Apple Statistics and Facts Last updated on: December 1, 2025

Introduction

Apple Statistics: Apple is a global technology corporation based in Cupertino, California, specializing in the design, development, and sale of consumer electronics, software, and online services.

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, the company is renowned for its products such as the iPhone, iPad, and Mac computers. Additionally, Apple’s business encompasses a diverse array of services, including iOS, macOS, and digital content available through the App Store.

The iPhone, iPad, and Mac are all iconic devices. From transforming personal computing with the Macintosh in the 1980s to innovating smartphones with the iPhone, Apple’s influence on technology is a story that resonates in today’s world. Although the iPhone is Apple’s flagship product, its success has enabled the company to develop a distinctive ecosystem that integrates hardware, software, and services, contributing to the company’s revenue of over 390 billion U.S. dollars in 2024, thus establishing Apple as the most valuable brand globally.

Editor’s Choice

• Apple Computer Company was established on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a partnership.
• Apple announced a total revenue of USD 391.04 billion for the year 2024.
• In the United States, 56% of businesses utilise iPads. The highest-grossing app in the U.S. is Roblox.
• In 2023, approximately 1.46 billion individuals globally were utilising iPhones.
• A report from Statista stated, it is projected that Apple Mac computers will generate USD 7.78 billion in sales revenue by the Q1 of 2024.
• In the United States, 85% of merchants have recently adopted Apple Pay as a payment option.
• According to statistics from Apple, there are 42.1 million users of Apple TV globally, representing a 12.4% share of the overall population.

Historical Facts

1900’s

• Apple Computer Company was established on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a partnership.
• Wozniak presented the prototype of Apple I at the Homebrew Computer Club in July 1976.
• From September 1977 to September 1980, annual sales increased from $775,000 to US$118 million, reflecting an average annual growth rate of 533%.
• The Apple II was selected as the desktop platform for the first significant application in the business sector: VisiCalc, a spreadsheet program launched in 1979.
• In 1984, Apple released the Macintosh, the first personal computer that did not come with a bundled programming language.
• In 1991, Apple unveiled the highly successful PowerBook, featuring a design that established the current form factor for nearly all modern laptops.
• In 1993, the Apple II series was phased out.
• In 1996, Gil Amelio succeeded Spindler as CEO, brought in for his reputation as a corporate turnaround expert.
• On May 6, 1998, Apple launched a new all-in-one computer that echoed the original Macintosh: the iMac.

2000’s

• On March 24, 2001, Apple announced the launch of a new contemporary operating system, Mac OS X.
• In 2003, the iTunes Store was launched, offering music downloads for 99¢ per song along with iPod integration.
• On January 10, 2006, the new MacBook Pro and iMac marked the debut of Apple computers utilizing Intel’s Core Duo CPU.
• In July 2008, Apple unveiled the App Store, enabling the sale of third-party applications for the iPhone and iPod Touch.
• In June 2010, Apple launched the iPhone 4, which featured video calling through FaceTime, multitasking capabilities, and a redesigned exterior with a visible stainless steel frame serving as the phone’s antenna system.
• On August 24, 2011, Jobs stepped down from his role as CEO of Apple.
• During a press conference on September 9, 2014, Apple presented a smartwatch known as the Apple Watch.
• On June 6, 2016, Fortune published its Fortune 500 list, ranking companies based on their revenue.
• During its annual WWDC keynote on June 22, 2020, Apple declared its intention to transition away from Intel processors, moving towards in-house developed processors for the Mac.
• On June 18, 2022, the Apple Store located in Towson, Maryland, became the first in the United States to unionize.

General Apple Statistics and Facts

• Apple announced a total revenue of USD 391.04 billion for the year 2024.
• The iPhone continued to be the primary source of revenue for Apple, contributing roughly 51% of the overall revenue.
• Apple’s services division, which includes products such as the App Store, Apple Music, and iCloud, generated USD 96.1 billion in revenue, representing approximately 24% of the company’s total revenue.
• By the conclusion of 2024, there were approximately 2.2 billion active Apple devices in use globally.
• As of 2024, the Apple App Store featured around 3.84 million applications.
• According to Statista, Apple ranks as the second most valuable brand globally, with a brand valuation of approximately USD 297.5 billion in the third quarter of 2023.
• In the United States, there were 153 million active iPhone users in 2023, and Apple generated around USD 41.1 billion from the sale of wearables and accessories.
• By the end of 2024, the company’s profit is anticipated to increase by 7.6%.
• In 2024, it is estimated that nearly 35% of individuals will utilize Apple iPhones and watches. By 2027, India is projected to assemble up to 50% of iPhones.
• Apple employs over 150,000 individuals worldwide, with a gender distribution of 61% male and 38% female.
• In 2023, Apple earned approximately USD 1,820 every second.

