Global Home Fragrance Market By Product Type (Sprays, Diffusers, and Other Product Types), By Distribution Channel (Supermarkets & Hypermarkets, and Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032
- Published date: Sep 2023
- Report ID: 66149
- Number of Pages: 357
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Report Overview:
The Global Home Fragrance Market size is expected to be worth around USD 12.5 Billion by 2032 from USD 7.7 Billion in 2022, growing at a CAGR of 5.10% during the forecast period from 2023 to 2032.
Home fragrances are aromatherapy products that use perfume to mask unpleasant odors in the house. These scents can be used to reduce stress and fatigue. The most popular fragrances are floral, fruity, and fantasy.
There are many home fragrance diffusers available, including smart diffusers as well as essential scented candles, sprays, air pockets, and sprays. They are also available in many different styles, colors, and types which enhance the home’s aesthetics.
Many home fragrances are made with aromas such as jasmine, eucalyptus, and lavender that help to lift spirits and create a calm environment. Home fragrances such as aromatherapy diffusers and customizable plug-ins for home, as well as aromatic candles with platform lids, have seen a rise in demand. The increased product range is one of the key factors driving the Global Home Fragrance Market’s demand.
Market growth can be attributed to rising consumer demand to mask unpleasant odors and the increasing perception of healthy lifestyles in developing countries. Global demand for custom products propels this market.
Yankee Candle, for example, allows customers to choose a specific fragrance and have a quote or picture added to the box. To add an attractive touch to an individual’s home decor, manufacturers offer wooden candle wicks in a variety of printed colors and containers made from metals, bark, and concrete.
Driving Factors
The market is driven by consumers’ choice to keep their home environment happy.
The demand for these products has increased due to a growing home fragrance market for air care and consumers’ preference for pleasant smells in their environment. This market will continue to grow due to the growing demand for home aromatherapy. Spas will use scented candles with lead-free wicks that are free of dyes and other toxic substances. They can burn for longer than other fragrances.
Due to their high disposable incomes and increased urbanization, countries like the US and India saw an increase in home fragrance demand. The market is growing due to the increased number of online and retail outlets.
Restraining Factors
Allergies and diseases caused by fragrances are a major concern.
Asthma, Chronic Obstructive Pulmonary Disorder, Pneumonia, and other diseases have led to an increase in people suffering from allergic reactions and adverse effects on their health. This is a factor that has slowed the growth of the home fragrance market.
Growing Opportunities
Population increase and new constructions are positive signs for future growth.
A large portion of youth on a global scale is expected to have a positive effect on growth. They are also buying large numbers of houses and apartments. According to UNICEF data, South East Asia will have the largest youth workforce, with approximately 1,00,000. These people are joining the workforce every day, as per the October 2019 UNICEF data. A large number of home and candle fragrance brands are expected to target youth and incorporate technology.
The positive impact of product launches around the world and increasing home construction has had a positive effect on increasing traction. According to the United States Census Bureau, in November 2020, there were 1.41 million housing completions and 1.41 million housing starts in the United States. The demand for these products is also increasing due to the popularity of short-term rental home services like FlipKey, HomeToGo, and FlipKey.
Latest Trends
Opting for aromatherapy and increasing varieties of fragrances are the recent trends.
Many new products are being launched every day due to the rise of startups around the globe. Market-scented candles are a fast-growing segment of home fragrances. The need for scented candles continues to grow.
This growth can be attributed both to the growing home fragrance market for aromatherapy (which lowers stress) and the increasing use of candles in home decor. It is likely that the future growth of the home fragrance market will be influenced by the rise in customized candles for home fragrances.
Customers have the option to select the texture, color, size, and fragrance of candles that suit their personal tastes and preferences. Customers can also add photos or quotes to the candle containers and select the fragrance they prefer.
By Product Type Analysis
By product type, the candle segment dominates the market and is also expected to dominate during the forecast period.
The market can be divided into sprays, candles, diffusers, and other products based on product type. Due to the high demand for candles in spiritual and traditional practices, the candle segment is expected to be the most important; they dominated the home fragrance market with 34% of revenue in 2022 and are supposed to have a CAGR of 6% during the forecast period. The popularity of using scented candles for home fragrances is expected to increase their consumption.
This market can be divided into unscented or scented based on candles. The unscented segment is expected to be the largest, as the product is largely used in rural areas of developing and underdeveloped countries around the world. As people become more aware of the positive aspects of the product’s use, such as making people feel relaxed and energized and helping to increase brainpower, the scented segment will be a strong one.
Sprays are more inexpensive than other products and come in a variety of variants, such as rose, jasmine, and lavender. They also have a range of features that can be customized to meet the needs and preferences of customers. Godrej Aer Magic Spray, for example, is an adjustable refilled spray that can be set with four different scents in a matter of minutes.
The home fragrance market for diffusers and essential oils has seen a significant increase due to their ability to quickly fill a room with fragrance and diffuse the scent according to the user’s requirements.
