Global Animation Toys Market By Type (Anime Gacha, Anime Doll, Anime Figure, Cartoon Plush Toys, and Other Types), By Product Price (Low, Medium, and High), By Animation Titles (Pokemon, Hello Kitty, Gundam, and Other Animation Titles) By Category, By Age Group, By Character Traits, By Sales Channel, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

The Global Animation Toys Market size is expected to be worth around USD 65.3 Billion by 2032 from USD 35 Billion in 2022, growing at a CAGR of 6.60% during the forecast period from 2023 to 2032.

The global animation toys market segmentation for the industry that manufactures as well as sells toys based on characters, themes, and designs from animated movies, TV shows, video games as well as other forms of animated media.

These toys are often targeted at children but can also have appeal among collectors and fans of all ages. The market trends include a vast range of product types, from action figures and dolls to plush toys, puzzles, board games, and more, all featuring popular characters and concepts from animated content.

Actual Numbers Might Vary in the Final Report

Driving Factors

The Increasing Demand and Advancements in Technology This Market

The global animation toys market growth is experiencing robust growth owing to several driving factors that have fueled its expansion. First and foremost, the increasing demand for innovative and interactive entertainment options among children has played a pivotal role. Animation toys offer a unique blend of amusement and education, captivating young minds and enhancing their cognitive development simultaneously.

Furthermore, advancements in technology, particularly in the fields of animation & augmented reality, have revolutionized the design and features of animated toys. This has led to the formation of more engaging and lifelike characters, environments, and storylines that in turn, has attracted both children and parents alike.

The widespread influence of popular animated content, like movies, TV shows, and video games, has significantly contributed to the surge in demand for related merchandise as well as animation toys. Iconic characters become companions for children, fostering a sense of attachment and driving the desire to own physical representations of these characters.

Restraining Factors

Concerns About Safety and Quality of Animation Toys

Economic fluctuations and uncertainties can impact consumer spending patterns, affecting the demand for non-essential items like animation toys. Additionally, stringent safety and quality regulations pose challenges for manufacturers, requiring meticulous adherence to standards that can sometimes lead to increased production costs. The market segments also face competition from digital forms of entertainment, such as video games and interactive apps, diverting children’s attention away from traditional toys.

Moreover, the environmental concerns surrounding plastic usage have pushed the industry to seek more sustainable materials, often requiring research and development investments. Geopolitical tensions and trade restrictions can disrupt the global supply chain, affecting the availability of raw materials and components.

These restraining factors compel industry players to adapt with innovative strategies, diversification, and an emphasis on delivering unique and enriching experiences to ensure the continued growth of the animation toys market.

Growth Opportunities

The global animation toys market is poised for significant increase opportunities in the upcoming years. With the rising popularity of animated content among children and adults alike, the demand for associated merchandise like toys has been on the rise. This trend is fueled by the expansion of digital platforms, allowing for vast access to animated shows and movies.

As technology advances, animation toys are becoming more interactive and innovative, incorporating elements like augmented reality and artificial intelligence to improve the user experience. Additionally, the global reach of franchises and characters has opened up new markets in different regions, further boosting the demand for animation toys.

Manufacturers and marketers are focusing on making a seamless blend of entertainment and merchandise, catering to the evolving preferences of consumers. As disposable incomes continue to increase in lots of parts of the world, parents are more willing to invest in the highest quality, educational, and entertaining toys for their children.

To capitalize on these growth opportunities, industry players must stay attuned to consumer trends, embrace technological advancements and forge strategic partnerships to create captivating and relevant animation toy offerings that resonate with a diverse global audience.

Latest Trends

The global animation toys market is presently experiencing a dynamic shift driven by a few notable industry trends that are reshaping the industry landscape. The main prominent trend is the rising integration of augmented reality (AR) and virtual reality (VR) technologies into animation toys. This innovation has revolutionized the path children interact with toys, offering immersive and interactive experiences that bridge the gap between the physical & digital worlds.

