Introduction
Email Users Statistics: Email serves as a formidable tool. Even in the present day, when instant messaging and social media have taken precedence, email continues to hold its significance. In the realm of business, particularly, companies depend significantly on email for marketing and formal communication. Indeed, 62.86% of professionals prefer email for business interactions over alternative platforms. Email not only upholds a professional demeanour but also bolsters credibility and leaves a lasting impact on clients. Similar to brands, consumers also favour email as their primary communication method.
Email persists as an essential communication medium, boasting around 4.48 billion users worldwide and 361 billion emails dispatched each day, with projections indicating an increase to 408 billion by 2027. Noteworthy statistics highlight impressive daily checking rates (99%), substantial return on investment ($41-$43 for each dollar invested), and extensive utilisation in business marketing (81%). Email marketing is regarded as more effective for acquiring customers compared to social media, with Tuesday identified as the most favoured day for launching campaigns.
Editor’s Choice
- As of 2025, nearly 4.5 billion individuals worldwide are utilising email, and by 2027, this figure is projected to exceed 4.8 billion.
- The global number of e-mail users is projected to increase to 4.73 billion by the year 2026.
- 47% of individuals utilise a mobile application to check their email, whereas 26.9% favor a desktop.
- Mobile clients constitute 41.6% of email openings, whereas webmail openings account for 40.6%, and desktop openings represent 16.2%.
- 2% of all email opens take place within the first hour, shortly after marketers send them out.
- 88% of users review their inbox several times each day, whereas merely 3.5% do not check it on a daily basis.
Historical Facts
- Ray Tomlinson sent the inaugural email in 1971, utilising ARPANET.
- In 1978, Gary Thuerk dispatched the first spam email to approximately 400 users, advertising a DEC computer product.
- During the 1980s, email began to gain popularity within universities and research institutions.
- In 1989, Lotus Notes was introduced, becoming one of the earliest widely adopted business email systems.
- By 1993, AOL, Hotmail, and various other email services were launched, making email accessible to the general public.
- Hotmail was established in 1996 and became one of the first web-based email services, reachable from any internet browser.
- In 1997, Microsoft purchased Hotmail for an estimated $400 million.
- Gmail was introduced in 2004, offering 1GB of complimentary storage.
General Email Users Statistics and Facts
- As of 2025, nearly 4.5 billion individuals worldwide are utilising email, and by 2027, this figure is projected to exceed 4.8 billion.
- Furthermore, it is anticipated that there will be approximately 4.73 billion email users by 2026.
- On average, professionals check their email 15 times daily, which equates to every 37 minutes.
- In 2024, it is expected that over 361 billion emails will be sent each day.
- In 2022, 69% of marketers continued to employ email marketing as a means to distribute their content.
- Globally, email marketing revenue is forecasted to reach $17.9 billion by 2027.
- Four out of five marketers express a preference for relinquishing social media marketing over email marketing.
- Millennials and Generation X individuals depend on their email more than any other generation, with a reliance rate of 98%.
- In 2021, individuals spent an average of just over two and a half hours daily on email.
- 37% of people maintain two email accounts.
- 63% of individuals who open an email actively seek a discount.
- 99% of email users check their inbox every day.
- Email marketing driven by AI results in a 13% increase in click-through rates and a 41% boost in revenue.
- Emails that incorporate images generally achieve a higher open rate of 30.27%.
- 79% of millennials and 57% of Generation Z members appreciate being contacted by brands through email.
- 78% of individuals check their email before starting work, and 11% of Americans do so immediately upon waking.
- 51% of consumers believe that email is the most effective and convenient method for companies to communicate with them.
Email Usage Statistics
- The global number of e-mail users is projected to increase to 4.73 billion by the year 2026.
- The volume of emails dispatched every second surpasses 3.13 million.
- Gmail stands as the leading email service provider, boasting 1.8 billion active user accounts globally.
- On average, each user maintains a minimum of 1.86 email accounts.
- It is estimated that 376.4 billion emails are sent and received on a daily basis around the world.
- The typical individual receives between 100 and 120 emails each day.
- Consumers dedicate an average of 10 seconds to reading brand emails.
- Checking email is the initial online activity for many; 58% of users prioritise checking their email before engaging with social media or news.
- Email checking is often a supplementary activity, with individuals doing so while watching television (69%), in bed (57%), and even while on vacation (79%).
- In the United States, 89.45% of individuals aged 15 and older utilise email. Among users aged 15 to 24, 90% engage with email, as do 93.6% of those aged 25 to 44. For those aged 45 to 64, the usage rate declines to 90% (still representing a significant majority of U.S. adults), while the rate for individuals over 65 is 84.1%.
Moreover
- Nearly all email users, accounting for 99%, check their inbox daily, with some individuals doing so as many as 20 times each day. Among these users, 58% of consumers prioritise checking their email first thing in the morning.
