Global AI Toothbrush Market Size, Share, Industry Analysis Report By Product Type (Manual Toothbrush, Electric Toothbrush), By Technology (Natural Language Processing (NLP), Machine Learning, Computer Vision, Others), By Bristle Type (Soft, Medium, Firm), By End-users (Adults, Children), By Regional Analysis, Global Trends and Opportunity, Future Outlook By 2025-2034

Report Overview

The Global AI toothbrush Market size is expected to be worth around USD 17.63 billion by 2034, from USD 4.21 billion in 2024, growing at a CAGR of 15.4% during the forecast period from 2025 to 2034. In 2024, North America held a dominant market position, capturing more than a 33.8% share, holding USD 1.42 billion in revenue.

The AI toothbrush market is rapidly evolving as people become more aware of the importance of oral health combined with technological convenience. These toothbrushes have advanced sensors and artificial intelligence to monitor users’ brushing habits, offering real-time personalized feedback. This personalized experience ensures a more effective clean by adjusting brushing speed, pressure, and focus areas, which helps prevent common issues like gum damage.

The rise of smart home connectivity also allows these devices to sync with smartphones, encouraging better dental care routines and tracking over time. Growth is driven notably by tech-savvy consumers who value smart health devices and are willing to invest in premium oral care tools.​ Top driving factors for the AI toothbrush market include increasing consumer health awareness and the desire for smarter, data-driven personal care tools.

The ability to deliver tailored brushing experiences through AI-powered algorithms makes these products appealing since they optimize cleaning methods and help users maintain better oral hygiene. Another important factor is the ongoing advancement in AI sensor technology, enabling more precise plaque detection and pressure control, which boosts the device’s reliability. Moreover, rising disposable incomes and the integration of oral care devices into broader wellness platforms add to the driving momentum.

For instance, in August 2025, Xiaomi introduced the Mijia Multi-directional Sweeping Electric Toothbrush, a high-end AI-powered device equipped with smart surface recognition and automated mode adjustment based on brushing area. The toothbrush integrates into Xiaomi’s IoT ecosystem and syncs oral health data with the user’s smartphone.

 Key Takeaway

• Electric toothbrush models made up 65.7% of total AI toothbrush sales, showing they are the preferred format among buyers.
• Natural Language Processing features accounted for 42.7%, reflecting strong adoption of voice-guided and app-integrated brushing support.
• Medium bristle types held 45.7%, indicating wider consumer comfort with balanced cleaning intensity.
• Adults represented 70.7% of overall usage, confirming that mature users are driving mainstream adoption.
• The US market reached USD 1.21 Billion in 2024 with a steady 13.3% CAGR, supported by rising dental health awareness and smart device penetration.
• North America secured 33.8% of global share, maintaining its lead in AI-based oral care technologies.

Analyst Viewpoint

The demand for AI toothbrushes is driven primarily by health-conscious adults who seek more effective ways to prevent gum disease and cavities. The technology appeals because it offers real-time pressure alerts, personalized coaching, and gamification features that encourage users to maintain regular dental routines.

Around 80% of users fall into the adult category, with a growing interest from parents looking for engaging options for children. These toothbrushes support better oral care habits by helping users brush longer and more evenly, reducing plaque and gingival inflammation. Their integration with smartphone apps and smart home systems also enhances user experience by providing detailed reports and reminders.​

Increasing adoption of AI in toothbrushes comes alongside trends of connectivity and personalized health management. Key technologies driving adoption include advanced pressure sensors to avoid gum injury, AI-based brushing coaching that adapts over time to users’ patterns, and integration with mobile apps for detailed oral health insights. Future directions point toward linking these toothbrushes with wearable devices and wellness apps, allowing for a comprehensive view of health.

Role of Generative AI

Generative AI has become an important part of AI toothbrushes by providing users with personalized brushing feedback that improves oral care habits. These smart toothbrushes analyze brushing patterns in real time and offer tips to enhance technique, making the experience more effective. This personalized guidance has helped increase user engagement by about 10% to 25%, showing that people prefer tools tailored to their needs.

Emerging trends show AI toothbrushes connecting with smartphones and other devices, allowing users to track their brushing and receive health insights easily. Advances in sensor technology now allow these brushes to detect plaque and gum health more accurately, enhancing their usefulness. The market is also seeing more affordable models, which have helped adoption rise by nearly 20% in growing regions like the Asia-Pacific.

Several factors drive market growth, including rising awareness about oral hygiene and preventive care. In countries where disposable income is going up, about 15% more people are choosing premium AI toothbrushes. The growing smart home ecosystem also supports this market, accounting for around 22% of the increase as users want dental care devices that fit into their connected lifestyle.

