What is cloud advertising?

Cloud advertising refers to the use of cloud-based technologies to deliver advertisements across various digital channels such as social media, search engines, websites, and mobile apps. This approach leverages the scalability, flexibility, and data-driven nature of cloud platforms to optimize ad delivery and targeting.

How big is Cloud Advertising Market?

The Global Cloud Advertising Market size is expected to be worth around USD 16.1 Billion By 2033, from USD 3.4 Billion in 2023, growing at a CAGR of 16.8% during the forecast period from 2024 to 2033.

What factors are driving the growth of the cloud advertising market?

Key drivers include the increasing adoption of digital marketing strategies, the rise of e-commerce, the need for real-time data analytics, and the demand for personalized advertising experiences. The growth in internet access and the shift towards online shopping also play crucial roles.

Which sectors are the biggest users of cloud advertising?

Major sectors utilizing cloud advertising include BFSI (Banking, Financial Services, and Insurance), retail, IT and telecommunications, media and entertainment, and healthcare. Each sector leverages cloud advertising to enhance customer engagement, optimize marketing campaigns, and deliver personalized ads.

Who are the key players in the cloud advertising market?

Leading companies in the cloud advertising market include: Viant Technology LLC; Cavai; Kubient; Imagine Communications; Google LLC; Oracle; IBM Corporation; Amazon Web Services, Inc.; Adobe, Salesforce, Inc.; Wipro; The Nielsen Company (US), LLC.

Which regions are leading the cloud advertising market?

In 2023, North America held a dominant market position in the cloud advertising market, capturing more than a 34.7% share.

Global Cloud Advertising Market By Type (Public, Private, Hybrid), By Service (Infrastructure as a Software as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS)), By Enterprise Size (Large Enterprises, SMEs), By End-User (IT & Telecommunications, BFSI, Healthcare, Travel and Hospitality, Manufacturing, Automotive, Retail & Consumer Goods, Media & Entertainment, Others), Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Published date: June 2024
Report ID: 122037
Number of Pages: 242
Format:

- Viant Technology LLC
- Cavai
- Kubient
- Imagine Communications
- Google LLC
- Oracle Corporation Company Profile
- IBM Corporation
- Amazon Web Services, Inc.
- Adobe, Salesforce, Inc.
- Wipro
- The Nielsen Company (US), LLC.
- Other Key Players