Global B2B Travel Platform Market Size, Share, Statistics Analysis Report By Deployment Mode (Cloud-based, On-Premises), By Enterprise Size (Large Enterprises, SMEs), By Service Type (Accommodation Booking, Transportation Booking, Tour and Activity Booking, Others), Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034

Report Overview

The Global B2B Travel Platform Market size is expected to be worth around USD 4.8 Billion By 2034, from USD 2.17 Billion in 2024, growing at a CAGR of 8.20% during the forecast period from 2025 to 2034. In 2024, the Asia-Pacific region dominated the global B2B travel platform market with over 36% share, generating around USD 0.78 billion. China led within the region, contributing USD 0.25 billion and growing at a 6.3% CAGR, fueled by digitalization and evolving corporate travel needs.

A B2B travel platform is a digital solution that streamlines the booking and management of travel services for businesses. B2B travel platforms connect agencies, tour operators, and corporate clients with suppliers like airlines and hotels. They offer real-time inventory, automated bookings, and policy integration, streamlining corporate travel and improving efficiency.

The B2B travel platform market is growing due to several key factors such as digital technology adoption enables real-time booking and inventory management, reducing manual work and errors. AI and data analytics support personalized experiences and smarter decisions. Additionally, remote work and the demand for flexible travel solutions are accelerating market expansion.

Businesses are adopting B2B travel platforms to save costs, ensure policy compliance, and boost traveler satisfaction. These platforms offer negotiated rates, automate approval workflows, and provide insights into travel spending, enabling companies to centralize travel management and improve efficiency.

There are significant opportunities in regional markets with improving digital infrastructure, particularly in Southeast Asia, Africa, and Latin America. Emerging trends in sustainable travel create opportunities for platforms focused on carbon tracking, eco-tourism, and green certifications, alongside AI-driven itineraries, insurance bundling, loyalty programs, and niche segments like wellness or pet-friendly travel.

Key factors shaping the B2B travel platform market include technological advancements, changing corporate travel needs, and regulatory changes. The demand for personalized, efficient solutions drives innovation, while compliance requirements highlight the need for strong security. Economic conditions and global events also impact travel patterns and platform usage.

B2B travel platforms are gaining traction with agencies, event planners and hotel chains due to customization, integrations, multilingual support, and instant confirmation. Integrations with payment gateways, CRM tools, and airline APIs boost their relevance, while mobile-first interfaces improve accessibility for field agents and professionals.

Global B2B travel platforms are poised for growth through partnerships, white-label solutions, and API licensing. Startups are teaming up with hotels, airlines, and tourism boards to create personalized travel packages. They’re adding services like visa assistance, forex, insurance, and logistics, aiming for vertical integration and a seamless experience.

Key Takeaways

• The global B2B travel platform market is projected to grow from USD 2.17 billion in 2024 to approximately USD 4.8 billion by 2034, registering a CAGR of 8.20% during the forecast period from 2025 to 2034.
• In 2024, the Cloud-based segment dominated the market, accounting for over 78% of the global B2B travel platform market share.
• The Large Enterprises segment also held a leading position in 2024, contributing more than 62% to the total market share.
• Among service types, Accommodation Booking emerged as the top-performing segment in 2024, securing over 45% of the total global market.
• The Asia-Pacific region led the global B2B travel platform market in 2024, capturing more than 36% of the total share and generating approximately USD 0.78 billion in revenue.
• Within Asia-Pacific, China’s market was valued at approximately USD 0.25 billion in 2024, with a 6.3% CAGR, driven by rising digitalization and the changing demands of corporate travel.

Business Benefits

Managing travel bookings manually can be time-consuming and prone to errors. A B2B travel platform automates this process, allowing travel agents to book flights, hotels, and other services efficiently. According to the Arrivia report, 87% of business travelers and corporate travel managers say they prefer a simplified booking process.

B2B travel portal, agencies gain access to a vast network of global suppliers, including airlines, hotels, and car rental services. This extensive inventory enables agents to offer a wide range of options to their clients, catering to diverse preferences and budgets. Such access enhances the agency’s competitiveness in the market.