Furthermore, sustainability and eco-friendliness have become significant considerations in the production of animation toys. Consumers are now more conscious of the environmental impact of products, prompting manufacturers to explore eco-friendly materials and production processes. This focus on sustainability aligns with the broader global movement toward responsible consumption.

Personalization is another key trend in the animation toys market. With advancements in manufacturing techniques like 3D printing, companies can offer customizable toys that cater to individual preferences and interests. This trend not only enhances consumer engagement but also provides a unique and tailored play experience for each child.

By Type Analysis

The Anime Figure Type is Expected to Dominate This Market

Based on type, the market for animation toys is classified into anime gacha, anime dolls, anime figures, cartoon plush toys, and other types. Anime figure Segment is dominating the market share with 33%. The dominance of anime figures in the realm of animation toys can be attributed to their unique blend of artistic craftsmanship, cultural significance, and deep-rooted connection to fandom.

These meticulously crafted replicas of characters from anime, manga, and pop culture sources stand as tangible expressions of beloved fictional worlds. The attention to detail, from intricate sculpting to meticulous painting, allows collectors to hold and admire a physical representation of their favorite characters, bridging the gap between imagination and reality.

By Product Price Analysis

Low Product Price Dominate This Market

Based on product price, the market for animation toys is classified into low, medium, and high. Low figure Segment is dominating the market share with 46%. The dominance of the low-priced segment in the animation toys market opportunities can be attributed to its inclusive nature, accessibility, and ability to cater to a wide and diverse consumer base.

By offering animation toys at affordable price points, manufacturers tap into a larger demographic, ranging from children to budget-conscious consumers, who seek engaging and imaginative play options without straining their wallets. This segment’s popularity is buoyed by the fact that low-priced animation toys often feature recognizable characters from beloved shows and franchises.

By Animation Titles Analysis

Gundam Animation Titles are Expected to Dominate This Market

Based on animation titles, the market for animation toys is classified into well-known characters like Pokemon, hello kitty, gundam, and other animation titles. The dominance of the gundam franchise in the animation toys market can be attributed to its groundbreaking legacy, deep cultural impact, and enduring appeal to enthusiasts of all ages.

Since its inception, gundam has revolutionized the realm of mecha anime and toys, setting a high standard for intricate design, intricate storytelling, and character development., gundam’s success can be traced back to its role as a pioneer in the mecha genre, introducing a level of realism and complexity that was previously unseen.

By Category Analysis

The Learning Toys Category is Expected to Dominate This Market

Based on category, the market for animation toys is classified into recreational toys and learning toys. The dominance of the learning toys category in the animation toys market reflects a growing emphasis on the fusion of education and entertainment, as well as a recognition of the potential for interactive play to facilitate cognitive development in children.

Learning toys harness the captivating appeal of animation to create engaging experiences that seamlessly blend fun and learning, making them a favored choice for parents and educators alike. Learning toys have gained prominence due to their ability to engage young minds in interactive and dynamic ways. Animation, with its visually stimulating and immersive qualities, enhances the educational content delivered through these toys.

By Age Group Analysis

8-14 Years Age Group Dominate This Market

Based on age group, the market for animation toys is classified into 0-2 years, 2-8 years, 8-14 years, and 14 years and above.

children within the 8-14 years age range are at a developmental stage where their imagination and creativity are flourishing. Animation toys with their vibrant colors, dynamic movements, and interactive features, supply an avenue for these young minds to engage in imaginative play and storytelling, fostering cognitive growth and emotional development. Secondly, the prevalence of popular animated TV shows and movies has significantly contributed to the allure of animated toys.

By Character Traits Analysis

Cute Character Traits are Expected to Dominate This Market

Based on character traits, the market for animation toys is classified into cute, cool, angry, and other character traits. The dominance of the “cute” character traits segment in the market for animation toys can be attributed to its universal and enduring appeal, transcending age, culture, and demographics. The concept of cuteness, often characterized by endearing and childlike features, has a remarkable ability to evoke positive emotions and foster strong connections with consumers.

