Introduction
Xiaomi Corporation Statistics: Xiaomi is a technology firm based in China, established in 2010, recognized for its smartphones and its diversification into various consumer electronics, smart home gadgets, and internet services. It ranks among the leading smartphone manufacturers globally and manages a vast AIoT (Artificial Intelligence + Internet of Things) platform, linking millions of smart devices.
Additionally, the company plays a significant role in the wearables and smart home sectors, boasting a worldwide presence in over 100 nations. Since its inception, Xiaomi has swiftly ascended to the forefront of the highly competitive Chinese technology landscape and now positions itself as one of the foremost consumer electronics producers in the world. In spite of fierce rivalry from major players like Apple and Samsung, Xiaomi has consistently achieved growth in revenues, operating income, and profits. While the company primarily focuses on smartphones, it is also engaged in other sectors such as wearables and smart home technology.
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- On April 6, 2010, Xiaomi was co-founded by Lei Jun along with six other individuals.
- Xiaomi secured the 338th position on the Fortune Global 500 list, making it the youngest company to reach this milestone.
- According to a report by Counterpoint, Xiaomi captured an 11% share of the smartphone market during the first quarter of 2023.
- As of 2023, Xiaomi’s smartphone market share was noted at 14.93%.
- In January 2024, Xiaomi’s share of the tablet market was 1.62%.
- According to Xiaomi Statistics, the total revenue generated by Xiaomi’s group amounted to USD 37.47 billion by the conclusion of 2023.
- Male and female users of Xiaomi.com account for 46.88% and 5.12%, respectively.
Historical Facts
- On April 6, 2010, Xiaomi was co-founded by Lei Jun along with six other individuals.
- In 2010, the company successfully raised $41 million during its Series A funding round.
- In August 2011, Xiaomi introduced its inaugural smartphone, the Xiaomi Mi 1.
- In June 2012, the company secured $216 million in funding through a Series C round, achieving a valuation of $4 billion.
- In August 2013, Xiaomi recruited Hugo Barra from Google, where he held the position of vice president of product management for the Android platform.
- In 2013, Xiaomi achieved sales of 18.7 million smartphones.
- In April 2014, Xiaomi acquired the domain name mi.com for a remarkable sum of $3.6 million.
- In September 2014, Xiaomi obtained a 24.7% stake in Roborock.
- In April 2015, Ratan Tata invested in Xiaomi by acquiring a stake in the company.
- On October 26, 2016, Xiaomi unveiled the Mi Mix, which was powered by the Qualcomm Snapdragon 821 processor.
- On March 22, 2017, Xiaomi revealed its plans to establish a second manufacturing facility in India in collaboration with contract manufacturer Foxconn.
- In May 2018, Xiaomi commenced the sale of smart home products in the United States via Amazon.
- In October 2019, the company declared its intention to launch over 10 5G smartphones in 2020, including the Mi 10/10 Pro featuring 5G capabilities.
- In October 2020, Xiaomi ascended to become the third-largest smartphone manufacturer globally by shipment volume, delivering 46.2 million devices in the third quarter of 2020.
- In December 2021, Xiaomi announced the release of the Xiaomi 12 and Xiaomi 12 Pro.
- In April 2022, Xiaomi officially became a member of the Car Connectivity Consortium (CCC) board.
General Xiaomi Statistics and Facts
- In 2023, the company successfully delivered around 145.6 million smartphones globally.
- Xiaomi secured the 338th position on the Fortune Global 500 list, making it the youngest company to reach this milestone.
- By the end of 2023, over 600 million users possessed devices running on MIUI, which included both smartphones and tablets.
- The brand enhanced its presence by inaugurating more than 6,000 stores outside of China.
- In October 2023, Xiaomi launched its latest operating system, HyperOS. By the end of 2023, its smartphone market share in India was noted at 12.4%.
- Simultaneously, in Latin America, Xiaomi witnessed a volume growth that achieved an 18% share in Q3 2023, with 5.8 million units dispatched.
- Xiaomi Statistics further indicate that in the first quarter of 2024, the company commanded 14% of the smartphone market throughout Asia.
- Overall, Xiaomi operates in over 100 countries and regions, marketing its products in 37 key markets, including the United States, the United Kingdom, India, China, Brazil, and Germany.
- By June 2023, MIUI had approximately 606 million monthly active users worldwide.
- Additionally, Xiaomi established the largest AIoT platform, linking 654.5 million smart devices (excluding tablets, phones, and laptops).
- From a financial perspective, the company reported a revenue of $37.47 billion for 2023.