Travel needs can arise at any time, and clients expect prompt responses. B2B travel platforms operate round the clock, providing real-time data on availability, pricing, and bookings. This ensures that agencies can serve their clients promptly, regardless of time zones, enhancing customer satisfaction.

China Market Analysis

In 2024, the China B2B travel platform market was valued at approximately USD 0.25 billion, reflecting the increasing digitalization and transformation of travel services in the business sector. The market is growing as Chinese businesses, particularly travel agencies and corporate planners, adopt centralized platforms to streamline bookings, minimize manual work, and access real-time inventory.

The market is currently expanding at a compound annual growth rate (CAGR) of 6.3%, indicating healthy growth driven by rising demand for automation in travel processes, the emergence of smart technologies, and the increasing preference for data-driven travel planning. As China focuses on efficiency and cost optimization, B2B platforms provide tailored solutions for group bookings, negotiated rates, and dynamic packaging.

The market is set to grow with ongoing investments in travel tech, government support for digital transformation, and increased business travel in Tier 2 and 3 cities. Improved API connectivity, AI-driven personalization, and mobile ecosystem integration will drive further adoption, making B2B travel platforms a key part of China’s travel ecosystem.

In 2024, Asia-Pacific held a dominant market position in the global B2B travel platform market, capturing more than 36% of the total share, with estimated revenues of approximately USD 0.78 billion. This leadership is primarily driven by the region’s rapid digitalization of the travel industry, rising corporate travel demand, and strong infrastructure development in emerging economies such as China, India, and Southeast Asian countries.

China’s dominant role in APAC is fueled by its large domestic travel market and tech-driven approach, driving B2B platform adoption through automation and data integration. Meanwhile, India’s travel startups are digitizing offline networks, and in Singapore and Japan, a mature business travel landscape and high internet penetration enhance platform use.

APAC’s leadership is also driven by its cost-conscious travel culture, with businesses leveraging B2B platforms to control spending, access negotiated rates, and improve operations. The presence of regional travel tech giants and the use of advanced technologies like AI, machine learning, and real-time APIs further enhance offerings and responsiveness to customer needs.

While North America and Europe have mature B2B travel markets, APAC stands out as the global leader due to its scalability, mobile-first innovations, and rapid growth. The region benefits from strong investments in travel infrastructure and platform modernization, ensuring its continued dominance as business travel rebounds post-pandemic.

Deployment Mode Analysis

In 2024, the Cloud-based segment held a dominant market position, capturing more than 78% share of the global B2B travel platform market. This substantial lead is primarily due to the growing preference among travel businesses for agile, scalable, and cost-effective deployment models.

Another reason for the cloud model’s dominance lies in its seamless integration with third-party services and APIs, which is essential for modern B2B travel operations. From connecting with global distribution systems (GDS) and hotel booking engines to integrating payment gateways and CRM tools, cloud platforms allow travel businesses to create a connected digital ecosystem.

Cloud-based platforms also lead due to their superior mobility and remote accessibility. As remote and hybrid work models gain momentum globally, travel managers and sales teams need uninterrupted access to bookings, reports, and customer data from any location. Cloud solutions make this possible through web-based dashboards and mobile-friendly interfaces.

Cloud platforms attract small and mid-sized travel companies due to their cost-efficiency, quick deployment, and minimal setup. Unlike on-premise systems, they offer subscription pricing, automatic updates, and reduced need for dedicated IT teams, enabling faster go-to-market strategies and driving the dominance of cloud-based deployment in the B2B travel platform space.

Enterprise Size Analysis

In 2024, the Large Enterprises segment held a dominant market position, capturing more than a 62% share of the B2B travel platform market. This leadership is primarily driven by the scale and complexity of operations that large corporations handle daily. These organizations often manage hundreds or thousands of employee travel bookings across multiple departments and regions.

Large enterprises have stronger financial resources, enabling them to invest in premium travel management solutions with features like real-time analytics, predictive pricing, and global inventory access. These platforms offer enhanced traveler experience and operational efficiency, which smaller firms find cost-prohibitive.

