Global Aftershave Lotions and Creams Market By Product (Balm, Lotion, Gel, Splash), By Distribution Channel (Specialty Stores, Supermarket and hypermarket, Pharmacy, E-commerce, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The Global Aftershave Lotions and Creams Market size is expected to be worth around USD 3.8 Billion by 2033, from USD 2.1 Billion in 2023, growing at a CAGR of 6.3% during the forecast period from 2024 to 2033.

Aftershave lotions and creams are specialized skincare products designed to soothe and protect the skin after the mechanical process of shaving. These products aim to reduce skin irritation, provide moisture, and prevent infection by sanitizing minor cuts and nicks that may occur during shaving.

The aftershave market encompasses a variety of formulations including lotions, balms, gels, and creams, each offering specific benefits to different skin types.

The aftershave lotions and creams market is a significant segment within the broader personal care industry. This market is driven by the growing awareness among men regarding skincare and grooming, coupled with increasing disposable incomes.

The evolution of consumer habits, with a greater focus on personal hygiene and appearance, has spurred the demand for aftershave products. Furthermore, the market is not just limited to male consumers; there is a growing segment of female consumers who use aftershave products to mitigate post-shaving skin irritation.

The market for aftershave lotions and creams is poised for growth, propelled by innovation and new product introductions that cater to a widening array of consumer needs. Manufacturers are increasingly focusing on products with organic and natural ingredients, responding to the global trend towards chemical-free and environmentally friendly personal care products.

Additionally, the expansion of online retail platforms has made these products more accessible to a broader audience, enhancing market penetration.

Government regulations play a crucial role in shaping the market dynamics for aftershave lotions and creams. Regulatory bodies in various countries enforce stringent standards regarding the composition and marketing of aftershave products to ensure safety and efficacy.

These regulations encourage companies to invest in high-quality manufacturing processes and ingredient sourcing, further strengthening the market’s growth trajectory.

According to a survey by Men’s Health, 68% of men reported trimming their armpit hair, with 52% doing so for aesthetic reasons and 16% for sports-related purposes. This data highlights a broader trend in male grooming behaviors, indicating a market opportunity for aftershave products designed for body grooming, beyond the traditional facial products.

A study published by the NCBI reveals that between 5% to 15% of women suffer from some degree of hirsutism, which often necessitates frequent hair removal. This demographic is increasingly turning to aftershave products to alleviate skin issues post-hair removal, suggesting a growing female consumer base for these products.

Philips reports that on average, women begin hair removal practices at age 17. The early onset of this routine suggests a long-term customer base, underscoring the importance of targeting younger demographics with products that are tailored to their skin care needs and preferences.

Key Takeaways

• The Global Aftershave Lotions and Creams Market is projected to grow from USD 2.1 billion in 2023 to USD 3.8 billion by 2033, with a CAGR of 6.3%.
• In the product segment Balm, Lotion, Gel dominated the market in 2023, holding a 67.5% share.
• Specialty Stores led the distribution channels with a 23.8% market share in 2023, favored for their personalized customer service.
• Europe is the leading region in the market, accounting for 35.6% of the market share and valued at USD 0.7 billion, driven by a strong cosmetic industry and strict skincare regulations.

Product Analysis segment

Balm, Lotion, Gel Lead Aftershave Market with 67.5% Share

In 2023, Balm, Lotion, Gel held a dominant market position in the By Product Analysis segment of the Aftershave Lotions and Creams Market, commanding a substantial 67.5% share.

This segment’s prominence is attributed to the increasing consumer preference for products that offer soothing and hydrating properties post-shave, essential for preventing skin irritation and dryness.

The formulation of these products often includes aloe vera, shea butter, and other moisturizing agents that cater to the evolving skincare needs of men who seek more than just aftershave toning.

On the other hand, the Splash segment, which typically features alcohol-based products designed to disinfect and provide a refreshing sensation, occupies a smaller portion of the market. However, its sustained demand is supported by a segment of consumers who favor the traditional brisk and invigorating post-shave experience.

This dichotomy in product preference underscores a broader trend towards specialized skincare solutions within the grooming industry, reflecting a nuanced understanding of consumer behavior and product performance.

Overall, the Aftershave Lotions and Creams Market continues to evolve, with Balm, Lotion, and Gel leading the way, underscoring the importance of product innovation and targeted marketing strategies to meet diverse consumer needs.