- Furthermore, 40% of consumers report having at least 50 unread emails in their inbox.
- In fact, 99% of consumers engage in daily email checking.
- Additionally, 58% of consumers open their email as their first activity in the morning.
- A significant 20.41% of emails are opened within the first hour after they are delivered.
- When it comes to device usage, 59% of millennials primarily utilise their smartphones to check their email, while 67% of Gen Z members prefer to scan their inbox on mobile devices.
- Moreover, 74% of baby boomers consider email to be the most personal channel for receiving communications from brands, followed closely by 72% of Generation X, 64% of Millennials, and 60% of Generation Z.
- In the United States, 91% of women use email, in contrast to 89% of men.
- Lastly, individuals aged 35 and older dedicate an average of 5 hours each day to email usage.
Email Users Usage by Device Statistics
- 47% of individuals utilise a mobile application to check their email, whereas 26.9% favor a desktop.
- 81% of consumers prefer to access and reply to emails using their smartphones.
- 21% of consumers choose to use their tablets for opening and responding to emails.
- 7 billion individuals access their email via mobile phones, while 0.9 billion individuals do so through desktops.
- 3 out of 5 consumers check their email while on the move.
- 3% of users discard emails that are not optimized for mobile devices.
- Implementing a mobile-responsive email design can enhance unique mobile clicks by 15%.
- 35% of business professionals reply to emails using their phones.
Mobile Email Users Statistics
- Mobile clients constitute 41.6% of email openings, whereas webmail openings account for 40.6%, and desktop openings represent 16.2%.
- Approximately 60% of consumers check their email while on the move (using mobile devices), with 75% reporting that they mainly utilise their smartphones for email access.
- 35% of business professionals retrieve their emails through mobile devices.
- Mobile phones serve as email tools for 1.7 billion users.
- 3% of users discard emails that are not optimised for mobile devices.
- Mobile email views surpass desktop views by a factor of three.
- 85% of users access their inboxes via a mobile device.
- 3% of global email openings occur on mobile devices. Despite this trend in mobile marketing, 20% of marketing campaigns are not adequately optimised for mobile.
- 75% of Gmail users access their emails via a smartphone or tablet.
- Apple’s email application is the leading platform for mobile email usage.
- Visitors are 65% more likely to view your website after engaging with a mobile email.
- The main source of email views comes from mobile devices, accounting for 41%, while desktop views are a close second at 39%.
Best Days and Times to Send Emails
- 2% of all email opens take place within the first hour, shortly after marketers send them out.
- The most effective days for email distribution are Tuesdays and Fridays.
- 35% of respondents express that Tuesday is their favorite day for sending emails.
- The least advantageous days for email distribution are the weekends.
- Generally, the optimal times to send emails are at 8 a.m., 2 p.m., and 5 p.m.
- However, Moosend argues that the least productive time to send an email is between 5 and 6 p.m.
- 58% of email users typically check their email immediately upon waking in the morning.
Email Users Engagement Statistics
- 88% of users review their inbox several times each day, whereas merely 3.5% do not check it on a daily basis.
- When accessing emails, 42% of users prioritise the sender’s name, which is crucial for establishing trust.
- Nonetheless, 69% of consumers opt to unsubscribe when they perceive an excessive frequency of emails.
Fun Facts
- In 1991, an email was received from space, sent by the crew of the STS-43 Atlantis. The message stated: Hello Earth! Greetings from the STS-43 Crew.
- Gary Thurek was dubbed the “father of spam” after he sent an unsolicited email marketing message to numerous ARPANET users, advertising a new product for Digital Equipment Corporation.
- In 1989, the voice of Elwood Edwards was utilised for the “You’ve Got Mail” notification.
- In Season 14 of The Simpsons, Homer discloses his email address: [email protected]
- For every 12,500,000 emails dispatched, spammers receive one response, which is one too many.
- Spam email websites generate approximately $7,000 per day for senders.
- The most commonly used password was “123456”, which was employed by over 10,000 Hotmail users.
Email Users Future Predictions Statistics
- In 2026, the anticipated use of email is set to rise, with billions of users and an estimated billions of emails dispatched each day, propelled by AI-driven personalisation and interactive “mini-apps” integrated within emails.
- The global count of email users is forecasted to hit 4.73 billion by 2026.
- The daily total of emails sent and received is expected to grow to around 392.5 billion by 2026.
Conclusion
Email continues to be a leading communication medium, utilised by billions of users worldwide, with daily traffic surpassing hundreds of billions of emails. Insights drawn from user statistics highlight its crucial function in everyday life and business, impressive engagement rates (99% of users check their email daily), the significance of mobile accessibility, and its ongoing importance in digital marketing for generating leads and sales, especially through personalisation.