Large enterprises lead due to their global presence, requiring travel solutions that handle multi-currency transactions, regulatory compliance, and multilingual support. B2B platforms for large companies offer scalable and customizable features, providing a competitive advantage over smaller firms with less complex needs.

Large enterprises often consolidate travel management across subsidiaries, creating demand for centralized platforms that handle multi-entity management. These systems ensure consistent reporting, risk management, and duty of care. Additionally, by leveraging volume-based bookings, they can negotiate better deals with suppliers.

Service Type Analysis

In 2024, the Accommodation Booking segment held a dominant market position in the global B2B travel platform market, capturing more than 45% of the total share. This leadership can be attributed to the high and recurring demand for hotel bookings in corporate and group travel, which forms the backbone of many travel agency operations.

One of the key reasons for the segment’s dominance is the ease of digital integration offered by hotels and lodging providers. Thousands of hotel chains and independent properties now connect directly with B2B travel platforms via APIs, allowing seamless access to real-time room availability, dynamic pricing, and instant booking confirmations.

The growing demand for customized stays and efficient bulk booking management drives large companies and travel agencies to seek personalized hotel packages. B2B travel platforms enable negotiating corporate rates, managing cancellation policies, and simplifying invoice tracking, making them ideal for handling high volumes of accommodation transactions accurately.

The shift toward flexible bookings, short-term stays, and value-added hotel services is driving growth in the Accommodation Booking segment. As more hotels partner with B2B platforms to expand their reach, this segment remains the most profitable and widely adopted in the B2B travel ecosystem. Continued tech upgrades and stronger hotel-platform collaborations will sustain this trend.

Key Market Segments

By Deployment Mode

• Cloud-based
• On-Premises

By Enterprise Size

• Large Enterprises
• SMEs

By Service Type

• Accommodation Booking
• Transportation Booking
• Tour and Activity Booking
• Others

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Driver

Digital Transformation in Corporate Travel

The B2B travel sector is undergoing a significant transformation, primarily driven by the adoption of digital technologies. Companies are moving away from traditional, manual booking processes towards integrated digital platforms that offer real-time data, streamlined workflows, and enhanced user experiences.

The shift toward digital platforms is driven by corporate clients’ demand for efficiency, transparency, and flexibility. These platforms help travel managers enforce policy compliance, manage budgets, and ensure traveler safety with automated approvals and real-time tracking. Advanced analytics provide insights into spending patterns, aiding better decision-making and supplier negotiations, fueling growth in the B2B travel platform market.

Restraint

Integration Complexities with Legacy Systems

Despite the advantages of digital platforms, many organizations face challenges in integrating these new systems with their existing legacy infrastructure. Legacy systems often lack the flexibility and scalability required to support modern digital solutions, leading to issues like data silos, inconsistent information, and operational inefficiencies.

The integration of B2B travel platforms can be costly and time-consuming, requiring extensive IT resources and expertise. The potential disruption of ongoing operations during the transition period can discourage organizations from adopting new platforms. Furthermore, the lack of standardized APIs and data formats complicates integration, especially for small and medium-sized enterprises with limited resources, slowing down adoption.

Opportunity

Expansion into Emerging Markets

Emerging markets present a significant growth opportunity for B2B travel platforms. As economies in regions like Asia, Africa, and Latin America continue to grow, there’s an increasing demand for corporate travel services. Businesses in these regions are seeking reliable and efficient travel solutions to support their expanding operations.

B2B travel platforms can tap into these markets by offering localized services that cater to the unique needs of businesses in these regions. This includes providing multi-language support, integrating local payment systems, and partnering with regional travel suppliers.

By establishing a strong presence in emerging markets, B2B travel platforms can diversify their revenue streams and reduce dependence on saturated markets. Moreover, early entry into these markets can provide a competitive advantage as the demand for corporate travel services continues to rise.

Challenge

Ensuring Data Security and Compliance

With the increasing digitization of travel services, data security and compliance have become critical concerns for B2B travel platforms. These platforms handle sensitive information, including personal details of travelers, payment information, and corporate travel policies.