U.S. AI Toothbrush Market Size

The market for AI toothbrushes within the U.S. is growing tremendously and is currently valued at USD 1.21 billion, the market has a projected CAGR of 13.3%.  The market is growing tremendously due to increasing consumer awareness of oral health, widespread adoption of smart home technologies, and a strong emphasis on preventive healthcare.

High disposable incomes and a tech-savvy population support demand for premium, feature-rich personal care devices. Additionally, the integration of AI toothbrushes with mobile health apps and teledentistry platforms aligns with the U.S. healthcare system’s shift toward digital health management. These factors collectively create a favorable environment for rapid market expansion and innovation.

For instance, in July 2025, Colgate-Palmolive unveiled the Colgate Smart Electronic Toothbrush E1, an AI-enabled toothbrush that connects via Bluetooth to a mobile app called Colgate Connect. The toothbrush uses real-time sensors and AI algorithms to analyze brushing effectiveness in 16 areas of the mouth and gives users personalized feedback to improve brushing habits.

In 2024, North America held a dominant market position in the Global AI toothbrush Market, capturing more than a 33.8% share, holding USD 1.42 billion in revenue. This dominance is due to its advanced healthcare infrastructure, high consumer spending on personal care, and rapid adoption of smart health technologies.

The region’s strong presence of leading dental product manufacturers and early tech adopters further fueled market growth. Additionally, growing awareness of preventive oral care, coupled with the integration of AI toothbrushes into digital health ecosystems and teledentistry platforms, positioned North America as a key driver of innovation and consumer demand in this emerging segment.

For instance, in April 2025, Procter & Gamble (P&G) reinforced its market dominance in North America’s AI-enabled toothbrush segment by leaning heavily on premium electric toothbrushes priced up to $380. P&G’s premium Oral-B iO series, including the entry-level iO2 model priced around $60, has significantly contributed to the company’s market share growth despite a slight dip in U.S. consumption early in the year.

Investment and Business Benefits

Investment opportunities exist across AI algorithm development, sensor fabrication, and app platform integration. There is potential in expanding regional markets like Asia Pacific, where rising incomes and tech interest promise accelerated growth. Startups innovating lower-cost AI toothbrushes to reach price-sensitive buyers also present attractive prospects.

Additionally, opportunities lie in forging strategic partnerships with dental care brands and health tech companies to expand product offerings and digital services. Investments in data privacy and security frameworks will be key to strengthening consumer trust and long-term adoption.​

Business benefits for manufacturers include differentiation through technological innovation and access to a premium segment willing to pay for advanced features. Offering AI-powered toothbrushes facilitates the building of loyal customer bases through app ecosystems that encourage ongoing engagement and service subscriptions.

The data collected can fuel further product improvements and customized marketing. Retailers benefit from new revenue streams via complementary product extensions, while health providers see potential in preventive care improvements resulting in better patient outcomes and reduced treatment costs over time.

Product Type Analysis

In 2024, The Electric Toothbrush segment held a dominant market position, capturing a 65.7% share of the Global AI toothbrush Market. This dominance is due to its widespread consumer acceptance, ease of integration with AI functionalities, and proven effectiveness in improving oral hygiene.

Electric toothbrushes offer a familiar form factor while incorporating smart sensors, real-time feedback, and personalized brushing modes, making them both user-friendly and technologically advanced. Their balance of innovation and practicality continues to drive strong demand across both premium and mid-range consumer segments.

For Instance, in August 2025, the AI-powered Oral-B Genius X Limited was spotlighted as one of the most advanced electric toothbrushes available, offering real-time personal coaching, pressure sensors, and Bluetooth connectivity. The device, which originally launched at $285, was discounted to a record-low price of $79.99 on Amazon, making premium AI features more accessible.

Technology Analysis

In 2024, the Natural Language Processing (NLP) segment held a dominant market position, capturing a 42.7% share of the Global AI toothbrush Market. This dominance is due to its ability to enhance user interaction through voice-guided feedback, personalized coaching, and intuitive commands.

By enabling real-time, conversational engagement, NLP transforms brushing into an interactive experience, improving compliance and user satisfaction. As consumers increasingly value smart, hands-free interfaces, NLP-powered toothbrushes are gaining traction, particularly among tech-savvy users and families seeking accessible oral care solutions.

