Maternity Wear Market Infographics Description
- The Infographics: Maternity Wear Market is estimated at US $ 6,504.6 Mn in 2020.
- The global maternity wear market is projected to reach US $ 7,937.8 Mn in 2028 at a CAGR of 2.5% from 2020 to 2028.
- Amongst product type, the dresses segment in the global maternity wear market is estimated to account for a majority revenue share of 34.2% by 2020 end.
- Among all the sales channel segments, the E-Commerce is expected to register the highest CAGR of over 3.2%, followed by supermarkets & hypermarkets.
- Europe market is expected to dominate the global maternity wear market. It is expected to account for the largest market revenue share than that of markets in other regions.
Maternity Wear Market Scope and Estimation (2023-2033)
- The Maternity Wear Market is projected to grow from US$ 21 billion in 2023 to US$ 37 billion by 2033, expanding at a 5.8% CAGR.
- Tops lead the market with a 41.5% share, followed by dresses, gowns, and bottom wear.
- Cotton holds the largest material market share at over 35%, with polyester and nylon also being popular choices.
- The most common price range for products is between US$100 and US$200, capturing a 30.4% market share.
- Hypermarkets and supermarkets have the largest distribution channel share at 45.4%, but online retail is gaining ground quickly.
- On average, women gain between 25 and 35 pounds during pregnancy.
- Maternity pants feature adjustable waistbands that can stretch to accommodate belly growth, often up to 10 inches.
- Maternity bras are engineered to support breasts that can increase by up to 2 pounds during pregnancy.
- Maternity jackets and coats are typically longer, offering an extra 6 to 8 inches to cover growing bellies.
Maternity Wear Market Leading Key Players Are
- Adidas AG
- Asos
- ASOS Plc (ASOS Maternity)
- Boob Design AB
- Belabumbum
- Cake Maternity Pty Ltd
- Firstcry
- GAP
- H&M
- Hatch Collection LLC
- Hotmilk Lingerie
- House of Napius
- Inditex-group
- Isabella Oliver Limited
- Mamacouture
- Maternal America, Inc.
- Maternity Corporation
- Nike, Inc.
- Noppies BV
- Pink Blush Maternity
- Seraphine
Growth Drivers and Strategic Developments
The Maternity Wear Market is a dedicated niche within the fashion industry, designed to meet the unique needs of pregnant women. This market offers a variety of apparel options that are both stylish and functional, catering to the evolving body shapes of expectant mothers. Key items in this segment include maternity tops, dresses, pants, skirts, and jeans, all tailored with features like stretchable fabrics and adjustable waistbands to ensure comfort and support during pregnancy.
This sector stands out as a crucial part of the broader apparel industry by providing pregnant women with clothing options that help them maintain their personal style and confidence during this transformative period. Innovations such as extra room in the bust and abdomen areas further enhance the practicality and appeal of maternity wear, making it an essential purchase for many during pregnancy.
March 2024 saw the H&M Group forming a strategic partnership with Vargas Holding to launch Syre, a new line focused on advancing the sustainability of maternity wear through the use of textile-to-textile recycled polyester. This collaboration underscores a growing trend towards eco-conscious consumerism in the maternity apparel market, highlighting a shift towards more sustainable practices in fashion.
In the same month, Converse announced its plans to launch the Chuck Taylor All-Star Play Lite CX, a child-specific design that, while not directly related to maternity wear, reflects the broader apparel industry’s focus on inclusive and specialized clothing options for all age groups. This indicates a dynamic market environment where innovation and specialization are key to capturing diverse consumer segments.
Overall, the Maternity Wear Market is evolving, driven by a demand for both comfort and style by pregnant women. The sector’s growth is further propelled by sustainability initiatives and the continuous introduction of tailored products that cater to specific needs, illustrating a robust market with ample opportunities for both existing players and new entrants.