- By December 31, 2023, its research and development expenditure had risen by 19.2% year over year, totalling USD 2.64 billion.
- In January 2024, it attained an 11.9% global market share, establishing itself as the third-largest smartphone manufacturer.
Xiaomi’s Smartphone Market Share
- According to a report by Counterpoint, Xiaomi captured an 11% share of the smartphone market during the first quarter of 2023.
- This was followed by Xiaomi’s quarterly market shares in the later quarters: 12% in the second quarter, 14% in the third quarter, and 13% in the fourth quarter.
- Furthermore, Xiaomi Statistics revealed that in India, the quarterly market shares for Xiaomi smartphones in 2023 were 16% in Q1, 15% in Q2, 17% in Q3, and 18% in Q4.
- The data mentioned above demonstrates the analysis of Xiaomi’s smartphone market shares from 2015 to 2024, as reported by Statista.
- As of 2023, Xiaomi’s smartphone market share was noted at 14.93%.
- It is projected that by 2024, the market share will decrease to 14.33%.
Xiaomi’s Tablet Market Share
- According to statistics from Xiaomi, the market share of its tablet division was recorded at 0.88% in March 2023.
- Xiaomi’s tablet market share experienced a consistent increase throughout 2023. It began at 0.88% at the start of the year and rose to 1.08% in both April and May.
- By June, the market share had climbed to 1.36%, followed by further increases to 1.42% in July and 1.49% in August.
- The positive trend persisted with a share of 1.56% in September and 1.67% in October.
- November saw a peak of 1.81%, the highest for the year, before experiencing a slight decrease to 1.59% in December.
- In January 2024, Xiaomi’s share of the tablet market was 1.62%.
- This share then experienced a minor decline to 1.52% in February and 1.51% in March.
Xiaomi Revenue Statistics
- According to Xiaomi Statistics, the total revenue generated by Xiaomi’s group amounted to USD 37.47 billion by the conclusion of 2023.
- Furthermore, the adjusted net profit has risen by 126.3%, totaling USD 2.67 billion.
- In the 4th quarter of 2023, total revenue was reported at USD 10.12 billion, reflecting a year-over-year increase of 10.9%, while the adjusted net profit surged by 236.1%, reaching USD 0.68 billion compared to the previous year.
- The annual revenue from smartphones was USD 21.78 billion, accompanied by a gross profit margin of 14.6%.
- In mainland China, Xiaomi’s market share within the smartphone price segment achieved 16.9%, which encompasses a price range from USD 553.04 to USD 829.57 in 2023.
- Xiaomi’s IoT and lifestyle products generated revenue of USD 11.07 billion, with a gross profit margin of 16.3%.
- Xiaomi Statistics 2023 reported that the revenue from the AIoT platform reached USD 102.27 million, marking a 25.5% increase from the prior year.
- Furthermore, in the internet services sector, revenue amounted to approximately USD 4.16 billion, with a gross margin exceeding 74.2%.
- Other revenue streams in 2023 include advertising services (USD 2.83 billion), gaming (USD 0.61 billion), and international internet services (USD 1.16 billion).
- Xiaomi accounted for roughly USD 11.07 billion of the 2023 revenue, which is nearly 29% of the overall total.
- Additionally, it contributed around USD 4.16 billion to the revenue for 2023.
- The reported revenue was RMB 92.5 billion (approximately USD 12.77 billion), reflecting a year-over-year increase of 30.5%.
- In the third quarter of 2024, the electric vehicle sector generated RMB 9.7 billion (approximately USD 1.34 billion) in revenue, achieving a gross profit margin of 17.1%.
- More than 135,000 vehicles were delivered, to reach 300,000 units by 2025.
Xiaomi Shipments Statistics
- In 2023, Xiaomi’s market share for smartphone shipments via offline channels rose to 8.4%.
- On the other hand, Xiaomi’s total shipments surpassed 5 million units, reflecting a 50% increase compared to the previous year.
- The growth in sales of smart large home appliances has risen by 40%.
- Globally, as well as in mainland China, Xiaomi’s MAU (smartphones and tablets) shipments reached 641.2 million and 155.6 million, respectively, in 2023.
- Conversely, Xiaomi’s smart TV has achieved 66 million unit shipments.
- In March 2023, Xiaomi introduced the Redmi Note Series, resulting in global sales climbing to 320 million.
- At the same time, global sales of the Redmi Note 13 series have surpassed 338 million units.
Country Statistics By Xiaomi Website Traffic
- The graph above illustrates the distribution of website traffic for xiaomi.com during March 2024.
