Facebook, Inc. is a social media and networking service company founded by Mark Zuckerberg along with his Harvard college friends in 2004. The name “Facebook” comes from the facebook directories often given to American university students. Facebook was initially developed and designed as a student networking platform for Harvard, and it gradually spread to other educational institutions, high schools, and colleges. In 2006, Facebook was eventually opened to the public and users above the age of 13 years are allowed to become registered users of Facebook and the social networking platform.
Since its advent, Facebook, Inc. has been witnessing burgeoning growth and popularity, success, and number of active users, among others achievements.
Facebook has helped individuals who live away from family to connect easily, and the platform has a range of innovative features, including allowing users to create their own Facebook page, add and accept friends, and share updates and personal photos with friends and loved ones. Facebook also has other features such as ‘like button’, which is designed to indicate feedback or personal views about anything to friends. According to Facebook statistics, Facebook ‘Like’ button has been pressed 1.1 Trillion times as of September 2018. Similarly, there are other buttons to express opinions which have also helped marketers or individuals gain popularity, raise brand rankings, and avail other benefits from such features. Facebook has also become a platform for connecting with fans and followers of brands, celebrities, etc.
What’s new in 2018?
- Messenger 4 launched
- Introducing Portal from Facebook: New Video Calling Devices
Upcoming Launches in 2019
- Introducing Oculus Quest — a New All-in-One VR System Coming Spring 2019
Monthly Active Users in Million
Facebook is one among some of the largest most-visited social networking platforms currently, with a massive range of margin globally. The site can be accessed from any connected device or device with Internet connectivity, including personal computers, tablets, laptops, and smartphones. Moreover, on the basis of gender, female active users account for approximately 53% of total active users globally.
Facebook has been made available in around 101 languages, with over 300,000 users using translations. Currently, US, India, and Europe are among the top three countries in terms of the number of active users on Facebook.
As of Q4 2016, Asia Pacific had the largest number of Facebook monthly active users with 673 Million individuals, followed by Rest of the World with 606 Million users. North America and Europe accounted for 580 active monthly users collectively in the same quarter.
By the end of Q4 of 2018, Asia Pacific accounted for 947 Million monthly active users on Facebook; whereas Rest of the World accounted for 750 Million users, and the number of monthly active users in these regions is expected to increase significantly in the near future.
Worldwide Average Revenue Per User
Average Revenue Per User (ARPU) in North America (US and Canada) was US$ 21.2 as of Q3 2017, as compared to US$ 27.6 in Q3 2018. US and Canada recorded the highest ARPU for Q3 2017 – Q3 2018.
Average Revenue Per User in North America was US$ 26.8 in Q4 2017, which increased to US$ 34.9 in Q4 2018. Europe is expected to follow in terms of ARPU at US$ 11 as of Q4 2018.
Facebook Revenue, By Segment
The advertising segment of the company has been accounting for the highest revenue share as compared to other revenue generating segments. In Q4 2016, Facebook’s advertising segment contributed US$ 8,629 Million; whereas the company’s payments and other fees segment accounted for US$ 180 Million. Revenue from the advertising segment reached US$ 12,779 Million by Q4 2017, and further accounted for US$ 16, 640 Million in Q4 2018.
Mobile advertising revenue represented approximately 93% of advertising revenue for the first quarter of 2019. The advertising segment is projected to continue to account for highest revenue share, owing to strong marketing strategies implemented by the company, coupled with rising preference among users to build social networks or virtual relationships on a global level.
Facebook Total Revenue
Overall revenue of the company was US$ 7,872 Million in 2013, which increased by US$ 4,594 Million in 2014, and reached a value of US$ 12,466 Million. The company’s revenue was US$ 17,928 Million in 2015, which was an increase of US$ 5,462 Million over 2014 revenue. The company’s revenue reached US$ 27,638 Million in 2016, US$ 40,653 Million in 2017, and US$ 55,838 Million in 2018. From 2013 – 2018 the company’s revenue increased by 7.1 times.
In 2015, Facebook launched charitable giving tools enabling collecting of donations for causes directed at the overall population or for personal causes, and incoming funds have reached US$ 1 Billion since its launch. In May of 2012, Facebook held an initial public offering and was marked one of the biggest IPOs in history, with a capital valuation of US$ 104 Billion; dwarfing IPOs of some of the major players on the Internet – including Amazon.com, Inc. and Google LLC. Subsidiaries of Facebook include Instagram, WhatsApp, Oculus VR, and others.
In 2012, Facebook acquired Instagram for US$ 1 Billion, and other significant acquisitions include VR gaming headset company Oculus Rift for US$ 2 Billion and WhatsApp messaging application in 2014 for US$ 19 Billion. Facebook paid US$ 4 Billion in cash, US$ 12 Billion in Facebook shares, and an additional US$ 3 Billion in restricted stock units granted to WhatsApp’s founders.
Messenger, also called as Facebook Messenger, is an app for private messaging or chat purposes. It was originally developed in 2008 as “Facebook Chat”; however, Facebook, Inc. restructured the messaging service in 2010, and developed separate apps for iOS and Android in 2011.
Post this, Facebook has gradually released a number of apps for various operating systems, which resulted in the need for launching a dedicated website interface. Facebook then separated the messaging functionality from the main Facebook app, thereby making it necessary for users to use the web interface or download a standalone app to use Messenger.
- There are approximately 48% Male and 52% Female users on Facebook.
- Facebook stories are viewed by 0.6 Billion viewers on daily basis.
- In 2019, in 60 seconds on internet,1 million people log-in to Facebook
- Over 5 Billion messages are posted on Facebook pages collectively, on a monthly basis.
- An average number of friends a Facebook user has exceeds 150.
- As of Jan 2019, there are 90 Mn business pages
- There are 7 Mn+ active advertisers on Facebook, as of Q1 2019
- Over 300 Mn users use Facebook stories and Messenger stories every day
- 10 Mn messages are sent between people and business accounts on messenger every month
- 8 Bn messages are sent between customers and business accounts on messenger every day
- There are 0.3 Mn bots monthly active,on messenger
- 700 Mn users make use of Facebook events each month
- On an average, more than 2.1 Bn people now use Facebook, Instagram, WhatsApp, or Messenger every day, and 2.7 Bn people use at least one of these Facebook services each month
- Among some of the most watched videos are videos of food recipes, babies, child abduction, scientific advancements, new cars, weather forecasts, popular tourist places, and bucket list.