Distribution Channel Analysis

Specialty Stores Lead with 23.8% Share in Aftershave Market Distribution

In 2023, Specialty Stores held a dominant market position in the By Distribution Channel Analysis segment of the Aftershave Lotions and Creams Market, with a 23.8% share. This segment’s leadership can be attributed to the personalized customer service and expert advice offered, which are highly valued in the personal care sector.

Following closely, Supermarkets and Hypermarkets accounted for a significant portion of the market, capitalizing on their broad reach and the convenience of one-stop shopping experiences. Pharmacies also played a pivotal role, particularly favored for their trustworthiness and specialized health-focused offerings.

However, E-commerce platforms are rapidly ascending in market share, driven by the growing consumer preference for online shopping, attributed to its convenience and the expansive array of products available at competitive prices.

The Others category, which includes various small retailers and boutique stores, continues to hold a niche but vital part of the market, appealing to consumers looking for unique and artisanal products. As distribution dynamics evolve, these channels collectively enhance market accessibility and customer engagement, ensuring the aftershave lotions and creams market remains dynamic and competitive.

Key Market Segments

By Product

• Balm, Lotion, Gel
• Splash

By Distribution Channel

• Specialty Stores
• Supermarket/hypermarket
• Pharmacy
• E-commerce
• Others

Drivers

Consumers Embrace Skincare Benefits

The aftershave lotions and creams market is driven by heightened consumer consciousness about skincare and personal grooming. This awareness has propelled many to seek products that enhance skin health post-shave, reducing irritation and maintaining hydration.

Another significant driver is the escalating demand for natural and organic ingredients, reflecting a broader consumer shift towards environmentally friendly and chemical-free products. These products are perceived as safer and more beneficial for skin health, aligning with the global trend towards sustainability.

Additionally, there is a growing market segment of aging populations in developed regions, boosting the demand for anti-aging properties in aftershave products. These products help in reducing visible signs of aging, such as wrinkles and fine lines, which adds to their appeal among older demographics who are keen on maintaining a youthful appearance. This combination of factors—increased skincare awareness, preference for natural ingredients, and the desire to combat signs of aging—continues to drive market expansion robustly.

Restraints

Market Saturation Challenges Aftershave Brands

In the aftershave lotions and creams market, significant challenges stem from high competition and the prevalence of counterfeit products. The market faces intense competition as numerous local and international brands vie for consumer attention, making it increasingly difficult for any single brand to maintain market share and profitability. This saturation has led to aggressive marketing strategies and pricing pressures, which can erode overall industry margins.

Additionally, the market is compromised by the widespread availability of counterfeit products. These fake products not only divert sales from legitimate businesses but also pose a serious threat to consumer trust and brand reputation. Consumers hesitant to purchase aftershave products due to concerns over authenticity can significantly impact sales volumes.

As these factors converge, companies in this sector must innovate and implement rigorous quality controls to differentiate their products and sustain consumer confidence in an already crowded and challenging market environment.

Growth Factors

Emerging Markets Drive Aftershave Growth

The aftershave lotions and creams market is poised for significant growth, driven by several key opportunities.

Firstly, emerging markets present a substantial growth avenue as the expanding middle-class populations are showing increased spending power and a growing interest in personal grooming. This demographic shift is particularly pronounced in countries within Asia and Latin America, where urbanization and increasing disposable incomes are fostering new consumer habits.

Secondly, there is a rising trend within the men’s grooming segment, where male consumers are becoming more conscious of skincare benefits, leading to higher demand for specialized aftershave products that offer moisturizing and anti-aging properties.

Lastly, there is a notable shift towards sustainable packaging in the beauty and personal care industry. Consumers are increasingly favoring products that come in eco-friendly and biodegradable packaging, reflecting a broader preference for sustainability.

These factors collectively represent significant growth opportunities for the aftershave lotions and creams market, enabling brands to innovate and expand their customer base by aligning with these evolving consumer preferences.

Emerging Trends

Rising Popularity of CBD-Infused Aftershave Products

The aftershave lotions and creams market is witnessing notable trends that are reshaping consumer preferences and industry dynamics. A significant trend is the rising interest in CBD-infused aftershave products, which offer soothing effects and enhanced skin benefits. Consumers are increasingly drawn to these products for their potential to reduce irritation and promote skin health post-shave.

Additionally, the market is seeing a surge in hybrid beauty products that combine skincare benefits with makeup properties, catering to a growing demand for multifunctional personal care items. Furthermore, there’s a growing shift towards waterless formulations.

