Global Internet of Behaviors Market By Application (Digital Marketing, Advertising Campaign, Brand Promotion, Content Delivery, Other Applications), By Enterprise Size (Larger Enterprises and Small & Medium Enterprises), By Industry Vertical (Healthcare, BFSI, Telecom and IT, Media and Entertainment, Retail and e-Commerce, Manufacturing, Tourism & Travel, and Other Industries), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Internet of Behaviours Market size is expected to be worth around USD 811 Billion by 2032 from USD 417 Billion in 2023, growing at a CAGR of 23% during the forecast period from 2023 to 2032.

The Internet of Behaviors refers to an area of research and development. It seeks to understand how, when, and why humans use technology to make purchasing decisions. IoB is a concept that combines behavioral research and technology to study people’s attitudes about products and services.

Location tracking, big data, and facial recognition are being combined and matched with behavioral events. This is estimated to boost the growth of the market. For maximizing the quality of their value chain and services and making more informed decisions, behavioral data is assisting organizations. Also, due to continued digitalization, the business functions and their strategies to execute their business plans have changed severely.

Note: Actual Numbers Might Vary In The Final Report

Key Takeaways

• The Global Internet of Behaviors Market is expected to grow at a significant CAGR of 23% during the forecast period from 2023 to 2032.
• The market size of the Internet of Behaviors is projected to increase from USD 386 billion in 2022 to an estimated worth of around USD 811 billion by 2032.
• The Internet of Behaviors (IoB) combines behavioral research and technology to understand how individuals make purchasing decisions, using concepts like location tracking, big data, and facial recognition.
• Growth in the Internet of Things (IoT) market is a significant driving factor for the IoB market, as IoT technology enables smart devices to collect and share data, improving customer experiences and analytics integration.
• Data security concerns, including data breaches and losses, are major restraining factors for the market’s growth, as businesses struggle with managing the large amounts of data obtained from various sources.
• IoB has improved efficiency and service quality by allowing businesses to merge data from different sources, gaining new insights, and enhancing data quality, particularly important for maintaining customer trust in terms of privacy and security.
• Digital marketing holds the highest share in the IoB market, with a CAGR of 35%, demonstrating the significance of data-driven marketing strategies in reaching and engaging global audiences effectively.
• Small and Medium Enterprises (SMEs) dominate the market, accounting for 59% of the share, indicating the substantial role of SMEs in implementing IoB technologies, contributing significantly to global economies and employment.
• The BFSI (Banking, Financial Services, and Insurance) sector holds the largest share in the industry vertical analysis, utilizing IoB for various applications such as automatic notifications and statement generation, thereby enhancing customer experience and services.
• The Asia Pacific region leads the global IoB market, followed by North America, due to increased investments in cloud infrastructure and the early adoption of advanced technologies in these regions.
• Key market players in the IoB sector include Vertica Systems, Aware, Inc., Capillary Technologies, Trifacta, NuData Security, CognitiveScale, Guardian Analytics, and other prominent companies.

Driving Factors

Growth in IoT Market

The Internet of Things technology allows various smart gadgets to communicate and share data. Moreover, wearables, cellphones, and sensors, among other smart gadgets, collect important data by understanding the behavior of users and improving the experience of customers. The increasing demand for analytics integration and data analysis is estimated to grow the Internet of Things market, which will further accelerate the growth of the global Internet of Behavior market over the forecast period 2023-2032.

Restraining Factors

Concerns Regarding Data Security

Data is the most crucial part that most businesses struggle with in their management. Data losses and security breaches have increased because of inadequate management of petabytes and exabytes of data. Marketing teams need secure and real-time data to provide a good client experience in dealing with the current competitive industry. Also, organizations are gathering data from several sources and measuring it online.

Growth Opportunities

IoB Improve Efficiency and Service Quality

IoB would enable more modification by improving efficiency and service quality. With the IoB it is easy to merge data from different sources, get new insights from data, and improve the quality of data. It will be very important for businesses to be more sensitive to their client who are concerned about privacy and security.

Additionally, the factors such as an increase in cloud platform use, a decrease in the cost of connected devices, and the advancement of wireless network technologies will enhance the growth of the global Internet of Behaviors market during the forecast period.