By Distribution Channel Analysis
Supermarkets & hypermarkets are mostly preferred because of the easy verification of products before the purchase.
By distribution channel, the global home fragrance market is divided into supermarkets & hypermarkets, convenience stores, and online. The largest share, 47%, was held by hypermarkets & supermarkets in 2022. This segment is gaining popularity due to its advantages of scanning the product before purchase, which influences the buyer’s decision, and the presence of a store associate who assists them in choosing the right product.
The organized retail sector has made it easier to find consumer goods products. This will likely increase the appeal of the global home fragrance industry.
The online distribution channel is expected to grow at a 5.3% CAGR between 2023 and 2032. Companies are looking to reach a wider consumer base by partnering with online retailers and introducing their e-portals to Amazon and Walmart.
Кеу Маrkеt Ѕеgmеntѕ
By Product Type
- Candles
- Sprays
- Diffusers
- Other Product Types
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Online
COVID-19 Impact Analysis
The online segment is getting boosted after the pandemic.
Due to the COVID-19 pandemic, the market saw a big drop in value, similar to most of the other markets, but the post-pandemic market has opened up new doors, especially for the online segment of the global home fragrance market.
Regional Analysis
Traditional Europe keeps the largest market share.
Based on regional analysis, the global home fragrance market is divided into North America, Western Europe, Eastern Europe, Asia Pacific (APAC), Latin America, and Middle East & Africa.
Europe is expected to have a significant presence in the home fragrance market due to its increased spending on home care products and home fragrances. This region shared the largest revenue share of 36% in 2022. These fragrances will also be in high demand because of the widespread use of candles as a part of traditional culture in these countries.
According to the Ministry of Environment and Food Denmark Denmark, Denmark has the highest candle consumption, with 39% of its inhabitants using candles daily. This is because they have adopted candles as part of their culture.
The availability of home fragrances has increased in Europe due to a rise in the number and quality of manufacturers and sellers. ESTEBAN Paris, a company that refills scented candles, has found a way to extend the candles’ life span.
In 2022, the market of North America accounted for the second-highest market share. This region of North America still has a strong candle industry. Candle products are also used to make people’s homes feel more comfortable and cozy in romantic situations. In the United States, candle sales grew by about 3.5% in 2022. The rising popularity of this product, particularly among luxury homeowners in the region, has also contributed to an increase in the consumption of candle and home fragrance products.
Asia Pacific will be the fastest-growing regional market, with a CAGR estimated at 5.1% during the forecast period. This is due to increased awareness, disposable income, and concerns about indoor air quality. These products are more popular because of the improvement in their quality of life. This is due to an increase in middle-class populations.
Aroma Cent, a company based in India, makes high-end scent machines that can scent the air using high-performance technology. Air Pro Aroma diffuser, one of the main products, uses real-time atomization technology to quickly fill the room with ultrafine mist. Asia Pacific market is also expected to see significant growth due to Diwali, a large religious festival that has prompted the consumption of candles.
According to data from India Today, Diwali is celebrated in ten countries, five of which are located in the Asia Pacific region. These include Indonesia, Malaysia, Nepal, Sri Lanka, and Singapore. In addition, there are many domestic brands like Nyassa and Lalique that offer a variety of appealing products. Lalique, for example, offers multiple scented candles, including The Night, The Volcano, and The Snow. Each candle has a unique scent.
Due to developed countries like Qatar, the United Arab Emirates, and Israel maintaining a healthy lifestyle, the Middle East and Africa will likely see a significant rise. The rising urbanization of Latin America has led to an increase in home fragrances and candles. According to Trading Economics, 87% of Brazil’s population lives in urban areas.
Key Regions and Countries:
- North America
- The US
- Canada
- Mexico
- Western Europe
- Germany
- France
- The UK
- Spain
- Italy
- Portugal
- Ireland
- Austria
- Switzerland
- Benelux
- Nordic
- Rest of Western Europe
- Eastern Europe
- Russia
- Poland
- The Czech Republic
- Greece
- Rest of Eastern Europe
- APAC
- China
- Japan
- South Korea
- India
- Australia & New Zealand
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Rest of APAC
- Latin America
- Brazil
- Colombia
- Chile
- Argentina
- Costa Rica
- Rest of Latin America
- Middle East & Africa
- Algeria
- Egypt
- Israel
- Kuwait
- Nigeria
- Saudi Arabia
- South Africa
- Turkey
- United Arab Emirates
- Rest of MEA
- North America
Manufacturers have the opportunity to meet their customers’ needs through a variety of home fragrances due to improvements in lifestyle and increasing concerns about indoor air quality. To make sure that these products are available to customers, major market players conduct research and development. They also manufacture a range of home fragrances that can restore the essence of the aroma.
