Global Commercial Printing Market By Printing Technology (Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Other Printing Technologies), By Application, By Region and Companies – Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Commercial Printing Market size is expected to be worth around USD 586.2 Billion by 2032 from USD 480.4 Billion in 2023, growing at a CAGR of 2.3% during the forecast period from 2022 to 2032.

Commercial printing is a collection of services like binding, layout designing, press production, and bulk printing. Printing has been going on across the world for many decades. Printing is a way of transferring thoughts and information through printed materials like books, magazines, newspapers, flex boards, and many other materials.

Individuals and businesses use printed material to convey information from one to other. This is the biggest and oldest way of promotion and marketing among businesses. The growing promotional needs, increasing marketing sector, and rising investment in promotion are boosting the growth of the commercial printing market.

Note: Actual Numbers Might Vary In The Final Report

Businesses across the world are highly adopting commercial printing-based material for the promotion and advertising of their products and services. Commercial printing offers the best way of marketing and promotion, and that too at a low cost than the other ways of promotion.

This is inclining businesses to adopt commercial printing-based promotion options in the market. Many major companies in the worldwide market are focusing on the development of new printing ways for promotion and marketing for businesses to reach the product or service to every individual. This will boost the growth of the commercial printing market over the forecast period.

Key Takeaways

• Market Growth Projection: The Commercial Printing Market is expected to reach around USD 586.2 Billion by 2032, with a projected Compound Annual Growth Rate (CAGR) of 2.3% from 2023 to 2032.
• Driving Factors: The low cost and high reach of printed materials make them a preferred medium for product and service promotion.
• Restraining Factors: Digital solutions have contributed to a decrease in printed materials’ demand, particularly those used for advertising and publishing purposes. Environmental concerns related to printing materials have prompted a shift towards digital solutions, impacting growth of commercial printing market.
• Printing Technology Analysis: Lithography printing dominates the commercial printing market, particularly for packaging applications, owing to its high and consistent image quality. Digital printing technology is expected to witness significant growth, driven by the adoption of inkjet and laser printers.
• Application Analysis: Commercial printing finds extensive use in packaging applications, including the printing of tags, labels, and flexible packaging, with an emphasis on integrating digital technology for improved print quality.
• Growth Opportunity: A substantial segment of the population still prefers hardbound books, providing lucrative opportunities for market growth and sustaining the traditional reading experience.
• Latest Trends: Vendors in the commercial printing market are increasingly adopting advanced technologies, expanding their businesses into digital technology, logistics, media services, and managed services.
• Regional Analysis: The Asia Pacific region leads the commercial printing market, with a major revenue share, owing to technological advancements and high demand for packaging in countries like China and India.
• Major Players in the Market: Key players in the commercial printing market include Quad/Graphics Inc., Bertelsmann SE & Co. KGaA, RR Donnelley, Acme Printing, Dai Nippon Printing, Gorham Printing Inc, Duncan Print Group, Quebecor World Inc., The Magazine Printing Company, Cenveo, Agfa Gevaert, and others.

Driving Factors

Low Costs and High Reach to Promote the Product or Services are Driving the Growth of the Commercial Printing Market

The increasing investments in marketing and advertising among businesses are driving the growth of the commercial printing market. Many companies use commercial printing-based marketing and advertising of products or services as their primary level of marketing. The printed material is said to be more penetrative and promoting way towards individuals across the world.

Businesses use commercial printing-based material over others due to its benefits, like low cost, ability to reach a vast audience, and easily accessible. These factors incline businesses to adopt commercial printing-based material over other ways in competition.

Although the emergence of digital transformation has increased over the last few years, the demand for printed materials like books, magazines, newspapers, pamphlets, and many other printed materials is still going strong among individuals. Many individuals prefer printed books and magazines over the other competitors in the market. All these factors are driving the growth of the commercial printing market.

Restraining Factors

The Rising Environmental Concerns and Increasing Shift Towards the Digital Solutions are Restraining the Growth of the Commercial Printing Market

The emergence of digital transformation in the last few years has shown a significant drop in the demand for commercial printing-based material. Businesses are choosing other ways over printing material for advertising and publishing.

This has significantly restrained the growth of the commercial printing market. The increasing use of smartphones, the internet, and other technology-based devices has reduced the demand for printed material due to its advantages over printed material. This shift of businesses from printed material to digital promotion has negatively affected the commercial printing market.

Moreover, the rising awareness among businesses and individuals towards the environment has also affected the growth of the commercial printing market. Commercial printing requires many environmentally harming materials for operations, like paper, ink, plastic, and many other materials. With rising environmental concerns, individuals and businesses are shifting to digital solutions to avoid environmental harm. All these factors are obstructing the growth of the commercial printing market.

