Global Chips And Crisps Market Size, Share, And Enhanced Productivity By Type (Potato Chips, Crisps, Extruded Snacks, Puffed Snacks), By Flavor (Salted, Barbecue, Sour Cream and Onion, Cheese, Spicy), By Distribution Channel (Supermarkets, Convenience Stores, Online Retail, Specialty Stores, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2025-2034

Report Overview

The Global Chips And Crisps Market is expected to be worth around USD 59.3 billion by 2034, up from USD 39.7 billion in 2024, and is projected to grow at a CAGR of 4.1% from 2025 to 2034. The chips market in North America totaled USD 15.6 Bn at 39.4%.

Chips and crisps are crunchy, ready-to-eat snacks made from potatoes, grains, or other base ingredients that are sliced, extruded, or puffed, then seasoned with a wide range of flavors such as salted, cheese, spicy, or sour cream. The Chips and Crisps Market represents the global ecosystem that produces and distributes potato chips, crisps, extruded snacks, and puffed snacks through supermarkets, convenience stores, online retail, and specialty outlets.

A key growth factor for this market comes from rising innovation across snack formats. Startups and new-age brands are pushing the category forward with cleaner ingredients and novel textures. For example, Beyond Snack raising $8.3 million in Series A funding and Wilde Brands closing a $20 million round reflect growing investor confidence in next-generation snack foods. These investments help companies develop better formulations and meet the growing appetite for differentiated products.

Demand is also rising due to increasing interest in healthier or functional snacks. One compelling example is when parents created a healthy chip for their sick son and secured a $1.25 million deal on “Shark Tank.” This shows how consumer needs are opening doors for mission-driven innovations that reshape traditional snacking.

The market also holds opportunities in digital-first and modern distribution models. The funding momentum seen with Lanch raising $27 million and Nfinite Nanotech closing a $6.5 million round shows how packaging innovation and new retail concepts can expand access to chips and crisps worldwide.

Research into ultraprocessed foods is another factor shaping opportunities. When the government paid people $5,000 to eat chicken nuggets to understand health effects, it signaled rising scientific interest, which may lead to reforms and encourage brands to adopt cleaner processes. This environment ultimately pushes the chips and crisps category toward products that balance taste, safety, and innovation.

Key Takeaways

• The Global Chips And Crisps Market is expected to be worth around USD 59.3 billion by 2034, up from USD 39.7 billion in 2024, and is projected to grow at a CAGR of 4.1% from 2025 to 2034.
• The Chips And Crisps Market shows potato chips leading with 47.2% share.
• In the Chips and Crisps Market, Salted flavor accounts for 37.5% of demand.
• Supermarkets dominate the chips and crisps market with a strong 49.8% share.
• In 2024, North America reached USD 15.6 Bn with 39.4% share. 

By Type Analysis

The Chips and Crisps Market saw potato chips leading with 47.2% share in 2024 globally.

In 2024, the Chips and Crisps Market experienced strong growth, largely driven by the dominance of potato chips, which accounted for 47.2% of total market share. This segment benefited from rising global snacking habits, increasing preference for convenient foods, and product innovations targeting health-conscious consumers. Potato chips continued to hold their leadership due to widespread availability, long shelf life, and continuous flavor experimentation by manufacturers.

The growing presence of baked, low-oil, and reduced-salt variants also supported category expansion. As consumers sought both indulgent and better-for-you snack options, potato chips maintained their appeal across all age groups. The segment’s scale and strong distribution networks helped reinforce its position as the core driver of market demand in 2024.

By Flavor Analysis

In the Chips and Crisps Market, salted flavor dominated consumer preference with 37.5% overall share.

In 2024, flavor preferences played a major role in shaping market dynamics, with salted chips holding a significant 37.5% share. This flavor category remained popular due to its universal appeal, versatility, and ability to complement a wide range of snacking occasions. Salted variants continued to attract consumers who preferred simple, classic tastes over experimental or spicy profiles.

Growth in multipack offerings, affordable price points, and wider retail penetration further boosted this segment. The rise of minimally seasoned and clean-label options also contributed to maintaining salted chips as a top choice. Even as brands introduced new and bold flavors, salted chips held their strong position as a consistent favorite among global consumers in 2024.

By Distribution Channel Analysis

Supermarkets drove the Chips and Crisps Market distribution, capturing a strong 49.8% retail share worldwide.

In 2024, the supermarket channel dominated distribution with a 49.8% share, making it the leading platform for chips and crisps purchases. Supermarkets benefited from extensive product assortments, promotional pricing, and strategic shelf placements that encouraged impulse buying. The availability of bulk packs, family-sized options, and premium specialty products within the same retail environment further strengthened customer preference for this channel.

Consumers favored supermarkets for reliable stock, brand variety, and convenience in a single shopping trip. Additionally, private-label offerings and frequent discount campaigns helped boost volume sales. With increasing footfall and strong supply-chain partnerships, supermarkets remained the most influential channel in shaping sales volumes and consumer buying behavior across the Chips and Crisps Market in 2024.

Key Market Segments

By Type

• Potato Chips
• Crisps
• Extruded Snacks
• Puffed Snacks

By Flavor

• Salted
• Barbecue
• Sour Cream and Onion
• Cheese
• Spicy

By Distribution Channel

• Supermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Others

Driving Factors

Growing demand for convenient snack options (Chips and Crisps Market)

The Chips and Crisps Market continues to expand as consumers seek fast, convenient snack choices that fit busy lifestyles. Chips, crisps, and puffed snacks remain top preferences due to their portability, long shelf life, and wide flavor variety. This demand is reinforced by rising household purchases and increased availability across supermarkets and online platforms.

