What is the datafication market?

The datafication market refers to an expanding industry where companies and organizations leverage data for strategic decision making, operational optimization and to create value. It involves collecting, analyzing and applying it as part of improving various aspects of business operations.

How big is datafication market?

In 2022, the global datafication market accounted for USD 285 billion and is expected to grow to around USD 883 billion in 2032 . Between 2023 and 2032, this market is estimated to register the highest CAGR of 12.3%.

What are the key drivers of the datafication market?

Key drivers of the datafication market include technological innovations, increasing volumes of digital data, IoT growth and rising demands for data-driven insights to support business strategies and decision making processes.

Who are the Biggest Key Players in Datafication Market?

Some of the key players: Xceptor, Workiva, Trifacta, Search Discovery, Precog, Osmos , mParticle, Matillion, Integrate.ai, Flatfile, Decodable, Dbt Labs, DataRobot, Crosser, Coalesce Automation, and Other Key Players

What is datafication with example?

Datafication is the process of converting qualitative information to quantitative forms that computers can easily analyze. For instance, companies may employ datafication to track customer interactions on their website such as which pages customers visit and how long they stay on each page - this data could then be used to enhance customer experiences, tailor marketing campaigns more precisely or create entirely new products and services. Here's another example: A fitness tracker can be an effective tool to record physical activity and can collect information like steps taken, heart rate and calories burned to provide insight into one's activity levels and progress while setting goals and making healthier choices.

Global Datafication Market By Component (Solutions and Services), By Deployment (Cloud and On-Premises), By Distribution Channel (BFSI, Healthcare, IT & Telecom, Retail, Education, Government, and Other End-Users) By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2032

Published date: June 2025
Report ID: 103107
Number of Pages: 279
Format:

Overview
Table of Contents
Major Market Players
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- Xceptor
- Workiva
- Trifacta
- Search Discovery
- Precog
- Osmos
- mParticle
- Matillion
- Air Products & Chemicals, Inc. Company Profile
- Flatfile
- Decodable
- Debt Labs
- DataRobot
- Crosser
- Coalesce Automation
- Other Key Players

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