Printing Technology Analysis

Lithography Printing Technology Dominates the Printing Technology Segment in the Commercial Printing Market

The commercial printing market is classified into digital printing, lithography printing, flexographic, screen printing, gravure printing, and other printing technologies based on printing technology. Among these printing technologies, lithography printing leads the printing technology segment by accounting for major revenue in the market.

The dominance of lithography in the printing technology segment is owing to the rising demand for printing for packaging applications. The lithography printing technology provides various advantages over other technologies, like high and consistent image quality, which is leading to rising adoption of it across businesses. Lithography printing is mainly used for high volume batches printing like telephone directories.

However, digital printing technology is anticipated to grow at a high CAGR during the forecast period. The increasing adoption of inkjet and laser printers is driving the growth of digital printing technology in the market. The increasing adoption of digital solutions and services is expected to boost the growth of digital printing technologies over the forecast period.

Application Analysis

Commercial Printing is Mostly Used in the Packaging of Products

Based on application, the commercial printing market is classified into packaging, advertising, publishing, and other applications. Out of these applications, commercial printing is mostly used in packaging applications. Commercial printing is used in packaging for printing tags, labels, and flexible packaging. Commercial printers are integrated with digital technology to improve the packaging print quality. This is attracting businesses to adopt commercial printing in the packaging.

However, advertising is anticipated to experience significant growth over the forecast period due to the rising use of commercial printing in the marketing and promoting of products and services. With the increasing demand for digital technology-integrated laser printers, advertising will grow significantly over the forecast period in the commercial printing market.

Note: Actual Numbers Might Vary In The Final Report

Key Market Segments

Printing Technology

• Digital Printing
• Gravure Printing
• Lithography Printing
• Screen Printing
• Flexographic
• Other Printing Technologies

Application

• Publishing
• Advertising
• Packaging
• Other Applications

Growth Opportunity

A Large Share of the Population Preferring Hardbound Books Will Create Lucrative Opportunities in the Market

The increasing demand for hardbound books from many individuals across the world is expected to create many lucrative opportunities in the market over the forecast period. In today’s world, books and magazines are available on digital platforms and can be accessed anytime and from anywhere. However, a large part of the population prefers to read hardbound books over digital content. Hardbound books offer a significant experience to the readers and keep the traditional way of book reading alive. All these factors are anticipated to create many opportunities in the commercial printing market over the forecast period.

Latest Trends

Increasing Adoption of Technology from the Vendors in the Commercial Printing Market Will Significantly Affect the Growth of the Market.

The key trend of forward vendor consolidation is positively impacting the growth of the commercial printing market. Vendors in the commercial printing market are trying to expand their business in the newly developed and profiting segments like digital technology, logistics, media services, and managed services. The strategies like these from the vendors in the commercial printing market are driving the growth of the market.

Regional Analysis

Asia Pacific Leads the Market with Major Revenue Share in Account.

The Asia Pacific region dominates the global commercial printing market by accounting for a major revenue share of 39.8%. The growth of the Asia Pacific region is owing to the technological advancements in the massive print industry in the region. The emergence of digital technologies in the countries like China and India is the primary reason for the growth of the Asia Pacific region.

Moreover, the high demand for packaging in the region is boosting the growth of the commercial printing market. The high exporting and importing countries in the region are focusing on the adoption of digital technologies to improve the quality of the packaging. This is propelling the growth of the commercial printing market in the region.

Note: Actual Numbers Might Vary In The Final Report

After the Asia Pacific region, the North American region is the second largest region in the global commercial printing market. The presence of key players in the market and increasing demand for packaging, advertising, and publishing are driving the growth of the North American region in the global commercial printing market.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Players Analysis

The commercial printing market is fragmented into many small and big companies. The major players in the commercial printing market are adopting various strategies to expand their market share. These key players are adopting the strategies like collaboration, mergers, and acquisitions to strengthen their position in the market.

Top Key Players in the Commercial Printing Market

• Bertelsmann SE & Co. KGaA
• Quad/Graphics Inc.
• Acme Printing
• RR Donnelley
• Dai Nippon Printing
• Gorham Printing Inc
• Duncan Print Group
• Quebecor World Inc.
• The Magazine Printing Company
• Cenveo
• Agfa Gevaert
• Other Key Players

Recent Developments

• In May 2022, RR Donnelley introduced Helium, which gives access to professionals for high-level and specialist copywriting, project management, and content optimization. This has allowed the brands to have a single entry point for much subject matter-based content.
• In May 2022, Siegewerk launched its new UV offset ink for the board and non-food paper applications. It was named SICURA Litho Pack ECO. According to Siegewerk, it contains 40% vegetable-based and renewable components.

Report Scope