For instance, In October 2024, Oclean introduced the X Ultra S Smart Sonic Electric Toothbrush in Australia with a built-in AI voice assistant powered by Natural Language Processing. Using bone conduction, it gives real-time spoken feedback on brushing pressure, missed spots, and technique, offering a hands-free and more personalized brushing experience.

Bristle Type Analysis

In 2024, The Medium segment held a dominant market position, capturing a 45.7% share of the Global AI toothbrush Market. This dominance is due to its balanced effectiveness in plaque removal and widespread consumer preference for moderate bristle firmness.

Medium bristles offer a comfortable yet efficient cleaning experience suitable for a broad range of users, including those with normal gum sensitivity. Their compatibility with AI features, such as pressure sensors and brushing analytics, further supports their integration into smart oral care solutions.

For Instance, in October 2025, Oral-B’s iO Series 9 electric toothbrush, available at Target, continued to gain traction with consumers due to its medium bristle compatibility and advanced AI features. The brush combines real-time 3D teeth tracking, pressure sensors, and seven smart brushing modes to offer a personalized oral care experience.

End-users Analysis

In 2024, The Adults segment held a dominant market position, capturing a 70.7% share of the Global AI toothbrush Market. This dominance is due to higher health awareness, greater purchasing power, and a strong inclination toward adopting advanced personal care technologies among adult consumers.

Adults are more likely to invest in AI-enabled features such as real-time feedback, personalized coaching, and data tracking. Additionally, the integration of AI toothbrushes into broader wellness routines and digital health platforms has further strengthened adoption in this demographic.

For Instance, In July 2024, Oclean launched the X Ultra AI electric toothbrush to improve adult oral care with real-time guidance. It uses bone conduction, WiFi, and a smart touchscreen to deliver voice feedback on pressure, speed, and missed areas. The product reflects rising demand for AI-based tools that support personalized hygiene habits.

Emerging Trends

The AI toothbrush market is seeing notable trends such as smart connectivity, where devices link with smartphones and home ecosystems. This connection is expected to increase user interaction by over 20% as consumers want easily accessible brushing data and health insights.

Advanced sensor technology now detects plaque and gum conditions more accurately, providing users with precise brushing feedback, which drives product differentiation. Additionally, affordability is improving with the launch of lower-priced AI toothbrush models that still offer essential smart features.

The move toward subscription-based models and premium smart brushes is growing by roughly 18%, fostering steady customer engagement and recurring revenue streams. Regions such as Asia-Pacific and Latin America are rapidly adopting these technologies due to increasing health awareness and better tech infrastructure.​

Growth Factors

Several factors fuel the growth of the AI toothbrush market. Increasing consumer focus on oral hygiene and preventive care has pushed more people to seek technology-driven solutions. Statistics reveal that disposable income rises directly correlate with the adoption of premium AI toothbrushes, with a notable 15% annual uptake in emerging economies.

Another critical driver is the rise in smart home devices, which encourages buyers to add AI toothbrushes to their connected gadget ecosystem. This trend alone contributes to around 22% of market growth as consumers value the convenience of syncing dental care with other health and fitness tracking tools. Enhanced AI algorithms and sensor precision further boost the appeal by providing better brushing results, leading to stronger user loyalty and repeat purchases.​

Key Market Segments

By Product Type

• Manual Toothbrush
• Electric Toothbrush

By Technology

• Natural Language Processing (NLP)
• Machine Learning
• Computer Vision
• Others

By Bristle Type

• Soft
• Medium
• Firm

By End-users

• Adults
• Children

Regional Analysis and Coverage

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Thailand
  • Vietnam
  • Rest of Latin America
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Drivers

Rising Consumer Demand for Personalized Oral Healthcare

Consumer preferences are increasingly shifting toward personalized, technology-driven wellness solutions, and oral healthcare is no exception. AI toothbrushes offer tailored feedback, real-time performance tracking, and adaptive brushing modes that align with individual oral health needs.

These features resonate with the growing emphasis on preventive care and self-monitoring. As consumers seek more control over their health routines, AI-enabled toothbrushes are gaining traction as premium yet practical tools that deliver measurable improvements in hygiene, supporting broader trends in personalized healthcare and digital wellness.

For instance, In November 2024, Colgate-Palmolive (India) identified rising demand for personalized oral care as a key growth driver. CFO M.S. Jacob highlighted the company’s push for innovation and premium products to address changing habits influenced by increased snacking and greater oral health awareness. Products like Colgate Total and Colgate Visible White Purple reflect its focus on science-based, customized solutions.

Restraint

High Cost and Limited Affordability

Despite their innovative features, AI toothbrushes remain prohibitively expensive for many consumers, especially in price-sensitive and emerging markets. Compared to standard electric or manual alternatives, the premium pricing restricts adoption to affluent demographics and technologically advanced regions.

