Global Vitamin D Market Size, Share Analysis Report By Analog (Vitamin D2, Vitamin D3), By Form (Dry, Liquid), By Application (Functional Food and Beverage, Feed and Pet Food, Pharmaceuticals, Personal Care, Others), By End-User (Adults, Pregnant Women, Children) , By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

The Global Vitamin D Market size is expected to be worth around USD 2.6 Billion by 2034, from USD 1.4 Billion in 2024, growing at a CAGR of 6.2% during the forecast period from 2025 to 2034. In 2024 North America held a dominant market position, capturing more than a 43.9% share, holding USD 0.6 Billion in revenue.

Vitamin D is a fat-soluble vitamin that is essential for the human body’s normal functioning. It plays a key role in calcium and phosphorus absorption, which is critical for maintaining healthy bones and teeth. Beyond bone health, vitamin D contributes to immune system regulation, muscle function, and inflammation reduction.

Several driving factors contribute to the expansion of the vitamin D market. The growing prevalence of vitamin D deficiency worldwide has heightened the demand for supplementation. According to a 2023 systematic review in The Lancet Regional Health, approximately 15% of the global population is vitamin D deficient when defined as serum 25(OH)D levels below 30 nmol/L.

Additionally, increased consumer awareness about the importance of vitamin D for bone health, immune function, and overall well-being has bolstered market growth. Government initiatives, such as the U.S. Food and Drug Administration’s approval of vitamin D3 as a nutrient supplement in various food products, have further supported market expansion.

Government initiatives play a pivotal role in addressing vitamin D deficiency. For instance, in April 2018, India’s Food Safety and Standards Authority launched ‘Project Dhoop’ to ensure maximum absorption of vitamin D in students through natural sunlight. Similarly, Australia’s mandatory fortification of certain foods, such as edible oil spreads with a minimum of 55mg/kg of vitamin D, aims to combat widespread deficiency.

Key Takeaways

• Vitamin D Market size is expected to be worth around USD 2.6 Billion by 2034, from USD 1.4 Billion in 2024, growing at a CAGR of 6.2%.
• Vitamin D3 held a dominant market position, capturing more than a 71.2% share of the global vitamin D market.
• Dry held a dominant market position, capturing more than a 68.7% share of the global vitamin D market.
• Functional Food & Beverage held a dominant market position, capturing more than a 34.4% share.
• Adults held a dominant market position, capturing more than a 48.9% share of the global vitamin D market.
• North America held a dominant position in the global vitamin D market, capturing more than a 43.9% share, valued at approximately USD 0.6 billion.

By Analog Analysis

Vitamin D3 dominates with 71.2% share in 2024 due to high efficacy and widespread usage

In 2024, Vitamin D3 held a dominant market position, capturing more than a 71.2% share of the global vitamin D market. This strong performance can be attributed to its high bioavailability and effectiveness in supporting bone health, immune function, and overall wellness. Vitamin D3 is widely preferred over other analogs due to its natural synthesis in the skin under sunlight exposure and its ability to maintain stable blood levels for longer periods.

In clinical and consumer applications, Vitamin D3 supplements are extensively used in preventive healthcare, fortified foods, and pharmaceuticals, which reinforces its leading market presence. With rising awareness about vitamin D deficiency, the demand for D3 formulations in capsules, soft gels, and functional foods continues to expand. The segment’s dominance in 2024 highlights the ongoing trust in Vitamin D3 as the most reliable and efficient analog, paving the way for steady growth in the coming years.

By Form Analysis

Dry form leads with 68.7% share in 2024 due to ease of use and stability

In 2024, Dry held a dominant market position, capturing more than a 68.7% share of the global vitamin D market. The preference for dry formulations is driven by their stability, longer shelf life, and ease of incorporation into capsules, tablets, and powdered supplements. This form allows manufacturers to maintain product potency over extended periods, making it suitable for both pharmaceutical and functional food applications.

Consumers increasingly favor dry vitamin D products because they are convenient to store, transport, and consume without the need for refrigeration. Additionally, dry formulations can be easily blended into fortified foods and beverages, supporting the growing trend of preventive healthcare and dietary supplementation. The strong market share in 2024 underscores the continued reliance on dry vitamin D products as a practical and effective choice for addressing vitamin D deficiency worldwide.

By Application Analysis

Functional Food & Beverage leads with 34.4% share in 2024 due to rising health-conscious consumption

In 2024, Functional Food & Beverage held a dominant market position, capturing more than a 34.4% share of the global vitamin D market. The growth of this segment is driven by increasing consumer awareness about the benefits of vitamin D in supporting immunity, bone health, and overall wellness. Manufacturers are actively incorporating vitamin D into dairy products, cereals, plant-based beverages, and fortified snacks, making it easier for consumers to meet their daily nutritional requirements.

The convenience of obtaining essential nutrients through everyday food and drink, combined with the growing trend of preventive healthcare, has significantly boosted demand for fortified functional products. In addition, innovative formulations such as ready-to-drink beverages and nutrient-enriched powders are attracting a broader audience, reinforcing the strong position of the Functional Food & Beverage segment in 2024.

By End-User Analysis

Adults dominate with 48.9% share in 2024 due to high health awareness and supplementation demand

In 2024, Adults held a dominant market position, capturing more than a 48.9% share of the global vitamin D market. This strong demand is driven by increasing awareness among adults about the role of vitamin D in maintaining bone health, supporting the immune system, and preventing chronic conditions such as osteoporosis and cardiovascular diseases. Adults are the primary consumers of vitamin D supplements, including capsules, soft gels, and fortified foods, as they actively seek preventive healthcare measures.

Lifestyle factors, limited sun exposure, and dietary deficiencies have further heightened the reliance on supplementation within this age group. The segment’s leading position in 2024 highlights the ongoing trend of adults prioritizing nutrient intake to support long-term health, ensuring steady growth and consistent demand in the vitamin D market.

Key Market Segments

By Analog

• Vitamin D2
• Vitamin D3

By Form

• Dry
• Liquid

By Application

• Functional Food & Beverage
• Feed & Pet Food
• Pharmaceuticals
• Personal Care
• Others

By End-User

• Adults
• Pregnant Women
• Children

Emerging Trends

Expansion of Vitamin D Fortification in Staple Foods

In recent years, India has witnessed a significant shift towards fortifying staple foods with vitamin D, aiming to combat the widespread deficiency affecting a large portion of the population. Despite abundant sunlight, studies indicate that approximately 80% to 90% of Indians suffer from vitamin D deficiency

The Food Safety and Standards Authority of India (FSSAI) has been at the forefront of this initiative, implementing regulations for fortifying key staples such as milk, edible oil, rice, wheat flour, and salt with essential micronutrients, including vitamins A and D. This move aligns with global strategies to address micronutrient deficiencies through food fortification, which has proven to be a cost-effective and sustainable approach.

Scaling up these fortification efforts presents a significant growth opportunity. By increasing the production and distribution of fortified staple foods, India can address the widespread vitamin D deficiency more effectively. The affordability and widespread consumption of these fortified foods make them an accessible solution for the majority of the population. Moreover, the establishment of quality assurance mechanisms and the use of the ‘+F’ logo to identify fortified products enhance consumer trust and encourage adoption.

Drivers

Rising Vitamin D Deficiency and Government Initiatives

A significant driver of the growing demand for vitamin D is the widespread deficiency observed across various populations. In India, studies have indicated that over 70% of the population suffers from a high incidence of vitamin and mineral deficiencies, with vitamin D being a prominent concern. This deficiency is particularly prevalent among adults, with rates ranging from 70% to 98%, and even higher among pregnant women and school children. The consequences of such deficiencies are far-reaching, affecting bone health, immune function, and overall well-being.

To combat this public health challenge, the Government of India, through the Food Safety and Standards Authority of India (FSSAI), has initiated large-scale food fortification programs. These programs aim to enrich staple foods with essential micronutrients, including vitamin D, to address deficiencies at the population level. The fortification of foods began nearly a century ago and has led to the near eradication of conditions like goitre, rickets, beriberi, and pellagra in many countries. In India, the focus has historically been on addressing iodine, vitamin A, and iron deficiencies, but there is a growing emphasis on fortifying foods with vitamin D.

The fortification of foods with vitamin D is considered one of the most effective, scalable, affordable, and sustainable ways to address micronutrient deficiencies. It complements diet diversification to help complete a person’s daily nutritional needs. Fortified foods, such as edible oils, milk, and cereals, are being introduced into the market to provide an easy and accessible means for individuals to meet their vitamin D requirements. This approach minimizes the need for behavioral changes, making it more likely that individuals will consume the necessary nutrients.

Restraints

Limited Sunlight Exposure and Lifestyle Choices

Despite India’s abundant sunlight, a significant portion of the population faces challenges in maintaining adequate vitamin D levels due to limited sun exposure and lifestyle factors. Studies indicate that approximately 83% to 90% of Indians are deficient in vitamin D, a condition often referred to as “sunshine deficiency”

Urbanization has led to lifestyle changes that contribute to this deficiency. Many individuals spend a considerable amount of time indoors, working in offices or attending educational institutions, reducing their exposure to natural sunlight. Additionally, the use of sunscreen, while essential for protecting against harmful UV rays, can also inhibit the skin’s ability to produce vitamin D. Furthermore, high levels of air pollution in urban areas can block UVB rays, further limiting vitamin D synthesis.

