US Music Tourism Market Size, Share, Growth Analysis By Event (Concert, Festivals, Others), By Age Group (18 to 34 Years, Below 18 Years, 34 to 54 Years, 55 Years & Above), By Booking Mode (Online Travel Agencies (OTAs), Direct Booking, Travel Agents), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The US Music Tourism Market size is expected to be worth around USD 111.5 Billion by 2034, from USD 27.8 Billion in 2024, growing at a CAGR of 14.9% during the forecast period from 2025 to 2034.

The US Music Tourism Market has been steadily growing, driven by the country’s vibrant music culture. With numerous music festivals, live concerts, and diverse music genres, it has become an attractive destination for international tourists. As the music tourism sector continues to evolve, its contributions to the local economy are becoming increasingly significant.

Music tourism has become a major part of the US travel and entertainment industry. This market consists of tourists traveling specifically for music-related events, such as concerts, festivals, and cultural experiences. The demand for unique musical experiences has prompted cities across the country to expand their music tourism offerings, creating a dynamic market with long-term growth potential.

The market growth is fueled by the increasing number of music festivals held annually. According to moderneventrental, the USA hosts over 800 music festivals each year, showcasing the country’s rich and diverse music scene. These festivals attract millions of visitors annually, creating significant economic value for local economies through tourism spending.

Moreover, the US government has made substantial investments to support this growing market. Public and private sector collaboration has resulted in funding for music tourism initiatives, such as festival promotion, transportation infrastructure, and city branding. With government support, the market is expected to continue expanding, benefiting both local communities and businesses.

The growth opportunities in the US Music Tourism Market are significant, especially with the rise of digital platforms that promote music events. The advent of social media and streaming platforms has boosted the visibility of events, encouraging more people to attend. Additionally, new regulations and policies that support the music tourism industry help maintain a favorable environment for growth.

Key Takeaways

• The US Music Tourism Market is expected to reach USD 111.5 Billion by 2034, growing at a CAGR of 14.9% from 2025 to 2034.
• Concerts are the leading contributor to the market, holding a 57.1% share in 2024.
• The 18 to 34 years age group holds a dominant 64.3% share in the US Music Tourism Market in 2024.
• Online Travel Agencies (OTAs) dominate the booking platform segment, securing 52.4% of the market in 2024.

Event Analysis

Concert Dominates the US Music Tourism Market with a 57.1% Share in 2024

Concerts remain the leading contributor to the US Music Tourism Market, with a strong 57.1% share in 2024. This segment’s dominance is driven by the continued appeal of live performances, attracting tourists from both domestic and international markets. Major concerts, including those from popular artists and annual tours, generate significant travel and tourism revenue.

Festivals come second in the market, though they account for a smaller portion compared to concerts. The attraction of large-scale music festivals, such as Coachella and Lollapalooza, remains a key driver of tourism. These events not only attract music lovers but also engage a wide range of audiences interested in the festival experience, from art exhibitions to culinary offerings.

Other events, though still impactful, contribute less to the overall market. These include niche music events, smaller local performances, and other cultural music-related activities that, while valuable, do not generate the same volume of tourism as concerts and major festivals.

Age Group Analysis

18 to 34 Years Holds the Dominant Market Position in US Music Tourism with a 64.3% Share in 2024

The 18 to 34 years age group holds the majority share in the US Music Tourism Market, accounting for 64.3% in 2024. This demographic is highly engaged in music tourism, driven by their strong participation in live events like concerts and festivals. They are tech-savvy, often discovering and booking events through social media and digital platforms.

The 34 to 54 years age group comes next, accounting for a smaller portion of the market. This segment generally includes music enthusiasts who attend events based on nostalgia or to explore newer genres and artists. They tend to favor more relaxed and smaller-scale events compared to the younger demographic.

Individuals below 18 years also make up a part of the market, though their impact is less significant compared to the dominant age groups. They typically attend family-friendly festivals or concerts with adult supervision.