This cost barrier hinders scale, limits economies of adoption, and poses a significant challenge to broader market penetration. Without cost-optimization strategies or wider insurance coverage, these devices risk remaining niche products rather than achieving mainstream acceptance across diverse income groups.

For instance, in April 2025, the Usmile Y10 PRO sonic electric toothbrush was reviewed as a standout smart device offering advanced features like plaque monitoring, gyroscopic sensors, and a 180-day battery life, all at a competitive price point of around $80–$90. While the toothbrush challenges high-end brands on technology, its affordability sets it apart.

Opportunities

Integration with Tele-dentistry and Digital Health Ecosystems

AI toothbrushes present a significant opportunity to become integrated components within broader digital health ecosystems. By capturing real-time brushing data, these devices can facilitate remote diagnostics, support tele-dentistry consultations, and contribute to longitudinal oral health records.

This connectivity enhances value not just for consumers but also for dental professionals, insurers, and healthcare providers. As virtual care models continue to expand, AI toothbrushes could play a central role in enabling continuous, data-driven, and preventive dental care, thus redefining their position within the healthcare value chain.

For instance, For instance, in January 2022, Oral‑B, a brand of The Procter & Gamble Company, announced a major push into the digital‑health ecosystem by unveiling its new iO10 toothbrush with iOSense live coaching, as well as more affordable iO4 and iO5 models to broaden access. The move underscores the company’s effort to go beyond a smart toothbrush and build a connected platform that combines smart devices, apps, and teledentistry partnerships for improved oral care outcomes.

Challenges

Data Privacy and Regulatory Compliance Complexities

The AI toothbrush market faces mounting challenges around data privacy, security, and regulatory compliance. These devices often collect sensitive biometric and behavioral data, raising concerns about how information is stored, processed, and shared.

Compliance with stringent frameworks such as GDPR and HIPAA is essential but complex, particularly for multinational brands operating across jurisdictions. Failure to manage these issues effectively can erode consumer trust, invite regulatory scrutiny, and jeopardize market viability. Addressing data governance proactively is critical to sustaining long-term growth in this tech-enabled sector.

For instance, in April 2025, regulatory focus on AI-enabled toothbrushes intensified as the FDA reinforced compliance requirements for electric toothbrushes with smart features. These devices, often classified as Class II medical devices, must secure 510(k) clearance, adhere to UDI labeling, and undergo rigorous safety and biocompatibility testing. Non-compliance can lead to import detentions and enforcement actions.

Key Players Analysis

The AI Toothbrush Market is dominated by global consumer health and personal care leaders such as Colgate-Palmolive Co., The Procter & Gamble Company, and Unilever Plc. These companies are integrating AI-powered brushing guidance, motion tracking, and personalized dental care insights into connected toothbrushes. Their strong brand recognition and distribution networks help drive adoption across both premium and mass-market segments.

Oral care and electronics manufacturers such as Koninklijke Philips N.V., Johnson & Johnson Services Inc., and GlaxoSmithKline, Inc. contribute through smart toothbrushes that connect to mobile apps, analyze brushing patterns, and provide real-time feedback. Their solutions target both consumer wellness and preventive dental hygiene, supported by partnerships with dental professionals and clinics.

Additional players including Church & Dwight Co. Inc., Tess Oral Health, Lion Corporation, Curaden AG, and other market participants focus on AI-enabled oral coaching, pressure sensing, and child-friendly smart brushing tools. Their offerings emphasize personalized care plans, habit tracking, and connectivity features, expanding AI toothbrush adoption across households and regional markets.

Top Key Players in the Market

• Colgate Palmolive Co.
• The Procter & Gamble Company
• Johnson and Johnson Services Inc.
• Unilever Plc.
• Church & Dwight Co. Inc.
• Tess Oral Health
• Koninklijke Philips N.V.
• GlaxoSmithKline, Inc.
• Lion Corporation
• Curaden AG
• Others

Recent Developments

• In September 2025, Philips unveiled its new Sonicare 6000 and 6400 electric toothbrushes (U.S. market, Walmart exclusive) featuring next‑generation sonic brushing technology, visual pressure sensors, and app connectivity for personalized feedback.
• In November 2024, Colgate launched its “Oral Health Movement” in India, featuring a free, AI‑enabled dental‑screening tool (developed with Logy.AI) that lets users upload photos of their mouth via WhatsApp and instantly receive a screening report plus the option to consult a dentist.

Report Scope