xiaomi corporation statistics and facts

Xiaomi Corporation Statistics and Facts 2019

Xiaomi Corporation

SmartPhones Brands

  • Type of Business

    Consumer electronics

  • Public/Private

    Public

  • Headquarters

    Beijing, China

  • Founded

    April 2010

  • Founder & CEO

    Mr. Lei Jun

  • President

    Mr. Lin Bin

  • Headcount

    ~ 16,473 (as of 2018)

  • Geographical Presence

    Global

  • Products

    Smartphones, Mobile Apps, Wearables, Cameras, Laptops & Tablets, E-Scooter, Drones, MI Home-Product, Audio Equipment, and Others

  • Key Subsidiaries

    Blackshark, Pocophone, Redmi, and Youpin

  • Website

    www.mi.com

Xiaomi Corporation is a China-based company engaged in manufacturing high end smartphones, set-top boxes, smartphone software, mobile phones, smart devices, and other accessories. The company develops its own operating system – MIUI. In addition, the company develops and offers a wide range of consumer electronics, including a smart home (IoT) device ecosystem. Currently, Xiaomi Corporation is the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform with over 150.9 Million smart devices (excluding laptops and smartphones) connected to its platform.

Product Details:

  • Audio equipment – Headphones and Bluetooth speaker
  • Smartphones – Flagship: Xiaomi Mi Series (Mi 5/Mi 6), Popular budget model Redmi Note 4, Top model Xiaomi Mi MIX (2)
  • Wearables – Fitness tracker Mi Band 1/1s & Mi Band 2 and Amazfit Smartwatches (by Huami)
  • Cameras – Xiaomi YI Cam YI 4K/4K+ (by YI Technology) and Dashcams and IP-Cams
  • Laptops & Tablets – Xiaomi Mi Notebook Air/Pro and Mi Pad 2/3
  • E-Scooter – Ninebot Mini, Xiaomi QICYCLE and Xiaomi M365 electric scooters
  • Drones – Mi Drone and Mi Drone 4K
  • Mi Home-Product – Vacuum Robots, Televisions, and Lamps

Financial Highlights:

  • The company’s overall revenue increased from US$ 16,733 Mn in 2017 to US$ 25,534 Mn in 2018, which was an incline of 53%
  • The smartphones segment increased from US$ 11,761 Mn in 2017 to US$ 16,613 Mn in 2018, which was an incline of 41%
  • The IoT and lifestyle products segment revenue increased from US$ 3,423 Mn in 2017 to US$ 6,396 Mn in 2018, which was an incline of 87%
  • The Internet services segment’s revenue increased from US$ 1,445 Mn in 2017 to US$ 2,329 Mn in 2018, which was an incline of 61%
  • The other segment’s revenue increased from US$ 196 Mn in 2017 to US$ 105 Mn in 2018, which was an incline of 87%

Business Segments:

The company operates through four business segments namely: Smartphones, IoT & Lifestyle Products, Internet Services, and Others

  1. Smartphones – Company offers several flagship smartphone models such as Mi, Mi MIX, Redmi Note, and others
  2. IoT and lifestyle products – Offers a wide range of home appliances such as Mi Air Conditioner, Mi Washing Machine, Mi Band, Mi Electric Scooter, Mi Robot Vacuum Cleaner, and many others
  3. Internet Services – Offers Internet services overseas and domestically, Youpin e-commerce platform, and TV Internet services
  4. Others – Provides out-of-warranty service and hardware repair services for its products

History:

  • April 2010: Lei Jun along with six co-founders founded Xiaomi corporation, and launched its Android-based firmware MIUI
  • August 2011: The company launched its first smartphone – Xiaomi Mi1 with MIUI firmware
  • August 2012: The company introduced its second smartphone, Xiaomi M2
  • November 2012: Xiaomi TV Box launched
  • September 2013: The company launched its third smartphone; Mi3 and MiTV
  • March 2014: RedMi Note Phablet (Hybrid of Phone and Tablet) launched
  • June 2014: The company launched Mi Pad
  • July 2014: The company introduced Fitness Tracker Mi Band and Smartphone Mi4
  • August 2014: Smartphone Mi4i launched
  • January 2015: Xiaomi Note was launched
  • August 2015: The company launched Redmi Note 2, YI Camera,
  • July 2015: 4K TV and water purifier launched
  • November 2015: The company launched in-ear headphones
  • February 2015: Launched Mi5 smartphone
  • June 2015: The company launched Mi Band 2
  • August 2015: Mi Max, Mi Robot Vacuum, Mi Notebook Air, and Mi Drone launched
  • February 2016: The company launched Mi 5 smartphone and Redmi Note 3
  • April 2017: The company launched Mi 6, and Mi Max 2
  • September 2017: Launched Mi A1, which is the first Android smartphone under the slogan: Created by Xiaomi, Powered by Google
  • April 2018: The company launched Mix 2S model, which is a successor of Mix 2, and Mi 6X as a successor of Mi 5X

Recent News

  • May 2019, Xiaomi was named one of the qualified applicants for the virtual bank licenses in Hong Kong
  • February 2019, the company launched new flagship smartphone Mi 9 and first 5G smartphone, Mi MIX 3 5G, at the World Mobile Congress
  • February 2019, the company officially launched “smartphones + AIoT” dual-engine strategy
  • January 2019, the company launched Redmi Note 7 series
  • December 2018, the number of connected IoT devices (excluding smartphones and laptops) reached approximately 150.9 million units
  • December 2018, the company entered into a strategic partnership with IKEA to developed smart lighting products that will be connected to the Xiaomi IoT platform
  • December 2018, the company’s Mi Home app reached 20.3 million MAU, and has 1,378 authorized stores across the globe

Achievements in 2017–2018

  • In September 2018, Xiaomi launched 4th ‘Mi Home’ experience store in India
  • In May 2018, Xiaomi announced a strategic partnership with three telecommunications companies, to sell smartphones in the UK, Austria, Ireland, Sweden, and Denmark
  • In February 2018, the company opened its first Mi Store in the Philippines
  • In October 2017, the company opened its first Mi Store in Athens, Greece
  • In May 2017, the company opened two MI Home stores; one in Bangalore (India), and one in Bangladesh
  • In February 2017, the company launched its store in Pakistan and brought its Mi and Redmi Note lineup to the country

Strategy

  • The company follows a strategy of “Develop hand in hand with customers and act responsibly to the environment and products”, incorporating circular economy concepts into product design, which is prerequisite for minimizing environmental impact
    • Use renewable and recyclable materials that are free from hazardous substance for product designs
    • In the supply chain, the company is dedicated to responsible business practices and to high standards of ethical behavior. The company provide high standards of excellence defined in governing laws, recognized international standards and conventions to their suppliers.
    • In production process, refuse to bring in any hazardous substances into products
  • In the future, Xiaomi will reduce the use of hazardous substances in products

Facts

  • Xiaomi is often referred to as “Apple” of China
  • Xiaomi means “little rice” in Chinese, XIAO– “LITTLE”, MI – “RICE”
  • In April 2014, Xiaomi paid US$ 3.6 Million for the domain name MI.COM
  • In August 2011, Xiaomi developed its own version of an android called MIUI
  • Xiaomi sold 18.7 Million smartphones in 2013
  • Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list
  • Currently, Xiaomi has around 300 stores in China. In comparison, Apple has around 500 stores worldwide.
  • Guinness World Record: In India, Xiaomi sold the Mi3 smartphone 15,000 times within two seconds
  • The Xiaomi logo contains a hidden word. Turned upside down, it resembles the Chinese character for heart.
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