The 55 years and above age group represents the smallest share of the market, despite increasing interest in mature audience-targeted events. This group prefers more intimate venues and artists from earlier musical eras.

Booking Mode Analysis

Online Travel Agencies (OTAs) Lead the US Music Tourism Market with a 52.4% Share in 2024

Online Travel Agencies (OTAs) continue to be the dominant booking platform in the US Music Tourism Market, securing 52.4% of the market in 2024. This dominance reflects the ease and convenience offered by OTAs, which allow customers to bundle music event tickets with travel and accommodation. The integration of travel services on a single platform is particularly appealing to tech-savvy consumers.

Direct bookings also play a significant role in the market, although they account for a smaller share compared to OTAs. Many music tourists prefer the direct route for purchasing event tickets and organizing travel themselves, especially when events offer exclusive deals or early-bird discounts for direct buyers.

Travel agents make up a minimal share of the market, though they continue to serve a niche segment of the population, particularly older generations or those seeking a more personalized experience. Travel agents cater to individuals who prefer assistance with itinerary planning, including transport and accommodations alongside music event bookings.

Key Market Segments

By Event

• Concert
• Festivals
• Others

By Age Group

• 18 to 34 Years
• Below 18 Years
• 34 to 54 Years
• 55 Years & Above

By Booking Mode

• Online Travel Agencies (OTAs)
• Direct Booking
• Travel Agents

Drivers

Increasing Popularity of Live Music Events Drives Growth in US Music Tourism Market

The rising demand for live music events is a key driver of the US music tourism market. People are increasingly attracted to attend concerts and performances by popular artists, which boosts tourism as fans travel to cities or states where these events are being held. These live events offer unique experiences, making them a major draw for both domestic and international visitors.

Another important driver is the growth of social media and influencer marketing. Social media platforms like Instagram, TikTok, and YouTube play a significant role in promoting music events and destinations. Influencers help spread awareness and encourage fans to visit these locations, resulting in higher tourist inflows. Social media content, such as event previews and behind-the-scenes footage, drives curiosity and excitement, motivating fans to plan their visits.

The rise in music festivals and cultural events further fuels the market. Many US cities host renowned festivals such as Coachella, Lollapalooza, and Bonnaroo, which attract large crowds. These festivals often become annual traditions, drawing in both international and local tourists eager to experience the festivities and cultural atmosphere.

Lastly, the expansion of international tourism contributes to the growth of the market. With global travel becoming more accessible, tourists from around the world are now visiting the US specifically for music-related events. This growing interest from international visitors helps sustain the US music tourism market.

Restraints

High Travel and Accommodation Costs Limit Growth in US Music Tourism Market

One significant restraint in the US music tourism market is the high cost of travel and accommodations. Many tourists face financial barriers when attending popular music events, especially in major cities where accommodation prices tend to be steep. Airfares, hotel bookings, and local transportation costs can quickly add up, deterring some potential travelers from attending music festivals or concerts.

Seasonal variations in tourist inflows also impact the market. The influx of tourists typically peaks during summer and fall, especially during major music festivals. However, this seasonal fluctuation can create periods of low demand, making it difficult for the market to maintain consistent growth year-round.

Competition from other entertainment options presents another challenge. With a wide variety of entertainment available, ranging from sports events to theme parks, music tourism faces stiff competition. Some travelers may opt for other entertainment experiences that they perceive as offering better value for their money.

Lastly, economic uncertainty can have an adverse effect on discretionary spending. During times of economic downturn, individuals may prioritize essential expenses over leisure activities such as music tourism. This can result in lower ticket sales and fewer tourists attending music events, negatively affecting market growth.

Growth Factors

Integration of Digital Platforms Presents New Opportunities in US Music Tourism Market

The integration of digital platforms for virtual concerts presents a significant growth opportunity in the US music tourism market. As more music events embrace digital technologies, virtual concerts have become a popular option for fans who may not be able to travel. This allows the tourism market to tap into a global audience without the need for physical travel, expanding reach and increasing participation.

