Global Point of Sale (PoS) Display Market By Type(Fixed POS Displays, Mobile POS Displays), By End-User(Restaurants, Retail, Healthcare, Entertainment, Hospitality, Others), Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The Global Point of Sale (PoS) Display Market size is expected to be worth around USD 30.3 Billion By 2033, from USD 13.2 Billion in 2023, growing at a CAGR of 8.7% during the forecast period from 2024 to 2033. North America dominated the Point of Sale (PoS) Display Market, holding a 34.5% market share with revenues of USD 4.55 billion.

A Point of Sale (PoS) display is a specialized form of sales promotion found at retail locations. These displays are intended to catch a shopper’s eye and stand out from the regular product shelving, often placed near the checkout area to encourage impulse purchases as customers complete their transactions. Typically, PoS displays are colorful, creatively designed, and strategically placed to maximize product visibility and attractiveness.

The Point of Sale (PoS) display market is experiencing growth driven by the retail sector’s expansion and the increasing need for effective consumer engagement strategies. Retailers are leveraging these displays to enhance customer experience and increase sales of high-margin products.

A significant opportunity in this market lies in the adoption of digital and interactive displays, which cater to the tech-savvy shopper and can provide personalized shopping experiences. Innovations in eco-friendly and sustainable display materials also present substantial growth prospects as businesses become more environmentally conscious.

The Point of Sale (PoS) Display Market is currently experiencing significant growth, driven by its pivotal role in influencing consumer purchasing decisions directly at the point of sale. Market research indicates that over 70% of purchasing decisions occur in-store, underscoring the indispensable impact of PoS displays on consumer behavior. Additionally, PoS displays are not just functional; they serve as a critical marketing tool.

Data suggests that 76% of consumers have been motivated to visit a store for the first time solely based on its signage, pointing to the profound influence of visual merchandising. Furthermore, the strategic integration of color in PoS displays can elevate brand recognition by as much as 80%. This statistic highlights the importance of design and aesthetics in PoS displays, which not only attract attention but also enhance the memorability of the brand.

These factors collectively signify that well-crafted PoS displays are essential for retailers aiming to maximize in-store engagement and conversion rates. As retailers continue to harness the power of sophisticated display technologies and innovative design strategies, the PoS smart Display Market is set to remain a crucial element in the retail sector’s strategy to captivate and convert shoppers at the critical point of decision.

Key Takeaways

• The Global Point of Sale (PoS) Display Market size is expected to be worth around USD 30.3 Billion By 2033, from USD 13.2 Billion in 2023, growing at a CAGR of 8.7% during the forecast period from 2024 to 2033.
• In 2023, Fixed POS Displays held a dominant market position in the By Type segment of the Point of Sale (PoS) Display Market, capturing more than a 61% share.
• In 2023, Retail held a dominant market position in the end-user segment of the Point of Sale (PoS) Display Market, capturing more than a 44% share.
• North America dominated a 34.5% market share in 2023 and held USD 4.55 Billion in revenue from the Point of Sale (PoS) Display Market.

By Type Analysis

In 2023, Fixed POS Displays held a dominant market position in the “By Type” segment of the Point of Sale (PoS) Display Market, capturing more than a 61% share. This significant market share is attributed to the widespread adoption of fixed POS systems across various retail environments, including supermarkets, department stores, and specialty shops.

Fixed POS displays are favored for their stability, reliability, and extensive functionality that enhance the operational efficiencies of businesses.

Conversely, Mobile POS Displays accounted for a smaller portion of the market. Despite their lower market share, mobile POS systems are rapidly gaining traction due to their flexibility and convenience, particularly in small businesses and pop-up store settings.

These systems offer the advantages of mobility and ease of use, catering to the growing demand for dynamic and adaptable sales environments. As more retailers move towards omnichannel retailing, the demand for mobile POS displays is expected to increase, potentially narrowing the market share gap with fixed POS displays in the coming years.

By End-User Analysis

In 2023, Retail held a dominant market position in the “By End-User” segment of the Point of Sale (PoS) Display Market, capturing more than a 44% share. This leadership is primarily driven by the extensive deployment of POS systems in retail outlets to streamline transactions and enhance customer service.

The retail sector benefits from advanced POS displays that support inventory management, sales tracking, and customer data analytics, which are crucial for operational efficiency and improved sales outcomes.

