Global Medical Animation Market By Type (3D Animation, 2D Animation,4D Animation, and Flash Animation), By Therapeutic Area (Oncology, Cardiology, Dental, Gynecology, Plastic Surgery, and Others), By Application (Surgical Training and Planning, Patient Education, Drug Mechanism of Action, Cellular and Molecular Application, and Others), By End-User, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032
- Published date: Oct 2023
- Report ID: 14309
- Number of Pages: 199
- Format:
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Report Overview
In 2022, The global medical animation market size was valued at USD 323.3 million and is expected to grow to USD 1991.6 Million in 2032. Between 2023 and 2032, this market is estimated to register a CAGR of 20.5%.
A medical animation is a short video, generally based on a physiological or surgical topic, that is used 3D computer graphics. Medical animation can deliver essential information to expand patient communication or explain various topics to medical students. Animations are utilized in the pharmaceutical and medical sectors for educational purposes, simulation of surgeries, and demonstrations. Medical animation helps communicate healthcare-related information to the targeted audience by visually representing complex biological processes. In addition, medical animation is used in therapy and complex biological methods. Medical animation has several applications between patients and medical professionals.
Key Takeaways
- Market Growth: The market is set to grow at a CAGR of 20.5% between 2023 and 2032.
- 3D Animation Dominance: In 2022, 3D animation held 55.3% of the market share due to its versatile applications.
- Oncology Leadership: Oncology accounted for 28% of the market share in 2022, driven by the rising cancer prevalence.
- Fast-Growing Cardiology: Cardiology is expected to be the fastest-growing segment due to its detailed visualization.
- Drug Mechanism Segment: The drug mechanism of action segment led with the highest market revenue share.
- Medical Device Manufacturers: This segment dominated with an increasing CAGR during the forecast period.
- North America leads the market with a 37.6% revenue share, driven by R&D activities and the presence of leading pharmaceutical industries.
- The second-largest market share in Europe is attributed to the aging population and the widespread adoption of electronic devices.
- Anticipated substantial growth in the Asia-Pacific region is a result of heightened awareness, improving healthcare infrastructure, and enhanced patient education.
Type Analysis
3D Animation Segment to Witness Significant Growth
Based on type, the global medical animation market is segmented into 3D animation, 2D animation, 4D animation, and flash animation. The 3D animation segment had the highest market revenue share of 55.3% in 2022 due to the attached advantages of its use, such as effective healthcare communication and expansion of medical mechanisms. 3D animation can be used to explain molecular and organ procedures and illustrate medical device functions. In addition, this animation is used in a much more comprehensive array of digital environments.
3D animation is widely used in industries such as medicine. In addition, many companies used it for their presentations, allowing for more exciting graphics and examples. Furthermore, the development of digitalization is also expected to increase the use rates for 3D animation in the upcoming years. On the other hand, the 4D animation segment dominated during the historical period. It was estimated to hold the second-largest market share due to the rising demand for technological development and innovations.
Therapeutic Area Analysis
The Oncology Segment Dominates the Market Growth of the Medical Animation Market
The medical animation market is divided into oncology, cardiology, dental, gynecology, plastic surgery, and others based on therapeutic areas. The oncology segment registered the highest market revenue share of 28% in 2022. In addition, the increasing prevalence of cancer, followed by increasing R&D concerning novel drug development, creates demand for animated studies explaining drug mechanisms that further drive the segment’s growth. The videos are created to educate oncologists about a designed drug’s immunomodulatory effects.
The cardiology segment is anticipated to witness the fastest growth rate during the forecast period. It is a visualization tool that offers a detailed look at the cardiovascular system. In addition, an animated video on cardiovascular is a great way to introduce patients and medical professionals to novel concepts.
Application Analysis
The drug Mechanism of Action Segment Dominated the Highest Market Revenue Share in the Market
Based on application, the global medical animation market is classified into surgical training and planning, patient education, drug mechanism of action, cellular and molecular application, and others. The drug mechanism of action segment dominated the highest market revenue share during the forecast period. The medical application found application in explaining drug mechanisms of action in pharmaceutical companies and advancing healthcare products. Due to the competition in the healthcare sector and the increasing need for improved marketing tools, this segment is estimated to show positive growth. Instead, drug mechanism of action animations may visualize the interaction between drugs and molecules.
The patient education segment is projected to hold a significant revenue share during the forecast period due to the rising patient acceptance of disease management. In addition, an increasing trend among medical animation studios is creating videos focusing on explaining surgical processes.
