Global Pet Friendly Hotel Market Size, Share, Growth Analysis By Pet Type (Dog, Cat, Others), By Service (Pet Grooming, Pet Dining, Pet Walking & Running, Others), By Booking Mode (Offline, Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Statistics, Trends and Forecast 2025-2034

Report Overview

The Global Pet Friendly Hotel Market size is expected to be worth around USD 8.8 Billion by 2034, from USD 3.7 Billion in 2024, growing at a CAGR of 9.0% during the forecast period from 2025 to 2034.

The Pet Friendly Hotel Market represents a growing niche in global hospitality, driven by rising pet ownership and shifting lifestyle choices. Modern travelers increasingly seek accommodations that allow them to bring pets, reflecting a demand transformation across luxury, midscale, and economy hotels. This market highlights inclusivity and stronger emotional connections between owners and pets.

Hotels embracing pet-friendly policies are gaining traction by expanding amenities such as designated pet areas, grooming services, and pet menus. This approach strengthens customer loyalty and attracts a wider traveler base. As a result, competition within the hotel industry is shifting, with hospitality players integrating pet-inclusive services into their long-term strategies.

Regulatory support and tourism policies are also influencing adoption. Several governments are recognizing pet-inclusive travel as part of sustainable tourism initiatives. Relaxed restrictions, investment in public spaces, and safety regulations are expected to further encourage hotels to adapt their infrastructure to accommodate pets, fostering long-term growth.

Additionally, opportunities in this market are fueled by cross-sector partnerships. Collaborations between hotels and pet product brands enhance guest experiences, while digital booking platforms promote pet-friendly listings. This creates an integrated ecosystem that benefits hospitality chains, travel agencies, and ancillary pet care industries simultaneously, expanding the overall serviceable market size.

Economic growth in travel and tourism is directly boosting demand for hotels catering to pet owners. Rising disposable incomes and longer travel durations are motivating travelers to prioritize pet-friendly options. This trend has not only improved occupancy rates for participating hotels but also encouraged further investment in specialized infrastructure and services.

Consumer surveys validate this trend. According to a UK survey, 70% of dog owners take their dogs on holiday, with nearly a third of Booking.com properties now listed as pet-friendly. In the US, Hepper reports that 75% of hotels across luxury, midscale, and economy categories now welcome pets.

Key Takeaways

• The Global Pet Friendly Hotel Market is expected to reach USD 8.8 Billion by 2034, growing at a CAGR of 9% from 2025 to 2034.
• In 2024, Dogs held a dominant market share of 62.7% in the By Pet Type Analysis segment.
• Pet Grooming led the By Service Analysis segment in 2024 with a market share of 48.8%.
• Offline bookings accounted for 54.3% of the market share in the By Booking Mode Analysis segment in 2024.
• North America holds the largest regional share of 39.5%, valued at USD 1.4 billion.

Pet Type Analysis

Dog dominates with 62.7% due to their popularity as travel companions and widespread acceptance at hospitality venues.

In 2024, Dog held a dominant market position in By Pet Type Analysis segment of Pet Friendly Hotel Market, with a 62.7% share. This substantial market dominance reflects the strong bond between dog owners and their pets, with travelers increasingly unwilling to leave their canine companions behind during trips.

Dogs represent the most accommodated pet category in the hospitality sector, benefiting from well-established infrastructure and service protocols specifically designed for canine guests. The segment’s growth is driven by the emotional attachment pet owners have with their dogs and the increasing humanization of pets in modern society.

Cat ownership follows as a secondary segment, while the Others category encompasses various companion animals including birds, rabbits, and exotic pets. The market structure indicates a clear preference hierarchy among pet-friendly accommodations, with establishments primarily designing their services around canine needs and preferences.

Service Analysis

Pet Grooming dominates with 48.8% due to high demand for professional pet care services during extended stays.

In 2024, Pet Grooming held a dominant market position in By Service Analysis segment of Pet Friendly Hotel Market, with a 48.8% share. This leadership position demonstrates the critical importance of maintaining pet hygiene and appearance standards during travel periods.

Professional grooming services have become essential amenities as pet owners seek comprehensive care solutions that mirror their home routines. Hotels offering grooming facilities attract longer-staying guests who value the convenience of on-site pet maintenance services.

Pet Dining services represent the second-largest segment, reflecting the growing demand for specialized pet nutrition and meal services. Pet Walking & Running activities cater to the exercise and wellness needs of traveling pets, particularly important for active breeds requiring regular physical activity.

The Others category includes specialized services such as pet sitting, veterinary care, and entertainment activities. The service distribution indicates that pet owners prioritize basic care needs over recreational activities when selecting pet-friendly accommodations.

Booking Mode Analysis

Offline dominates with 54.3% due to the need for direct communication regarding pet-specific requirements and policies.

