What is podcast advertising?

Podcast advertising is a form of advertising delivered via podcasts. Podcasts are audio programs typically found online that can be streamed or downloaded onto any device with internet connectivity and can include advertisements that have either been prerecorded or spoken out by the podcast host themselves.

How do podcast advertisers choose their target audience?

Advertisers often select their target audience based on factors such as podcast genre, demographics, and the interests of the podcast's listeners. They can also use data and analytics to refine their audience targeting.

How big is podcast advertising market?

The global podcast advertising market is anticipated to reach a valuation of USD 12.5 billion in 2023, driven by interests and listening habits. The trend is expected to create new opportunities for the market, leading to a projected CAGR of 14.4% and reaching a total valuation of approximately USD 40.5 billion by 2032.

Who are the key players in podcast advertising market?

Some of best key players are AdvertiseCast, LLC, Amazon.com, Inc., Acast, Audacy, Inc., Liberated Syndication, Podbean, SoundCloud Limited, Spotify AB, Stitcher Media LLC, SXM Media

Which segment accounted for the largest podcast advertising market share?

Host-read ad segments held over 60% market share in 2022 and are projected to continue their dominance through the forecast period. Host-read ads tend to be more engaging and effective than prerecorded ones as they appear more natural and genuine.

What are the factors driving the podcast advertising market?

The following factors are driving the podcast advertising market: Growing popularity of podcasts Targeted audience High recall rates of podcast ads Effective storytelling Rising investment in podcasting by major media companies

Global Podcast Advertising Market By Advertisement Type (Pre-Rolls Advertisement, Host-Read Advertisement, and Supplied Advertisement), By Campaign Type (Brand Awareness Ad, Direct Response Ad, and Branded Content), By Content Genre, By End-Use Industry, By Region and Companies – Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Published date: March 2024
Report ID: 107279
Number of Pages: 289
Format:

Overview
Table of Contents
Major Market Players
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- Spotify AB
- AdvertiseCast LLC
- Amazon Inc.
- Acast
- Audacy Inc.
- Liberated Syndication
- Podbean
- SoundCloud Limited
- Stitcher Media LLC
- SXM Media
- Apple Podcasts
- Podtrac
- Chartable
- ART19
- AdLarge Media
- Other Key Players