iPad Statistics

• Apple Statistics reported that by the conclusion of the first quarter of 2024, iPads constituted approximately 5.87% to 6% of Apple’s overall revenue.
• In 2023, the revenue share of the iPad fluctuated each quarter: 8.02% in the first quarter, 7.03% in the second, 7.08% in the third, and 7.2% in the fourth quarter.
• During the first quarter of 2023, Apple dominated the tablet market with 10.88 million iPads sold, accounting for 50% of total shipments.
• A report from Statcounter in 2023 indicated the iPad’s market share by region: Denmark (76.07%), Japan (75.64%), Oceania (78.1%), Europe (49.32%), Canada (67.45%), and Norway (66.65%). At present, half of all iPads operate on iPadOS 16.
• Popular models include the 11-inch and 12.9-inch iPads (44%), the 10.2-inch iPad (26%), iPad Air (19%), and iPad Mini (7%).
• In the United States, 56% of businesses utilize iPads. The highest-grossing app in the U.S. is Roblox.

iPhone Statistics

• In 2023, approximately 1.46 billion individuals globally were utilising iPhones.
• According to a report by Demand Sage, this figure is projected to surpass 1.56 billion by 2024. The United States has roughly 135.97 million iPhone users.
• By 2024, iPhones are anticipated to represent 28.8% of the worldwide smartphone market. The market shares in various countries include the U.S. (61.3%), China (22.37%), and India (4.02%).
• In 2023, iPhone sales experienced a decline compared to the previous year, totalling 231.3 million units.
• The Americas recorded the highest sales, with 98.1 million units sold.
• Other sales figures include Europe (56.8 million), China (43.7 million), Japan (14.6 million), and the Rest of Asia Pacific (17.8 million). Apple sells 849,450 iPhones each day, which breaks down to 35,393 every hour, 590 every minute, and 10 every second.
• The distribution of iPhone users by gender is 51% male and 49% female.
• The most prevalent age group among users ranges from 16 to 34 years.

Apple iPhone 15 Statistics

• All four models will be powered by the latest A16 Bionic chip.
• It is anticipated that the Pro versions will utilize the new A17 Bionic chip.
• The iPhone 15 and iPhone 15 Plus will feature a dual-camera system on the rear, while the iPhone 15 Pro Max and iPhone 15 Pro will include a triple-camera system.
• The starting prices are set at $799 for the iPhone 15, $899 for the iPhone 15 Plus, $999 for the iPhone 15 Pro, and $1,199 for the iPhone 15 Pro Max.

Apple Watch Series 9 Statistics

• There are two available models: the Apple Watch Series 9 and the Apple Watch Ultra 2.
• The Apple Watch Series 9 features a display size of either 41mm or 45mm, whereas the Apple Watch Ultra 2 is equipped with a 49mm display.
• Both models utilise the new S9 SiP, enhancing their performance and functionality.
• The Apple Watch Series 9 introduces a new double-tap gesture, boasts a brighter display, offers quicker on-device Siri, and includes Precision Finding for iPhone.
• In contrast, the Apple Watch Ultra 2 is designed with a titanium case.
• The starting price for the Apple Watch Series 9 is $399, while the Apple Watch Ultra 2 begins at $799.
• These watches will be available for purchase starting September 22. Pre-orders can be made through the Apple website or at authorized retailers.

Apple’s Product Sales Statistics

• Approximately 231 million units were sold, resulting in USD 200.58 billion in revenue, which represents 51% of Apple’s total revenue.
• Sales amounted to 49 million units, adding USD 28.3 billion to the company’s earnings.
• 22 million units were sold, leading to USD 29.36 billion in revenue.
• This segment, which includes products such as AirPods and Apple Watch, generated USD 39.85 billion in revenue.
• Apple’s services division, which includes the App Store, Apple Music, and iCloud, contributed USD 85.2 billion, accounting for 24% of the total revenue.
• The company’s total revenue for 2024 reached USD 390.8 billion.

Apple Mac Statistics

• A report from Statista stated, it is projected that Apple Mac computers will generate USD 7.78 billion in sales revenue by the Q1 of 2024.
• By the end of 2023, global shipments of Mac computers reached 5.9 million units.
• As of 2024, there are more than 100 million Mac users across the globe. Mac accounts for a 10% share of the overall laptop and personal computer sales.
• In January 2023, macOS Catalina dominated the global market with an 87.44% share.
• In the United States, macOS ranks as the second most popular operating system, capturing 30% of the market.
• Women represent the largest demographic of users, constituting 66%.
• Among Millennials in the United States, 31% utilize MacBooks.

Apple Pay Statistics

• In the United States, 85% of merchants have recently adopted Apple Pay as a payment option.
• In 2023, the user base of Apple Pay was approximately 48.7 million.
• This user count is projected to increase in the upcoming years, with estimates of 51.5 million in 2024, 54.2 million in 2025, and 56.7 million in 2026.
• Examining various age demographics, 73.1% of Gen Z utilize Apple Pay, followed by 52.4% of Millennials, 51.1% of Bridge Millennials, and 43.9% of Baby Boomers.
• The United States boasts the largest user base, totaling 39,781, which accounts for 56% of the overall users.
• Other significant countries include the United Kingdom with 6,368 users (9%), Canada with 4,941 users (7%), and Australia with 3,585 users (5%).
• In terms of industry, retail dominates with 17,981 users, followed by fashion and apparel with 5,136 users (7%), manufacturing with 4,771 users (7%), and food and beverages with 3,605 users (5%).