- Xiaomi Statistics stated that the largest user base accounted for 64.68%, reflecting an approximate increase of 24.17% in total visitor share.
- Following this, Russia and India represented user base shares of 3.61% (-20.72%) and 3.16% (+6.78%), respectively.
- Xiaomi’s user share in Taiwan reached 2.3%, indicating a rise of 7.23%.
- Simultaneously, in Brazil, the user share increased to 2.03%, representing a growth of 4.41%.
- Visitors from other countries collectively contributed 24.23% to the total traffic on Xiaomi.com.
Xiaomi Website Traffic by Device Statistics
- 45% of users access the website mi.com via desktop, while 91.55% do so through mobile devices.
- In India, 03% of total appliance users are represented, amounting to 29.03 million individuals. Among these, 6.44% utilize desktop devices, whereas 93.56% prefer mobile devices.
- Indonesia contributes 15.24 million users, accounting for 9.47% of the overall traffic, with desktop users making up 1.31% and mobile users 98.69%.
- From the total player base, 5.43% are from Taiwan, which translates to 8.74 million users. The distribution between desktop and mobile users is 8.8% and 91.2%, respectively.
- Spain and Turkey have user counts of 8.03 million (4.99%) and 7.87 million (4.89%), respectively.
- In Spain, the distribution of desktop and mobile users is 8.76% and 91.24%, while in Turkey, it is 8.39% and 91.61%, respectively.
Xiaomi Users by Demographics
- Male and female users of Xiaomi.com account for 46.88% and 5.12%, respectively.
- The majority of visitors to Xiaomi.com are aged between 25 and 34 years, representing 31.17% of the overall user base.
- The subsequent age group, 35 to 44 years, closely follows with a share of 24.54% of the audience.
- Approximately 85% of users fall within the 18 to 24-year age range, while those in the 45 to 54-year category constitute 14.27% of the visitors.
- Individuals aged between 55 and 64 years comprise 68% of the total traffic.
- Finally, users aged 65 years and older make up 5.49% of the site’s audience.
Financial Statistics of Xiaomi
- As reported by TelecomLead, Xiaomi experienced significant growth in the first quarter of 2025, with total revenue amounting to USD 15.4 billion, reflecting a 47% increase compared to the previous year.
- Net profit was approximately USD 1.5 billion, which is more than double that of the prior year.
- The smartphone segment benefited from increased domestic demand, achieving around USD 7 billion, marking a 9% rise.
- Additionally, its IoT and lifestyle products, which include air conditioners, televisions, and wearables, generated USD 4.4 billion, representing a 59% increase, with gross margins reaching a record high of 25%.
- In parallel, electric vehicles (EVs) and new initiatives contributed USD 2.6 billion in revenue, accompanied by a gross margin of 23%.
- Xiaomi’s SU7 EV deliveries totaled 75,800 units in the first quarter, with overall EV sales exceeding 258,000 units.
- The company currently operates approximately 235 sales centers across 65 cities.
- Investor confidence has remained robust, as evidenced by Xiaomi’s stock price, which has risen nearly 50% year to date.
Fun Facts
- Xiaomi is frequently referred to as the “Apple” of China.
- Xiaomi translates to “little rice” in Chinese, where XIAO means “LITTLE” and MI means “RICE”.
- In April 2014, Xiaomi acquired the domain name MI.COM for US$3.6 million.
- In August 2011, Xiaomi created its own version of Android known as MIUI.
- The name Xiaomi can be interpreted as “little rice” or “millet,” which embodies a Buddhist principle of beginning modestly to achieve significant outcomes.
- The “MI” in the logo may represent both “Mobile Internet” and “Mission Impossible.”
Recent Developments
- In May 2025, Lei Jun declared that the XRING O1, a mobile phone processor chip utilising a 3nm process and developed independently by Xiaomi, is anticipated to be released shortly.
- On 22 May, the XRING O1 was officially introduced and integrated into the Xiaomi 15S Pro and Xiaomi Pad 7 Ultra.
- On 26 June 2025, Xiaomi Auto’s inaugural SUV model, the Xiaomi YU7, was officially unveiled.
Conclusion
Xiaomi has positioned itself as a leading global technology firm by effectively creating a holistic and interconnected ecosystem comprising smartphones, IoT devices, and internet services. The company’s emphasis on competitive pricing, relentless innovation through research and development, and assertive global expansion has propelled its substantial growth and robust market presence. Preparing it for future ventures into new markets and technologies such as extended reality (XR).