Himalayan Trading Post, for example, has started to use metal pots and wooden trays to prolong the shelf life of their fragrance products. Ikea and Redoing collaborated to create new fragrances that can relate to consumers’ emotions. Saje Natural Wellness offers ultrasonic diffusers that allow consumers to set the timer.
The rising number of manufacturers deviating towards producing home fragrance products and natural/organic-based candles, which are not too toxic to humans, is likely to have an optimistic impact in developing more traction. Mysore Chandan’s Sandalwood Organic room spray is less toxic than those made from chemical-based materials. It contains the goodness of patchouli and sandalwood to warm the heart and the freshness and orange scent.
Procter and Gamble, Reckitt Benckiser, S. C. Johnson & Son, Inc., Seda France, Inc., Newell Brands, Voluspa, Scent Air, 3M Company, Korona Candles S.A., and Esteban Paris are major players in this home fragrance market. Manufacturers have the opportunity to meet consumers’ needs through a variety of home fragrances due to improvements in lifestyle and increasing concerns about indoor air quality.
Маrkеt Kеу Рlауеrѕ:
- Reckitt Benckiser Group plc
- Seda France, Inc.
- Procter and Gamble Company
- Voluspa
- Newell Brands
- S. C. Johnson & Son Inc.
- 3M Company
- ScentAir Technologies, LLC.
- Circle E Candles Inc.
- Esteban Paris
- Broken Top Candle Company
- Bridgewater Candle Company
- The Copenhagen Candle Company LTD
- Other Key Players
Recent Key Developments:
- In February 2022, P&G’s Febreze launched Ember, a luxurious fragrance that bursts in sparkling citrus and elegant wood notes.
- Henkel announced plans to merge its laundry in January 2022, home care, and beauty businesses into Henkel Consumer Brands. The company began preparations to integrate the new organization by 2023.
- Godrej Aer unveiled the Godrej Aer Power Pocket in February 2021, a bathroom fragrance line with a powerful scent that will replace its existing Aer pocket collection.
Report Scope:
Report Features Description Market Value (2022) USD 7.7 Bn Forecast Revenue (2032) USD 12.5 Bn CAGR (2023-2032) 5.1% Base Year for Estimation 2022 Historic Period 2016-2022 Forecast Period 2023-2032 Report Coverage Revenue Forecast, Market Dynamics, COVID-19 Impact, Competitive Landscape, Recent Developments Segments Covered By Product Type- Sprays, Diffusers, Candles, and Other Product Types; and By Distribution Channel- Supermarkets & Hypermarkets, Convenience Stores, and Online. Regional Analysis North America – The US, Canada, & Mexico; Western Europe – Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, & Rest of Western Europe; Eastern Europe – Russia, Poland, The Czech Republic, Greece, & Rest of Eastern Europe; APAC – China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, & Rest of APAC; Latin America – Brazil, Colombia, Chile, Argentina, Costa Rica, & Rest of Latin America; the Middle East & Africa – Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, & Rest of MEA Competitive Landscape Reckitt Benckiser Group plc, Seda France, Inc., Procter and Gamble Company, Voluspa, Newell Brands, S. C. Johnson & Son Inc., 3M Company, ScentAir Technologies, LLC., Circle E Candles Inc., Esteban Paris, Broken Top Candle Company, Bridgewater Candle Company, The Copenhagen Candle Company LTD, and Other Key Players Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) Frequently Asked Questions (FAQ)
What is the Home Fragrance Market size in 2022?The Home Fragrance Market size is USD 7.7 billion for 2022.
Which region is more attractive for vendors in the Home Fragrance Market?Europe is expected to have a significant presence in the home fragrance market due to its increased spending on home care products and home fragrances. This region shared the largest revenue share of 36% in 2022.
List the segments encompassed in this report on the Home fragrance market?Market.US has segmented the Home fragrance market by geographic (North America, Europe, APAC, South America, and Middle East and Africa). By Product Type, the market has been segmented into Sprays, Diffusers, Candles, and Other Product Types. By Distribution channel, the market has been further divided into Supermarkets & Hypermarkets, Convenience Stores and Online.
List the key industry players of the Home fragrance market?Reckitt Benckister, Seda France, Procter and Gamble , Voluspa, Newell Brands , S. C. Johnson & Son Inc., 3M company, Scent Air, and Other Key Players are the key vendors in the Home Fragrance market
What is the CAGR for the Home Fragrance Market?The Home Fragrance Market expected to grow at a CAGR of 5.1% during 2023-2032.
- Reckitt Benckiser Group PLC Company Profile
- Seda France, Inc.
- Procter and Gamble Company
- Voluspa
- Newell Brands
- S. C. Johnson & Son Inc.
- 3M Company Company Profile
- ScentAir Technologies, LLC.
- Circle E Candles Inc.
- Esteban Paris
- Broken Top Candle Company
- Bridgewater Candle Company
- The Copenhagen Candle Company LTD
- Other Key Players
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