The cute segment’s popularity stems from its innate ability to elicit feelings of warmth, joy, and affection. Characters with cute traits possess a charm that resonates with a broad audience, from young children to adults, creating a sense of emotional attachment that encourages engagement and purchase.

By Sales Channel Analysis

Online Sales Channel Dominate in This Market

Based on sale distribution channel, the market for animation toys is classified into online, and offline. The dominance of the online sales channel in the animation toys market owing to online platforms has revolutionized the way consumers discover, purchase, and engage with animation toys, offering unparalleled convenience, variety, and a global marketplace at their fingertips.

Global Animation Toys Market Key Segmentation:

Based on Type

• Anime Gacha
• Anime Doll
• Anime Figure
• Cartoon Plush Toys
• Other Types

Based on the Product Price

• Low
• Medium
• High

Based on Animation Titles

• Pokemon
• Hello Kitty
• Gundam
• Other Animation Titles

Based on Category

• Recreational Toys
• Learning Toys

Based on Age Group

• 0-2 Years
• 2-8 Years
• 8-14 Years
• 14 Years and Above

Based on Character Traits

• Cute
• Cool
• Angry
• Other Character Traits

Based on Sales Channel

• Online
• Offline

COVID-19 Impact Analysis

The COVID-19 pandemic has left an indelible mark on the global animation toys market, reshaping consumer behavior and industry dynamics. With lockdowns, social distancing measures, and economic uncertainties becoming the norm, the market experienced both challenges and opportunities.

Initially, the industry encountered disruptions in supply chains, manufacturing, and Sales, leading to delays in product launches and reduced production capacities. Moreover, the closure of retail stores and restrictions on physical shopping hindered traditional sales channels.

However, the pandemic also accelerated the shift towards e-commerce and online shopping, allowing many animation toy companies to adapt and thrive in the digital realm. As families spent more time at home owing to lockdowns and remote learning, the demand for entertainment and educational toys witnessed a notable surge. Animation toys, with their ability to engage and educate, gained prominence as parents sought means to keep their children occupied and learning.

Regional Analysis

The Asia Pacific dominated the global market in terms of revenue share in 2022, with more than 31%. The region is expected to remain dominant throughout the forecast time. The Asia-Pacific region has emerged as the dominant force in the global animation toys market for a confluence of compelling reasons.

With the richest heritage of craftsmanship and creativity, countries within this region possess a deep-rooted cultural affinity for storytelling and artistic expression, giving increase to a diverse array of captivating characters and narratives that resonate with audiences worldwide.

Moreover, the availability of skilled labor and a robust manufacturing infrastructure has allowed Asia-Pacific nations to efficiently produce these intricate and imaginative toys, often at a competitive cost, without compromising on quality.

Furthermore, the rapid technological advancements in the region have spurred innovation in animation and toy design. Countries like Japan and South Korea have pioneered groundbreaking animation techniques, contributing to the creation of visually stunning and emotionally resonant content.

This technological prowess, coupled with an astute understanding of global consumer preferences, enables the Asia-Pacific market to consistently produce products that cater to various age groups and cultural sensibilities.

Key Regions and Countries Covered in this Report:

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • United Arab Emirates

Market Share & Key Players Analysis

The global Animation Toys Market is extremely dynamic. All major companies are trying to increase their market’s largest share. Arteza, Animation Toolkit LTD., and Kids Kits are major market players across the globe.

Market Key Players:

• AOSHIMA BUNKA KYOZAI Co.LTD.
• Arteza
• Mattel Inc.
• BANDAI NAMCO Holdings Inc.
• Dream International Limited
• GOOD SMILE COMPANY INC.
• Animation Toolkit LTD
• KOTOBUKIYA
• Kids Kits
• McFarlane Toys
• Spin Master
• TOMY
• Other Key Players

Report Scope: