Global Embedded Finance Market Size, Share Report By Type (Embedded Payment, Embedded Insurance, Embedded Investment, Embedded Lending, Others), By Business Model (B2B, B2C), By End-Use Industry (Retail, Healthcare, Logistics, Manufacturing, Travel & Entertainment, Others), Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The Global Embedded Finance Market size is expected to be worth around USD 700.1 Billion By 2033, from USD 80.85 Billion in 2023, growing at a CAGR of 24.10% during the forecast period from 2024 to 2033. In 2023, North America held a dominant market position, capturing more than a 35% share, holding USD 28.3 Billion revenue.

Embedded finance refers to the integration of financial services within non-financial platforms, allowing businesses to offer tailored financial solutions directly to their customers through their own platforms. This approach enables companies to seamlessly incorporate services like payments, lending, insurance, and banking capabilities into their existing digital experiences.

The embedded finance market is experiencing substantial growth driven by increasing digitalization across various industries. As businesses seek to offer more comprehensive services to retain customer engagement and satisfaction, they find value in integrating financial solutions. This trend is particularly pronounced in sectors such as e-commerce, retail, and technology services, where companies are embedding financial tools to streamline transactions and offer added convenience to customers.

The demand for embedded finance is fueled by the consumer’s growing preference for fast, seamless, and integrated transaction experiences. Customers appreciate the convenience of managing purchases, loans, or insurance directly from their favorite platforms without the need to engage with traditional financial institutions separately.

Embedded finance has rapidly gained popularity among tech companies, startups, and traditional businesses wanting to streamline their services and maintain customer engagement. It has become particularly popular in e-commerce and platforms that benefit from providing a one-stop-shop experience, allowing users to make financial decisions in a single interface.

Significant opportunities lie in expanding the range and depth of embedded financial services. Innovations such as embedded investment tools and more sophisticated insurance products tailored to individual transactions could provide new growth avenues. Moreover, expanding into untapped markets like developing regions, where traditional banking penetration is low, offers a considerable growth opportunity for embedded finance solutions.

The market is set to expand as technology evolves and regulations become more accommodating. With advancements in AI and machine learning, financial services embedded within apps and websites are becoming more intelligent, secure, and adaptable to complex regulatory environments. This expansion is not just in terms of technology but also in the geographical reach, enabling more businesses globally to integrate financial solutions into their ecosystems.

According to the insights from The Global Payments Report 2023, Account-to-Account (A2A) payments are on a robust growth trajectory. Analysts predict these transactions will achieve a compound annual growth rate (CAGR) of 13.1% through to 2026. By the end of this period, the global A2A payments market is expected to approach a valuation of nearly ~USD 850.1 billion.

Key Takeaways

• The Global Embedded Finance market is projected to grow from USD 80.85 billion in 2023 to around USD 700.1 billion by 2033, with a Compound Annual Growth Rate (CAGR) of 24.10% during the forecast period from 2024 to 2033.
• In 2023, the Embedded payment segment dominated the embedded finance market, securing more than a 47% share.
• In 2023, the Business-to-Consumer (B2C) segment held a dominant market position in the embedded finance market, capturing more than a 65% share.
• The retail segment was the leading sector within the embedded finance market in 2023, accounting for more than a 34% share.
•  North America maintained a dominant position in the embedded finance market in 2023, holding more than a 35% share with revenues reaching approximately USD 28.3 billion.

Type Analysis

In 2023, the Embedded Payment segment held a dominant market position in the embedded finance market, capturing more than a 47% share. This segment leads primarily because it seamlessly integrates payment processing solutions into non-financial platforms, such as retail websites and social media apps.

By enabling direct payments within these platforms, embedded payments eliminate the need for consumers to navigate away from their current applications to complete transactions, thus offering unparalleled convenience and improving the user experience.

The prevalence of embedded payments is largely due to the widespread adoption of e-commerce and online services, where consumers expect quick and secure transaction processes. As businesses strive to minimize friction in the purchase process, embedded payments provide a smooth, fast, and secure checkout experience that enhances customer satisfaction and retention.

Furthermore, embedded payments have been crucial in driving revenue growth for businesses by facilitating higher conversion rates. When customers are offered a seamless checkout process right where they make their purchase decision, there is a significant reduction in cart abandonment rates.

Business Model Analysis

In 2023, the B2C segment held a dominant market position in the embedded finance market, capturing more than a 65% share. This segment’s prominence is primarily attributed to the direct interaction between businesses and the vast consumer base, which heavily relies on embedded financial services for everyday transactions.

The leadership of the B2C segment is also driven by the rising consumer expectations for seamless experiences in online shopping, travel bookings, and even in entertainment services. As businesses aim to fulfill these expectations, they incorporate financial services directly into their consumer interfaces. This not only simplifies the process for the user but also increases the likelihood of transaction completion directly on the platform.

The B2C model benefits from high volumes of individual transactions, which provides significant data for improving service offerings through analytics and tailored financial products. This data-driven approach helps businesses optimize their financial offerings and improve customer satisfaction, further cementing the dominance of the B2C segment in the embedded finance market.

End-Use Industry Analysis

In 2023, the Retail segment held a dominant market position within the embedded finance market, capturing more than a 34% share. This substantial market share can be attributed primarily to the pervasive integration of financial services in online retail platforms.

As e-commerce continues to surge, retailers are increasingly embedding payment solutions, financing, and insurance services directly into their platforms to streamline the purchasing process, thus enhancing the overall customer experience and increasing sales conversions.

Retailers are also leveraging embedded finance to offer personalized promotions and credit products. By integrating financial tools, they can provide tailored financing options at the point of sale, encouraging higher basket sizes and repeat business. This approach not only boosts customer satisfaction but also enhances customer loyalty, as shoppers are more likely to return to a platform that offers convenience.

The synergy between retail and embedded finance is set to expand as both sectors seek to capitalize on the efficiencies that integrated financial solutions provide. This trend is expected to continue growing as more retailers adopt embedded finance to differentiate themselves in a competitive market, ensuring that this segment remains at the forefront of the embedded finance space.

Key Market Segments

By Type

• Embedded Payment
• Embedded Insurance
• Embedded Investment
• Embedded Lending
• Others

By Business Model

• B2B
• B2C

By End-Use Industry

• Retail
• Healthcare
• Logistics
• Manufacturing
• Travel & Entertainment
• Others

Driver

Growing Adoption of Digital Payments

One of the key drivers for embedded finance is the increasing adoption of digital payments. As more consumers and businesses embrace cashless transactions, there is a greater demand for seamless, integrated financial services.

Embedded finance allows companies to offer financial products like payment gateways, lending, and insurance within their own ecosystems, eliminating the need for third-party financial institutions. This enhances the customer experience by offering a smooth, frictionless payment process, making it easier for users to complete transactions without leaving the platform they are engaged with.

The rise of e-commerce platforms and digital wallets has fueled the need for embedded finance. Companies like Shopify, PayPal, and Stripe are integrating financial services directly into their platforms, allowing merchants and consumers to interact with financial products without needing to visit a bank.

Restraint

Regulatory and Compliance Challenges

A significant restraint for embedded finance is the complex regulatory landscape surrounding financial services. As non-financial companies start offering financial products like lending, insurance, and payment services, they are subject to a range of regulatory requirements.

Financial services are highly regulated to protect consumers and ensure the stability of the financial system. However, many companies venturing into embedded finance may not have the same level of experience or expertise in dealing with financial regulations as traditional financial institutions.

Opportunity

Expansion into New Industry Verticals

Embedded finance presents a substantial opportunity for businesses across various industry verticals to expand their service offerings and create new revenue streams. The rise of fintech has allowed non-financial businesses to integrate these services directly into their platforms, providing users with seamless access to financial products without the need to leave the platform.

One key industry seeing the benefits of embedded finance is e-commerce. Online retailers can now offer services such as buy-now-pay-later (BNPL), insurance, and even loans, directly within their platforms. This not only enhances customer satisfaction by providing more payment options but also increases conversion rates by reducing friction in the purchasing process.

The transportation sector is also exploring embedded finance, especially with the rise of ride-hailing and micro-mobility platforms. Companies like Uber and Lyft are embedding financial services such as digital wallets, in-app payments, and even vehicle insurance directly into their apps.

Challenge

Consumer Trust and Data Security Concerns

One of the major challenges for embedded finance is building and maintaining consumer trust, particularly regarding data security and privacy. As more non-financial companies begin offering financial services, consumers may be wary of sharing sensitive financial information with businesses that lack a long-standing reputation in the financial sector.

Data security is a top concern, as embedded finance involves handling vast amounts of personal and financial information. Breaches or mishandling of data can result in severe consequences, including financial loss, identity theft, and reputational damage. Consumers are increasingly aware of the risks associated with sharing their data, and any missteps can quickly erode trust.

Emerging Trends

The landscape of embedded finance is rapidly evolving with several key trends set to shape the industry in 2024. One significant trend is the integration of embedded finance solutions within B2B channels such as e-commerce marketplaces and accounting software. This integration offers flexible financing and faster payments, enhancing cash flow management for businesses.

Another major trend is the rise of Buy Now, Pay Later (BNPL) services, which have become increasingly popular for online transactions, allowing consumers to defer payments and manage their finances more flexibly.Further expansion into new sectors is also notable, particularly in the automotive industry where connected vehicles could soon offer on-the-go payment options and other financial services, essentially transforming cars into mobile banking units.

Business Benefits

Embedded finance offers substantial benefits for businesses across various sectors. It enables companies to deepen customer engagement by offering financial services directly within their regular consumer interactions, which can enhance the customer experience and boost loyalty. For businesses, this integration means accessing new revenue streams through financial services without needing to develop these capabilities in-house.

The use of embedded finance also simplifies the consumer journey, reducing friction during transactions and potentially increasing conversion rates and overall sales. Moreover, companies can gather valuable data on customer behavior through these financial interactions, which can be leveraged to tailor services, improve marketing strategies, and enhance overall service delivery.

In the B2B context, embedded finance can revolutionize how companies handle payments and manage cash flow, making transactions quicker and more efficient, which is especially beneficial in industries that typically handle large transactions. Overall, the strategic integration of financial services into non-financial business models not only drives financial inclusion but also fosters a more interconnected economic landscape.

Regional Analysis

In 2023, North America held a dominant market position in the embedded finance market, capturing more than a 35% share with revenues reaching approximately USD 28.3 billion. This leading status can be attributed to several factors that highlight the region’s innovation and integration of financial services within non-financial business processes.

North America’s advanced technological infrastructure and the presence of major tech giants who are early adopters and innovators in embedded finance solutions contribute significantly to its market dominance. Companies like Amazon, Google, and Apple have seamlessly integrated financial services into their platforms, enhancing consumer experiences and setting trends that dictate market dynamics.

The regulatory environment in United States, is progressively adapting to new financial technologies, providing a clearer pathway for companies to incorporate these services. This regulatory adaptation, combined with a highly developed digital payment infrastructure, fosters a conducive environment for the growth of embedded finance.

Another key factor is the North American consumer’s readiness to embrace digital solutions, driven by a high degree of digital literacy and a strong preference for convenient and seamless transaction experiences. This consumer behavior has encouraged more businesses to adopt embedded finance to meet customer expectations and remain competitive.

Additionally, the high level of investment in fintech innovation in this region supports rapid advancements and deployments of embedded finance solutions. Venture capital firms and investors in North America are keen on backing new developments in fintech, which accelerates the adoption and refinement of embedded finance services across various industries, from e-commerce to healthcare and beyond.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Player Analysis

Major key players contributes uniquely to the growth and dynamics of the embedded finance market, driving forward the integration of financial services into broader business ecosystems.

Stripe Inc. stands out as a leading force in the embedded finance market, particularly renowned for its robust payment processing solutions. Stripe’s platform enables businesses of all sizes, from small startups to global enterprises, to accept online payments and run complex financial operations seamlessly. Their continuous innovation in securing transactions and facilitating international payments has set a high standard in the embedded finance space.

Fortis Payment Systems, LLC, is a significant player in embedded finance, focusing on providing innovative payment solutions tailored to specific industry needs, including retail, hospitality, and healthcare. Fortis distinguishes itself with its customer-centric approach, offering scalable and flexible payment systems that enhance user experience and operational efficiency.

Finastra International Limited is known for its expansive range of financial services software that covers banking, mortgage, and lending operations. Finastra’s solutions stand out due to their ability to provide comprehensive, end-to-end services that help financial institutions manage their operations more effectively and deliver superior customer experiences.

Top Key Players in the Market

• Stripe Inc.
• Fortis Payment Systems, LLC
• Finastra International Limited
• Cybrid Technology Inc.
• PAYRIX
• FinBox
• Lendflow
• PayPal Holdings Inc.
• Zopa Bank Limited
• Walnut Insurance Inc.
• Transcard Payments
• Fluenccy Pty Limited
• Other Key Players

Recent Developments

• In June 2024, Marcin Glogowski, a seasoned PayPal executive, was appointed as Senior Vice President and Managing Director of Europe, as well as CEO of Marqeta UK. Marqeta, a global leader in modern card issuance platforms, specializes in enabling embedded finance solutions for some of the most innovative companies worldwide. With Glogowski’s extensive experience, his new role is expected to focus on expanding Marqeta’s influence across Europe, driving growth, and enhancing the company’s offerings to meet the evolving demands of embedded finance.
• In February 2024, Alloy introduced a new product called Alloy for Embedded Finance. This solution is specifically designed for sponsor banks, BaaS (Banking-as-a-Service) providers, and fintech partners, aiming to help them manage identity risk more effectively while ensuring compliance with regulatory requirements. Alloy powers the identity verification and risk management processes of nearly 600 leading banks and fintech companies, positioning itself as a key player in the embedded finance landscape.

Report Scope