Business Description

BlackBerry Limited, a software and services company, specializes in services and enterprise software. BlackBerry Limited was founded in 1984. It is located in Waterloo, Canada. BlackBerry Enterprise Mobility Suite is a combination of mobile security, management, and productivity solutions. BlackBerry AtHoc is a secure, networked emergency communication system. BlackBerry Enterprise Consulting  Consulting and  BlackBerry Cybersecurity are also available. BlackBerry QNX software is for automotive electronics.

BlackBerry Jarvis is a cloud-based static code scanning solution. Certicom provides software components and security solutions for bandwidth- and resource-constrained apps. Paratek provides adaptive radio frequency tuning technology. Paratek offers adaptive radio frequency tuning technology. The company also developed the legacy BlackBerry 10 platform and delivered BlackBerry productivity apps to Android phones. It also offers accessories and non-warranty repairs for Android smartphones. It changed its name to BlackBerry Limited in July 2013.

Key Financials

Revenue (US$ Mn)

• At a -14.13% decrease from, BlackBerry Limited’s annual revenue of US$ 893 Mn was indexed in 2021
• BlackBerry Limited generated total revenue of US$ 1,040 Mn in 2020

 

Operating Income (US$ Mn)

• At a 663.41% increase from, BlackBerry Limited’s operating income of US$ 313 Mn was indexed in 2021
• BlackBerry Limited generated an operating income of US$ 41 Mn in 2020

 

Net Income (US$ Mn)

• At a 626.32% increase from, BlackBerry Limited’s net income of US$ 1,104 Mn was indexed in 2021
• BlackBerry Limited generated a net income of US$ 152 Mn in 2020

 

Operating Margin %

• At a -110.2% decrease from, BlackBerry Limited’s operating margin of 35% was indexed in 2021
• BlackBerry Limited generated an operating margin of -343% in 2020

 

Gross Margin %

• At a 1746.15% increase from, BlackBerry Limited’s gross margin of 72% was indexed in 2021
• BlackBerry Limited generated a gross margin of 4% in 2020

 

SWOT Analysis

Strengths

Geographic Presence

Blackberry’s geographic footprint is diverse. Blackberry has global operations, with offices in North America, Europe, and Asia. Blackberry’s revenue mix is balanced in terms of geography. Blackberry’s largest geographical market was North America in FY2018. It accounted for 58%. Latin America (1.6%), Europe (29.8%), and Asia Pacific (10.6%) were the next three.

Its geographical diversity reduces the company’s exposure to market risks. Blackberry also benefits from economies of scale, such as lower costs. This geographic diversity also allows for close customer relationships. The company has the ability to leverage growth opportunities in multiple regions.