Other sectors, including Restaurants, Healthcare, Entertainment, Hospitality, and Others, also integrate POS displays but to a lesser extent. Restaurants follow closely, utilizing POS displays to facilitate fast and efficient order processing and payments. The Healthcare sector leverages these systems for managing patient billing and services, whereas the Entertainment and Hospitality sectors use them to optimize guest experiences and streamline service delivery.

The “Others” category, encompassing various service industries, increasingly adopts POS technology to meet diverse customer needs and improve business operations, indicating potential growth areas for the POS display market shortly.

Key Market Segments

By Type

• Fixed POS Displays
• Mobile POS Displays

By End-User

• Restaurants
• Retail
• Healthcare
• Entertainment
• Hospitality
• Others

Drivers

Point of Sale Display Drivers

The Point of Sale (PoS) display market is driven by several key factors that are shaping its growth. First, the increasing retail competition is pushing stores to enhance their customer experience. PoS displays play a crucial role in attracting consumer attention and promoting impulse buying, thus boosting sales.

Additionally, advancements in technology allow for more interactive and customizable displays, which can be tailored to fit the specific promotional needs of different products. The rise of digital displays, which offer dynamic content and connectivity features like near-field communications (NFC) and quick response (QR) codes, further enhances engagement and interaction at the point of sale.

Furthermore, the growing trend of in-store promotions and the need for effective communication at the purchase point underscore the demand for innovative display solutions. These drivers ensure that the PoS display market continues to evolve, providing retailers with effective tools to capture customer interest and increase revenues.

Restraint

Barriers to PoS Display Adoption

A significant restraint in the Point of Sale (PoS) display market is the increasing shift towards online shopping. As more consumers opt for the convenience of e-commerce, physical stores see reduced foot traffic, which diminishes the effectiveness and demand for in-store PoS displays.

Additionally, the initial investment for high-quality, technologically advanced displays can be substantial, deterring smaller retailers from adopting them. There’s also the ongoing challenge of space constraints within stores. Effective PoS displays require strategic placement and enough space to attract customer attention without cluttering the store, a balance that is not always achievable.

Furthermore, environmental concerns over the waste generated by temporary cardboard and plastic displays are prompting businesses to consider more sustainable, but often more expensive, alternatives. These factors collectively hinder the growth potential of the PoS display market.

Opportunities

Growth Opportunities in the PoS Market

The Point of Sale (PoS) display market presents several growth opportunities, particularly through the integration of technology and customization. As technology evolves, PoS displays can become even more interactive, incorporating touch screens, augmented reality (AR), and virtual reality (VR) to engage customers in unique shopping experiences.

This not only enhances customer interaction but also enables personalized marketing directly at the point of sale. There’s also a growing demand for eco-friendly displays made from sustainable materials, which appeals to environmentally conscious consumers and companies aiming to reduce their ecological footprint.

Additionally, the resurgence of in-store shopping post-pandemic provides a ripe environment for innovative display solutions to thrive, helping retailers differentiate themselves in a competitive market. Embracing these technological and environmental trends can significantly expand the market reach and effectiveness of PoS displays.

Challenges

Key Challenges in PoS Displays

The Point of Sale (PoS) display market faces several challenges that can impact its effectiveness and growth. One major issue is the saturation of the retail environment, where numerous displays compete for customer attention, making it harder for individual brands to stand out.

Additionally, maintaining the operational effectiveness and aesthetic appeal of displays can be costly and labor-intensive, particularly in fast-paced retail settings where wear and tear are common. There’s also the challenge of rapidly changing consumer preferences and retail trends, which can quickly render a once-effective display strategy obsolete.

Moreover, regulatory restrictions and compliance requirements for advertising and marketing within retail environments can limit the design and placement of displays. These factors require continuous innovation and adaptation from retailers and manufacturers to keep PoS displays impactful and relevant.

Growth Factors

Driving Forces in the PoS Market

The growth of the Point of Sale (PoS) display market is fueled by several compelling factors. Retailers recognize the power of effective displays to increase impulse purchases and enhance customer engagement directly at the point of sale. Advances in materials and digital technologies enable more vibrant, durable, and interactive displays, making them more appealing to businesses and customers alike.

Additionally, the increasing emphasis on personalized shopping experiences allows PoS displays to be tailored to reflect consumer preferences and behaviors, boosting their effectiveness. The resurgence of physical retail spaces post-pandemic also contributes to this growth, as businesses seek innovative ways to attract and retain customers in-store.

