Global Beef Bone Broth Market By Product Form (Powdered and Liquid), By End-User (HoReCa and Household), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034.

Report Overviews

The Global Beef Bone Broth Market size is expected to be worth around USD 870.9 Million by 2034, from USD 451.1 Million in 2024, growing at a CAGR of 6.8% during the forecast period from 2025 to 2034. In 2024 Asia‑Pacific held a dominant market position, capturing more than a 38.4% share, holding USD 0.8 Billion in revenue.

Beef bone broth is a nutrient-rich broth made by simmering beef bones in water for an extended period. Beef bone, along with some vegetables, an acidic ingredient, and water, is simmered for 12-24 hours, allowing the bones to release their nutrients and flavor into the water. It is a rich source of collagen, calcium, magnesium, phosphorus, and amino acids. The broth can be used as a base for stews or soups, or as a healthy drinking beverage. In a commercial setting, powdered broth is often favored due to its longer shelf life and convenience. It is mostly used in the HoReCa industry and is mostly purchased from supermarkets or hypermarkets.

A major driver of the beef bone broth market is the increasing population in the world, which creates demand for food security and nutritious foods. In recent years, the pet food industry has been gaining traction due to increasing awareness regarding pet health. There is a rising trend of using beef bone broth in pet foods as an additional nutritional supplement. Despite the nutritional advantages, some individuals harbor concerns regarding the consumption of red meat, which might restrain the growth of the market.

• In 2024, around 75 million tons of beef were consumed globally, with the United States leading the market with consumption reaching approximately 13 million tons.

Key Takeaways

• The global beef bone broth market was valued at USD 451.1 million in 2024.
• The global beef bone broth market is projected to grow at a CAGR of 6.8% and is estimated to reach USD 870.9 million by 2034.
• On the basis of product forms, beef bone broth in powdered form dominated the market in 2024, comprising about 54.7% share of the total global market.
• Based on the end-user segment, in 2024, the beef bone broth market was dominated by the HoReCa sector, encompassing about 61.8% share of the market.
• Among the distribution channels through which beef bone broth is sold, supermarkets/hypermarkets dominated with a considerable share of 43.6% in 2024.
• Asia Pacific was the largest market for beef bone broth in 2024 due to its extensive population.

Product Form Analysis

Powdered Beef Bone Broth Dominated the Market Due to Its Convenience.

On the basis of product form, the beef bone broth market is segmented into powdered and liquid. Powdered beef bone broth dominated the market in 2024 with a market share of 54.7%. Powdered beef bone broth is favored for its convenience, portability, shelf-life, and versatility, allowing for quick, easy preparation of a nutrient-rich drink or food additive on the go, without the need for refrigeration or extensive cooking time. While liquid broth may offer a higher concentration of certain nutrients, powder provides a dense form of collagen and amino acids in a stable format, making it ideal for an active lifestyle.

Powdered broth is easier to transport than liquid, with single-serve packets or easy-to-store containers for work, travel, or workouts. Additionally, powdered broth can be mixed into smoothies, soups, stews, and even sprinkled on salads, providing a subtle flavor and nutritional boost to a variety of foods and drinks.

End-User Analysis

The HoReCa Sector Dominated the Beef Bone Broth Market in 2024.

On the basis of end-user, the beef bone broth market is segmented into HoReCa and household. The HoReCa sector dominated the market in 2024 with a market share of 61.8%. Beef bone broth is used more in the HoReCa sector than by households due to professional kitchens’ need for efficiency, consistency, and cost-effectiveness, which outweighs the time-consuming process of making it from scratch. The long and labor-intensive process is often not feasible for most restaurants that need large, consistent batches daily.

Commercially produced liquid, concentrate, or powdered broths provide chefs with a reliable, ready-to-use option that saves significant time and labor. For restaurants, commercially available bone broth is a cost-effective solution that reduces food waste and simplifies inventory. Additionally, maintaining a consistent flavor and quality across all dishes in a restaurant is paramount to building customer loyalty. A ready-to-use, high-quality bone broth ensures that every serving of soup, sauce, or stew has the same rich, deep flavor, batch after batch.

Distribution Channel Analysis

The Beef Bone Broth Market was led by Supermarkets/Hypermarkets.

