in countries like Italy, France, and the UK, where fashion culture and formal dressing are deeply ingrained. The demand is primarily driven by both high-end luxury brands and the expanding casual and business casual wear segment. The market’s focus on sustainable and eco-friendly materials is also gaining traction in this region.

Latin America and the Middle East & Africa, the market is gradually gaining momentum. The Middle East, in particular, has a growing luxury consumer base, leading to an increase in demand for high-end neckwear products. Latin America, although still in its nascent stages of growth, shows potential due to an expanding middle class and increasing awareness of global fashion trends.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

In 2024, the global neckwear market is characterized by a dynamic competitive landscape, with several key players leading the charge in various segments of the industry. Companies such as The Tie Bar, Brooks Brothers, and Charles Tyrwhitt continue to dominate the affordable luxury and premium neckwear segments, offering a range of designs that blend both classic and contemporary styles. These brands have successfully capitalized on the growing consumer preference for both traditional and modern tie styles, creating diverse collections to appeal to a wide range of tastes.

Hermès, Tom Ford, and Brioni stand out in the luxury neckwear space. These high-end brands maintain their prestigious reputation by offering exclusive and meticulously crafted products that appeal to affluent consumers seeking sophistication and quality. Their continued focus on innovation, craftsmanship, and the use of premium materials ensures they remain market leaders in the luxury neckwear segment.

Ralph Lauren, Calvin Klein, and Paul Smith balance a strong mix of fashion-forward designs with accessibility. Their ability to blend timeless elegance with current trends has enabled them to retain relevance across diverse consumer demographics. Meanwhile, mass-market brands like Zara and Banana Republic maintain a strong foothold by offering affordable, on-trend neckwear to a broad audience.

Moreover, John Lewis, Savile Row, and Vineyard Vines have solidified their presence by offering tailored and exclusive collections, catering to consumers who seek premium quality with a personalized shopping experience.

As we move through 2024, these key players will continue to leverage brand legacy, innovation, and consumer insights to navigate an increasingly competitive market.

Top Key Players in the Market

• The Tie Bar
• Brooks Brothers
• Hermès
• Tom Ford
• Ralph Lauren
• Calvin Klein
• Charles Tyrwhitt
• John Lewis
• Savile Row
• Brioni
• Vineyard Vines
• Paul Smith
• J.Crew
• Zara
• Banana Republic
• Others

Recent Developments

• In October 2024, Troubled B. Riley raised $236 million through the sale of its apparel and Brookstone brands, aiming to streamline its business and focus on core operations. This strategic divestment follows challenges in the company’s financial performance, but provided significant capital for restructuring.
• In August 2024, Simpson Strong-Tie made a major move into the truss industry by acquiring Monet DeSauw Inc., a key player in the sector. This acquisition allows Simpson to expand its product offerings and strengthen its position in the growing truss market.
• In March 2025, Hydro One successfully completed the acquisition of an interest in the East-West Tie Line, further enhancing its role in the electric transmission sector. The acquisition is part of Hydro One’s ongoing strategy to improve infrastructure and provide reliable energy solutions.

Report Scope