What is A2P messaging?

A2P messaging refers to the distribution of text messages sent from businesses or organizations directly to customers for various reasons - transactional alerts, notifications and promotional purposes are just some examples of its usage.

How big is the A2P messaging market?

The global A2P messaging market is projected to grow at a CAGR of 3.9% , with its worth expected to increase from USD 66.7 Bn in 2022 to approximately USD 96.9 Bn by 2032.

What are the key trends in the A2P messaging market?

Some key trends in A2P messaging market include: Rich media messaging: MMS and RCS allow businesses to send more engaging and informative messages directly to customers, with greater customer engagement being possible through these systems. Omnichannel Messaging Strategies: Businesses have begun employing A2P messaging strategies as part of their omnichannel marketing plans to deliver seamless customer experiences across channels. Artificial Intelligence (AI): AI has become an invaluable asset when used to boost A2P messaging campaigns' efficacy, including personalizing messages, segmenting audiences and anticipating customer behavior.

What is the future of A2P messaging?

Future prospects of A2P messaging appear promising, as its market is predicted to experience steady expansion due to mobile device proliferation and businesses' need to communicate directly with their customers in real-time. Additionally, omnichannel messaging and the use of AI are predicted to drive further expansion within A2P messaging market.

What is an example of A2P messaging?

Some examples of A2P messaging include: Order confirmations Shipping notifications Account updates Appointment reminders Security alerts Promotional offers Coupons Discounts Product updates

Global A2P Messaging Market By Component (Platform and A2P Service), By Deployment Mode (Cloud and On-Premise), By Application, By SMS Traffic, By End-User, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Published date: Nov. 2023
Report ID: 106435
Number of Pages: 357
Format:

- AT&T
- Tata Communications
- Chain Mobile Limited
- Proximus
- Infobip Ltd.
- Twilio Inc.
- Genesys
- Sify Technologies
- Other Key Players
Settings

Related Reports

Our Clients

Inquiry Before Buying

Report ID 106435
Published Date Nov. 2023
Rating
- ★★★★★
  
  ★★★★★
- (49)

Buy Now

Trusted by more than 17382 organizations globally

✖

Request a Sample Report

We'll get back to you as quickly as possible

	Single User $6,000 $3,999 USD / per unit save 24%	Multi User $8,000 $5,999 USD / per unit save 28%	Corporate User $10,000 $6,999 USD / per unit save 32%
e-Access
Report Library Access
Data Set (Excel)
Print
Company Profile Library Access
Interactive Dashboard
Free Custumization	No	up to 10 hrs work	up to 30 hrs work
Accessibility	1 User	2-5 User	Unlimited
Analyst Support	up to 20 hrs	up to 40 hrs	up to 50 hrs
Benefit	Up to 20% off on next purchase	Up to 25% off on next purchase	Up to 30% off on next purchase
	Buy Now ($ 3,999)	Buy Now ($ 5,999)	Buy Now ($ 6,999)