In 2024, the supermarket/hypermarket channel emerged as the largest distribution channel for beef bone broth, accounting for nearly 43.6% of the product’s global consumption, outperforming convenience stores and online retail. Beef bone broth is mostly purchased from supermarkets over convenience stores and online retailers due to a combination of storage requirements, market economics, consumer buying habits, and limited space.

Beef bone broth, whether fresh or frozen, requires refrigerated or freezer space. Convenience stores typically have a very limited amount of this space, which they reserve for high-turnover items like milk, soda, and frozen meals. Additionally, while online sales are a growing category for groceries, items such as liquid bone broth present several challenges. The weight and temperature requirements of liquid broth increase shipping costs. Similarly, many online-only food retailers struggle with complex logistics and inventory management for items with short shelf lives, high perishability, and special handling instructions.

Key Market Segments

By Product Form

• Powdered
• Liquid
• Cube

By End-User

• HoReCa
• Household

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

Drivers

Growing Population and Demand for Nutritious Foods Drive the Beef Bone Broth Market.

The global beef bone broth market is experiencing growth, driven by a growing population and increased consumer demand for nutritious, functional foods. In 2024, the population in the world reached around 8.2 billion people.  A larger population base inherently increases the demand for food products, including bone broth. Additionally, consumers are increasingly focused on health and wellness, seeking out nutritious foods to improve their overall well-being.

As bone broth is recognized for its rich collagen, amino acid, and mineral content, which are beneficial for joint health, gut support, and immunity, the product is in high demand. Similarly, it aligns with the trend of consumers embracing functional foods that offer specific health advantages beyond basic nutrition. Furthermore, health and wellness influencers and positive online discussions are raising consumer awareness and driving interest in bone broth.

Restraints

Growing Concerns about Red Meat Might Hamper the Growth of the Beef Bone Broth Market.

Growing concerns about red meat consumption stem from strong scientific links to increased risks of type 2 diabetes, cardiovascular diseases, and certain cancers, particularly colorectal cancer. High consumption of red and processed meats is linked to an increased risk of colorectal cancer, due to the presence of heme iron in red meat and compounds like heterocyclic amines formed during high-temperature cooking. Additionally, diets high in red meat, especially those high in saturated fats, are associated with a higher risk of heart disease and stroke.

Furthermore, red meat production is a major contributor to greenhouse gases, impacting climate change. It requires substantial amounts of land and water, placing a significant drain on the planet’s resources. Moreover, many countries have imposed restrictions limiting the consumption of red and processed meat in a regular diet. For instance, the upper limits recommended by the UK Scientific Advisory Committee on Nutrition are 70 g/d (cooked), and the World Cancer Research Fund is 500 g/week (cooked).

Opportunity

Product Innovation Creates Opportunities in the Beef Bone Broth Market.

Product innovation is driving significant growth in the beef bone broth market by offering convenient, healthier, and more diversified options to consumers. According to the World Employment Confederation, in 2023, the global working population was estimated to be around 3.63 billion people. As this number increases, the development of convenient ready-to-drink (RTD) bone broth options makes it easier for busy consumers to incorporate it into their diets.

Additionally, the market is evolving with innovations in product formats, such as concentrates, and specialized formulations for different dietary needs, including organic and low-sodium options. Similarly, consumers are increasingly favoring clean-label products with minimal artificial additives. Companies are also introducing creative options, such as beef bone broth noodle soups, to diversify their offerings and attract more consumers. Shelf-stable pouches, glass jars, and other innovative packaging are extending product shelf life and making broths more accessible in retail and e-commerce channels.

Trends

Increased Use of Beef Bone Broth in Pet Foods.

There is a rising trend in the pet food market to use beef bone broth due to its perceived benefits, including supporting joint health through collagen, gelatin, glucosamine, and chondroitin, improving digestion, boosting hydration by being 99% water, and enhancing flavor to make meals more palatable. Bone broth is a natural source of collagen and gelatin, which are vital for healthy skin, coat, and joints, as well as providing glucosamine and chondroitin to support cartilage health and reduce joint pain in pets.

