What is AdTech market?

AdTech, short for Advertising Technology, refers to the use of advanced technology and tools to automate and optimize advertising processes and campaigns. It encompasses a range of solutions, including ad servers, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and various analytics tools, aiming to enhance the efficiency and effectiveness of digital advertising.

How big is the AdTech market?

The Global AdTech Market size is poised to cross USD 662.9 Billion in 2024 and is likely to attain a valuation of USD 2,207.4 Billion by 2033 . The adtech industry share is projected to develop at a CAGR of 14.3% from 2024 to 2033.

Who are the key players in AdTech market?

Some key players operating in the AdTech market include Google, InMobi Technology Services Private Limited, Twitter, Inc., Meta Platforms, Inc., Oracle Corporation, Amazon.com, Inc., Alibaba Group Holding Limited, Microsoft Corporation, Adobe Inc., Google LLC, Verizon Communications Inc., Other key players

Which region has the biggest share in Ad Tech Market?

In 2023, North America held a dominant market position in the AdTech market, capturing more than a 35% share.

How does AdTech contribute to personalized advertising?

AdTech utilizes data analytics and user profiling to deliver personalized ads to specific target audiences. This enables advertisers to tailor their messages based on individual preferences, behaviors, and demographics.

Is AdTech a growing industry?

Yes, AdTech is a growing industry. With the increasing digitalization of advertising and the demand for more targeted and personalized campaigns, the AdTech market continues to expand. Emerging technologies, such as programmatic advertising, artificial intelligence, and data-driven insights, contribute to the industry's growth.

Global AdTech Market By Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others), By Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), By Organization Size (Large Enterprises, SMEs), By Platform (Mobile devices, Web, Others), By Industry Verticals (BFSI, Retail & Consumer Goods, Media & Entertainment, Education, IT & Telecom, Healthcare, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2024-2033

Published date: Jan. 2024
Report ID: 112188
Number of Pages: 213
Format:

- Google
- InMobi Technology Services Private Limited
- Twitter Inc.
- Meta Platforms Inc.
- Oracle Corporation
- Amazon.com Inc.
- Alibaba Group Holding Limited
- Microsoft Corporation Company Profile
- Adobe Inc.
- Google LLC
- Verizon Communications Inc.
- Other key players