End-User Analysis
The Medical Device Manufacturers Segment Held the Highest Market Revenue Share During the Forecast Period
Based on end-user, the global medical animation market is divided into hospitals & clinics, academic institutes, medical device manufacturers, life sciences companies, and others. The medical device manufacturers segment dominated a registered CAGR during the forecast period. Owing to innovative microprocessor design and increasing approval of medical animation by pharmaceutical companies for showcasing the mechanism of action of drugs.
The hospitals & clinics segment is anticipated to witness the fastest growth rate during the forecast period. Medical animation is used in hospitals & clinics to get informed consent from patients facing medical treatments and surgery.
Key Market Segments
By Type
- 3D Animation
- 2D Animation
- 4D Animation
- Flash Animation
By Therapeutic Area
- Oncology
- Cardiology
- Dental
- Gynecology
- Plastic Surgery
- Other Therapeutic Areas
By Application
- Surgical Training and Planning
- Patient Education
- Drug Mechanism of Action
- Cellular and Molecular Application
- Other Applications
By End-User
- Hospitals & Clinics
- Academic Institutes
- Medical Device Manufacturers
- Life Sciences Companies
- Other End-Users
Drivers
Increase in Approval of Medical Animation by Life Sciences and Pharmaceutical Industries
The development of companies, increasing pharmaceutical industries, and medical skills drive market growth. The advancement and permeation of smartphones and mobile platforms, the rising geriatric population, and the increasing number of surgeries worldwide are the other factors that propel the market growth. Pharmaceutical and life sciences firms are increasingly adopting medical animation, fueling the market growth. Technological developments and the innovation of novel visualization technologies are the major factors driving market growth.
An increasing number of surgeries were performed worldwide, which often required medical animation for graphic purposes. In addition, the role of this technology in patient education has resulted in a rise in patient acceptance of disease management and wellness programs. Furthermore, the increasing prevalence of cancer and rising R&D activities using animation technology increase the demand for animated studies to explain drug mechanisms, the main factors anticipated to propel market growth.
Restraints
Lacked Certified Professionals in Medical Animation Industry Restrain the Market Growth
The lack of qualified professionals in the industry and the high cost of medical animation services are the major factors hampering the market growth. Medical animation takes a lot of effort to create even basic animation, hindering the market growth. The animation world is time-consuming. Animate a single minute of action can take days or even weeks. It takes time to make long videos with detailed art.
Opportunity
Increase in Demand for Medical Animation is Expected to Offer Lucrative Growth Opportunities for the market
The combination of medical animation into mobile apps by joining real-time media content with measurable data and configurable tools for various medical devices and pharmaceutical companies is projected to create lucrative opportunities for market growth. In addition, increasing focus on developing markets with the help of government funding in public and private sector collaboration is estimated to bring opportunities in the market. As a result, increased demand for medical animation is expected to offer lucrative growth opportunities for the market.
Trends
Increasing Demand for Medical Animation Technology for Educating Patients
Improvement in motion picture technology in the animation sector is a significant trend in the market. The rising demand for medical animation technology for educating patients in various countries is an ongoing trend in the market. Recent developments in the medical animation industry are a global trend in the market.
Regional Analysis
North America region Accounted Significant Revenue share of the Global Medical Animation Market
North America accounted for a significant medical animation market revenue share of 37.6%. Owing to the increase in R&D activities. Moreover, the dominance of the leading pharmaceutical industries will further drive the regional growth of the medical animation market. Accessibility of advanced technology and an invented healthcare system held the leading position of North America in the overall market. Increasing healthcare spending and rising number of surgeries fueling the North American market growth. Europe holds the second-largest market share due to the increasing geriatric population and rising perception of electronic devices.
The Asia-Pacific segment is projected to witness substantial growth during the forecast period—rising significance in obtaining medical animation for patient education and improving healthcare infrastructure through several APAC countries. In addition, increasing awareness among end-users and progressing healthcare infrastructure propel the market growth of the Asia-Pacific region.
Key Regions
- North America
- The US
- Canada
- Mexico
- Western Europe
- Germany
- France
- The UK
- Spain
- Italy
- Portugal
- Ireland
- Austria
- Switzerland
- Benelux
- Nordic
- Rest of Western Europe
- Eastern Europe
- Russia
- Poland
- The Czech Republic
- Greece
- Rest of Eastern Europe
- APAC
- China
- Japan
- South Korea
- India
- Australia & New Zealand
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Rest of APAC
- Latin America
- Brazil
- Colombia
- Chile
- Argentina
- Costa Rica
- Rest of Latin America
- Middle East & Africa
- Algeria
- Egypt
- Israel
- Kuwait
- Nigeria
- Saudi Arabia
- South Africa
- Turkey
- United Arab Emirates
- Rest of MEA
Key Players Analysis
Leading industry players adopt strategies such as collaborations, partnerships, agreements, and achievements to survive the highly competitive environment and expand their business. As a result, the market is anticipated to become highly competitive as many startups are looking for opportunities in this sector. Some prominent key players in the market include Infuse Medical, INVIVO Communications, Inc., Elara Systems, Inc., Hybrid Medical Animation, Inc., and Understand. Com LLC, and other key players.