In 2024, Offline held a dominant market position in By Booking Mode Analysis segment of Pet Friendly Hotel Market, with a 54.3% share. This preference for traditional booking methods reflects the complex nature of pet-friendly travel arrangements that require detailed discussions and clarifications.

Pet owners often need to communicate specific requirements regarding pet size, breed restrictions, additional fees, and available amenities before finalizing reservations. Direct phone conversations or in-person bookings allow for comprehensive discussion of pet policies and customized service arrangements.

The offline booking preference also stems from the need to verify pet documentation, vaccination records, and behavioral certifications that many establishments require. Hotel staff can better assess pet suitability and provide personalized recommendations through direct communication channels.

Online bookings, while growing, still represent a smaller market share as digital platforms often lack the detailed pet-specific information and customization options that pet owners require. The booking mode distribution suggests that personal interaction remains crucial in the pet-friendly hospitality sector.

Key Market Segments

By Pet Type

• Dog
• Cat
• Others

By Service

• Pet Grooming
• Pet Dining
• Pet Walking & Running
• Others

By Booking Mode

• Offline
• Online

Drivers

Growing Pet Ownership and Humanization Trends Drive Market Expansion

Pet ownership has reached record levels worldwide, with millions of households now treating their pets as family members rather than just animals. This humanization trend means pet owners are increasingly unwilling to leave their beloved companions behind when traveling for business or leisure.

The demand for personalized pet-friendly services has grown significantly as hotels recognize the need to cater to this expanding market segment. Properties are now offering customized amenities like pet beds, toys, and special dining options to meet the unique needs of traveling pet owners.

The travel and tourism industry has responded by implementing more pet-inclusive policies across various sectors. Airlines, rental car companies, and accommodation providers are adapting their services to welcome pets, creating a more integrated travel ecosystem for pet owners.

Millennials, who represent a large portion of the traveling population, have particularly embraced pet-friendly travel trends. This generation views pets as essential family members and actively seeks out destinations and accommodations that welcome their furry friends, driving sustained market growth.

Restraints

Regulatory and Operational Challenges Limit Market Growth

Regulatory challenges pose significant barriers for hotels wanting to accommodate pets, as different regions have varying laws regarding animal accommodations. Some areas have strict health codes that make it difficult for hotels to allow pets in certain spaces or require expensive modifications to meet compliance standards.

Health and hygiene concerns from non-pet travelers create operational challenges for hotel management. Some guests worry about allergens, pet hair, and potential odors in rooms previously occupied by animals, which can lead to complaints and negative reviews if not properly managed.

The hospitality industry lacks standardized policies for pet accommodations, creating confusion for both travelers and hotel operators. This inconsistency makes it difficult for pet owners to know what to expect and for hotels to implement effective pet-friendly programs across different properties and brands.

Hotels often struggle with balancing the needs of pet owners against those of guests who prefer pet-free environments. This challenge requires careful room allocation, specialized cleaning protocols, and additional staff training, all of which increase operational complexity and costs.

Growth Factors

Innovative Pet-Centric Services Create New Revenue Streams

Hotels are developing comprehensive pet-centric loyalty programs and packages that offer exclusive benefits to traveling pet owners. These programs include special rates, complimentary pet amenities, and reward points for frequent stays, encouraging customer retention and higher spending per visit.

Strategic partnerships with pet service providers present significant expansion opportunities for hotels. Collaborations with pet grooming salons, dog walking services, and veterinary clinics allow hotels to offer complete care packages, differentiating themselves from competitors while generating additional revenue streams.

Emerging travel destinations are increasingly recognizing the value of pet-friendly tourism and actively developing infrastructure to accommodate traveling pets. Hotels in these markets can capture first-mover advantages by establishing pet-friendly reputations before competition intensifies in these regions.

The development of specialized pet amenities and facilities within hotel properties offers substantial growth potential. From dedicated pet play areas and swimming pools to on-site pet spas and training facilities, these investments can command premium pricing while attracting discerning pet-owning travelers seeking luxury experiences for their companions.

Emerging Trends

Digital Innovation and Social Media Transform Pet-Friendly Hospitality

Social media-driven pet influencer marketing has become a powerful tool for promoting pet-friendly hotels. Properties are partnering with popular pet accounts to showcase their amenities and services, reaching millions of potential customers through authentic, engaging content that resonates with pet-loving audiences.

The hospitality industry is placing greater emphasis on eco-friendly and sustainable pet care products as environmentally conscious travelers seek accommodations that align with their values. Hotels are introducing organic pet foods, biodegradable waste bags, and chemical-free cleaning products to appeal to this growing market segment.

Wellness services for pets during hotel stays have emerged as a significant trend, with properties offering everything from pet massage and aromatherapy to specialized exercise programs. These services cater to health-conscious pet owners who want to maintain their pets’ well-being while traveling.