Collaboration between tourism boards and music events is another key opportunity. Many local governments and tourism boards are recognizing the value of music tourism and are partnering with music festivals and events to promote destinations. These collaborations can help boost the local economy and enhance the visibility of lesser-known locations, making them more appealing to music tourists.

The expansion of niche music tourism segments offers an opportunity for growth as well. Genres such as jazz, country, blues, and classical music are gaining attention, attracting specific audiences. Offering specialized experiences for these niche markets can help diversify the types of tourists visiting the US, further expanding the overall market.

Finally, the development of local music tourism packages can offer tourists an all-inclusive experience. These packages, which include tickets, accommodation, and local transportation, create a seamless and attractive option for visitors, making it easier for them to experience music events and enjoy the local culture.

Emerging Trends

Sustainability and Technological Innovation Shape Trends in US Music Tourism Market

One of the key trends in the US music tourism market is the increased focus on sustainable tourism practices. As environmental awareness rises, more music festivals and events are implementing sustainable practices such as reducing waste, promoting eco-friendly travel, and supporting local communities. These efforts appeal to environmentally conscious travelers and contribute to the long-term success of the market.

The rise in cross-genre music collaborations is another emerging trend. These collaborations not only offer unique musical experiences but also attract diverse audiences. Fans from different music genres come together to enjoy performances, which broadens the appeal of music tourism and makes events more inclusive.

Increased investment in music-related infrastructure also contributes to the market’s growth. Cities and regions are investing in state-of-the-art venues and facilities that can accommodate large-scale music events. These investments improve the quality of the visitor experience and make locations more attractive to tourists seeking world-class music events.

Finally, the incorporation of technology like augmented reality (AR) in live events is revolutionizing the music tourism market. AR enhances the concert experience by offering interactive elements, such as virtual effects and enhanced visuals. This technological innovation is making music events more immersive, drawing in tech-savvy tourists and providing a cutting-edge experience for visitors.

Key US Music Tourism Company Insights

In 2024, Coachella Valley Music and Arts Festival continues to be one of the most influential players in the U.S. music tourism market. Its large-scale events draw significant international attention, helping to boost tourism and economic activity in the region, especially in California.

Lollapalooza, another major music festival, holds a dominant position in the global music tourism scene. Its wide appeal across diverse music genres allows it to attract global audiences, making it an essential driver of tourism to Chicago, where it takes place annually.

AEG Presents, a prominent live entertainment company, has significantly impacted the U.S. music tourism market by organizing high-profile concerts and festivals. Their events, spanning various genres, contribute significantly to the local economies by attracting a global audience and offering premium concert experiences.

Ticketmaster, a leading ticket sales and distribution company, plays a crucial role in facilitating access to numerous events in the U.S. music tourism market. By providing a seamless ticketing process for concerts, festivals, and live events, Ticketmaster ensures the continued growth of the music tourism sector.

Top Key Players in the Market

• Coachella Valley Music and Arts Festival
• Lollapalooza
• AEG Presents
• Ticketmaster
• Vivid Seats LLC.
• Insomniac Holdings, LLC.
• Cloud 9 Adventures, LLC.
• Eventbrite, Inc.
• BANDSINTOWN, LLC
• Danny Wimmer Presents

Recent Developments

• In January 2025, Opry Entertainment Group entered the music festival space by securing a deal with Southern Entertainment, positioning itself for a stronger presence in the live event industry.
• In 2024, Lollapalooza contributed over $440 million to Chicago’s economy, including a $9.8 million rent payment to the Chicago Park District and $7.18 million in amusement tax revenue, further solidifying its economic impact on the city.
• In June 2025, AEG Presents expanded its influence by acquiring Nashville-based Gary Musick Productions, a special events production company, broadening its portfolio to include corporate event management and destination services.

Report Scope