Additionally, the amino acids, such as glycine, and the gelatin in bone broth can soothe the intestines and support a healthy gut, potentially helping with digestive and immune health, as well as addressing conditions like leaky gut syndrome. Similarly, as bone broth is approximately 99% water, it is an ideal way to increase a pet’s water intake, which is particularly helpful for dehydrated pets. Similarly, its rich flavor makes bone broth a great addition to dry pet foods.

Geopolitical Impact Analysis

Geopolitical Tensions Leading to Supply Chain Disruptions in the Beef Bone Broth Market.

Geopolitical tensions have increasingly rippled through the global beef bone broth market, disrupting supply chains and stirring regional price divergence. Tariffs, sanctions, and other trade barriers raise import costs and decrease demand in affected markets, forcing countries such as Brazil to seek new export partners, such as Mexico and China. These tensions can also affect production through supply chain disruptions of feed and inputs, creating opportunities for some exporters while harming others.

• For instance, amidst the tariffs imposed by the United States on Brazilian beef, the prices rose from US$5,200 to US$5,850 per ton, reflecting both pre-emptive demand and tightening supply.

Instead of directly experiencing losses from trade barriers such as this, countries may redirect their exports to unaffected markets. For instance, Brazil has shifted beef exports from the U.S. to Mexico and China. Furthermore, exporters in countries not subject to restrictions saw increased demand and market share, such as Australia and New Zealand, benefiting from the U.S. trade tensions with Brazil.

Regional Analysis

North America is the Dominant region in the Global Beef Bone Broth Market in 2024.

North America held the major share of the global beef bone broth market in 2024, accounting for 35.4%, primarily due to strong consumer demand for functional foods and beverages that align with health and wellness trends. The region has witnessed a significant rise in awareness about the nutritional benefits of bone broth, such as its high collagen, amino acids, and mineral content, which support joint health, gut function, and immunity.

The popularity of paleo, keto, and high-protein diets in the U.S. and Canada has further propelled consumption, as bone broth is widely considered a clean-label, protein-rich, and low-carb option. In addition, the presence of well-established food and beverage companies, innovative startups, and a robust retail ecosystem—including supermarkets, specialty health food stores, and online channels—has expanded product accessibility. Consumer preference for ready-to-drink bone broth products, powders, and concentrates has surged alongside busy lifestyles, while the trend of premiumization has led to demand for organic, grass-fed, and sustainably sourced broth products.

Key Regions and Countries

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

There are several global key players in the Beef Bone Broth market, such as Campbell Soup Company, Bonafide Provisions, Del Monte Foods, Essentia Protein Solutions, Bare Bones Broth, Ancient Brands, Fond Bone Broth, LonoLife, Erie Bone Broth, Kettle & Fire, and Brodo. Many players try to gain the upper hand in the market through strategic activities, such as product development, mergers, partnerships, and investments.

Pacific Foods by Campbell offers an organic beef bone broth. The company’s broader overview emphasizes a commitment to simple, clean, non-GMO ingredients, avoiding artificial additives and preservatives. Pacific Foods also champions conscious sourcing and supports community partners. Bonafide Provisions is a health food company specializing in organic, grass-fed bone broths and wellness-focused products. The company claims to provide clean, traditional, homemade-style foods that promote abundant wellness through food.

Bare Bones Broth Co. is a nutrition-focused company specializing in high-quality, protein-infused products like beef bone broth for healthy eating and on-the-go consumption. The brand emphasizes convenient, nutrient-dense options for active and health-conscious individuals, using ingredients free from added sugars, artificial flavors, and other undesirable additives.

The Major Players In The Industry

• Campbell Soup Company
• Bonafide Provisions
• Del Monte Foods Inc.
• Essentia Protein Solutions
• Bare Bones Broth Co.
• Ancient Brands, LLC.
• FOND BONE BROTH LLC.
• LonoLife
• Erie Bone Broth
• Kettle & Fire
• Brodo
• Other Key Players

Key Developments

• In May 2025, Kettle & Fire received a funding proposal from the Department of Community and Economic Development (DCED) that includes a US$4 million Pennsylvania Industrial Development Authority (PIDA) loan and a US$40,000 WEDnetPA grant to train its workers.
• In August 2023, New Zealand-based bone broth manufacturer Taranaki Bio Extracts launched Butler, which is the company’s beef bone broth and extracts range of ingredients aimed at food manufacturers.

Report Scope