Dietary habits also play a crucial role. Traditional Indian diets may lack sufficient amounts of vitamin D-rich foods, leading to inadequate intake. While fortified foods are available, their consumption is not widespread, and reliance on supplements is often limited due to cost and accessibility issues.

Recognizing the severity of this issue, the Government of India, through the Food Safety and Standards Authority of India (FSSAI), has initiated large-scale food fortification programs. These programs aim to enrich staple foods with essential micronutrients, including vitamin D, to address deficiencies at the population level.

Opportunity

Scaling Up Vitamin D Fortification in Staple Foods

India’s widespread vitamin D deficiency presents a significant public health challenge, with approximately 80% of the population affected . Addressing this issue through large-scale fortification of staple foods offers a promising solution. The Food Safety and Standards Authority of India (FSSAI) has been at the forefront of this initiative, implementing regulations for fortifying key staples such as milk, edible oil, rice, wheat flour, and salt with essential micronutrients, including vitamins A and D.

The fortification of milk with vitamins A and D is particularly noteworthy. India, being the world’s largest milk producer with an annual production of 146.3 million tonnes and per capita availability of 322 grams per day, has a robust dairy industry capable of supporting widespread fortification efforts. Several dairy cooperatives and private companies have already initiated fortification programs. For instance, the Haryana Dairy Development Cooperative processes 3 lakh litres of milk per day, fortifying 1.05 lakh litres daily. Similarly, Nestlé India has fortified its a+ milk with vitamins A and D to combat deficiencies among consumers.

The government’s support for these initiatives is evident through the Fortified Rice Scheme, which supplies fortified rice containing iron, folic acid, and vitamin B12 to school children under the PM POSHAN Scheme. Additionally, the National Dairy Development Board (NDDB), in collaboration with the World Bank and Tata Trusts, has been instrumental in promoting milk fortification across various states.

Regional Insights

North America leads with 43.9% share in 2024, valued at USD 0.6 billion, driven by high consumer awareness and healthcare infrastructure

In 2024, North America held a dominant position in the global vitamin D market, capturing more than a 43.9% share, valued at approximately USD 0.6 billion. This leadership is primarily attributed to the region’s advanced healthcare infrastructure, high consumer awareness regarding the importance of vitamin D for bone health, immune function, and overall wellness, and proactive public health initiatives.

The prevalence of vitamin D deficiency among various demographic groups in North America has further fueled the demand for supplements. Factors such as limited sun exposure, dietary habits, and lifestyle choices contribute to this deficiency, prompting individuals to seek supplementation as a preventive health measure. Additionally, the aging population in the region is increasingly turning to vitamin D supplements to manage and prevent conditions like osteoporosis and rickets.

Key Regions and Countries Insights

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

Fermenta Biotech Ltd., headquartered in India, is a leading producer of Vitamin D3 and its analogs. With over 55 years of experience, the company offers a variety of Vitamin D3 variants, including crystalline, oil, and resin forms, catering to diverse applications in pharmaceuticals, food, and feed industries. Fermenta Biotech Ltd. is recognized among the top global producers of Vitamin D3.

Dishman Carbogen Amcis Ltd., based in India, is a prominent manufacturer specializing in Vitamin D3 and its analogs. The company offers a comprehensive portfolio, including Vitamin D3 capsules in various strengths, as well as Calcitriol, Alfacalcidol, and Calcifediol formulations. Dishman Carbogen Amcis Ltd. serves the pharmaceutical and nutraceutical industries, focusing on quality and regulatory compliance.

BASF SE, a global chemical company headquartered in Germany, provides high-quality Vitamin D3 products for food fortification. The company offers a range of Vitamin D3 variants, including dry and oil-based forms, for the fortification of staple foods such as flour, milk, and edible oils. BASF SE’s products are designed to meet the nutritional needs of diverse populations worldwide.

Top Key Players Outlook

• Zhejiang Garden Biochemical High-Tech Co. Ltd.
• Taizhou Haisheng Pharmaceutical Co. Ltd
• Xiamen Jindawei Vitamin Co. Ltd.
• Fermenta Biotech Ltd.
• BASF SE
• Dishman Group
• Zhejiang Medicine Co. Ltd.
• Zhejiang Xinhecheng Co. Ltd.
• Glanbia Plc
• Divi’s Nutraceutical
• McKinley Resources Inc.
• New Gen Pharma Inc.

Recent Industry Developments

In 2024, BASF’s Nutrition & Health division, which encompasses its vitamin D3 portfolio, contributed to the company’s overall sales of €65.3 billion.

In 2025 Fermenta Biotech Ltd, reported a total income of ₹114.6 crore, marking an 85% year-over-year increase from ₹62.1 crore in Q1 FY 2024.

Report Scope