Moreover, the integration of smart technologies like QR codes and interactive screens adds functionality to displays, making them instrumental in bridging the gap between digital and physical shopping environments. These factors collectively promote a robust expansion in the PoS display market.

Emerging Trends

Trends Shaping PoS Display Market

Emerging trends in the Point of Sale (PoS) display market are significantly influenced by technological innovation and sustainability concerns. One notable trend is the increasing use of digital and interactive displays that offer dynamic content, enhancing consumer engagement and providing valuable data analytics to retailers.

This shift towards digital solutions allows for real-time marketing and personalized customer interactions at the point of sale. Additionally, there is a growing emphasis on eco-friendly materials in display manufacturing, responding to consumer demand for sustainability.

Retailers and manufacturers are exploring biodegradable and recyclable materials to create displays that are not only effective but also environmentally responsible. Another trend is the use of augmented reality (AR) technologies to create immersive shopping experiences, blending the digital and physical realms to captivate and inform customers. These trends are setting the direction for the future of PoS displays, focusing on innovation, interactivity, and sustainability.

Regional Analysis

The Point of Sale (PoS) Display Market showcases varied regional dynamics, with North America currently leading the charge. This region dominates the market with a substantial share of 34.5%, valuing approximately USD 4.55 billion, driven by a robust retail sector and rapid adoption of advanced digital technologies by retailers to enhance customer experience.

Europe follows, characterized by mature market conditions and steady demand from countries like Germany, the UK, and France. The region focuses on innovative and sustainable display solutions.

The Asia Pacific region is witnessing the fastest growth due to rising urbanization, increasing consumer spending, and the expansion of retail chains in countries such as China, India, and Japan. This region is expected to surpass others in terms of growth rate by leveraging cost-effective manufacturing and increasing penetration of modern retail formats.

Meanwhile, the Middle East & Africa, and Latin America are emerging as potential growth markets. These regions are experiencing gradual adoption driven by improving economic conditions and the modernization of traditional retail formats.

Each region’s growth is supported by increasing consumer demands for interactive and visually appealing shopping experiences, which are effectively catered to by innovative PoS display solutions.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Key Players Analysis

In the global Point of Sale (PoS) Display Market in 2023, three key players—WestRock Company, Smurfit Kappa Group, and DS Smith plc—have demonstrated significant influence and strategic dominance. Each company’s approach to innovation, sustainability, and market expansion has uniquely positioned them within the sector.

WestRock Company has continued to excel in the market due to its comprehensive range of innovative PoS solutions that enhance brand visibility and consumer engagement. Their focus on integrating digital technology with traditional display setups has allowed them to offer customizable and flexible solutions tailored to the evolving retail environment.

WestRock’s dedication to sustainability, leveraging recycled materials and promoting recyclable display products, aligns with the global shift towards environmentally responsible business practices, enhancing its brand reputation and customer loyalty.

Smurfit Kappa Group stands out for its strong commitment to sustainability and the circular economy, which resonates well with global brands looking to reduce their environmental footprint. Smurfit Kappa’s expertise in creating high-quality, sustainable paper-based displays is a critical factor driving their market share.

Their innovative approaches to design and functionality have helped them secure and maintain strong relationships with major retailers and brands worldwide, ensuring steady demand for their products.

DS Smith plc capitalizes on its global footprint to offer highly effective and efficient PoS display solutions that meet local and international client needs. Their investment in research and development has led to the creation of some of the most visually appealing and technologically advanced displays in the market.

DS Smith’s ability to provide end-to-end services from design through recycling has made it a preferred partner for businesses seeking comprehensive and sustainable display solutions.

Top Key Players in the Market

• WestRock Company
• Smurfit Kappa Group
• DS Smith plc
• Samsung Electronics Co., Ltd.
• NEC Display Solutions
• Panasonic Corporation
• Diebold Nixdorf, Inc.
• Elo Touch Solutions, Inc.
• Pyramid Computer GmbH
• Toshiba Global Commerce Solutions
• Other Key Players

Recent Developments

• In May 2023, Panasonic Corporation expanded its PoS display offerings by launching ruggedized units designed to withstand extreme retail environments, promising a 30% longer lifespan.
• In March 2023, NEC Display Solutions introduced a new line of eco-friendly PoS displays, which reduce energy usage by 20% compared to previous models.
• In January 2023, Samsung Electronics Co., Ltd. launched a new series of OLED PoS displays, enhancing retail interaction with ultra-high-definition visuals.

Report Scope