Ensuring data security is crucial for maintaining client trust and complying with regulations like GDPR. Data breaches or non-compliance can result in severe legal and financial consequences. Additionally, varying regulatory environments across countries complicate compliance efforts. B2B travel platforms must invest in strong security measures, regular audits, and compliance management systems to address these challenges effectively.

Emerging Trends

One significant trend is the integration of advanced technologies like artificial intelligence (AI) and machine learning. These technologies enable platforms to offer personalized travel recommendations, automate booking processes, and provide real-time assistance to travelers. For instance, AI-powered chatbots can handle routine inquiries, freeing up human agents for more complex tasks.

Sustainability is another critical focus area. Companies are increasingly seeking eco-friendly travel options, prompting B2B platforms to incorporate features that allow users to select low-emission flights or accommodations with green certifications.

The rise of “bleisure” travel, combining business and leisure, is prompting B2B platforms to offer flexible booking options for extended trips. Additionally, with a focus on employee well-being, these platforms provide features like real-time travel disruption alerts and access to health resources, ensuring traveler safety and comfort.

Key Player Analysis

Leading companies in B2B Travel Platform Market offer strong technology, global reach, and partnerships that make them stand out.

Amadeus IT Group is one of the biggest names in the B2B travel tech world. Based in Spain, it offers a highly advanced global distribution system (GDS) that connects thousands of travel providers with sellers.  Its wide coverage across air, hotel, rail, and other travel sectors gives it an edge in the global market.

Sabre Corporation, headquartered in the U.S., is another key player known for its strong travel software and GDS network. It supports travel agencies and corporations with tools that manage bookings, pricing, and customer insights. Sabre stands out for its innovation in retailing, particularly in helping airlines create dynamic offers based on real-time data.

Travelport focuses on connecting travel sellers to content across airlines, hotels, and car rental services. It is known for its user-friendly platform and strong API capabilities, which allow for quick integration and customization. Travelport’s strength lies in its open platform approach, helping travel companies build tailored solutions.

Top Key Players in the Market

• Amadeus IT Group
• Sabre Corporation
• Travelport
• HBX Group
• Expedia Group
• Booking Holdings
• BCD Travel
• CWT (Carlson Wagonlit Travel)
• WebBeds
• RateHawk
• TBOHolidays
• Travelopro
• Others

Top Opportunities for Players

The B2B travel industry is evolving rapidly, offering numerous opportunities for growth and innovation. 

• Embracing Digital Transformation: Businesses are increasingly seeking efficient, tech-driven travel solutions. By integrating advanced technologies like AI and machine learning, B2B travel platforms can offer personalized experiences, streamline bookings, and enhance overall efficiency. This digital shift is not just a trend but a necessity to meet the evolving demands of corporate clients.
• Catering to the Rise of ‘Bleisure’ Travel: The rise of “bleisure” travel sees business travelers extending work trips to enjoy leisure activities, blending productivity with relaxation. B2B platforms that offer flexible itineraries and leisure options alongside business travel arrangements can tap into this growing market segment.
• Focusing on Sustainable Travel Solutions: Sustainability is becoming a priority for many organizations. Companies are looking for travel options that align with their environmental goals, such as carbon offset programs and eco-friendly accommodations. B2B travel platforms that provide and promote sustainable travel choices can meet this demand and contribute to global sustainability efforts.
• Expanding into Emerging Markets: Emerging economies are witnessing a surge in business activities, leading to increased demand for corporate travel services. Regions like Asia-Pacific are experiencing rapid growth in this sector. By establishing a presence and tailoring services to these markets, B2B travel platforms can access new customer bases and drive significant growth.
• Enhancing Personalization and User Experience: Modern travelers expect personalized services that cater to their specific needs and preferences. By leveraging data analytics, B2B travel platforms can offer customized travel solutions, improve user interfaces, and provide seamless booking experiences.

Recent Developments

• In 2025, Travelport powered the launch of dynamic trip packages for Berge & Meer Touristik, allowing customers to bundle flights with travel offers.
• In May 2025, Expedia expanded its B2B platform by launching new APIs to help partners build travel packages, including rental cars and trip protection.

Report Scope