Trending Factors

IoB came to Trend due to COVID-19 Pandemic

The COVID-19 pandemic is the most vital factor through which IoB came into trend. During the pandemic, businesses are focusing on how to communicate with their customers to keep them engaged in their brands. From the point of view of human psychology, the concept of IoB analyzes the data accurately. The IoB tries to understand the data which was obtained by the online user from the perspective of behavioral psychology. This new approach has impacted the quality of infrastructure since numerous organizations are trying to increase their connectivity.

Application Analysis

Digital Marketing Dominated the Market with The Highest CAGR

Based on application, the segment is divided into digital marketing, advertising campaign, brand promotion, content delivery, and other applications. The digital marketing segment accounted for the highest revenue share of 35% of the overall market. It is the field in which products and services are marketed to individuals worldwide with the help of data as its primary commodity. Digital marketing services were used to increase & promote sales and generate leads.

Enterprise Size Analysis

The Small & Medium Enterprises Segment Accounted for the Largest Share of the Market

Based on enterprise size, the market is segmented into larger enterprises and small & medium enterprises. Small & medium enterprises grab the largest share of 59% of the market. There are numerous small & medium enterprises located across the world, and they are implementing IoT-based technologies at a higher rate. According to the World Bank, SMEs possess enormous enterprises around the world. It plays a crucial role in the market expansion of the global economy, technology implementation, and employment creation. They are accounted for 90% of all enterprises and above 50% of all jobs worldwide. In developing economies, SMEs are expected to have up to 40% of the contribution to GDP.

Note: Actual Numbers Might Vary In The Final Report

Industry Vertical Analysis

The BSFI Segment Held the Largest Share of the Market

Based on Industry Vertical, the Market is segmented into healthcare, BSFI, telecom and IT, media and entertainment, retail and e-commerce, manufacturing, tourism & travel, and other industries. The BSFI held the largest share of the market. IoB is widely utilized in the BSFI business for automatic notification and statement generation applications.

Key Market Segments

Based on Application

• Digital Marketing
• Advertising Campaign
• Brand Promotion
• Content Delivery
• Other Applications

Based on Enterprise Size

• Larger Enterprises
• Small & Medium Enterprises

Based on Industry Vertical

• Healthcare
• BFSI
• Telecom and IT
• Media and Entertainment
• Retail and e-Commerce
• Manufacturing
• Tourism & Travel
• Other Industries

Regional Analysis

Asia Pacific Dominated the Global Internet of Behaviors Market

The Asia Pacific dominated the market with the highest revenue share of 36% of the overall market size, and it is expected that the dominance will continue during the forecast period. Several organizations are focusing on increasing cloud investment and developing innovative methodologies for behavioral analysis in this region. For instance, China was making large investments in cloud infrastructure.

In North America, due to the strong presence of market players, the early adoption of advanced technologies, numerous start-up cultures, significant R&D expenditures, and increasing use of smart connected devices, the region has grown at a significant rate. Also, cloud platforms are gaining popularity due to the increasing demand for IoT; this will boost the market growth during the forecast period.

Note: Actual Numbers Might Vary In The Final Report

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia
  • Netherland
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • New Zealand
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

Facebook and Google Utilize Behavioral Analytic Techniques

For providing behavioral suggestions and to improve the consumer experience, behavioral analytics is used by YouTube. Facebook and Google, for instance, utilize behavioral analytic techniques for understanding their customers and providing relevant adverts. Therefore, the popularity of IoB is the major factor in key market developments that will accelerate the growth of the market. A few key market players who cover the largest market share are Qubit Digital, Mazu Networks Inc., Aware Inc., and other key companies.

Market Key Players:

Listed below are some of the most prominent Internet of Behaviors market players.

• Vertica Systems
• Aware, Inc.
• Capillary Technologies
• Trifacta
• NuData Security
• CognitiveScale
• Guardian Analytics
• Other Key Players

Recent Developments

• In September 2021– Aware, Inc. demonstrated its digital identification expertise in various sessions at the Identity Week London 2021 Conference, which was taken place in England and London. Aware, Inc., is a leading global provider of biometrics software products.
• In November 2020– Aware, Inc. acquired Maxar Technologies’ AFIX™, a suite of biometric products. The Aware ABIS product family has grown with the addition of AFIX. It provides fingerprinting biometric matching for medium and small-size government agencies and law enforcement.

Report Scope