Technology integration for pet management and guest experience enhancement is revolutionizing the industry. Hotels are implementing pet tracking systems, mobile apps for booking pet services, and automated feeding stations, creating seamless experiences that appeal to tech-savvy pet owners while improving operational efficiency.

Regional Analysis

North America Dominates the Pet Friendly Hotel Market with a Market Share of 39.5%, Valued at USD 1.4 Billion

North America is the leading region in the pet-friendly hotel market, holding a significant market share of 39.5%, valued at USD 1.4 billion. The region benefits from high pet ownership, with a growing demand for pet-inclusive travel services. Increased awareness of pet-friendly policies in hotels, along with favorable regulations and a large base of traveling pet owners, significantly drives the market here.

Europe Pet Friendly Hotel Market Trends

Europe is expected to experience steady growth in the pet-friendly hotel market, driven by the increasing number of travelers with pets. Many countries in Europe are becoming more accommodating to pets, with cities like Paris and Berlin offering extensive pet-friendly hotel options. The region’s growth is further supported by the rising adoption of pets, especially dogs, by younger generations.

Asia Pacific Pet Friendly Hotel Market Trends

Asia Pacific is emerging as a key player in the pet-friendly hotel market, fueled by growing pet ownership in countries like Japan, China, and South Korea. The increasing popularity of domestic tourism and pet travel services is anticipated to drive demand for pet-friendly accommodations. However, the market remains in its early stages in many countries, with regulatory barriers gradually being addressed.

Middle East and Africa Pet Friendly Hotel Market Trends

The Middle East and Africa region is expected to witness slow but steady growth in the pet-friendly hotel market. Increasing pet ownership in the Gulf countries, along with a rise in tourism, is driving demand. While pet-friendly accommodations are still limited, the market is slowly expanding as more hotels adopt pet-inclusive policies to attract affluent travelers.

Latin America Pet Friendly Hotel Market Trends

Latin America represents a developing market for pet-friendly hotels, with growth driven by the increasing trend of pet adoption, particularly in countries like Brazil and Argentina. However, the market is still emerging, and the availability of pet-friendly accommodations remains limited. As pet ownership rises and demand for travel options increases, more hotels are expected to offer pet-friendly services in the coming years.

Key Regions and Countries

North America

• US
• Canada

Europe

• Germany
• France
• The UK
• Spain
• Italy
• Rest of Europe

Asia Pacific

• China
• Japan
• South Korea
• India
• Australia
• Rest of APAC

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of MEA

Key Pet Friendly Hotel Company Insights

In 2024, the global Pet Friendly Hotel Market continues to be influenced by key players who are expanding their offerings to cater to the growing demand for pet-friendly accommodations. Best Western remains a prominent player with its extensive portfolio of pet-friendly locations, offering added services such as pet amenities to attract traveling pet owners.

La Quinta Inn & Suites is also gaining traction, known for its pet-friendly policies and affordable accommodations, which continue to resonate with pet owners looking for value and convenience. Their strategic initiatives focus on increasing the number of pet-welcoming locations across the US.

Hilton Hotels, one of the largest hotel chains globally, has enhanced its reputation in the pet-friendly market by offering a range of services designed for both pets and their owners. With a focus on quality and customer satisfaction, Hilton continues to dominate the luxury pet-friendly segment, attracting travelers with premium services for their pets.

Marriott International has also expanded its pet-friendly portfolio by integrating amenities such as dog beds and pet-friendly dining options across its brands. This expansion has solidified its position as a leading hotel chain offering a seamless experience for travelers with pets.

These companies have seen significant growth in the pet-friendly segment, as their strategies align with the increasing trend of pet-inclusive travel, meeting the needs of pet owners seeking comfort, convenience, and quality accommodations.

Top Key Players in the Market

• Best Western
• La Quinta Inn & Suites
• Hilton Hotels
• Marriott International
• Red Roof Inn
• Kimpton Hotels
• Holiday Inn
• Motel 6
• Super 8
• Comfort Inn

Recent Developments

• In Feb 2025, Sandpiper, LLC announced the acquisition of an Extended Stay America Premier Suites in Bradenton, FL, expanding its portfolio to cater to the growing demand for extended stay accommodations. The acquisition is valued at USD 25 million.
• In Dec 2024, HotelPlanner announced the strategic acquisition of PetsWelcome.com, aiming to enhance its pet-friendly travel offerings and attract a wider customer base. This acquisition is expected to strengthen HotelPlanner’s position in the pet travel market.
• In Jul 2024, Snaptrip Group expanded its brand portfolio with the acquisition of The Hotel Guru, enabling the company to provide a broader range of travel services. The acquisition is anticipated to boost Snaptrip’s presence in the boutique hotel booking segment.

Report Scope