The following are some of the major players in the global medical animation market industry
- Infuse Medical
- INVIVO Communications, Inc.
- Elara Systems, Inc.
- Hybrid Medical Animation, Inc.
- Blausen Medical Communications, Inc.
- Trinsic Medical Animation
- Com LLC
- AXS Biomedical Animation Studio Inc.
- Scientific Animations, Inc.
- Other Key Players
Recent Development
- November 2019- Radius Digital Science, an appreciated facility supplier to healthcare manufacturing, combines art and technology to try difficult science into engaging and easy-to-understand innovative capabilities for healthcare consumers.
Report Scope
Report Features Description Market Value (2022) USD 323.3 Mn Forecast Revenue (2032) USD 1,991.6 Mn CAGR (2023-2032) 20.5% Base Year for Estimation 2022 Historic Period 2016-2022 Forecast Period 2023-2032 Report Coverage Revenue Forecast, Market Dynamics, COVID-19 Impact, Competitive Landscape, Recent Developments Segments Covered By Type-3D Animation, 2D Animation, 4D Animation, Flash Animation; By Therapeutic Area- Oncology, Cardiology, Dental, Gynecology, Plastic Surgery, Others; By Application- Surgical Training and Planning, Patient Education, Drug Mechanism of Action, Cellular and Molecular Application and Others; By End-User-Hospitals & Clinics, Academic Institutes, Medical Device Manufacturers, Life Sciences Companies, and Other End-Users Regional Analysis North America – The US, Canada, & Mexico; Western Europe – Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, & Rest of Western Europe; Eastern Europe – Russia, Poland, The Czech Republic, Greece, & Rest of Eastern Europe; APAC – China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, & Rest of APAC; Latin America – Brazil, Colombia, Chile, Argentina, Costa Rica, & Rest of Latin America; The Middle East & Africa – Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, & Rest of MEA Competitive Landscape Infuse Medical, INVIVO Communications, Inc., Elara Systems, Inc., Hybrid Medical Animation, Inc., Understand.Com LLC, Trinsic Medical Animation, Other Key Players Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) Frequently Asked Questions (FAQ)
Q: What is the size of the Medical Animation market in 2021?A: The Medical Animation market size is estimated to be US$ 290.85 million in 2021.
Q: What is the projected CAGR at which the Medical Animation market is expected to grow at?A: The Medical Animation market is expected to grow at a CAGR of 20% (2023-2032).
Q: List the segments encompassed in this report on the Medical Animation market?A: Market.US has segmented the Medical Animation market by geographic (North America, Europe, APAC, South America, and Middle East and Africa). By Product, market has been segmented into Flash Animation, 4D Animation, 3D Animation, and 2D Animation. By Application, the market has been further divided into Cellular & Molecular Studies, Drug MoA, Surgical Training & Planning, Patient Education, and Other Applications. By End-Use, the market has been further divided into Medical device manufactures, Hospitals, Academic institute, Life sciences, and Other End-Uses.
Q: List the key industry players of the Medical Animation market?A: AXS Studio Inc., Blausen Medical Communications Inc., Ghost Productions Inc., Hybrid Medical Animation, Infuse Medical, Radius Medical Animation LLC, Scientific Animations Inc., Trinsic Medical Animation, Viscira, and Other Key Players are engaged in the Medical Animation market.
Q: Which region is more appealing for vendors employed in the Medical Animation market?A: North America is expected to account for the highest revenue share of 31%. Therefore, the Medical Animation industry in North America is expected to garner significant business opportunities over the forecast period.
Q: Name the key areas of business for Medical Animation?A: The US, China, Japan, India, Brazil, Germany, UK, France, Italy, Spain, etc. are key areas of operation for Medical Animation Market.
Q: Which segment accounts for the greatest market share in the Medical Animation industry?A: With respect to the Medical Animation industry, vendors can expect to leverage greater prospective business opportunities through the 3D Animation Medical Animation segment, as this area of interest accounts for the largest market share.
- Infuse Medical
- INVIVO Communications, Inc.
- Elara Systems, Inc.
- Hybrid Medical Animation, Inc.
- Blausen Medical Communications, Inc.
- Trinsic Medical Animation
- Com LLC
- AXS Biomedical Animation Studio Inc.
- Scientific Animations, Inc.
- Other Key Players
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