A strong indicator of this momentum is the surge of investment in modern snack brands, such as LesserEvil, bringing in $19 million and reporting a 40% increase in valuation. Such financial activity highlights how convenience-driven snacking continues to attract consumer interest and investor confidence, ultimately strengthening category growth and encouraging new product development across the market.

Restraining Factors

Health concerns surrounding processed snack consumption (Chips and Crisps Market)

Despite strong market demand, health concerns remain a major restraint for chips and crisps consumption. Many consumers are becoming more aware of the risks associated with high salt, high fat, and ultraprocessed snacks, prompting them to limit intake or seek alternatives. This shift is particularly visible as health-focused snack companies gain momentum, such as Partake Foods, raising $11.5 million for its allergy-friendly snack line, showing growth in cleaner, safer options. These evolving consumer priorities challenge traditional chip manufacturers to rethink formulations, reduce additives, and introduce better-for-you lines to remain competitive. As health consciousness grows globally, this concern continues to weigh on the wider chips and crisps segment.

Growth Opportunity

Expansion of healthier baked snack offerings (Chips and Crisps Market)

A major growth opportunity lies in the rising interest in baked and reduced-oil chips, which appeal to consumers seeking lighter snack alternatives without compromising taste. Unlike traditional fried varieties, baked snacks present a healthier positioning that aligns with global lifestyle shifts. This trend is further supported by financial transparency and responsible investing patterns seen in larger institutions, such as the LDS Church, disclosing a $37.8 billion stock portfolio through its biggest investment fund. This emphasis on transparency and long-term value indicates growing institutional interest in categories that align with consumer wellness. As demand rises, baked snacks create room for innovation, new product lines, and broader adoption across retail shelves.

Latest Trends

Growing interest in plant-based snack options (Chips and Crisps Market)

A leading trend shaping the chips and crisps category is the growing appeal of plant-based snacks. Consumers are increasingly exploring snacks made from lentils, chickpeas, vegetables, and other natural bases that provide both flavor and nutrition. This shift aligns with the global movement toward sustainability and cleaner ingredients.

A significant reflection of this trend is seen in companies expanding plant-based food portfolios, such as La Vie, raising €25 million and reporting €19 million in revenue alongside major UK retail growth. These developments demonstrate the rising market confidence in plant-derived products. As retail shelves diversify, plant-based chips and crisps continue gaining traction, supporting long-term category evolution.

Regional Analysis

North America held 39.4% share in the Chips Market worth USD 15.6 Bn.

In 2024, North America emerged as the dominant region in the Chips and Crisps Market, holding 39.4% of the global share valued at USD 15.6 billion. This leadership reflects the region’s strong snacking culture, wide retail penetration, and continuous product availability across supermarkets and convenience stores.

Europe followed with steady demand supported by growing interest in premium and clean-label snack options. The Asia Pacific region showed rising consumption driven by expanding urban populations and increasing acceptance of Western-style snacking habits. Meanwhile, the Middle East & Africa witnessed gradual growth as multinational brands widened their product reach in developing markets, while Latin America maintained moderate expansion with stable demand for traditional and flavored crisps.

Together, these regions contributed to a balanced global landscape, yet North America’s large consumer base and high spending on packaged snacks solidified its position as the leading market for chips and crisps.

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

Herr Foods Inc maintained a strong presence by focusing on traditional chip styles and appealing to regional flavors that resonate with longtime consumers. Their emphasis on consistent quality and recognizable taste helped reinforce brand loyalty during a year marked by rising demand for classic potato-based snacks. Herr’s ability to sustain its market relevance lies in offering products that align with comfort-driven snacking trends.

Utz Quality Foods Inc demonstrated steady momentum through its diverse product range and strong distribution footprint across multiple retail formats. The company’s strategy of catering to both everyday snackers and consumers seeking lighter or specialty options positioned it well within the changing snack landscape. Utz’s adaptability and broad portfolio allowed it to remain competitive as shoppers sought value and variety in packaged snacks.

Intersnack Group continued to stand out due to its international market reach and extensive chips and crisps offerings. The company’s ability to tailor products to regional taste profiles helped it strengthen its global position. By combining established brands with innovation in flavors and textures, Intersnack maintained solid engagement across different consumer segments. Collectively, these companies shaped a stable and consumer-focused competitive environment in 2024.

Top Key Players in the Market

• Herr Foods Inc
• Utz Quality Foods Inc
• Intersnack Group
• Sanders-Lance
• Calbee Foods
• The Campbell Soup Company
• The Kellogg Company
• Great Lakes Potato Chips
• Burts Potato Chips Ltd

Recent Developments

• In June 2024, Calbee announced the release of “Ultra Thin Potato Chips,” featuring a light, crispy texture and available in Premium Salt and Honey Butter flavors. This new product was introduced nationwide in Japan starting July 1, expanding Calbee’s core chips lineup and offering a fresh snacking experience for consumers who prefer thinner, crispier chips. The ultra-thin format aimed to appeal to both convenience store shoppers and broader retail channels.
• In July 2024, Snyder ’s-Lance’s parent company announced a $72 million investment to upgrade the Hanover, Pennsylvania, facility to install additional potato chip kettle production lines. This expansion is geared toward increasing salty snack output, including chips and related products. The work aims to boost production capacity and create around 72 new roles at the plant.

Report Scope