Statistics of Apple TV

• According to statistics from Apple, there are 42.1 million users of Apple TV globally, representing a 12.4% share of the overall population.
• The user base for Apple TV is projected to expand in the coming years. By 2024, the number of users is expected to reach approximately 44.1 million, increasing to 45.9 million in 2025 and 47.7 million in 2026.
• The proportion of the population utilising Apple TV will also increase. In 2024, it is anticipated to be 12.9%, rising to 13.3% in 2025, and 13.8% in 2026.

Apple Website by Device Traffic

• According to Apple Statistics, in January 2024, the majority of visitors to Apple’s website accessed it via mobile devices, comprising 60.06% of the total traffic, while desktop users represented 39.94%.
• The United States led in visitor numbers, contributing 36.78% of the overall traffic, which translates to 315.21 million visits.
• Of these visitors, 43.11% utilized desktops, whereas 56.89% accessed the site through mobile devices.
• Other nations with significant traffic include India (4.99% or 42.81 million visits), Japan (4.29% or 36.77 million visits), the United Kingdom (4.03% or 34.57 million visits), and Brazil (3.43% or 29.39 million visits).
• The distribution of desktop and mobile users in these countries is as follows: India (28.34% desktop, 71.66% mobile), Japan (42.94% desktop, 57.06% mobile), the United Kingdom (50.03% desktop, 49.97% mobile), and Brazil (31.76% desktop, 68.24% mobile).

Demographics

• As per Apple Statistics, 32.17% of visitors to Apple.com fall within the age range of 25 to 34 years.
• Approximately 20.78% belong to the 35 to 44 age category.
• Roughly 55% of the visitors are aged between 18 and 24, whereas 14.39% are in the 45 to 54 age bracket.
• Individuals aged 55 to 64 constitute 84% of the user base, and 5.27% are aged 65 and above.
• In terms of gender distribution, 58.02% of the visitors are male, while 41.98% are female.

Apple Employee Statistics

• 62% of the workforce consisted of men, whereas 38% comprised women.
• 2% of Apple’s workforce identified as Hispanic or Latino, followed by 11.0% who were Black or African American, and 9.6% who were Asian. Additionally, 4.5% of employees had an unknown ethnicity.
• As of February 2023, 22% of employees were between the ages of 30 and 40, with 10% aged 18 to 20. Furthermore, 6% were over 40 years old, and 1% were under 18.
• 4% of the employees held an associate’s degree, followed by 8.5% with a Master’s degree and 8.3% possessing a high school diploma. Additionally, 2.35% had diplomas, while 1.8% held certificates.

Fun Facts By Apple

• The name of the company, ‘Apple’, was derived from its founder, Mr. Steve Jobs, and it refers to the fruit.
• Apple operated under the name Apple Computer, Inc. for its initial 30 years before changing to Apple Inc. on January 9, 2007. The term ‘computer’ was dropped to better represent its growing electronics market.
• The inaugural Apple computer lacked both a keyboard and a screen.
• Apple Inc. holds the title of the largest technology company globally and ranks as the second-largest mobile phone manufacturer, following Samsung.
• Founded on April Fool’s Day, Apple has also ventured into a clothing line, and its original logo depicted Isaac Newton.
• The first Apple computer was sold for $666.66, and its famous logo features a bite mark to distinguish it from other fruits.

Recent Developments

• In November 2023, Apple reached a settlement of $25 million in a case brought by the US Department of Justice, which accused the company of discriminating against US citizens in its hiring practices.
• In January 2024, Apple declared its adherence to the European Union’s competition regulations, implementing significant modifications to the App Store and other services, set to take effect on March 7.
• On November 1, 2024, Apple revealed its acquisition of Pixelmator, a firm recognized for its image editing software for iPhone and Mac.
• In 2025, Apple launched its most substantial investment initiative to date, pledging to invest over $500 billion in the United States over the next four years.

Apple Future Predictions

• Based on the Apple stock forecast for 2030, it is anticipated that AAPL stock will be valued between $329.90 and $559.97 in that year.
• Stock would require a 263.31% increase to attain a price of $1,000. The Apple stock prediction model suggests that Apple stock will reach $1,000 by July 8, 2036.

Conclusion

Apple’s continuous success stems from a strong, user-friendly ecosystem, high customer loyalty, and strategic growth in its services and wearables divisions, supported by its dominance in the premium smartphone market and a massive base of over 1.8 billion active devices. Recent financial reports indicate a strong Q3 2025 with record revenue, highlighting sustained growth in key areas like the iPhone, Mac, and services, a testament to the company’s ability to maintain its influence and financial strength.

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