These concentrated cream formulas are not only eco-friendly but also cost-effective, as they last longer and reduce packaging waste. This trend is particularly appealing to environmentally conscious consumers seeking sustainable beauty solutions. These developments highlight a market that is becoming increasingly diverse and responsive to evolving consumer needs and environmental considerations.

Regional Analysis

Europe Leads Aftershave Lotions and Creams Market with USD 0.7 Billion and 35.6% Market Share

Europe stands as the dominating region, holding a 35.6% market share and valued at approximately USD 0.7 billion. The European market’s prominence is bolstered by a robust cosmetic industry and stringent skincare regulations, which promote high-quality product offerings.

Regional Mentions:

The Aftershave Lotions and Creams Market exhibits distinct trends and dynamics across various global regions, reflecting divergent consumer preferences and economic conditions.

In North America, the market is characterized by a high demand for premium skincare products, including aftershave lotions and creams, driven by an increasing awareness regarding skin health and grooming among men. This region benefits from the presence of established personal care brands and a strong retail distribution network.

In the Asia Pacific, the market is expanding rapidly due to rising disposable incomes and changing lifestyle trends. The region is witnessing an increase in male grooming awareness, particularly in emerging economies such as India and China, where younger demographics are adopting western grooming habits.

The Middle East & Africa region shows promising growth potential, underpinned by an affluent consumer base and growing retail sectors in countries like the UAE and Saudi Arabia. These markets are increasingly embracing western fashion and grooming trends, supporting the growth of the aftershave market.

Latin America, although smaller in comparison to other regions, is experiencing gradual growth in the personal care sector. Factors such as urbanization and the influence of global beauty trends are playing key roles in shaping the market landscape. The increasing number of local brands entering the market also supports regional growth by catering to specific local consumer needs and preferences.

Key Regions and Countries covered іn thе rероrt

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

In the 2023 global Aftershave Lotions and Creams Market, Procter & Gamble stands as a prominent leader, driven by its strong portfolio and global brand recognition. The company leverages extensive marketing strategies and a widespread distribution network, which has helped to sustain its position despite stiff competition.

Baxter of California appeals to niche markets, particularly with offerings that emphasize natural ingredients and premium care, catering effectively to consumer preferences towards sustainable and bespoke grooming products.

The Art of Shaving has distinguished itself through its focus on luxury and quality, providing a high-end experience that targets discerning consumers who are willing to invest in superior grooming products.

Billy Jealousy continues to innovate within the market, offering unique formulations that combine modern aesthetics with functional benefits, appealing especially to younger demographics.

Herbacin Cosmetic GmbH capitalizes on its heritage and reputation in the natural products market, appealing to health-conscious consumers with its emphasis on organic ingredients.

Unilever’s diverse brand portfolio allows it to target various consumer segments effectively, from budget-friendly options to premium lines, ensuring a broad market reach.

L’Oréal utilizes its extensive research and development capabilities to innovate continuously, keeping pace with evolving consumer trends and maintaining its competitive edge.

Beiersdorf, known for its skin care expertise, integrates this knowledge into its aftershave products, enhancing its appeal by emphasizing dermatological benefits.

Estée Lauder Companies Inc. leverages its strong presence in the luxury beauty sector to cross-sell grooming products, including aftershaves, to an already established customer base.

Coty Inc. focuses on brand partnerships and celebrity endorsements to elevate its product offerings, thereby enhancing brand visibility and appeal.

Edgewell Personal Care rounds out the list with a strategic focus on affordability and accessibility, making its products appealing to a wide demographic, thus ensuring steady market penetration and consumer loyalty.

Top Key Players in the Market

• Procter & Gamble
• Baxter of California
• The Art of Shaving
• Billy Jealousy
• Herbacin Cosmetic GmbH
• Unilever
• L’Oréal
• Beiersdorf
• Estée Lauder Companies Inc.
• Coty Inc.
• Edgewell Personal Care

Recent Developments

• In May 2023, Vacation successfully secured a Series A investment of $6 million, aimed at expanding their brand presence and market reach.
• In July 2024, Forum Brands completed the acquisition of Ever Skin Care, with renowned model Natalia Vodianova investing in the Swiss skincare company Niance.
• In May 2023, Unilever Ventures supported Selva Ventures by backing a $34 million fund dedicated to nurturing early-stage consumer packaged goods (CPG) brands.

Report Scope